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Data Privacy Week is here, and there’s no better time to shine a spotlight on one of the biggest players in the personal information economy: data brokers. These entities collect, buy, and sell hundreds—sometimes thousands—of data points on individuals like you. But how do they manage to gather so much information, and for what purpose? From your browsing habits and purchase history to your location data and even more intimate details, these digital middlemen piece together surprisingly comprehensive profiles. The real question is: where are they getting it all, and why is your personal data so valuable to them? Let’s unravel the mystery behind the data broker industry.
Data brokers aggregate user info from various sources on the internet. They collect, collate, package, and sometimes even analyze this data to create a holistic and coherent version of you online. This data then gets put up for sale to nearly anyone who’ll buy it. That can include marketers, private investigators, tech companies, and sometimes law enforcement as well. They’ll also sell to spammers and scammers. (Those bad actors need to get your contact info from somewhere — data brokers are one way to get that and more.)
And that list of potential buyers goes on, which includes but isn’t limited to:
These companies and social media platforms use your data to better understand target demographics and the content with which they interact. While the practice isn’t unethical in and of itself (personalizing user experiences and creating more convenient UIs are usually cited as the primary reasons for it), it does make your data vulnerable to malicious attacks targeted toward big-tech servers.
Most of your online activities are related. Devices like your phone, laptop, tablets, and even fitness watches are linked to each other. Moreover, you might use one email ID for various accounts and subscriptions. This online interconnectedness makes it easier for data brokers to create a cohesive user profile.
Mobile phone apps are the most common way for data brokerage firms to collect your data. You might have countless apps for various purposes, such as financial transactions, health and fitness, or social media.
A number of these apps usually fall under the umbrella of the same or subsidiary family of apps, all of which work toward collecting and supplying data to big tech platforms. Programs like Google’s AdSense make it easier for developers to monetize their apps in exchange for the user information they collect.
Data brokers also collect data points like your home address, full name, phone number, and date of birth. They have automated scraping tools to quickly collect relevant information from public records (think sales of real estate, marriages, divorces, voter registration, and so on).
Lastly, data brokers can gather data from other third parties that track your cookies or even place trackers or cookies on your browsers. Cookies are small data files that track your online activities when visiting different websites. They track your IP address and browsing history, which third parties can exploit. Cookies are also the reason you see personalized ads and products.
Data brokers collate your private information into one package and sell it to “people search” websites. As mentioned above, practically anyone can access these websites and purchase extensive consumer data, for groups of people and individuals alike.
Next, marketing and sales firms are some of data brokers’ biggest clients. These companies purchase massive data sets from data brokers to research your data profile. They have advanced algorithms to segregate users into various consumer groups and target you specifically. Their predictive algorithms can suggest personalized ads and products to generate higher lead generation and conversation percentages for their clients.
We tend to accept the terms and conditions that various apps ask us to accept without thinking twice or reading the fine print. You probably cannot proceed without letting the app track certain data or giving your personal information. To a certain extent, we trade some of our privacy for convenience. This becomes public information, and apps and data brokers collect, track, and use our data however they please while still complying with the law.
There is no comprehensive privacy law in the U.S. on a federal level. This allows data brokers to collect personal information and condense it into marketing insights. While not all methods of gathering private data are legal, it is difficult to track the activities of data brokers online (especially on the dark web). As technology advances, there are also easier ways to harvest and exploit data.
As of March 2024, 15 states in the U.S. have data privacy laws in place. That includes California, Virginia, Connecticut, Colorado, Utah, Iowa, Indiana, Tennessee, Oregon, Montana, Texas, Delaware, Florida, New Jersey, and New Hampshire.[i] The laws vary by state, yet generally, they grant rights to individuals around the collection, use, and disclosure of their personal data by businesses.
However, these laws make exceptions for certain types of data and certain types of collectors. In short, these laws aren’t absolute.
Some data brokers let you remove your information from their websites. There are also extensive guides available online that list the method by which you can opt-out of some of the biggest data brokering firms. For example, a guide by Griffin Boyce, the systems administrator at Harvard University’s Berkman Klein Center for Internet and Society, provides detailed information on how to opt-out of a long list of data broker companies.
Yet the list of data brokers is long. Cleaning up your personal data online can quickly eat up your time, as it requires you to reach out to multiple data brokers and opt-out.
Rather than removing yourself one by one from the host of data broker sites out there, you have a solid option: our Personal Data Cleanup.
Personal Data Cleanup scans data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites. And if you want to save time on manually removing that info, you have options. Our McAfee+ Advanced and Ultimate plans come with full-service Personal Data Cleanup, which sends requests to remove your data automatically.
If the thought of your personal info getting bought and sold in such a public way bothers you, our Personal Data Cleanup can put you back in charge of it.
[i] https://pro.bloomberglaw.com/insights/privacy/state-privacy-legislation-tracker/
The post How Data Brokers Sell Your Identity appeared first on McAfee Blog.
If you’re the parent of a tween or teen, chances are they’re not the only ones going back to school. Their smartphones are going back too.
Our global research showed just how many tweens and teens use a smartphone. Plenty. Depending on the age band, that figure ranges anywhere from 76% to 93%, with some noteworthy variations between countries.
One of the top reasons parents give their child a phone is to stay in touch, so it likely follows that those phones will likely make their way into the classroom. Whether or not that’s the case for your child, back-to-school time is still a great time to help your child stay safer on their phone—and keep their phones safer too in the event of loss or theft.
Comprehensive online protection software can protect your phone in the same way that it protects your laptops and computers. Unfortunately, while many people use it on their laptops and computers, far fewer people use it on their phones—only about 42% of tweens and teens worldwide use it on their smartphones according to our most recent research.
Installing it can protect their privacy, keep them safe from attacks on public Wi-Fi, and automatically block unsafe websites and links, just to name a few things it can do. You can find our smartphone apps in both Google Play and the Apple App Store.
Updates do all kinds of great things for gaming, streaming, and chatting apps, such as adding more features and functionality over time. Updates do something else—they make those apps more secure. Hackers will hammer away at apps to find or create vulnerabilities, which can steal personal info or compromise the device itself. Updates will often include security improvements, in addition to performance improvements.
iPhones update apps automatically by default, yet you can learn how to turn them back on here if they’ve been set to manual updates. For Android phones, this article can help you set apps to auto-update if they aren’t set that way already.
Much the same goes for the operating system on smartphones too. Updates can bring more features and more security. iOS users can learn how to update their phones automatically in this article. Likewise, Android users can refer to this article about automatic updates for their phones.
Another finding from our latest global research is just how few people use a lock screen on their phones. Only 56% of parents said that they protect their smartphone with a password or passcode, and only 42% said they do the same for their child’s smartphone—a further 14% drop between parents and kids.
The issue here is clear. If an unlocked phone gets lost or stolen, all the information on it is an open book to a potential hacker, scammer, or thief. Enabling a lock screen if you haven’t already. It’s a simple feature found in both iOS and Android devices.
Preventing the actual theft of your phone is important too, as some hacks happen simply because a phone falls into the wrong hands. This is a good case for password or PIN protecting your phone, as well as turning on device tracking so that you can locate your phone or even wipe it remotely if you need to. Apple provides iOS users with a step-by-step guide for remotely wiping devices, and Google offers up a guide for Android users as well.
Strong, unique passwords offer another primary line of defense. Yet with all the accounts we have floating around, juggling dozens of strong and unique passwords can feel like a task—thus the temptation to use (and re-use) simpler passwords. Hackers love this because one password can be the key to several accounts. Instead, try a password manager that can create those passwords for you and safely store them as well.
Google Play and Apple’s App Store have measures in place to review and vet apps to help ensure that they are safe and secure. Third-party sites may not have that process in place. In fact, some third-party sites may intentionally host malicious apps as part of a broader scam. Granted, cybercriminals have found ways to work around Google and Apple’s review process, yet the chances of downloading a safe app from them are far greater than anywhere else. Furthermore, both Google and Apple are quick to remove malicious apps once discovered, making their stores that much safer.
One way that crooks can hack their way into your phone is via public Wi-Fi, such as at coffee shops, libraries, and other places on the go. These networks are public, meaning that your activities are exposed to others on the network—your banking, your password usage, all of it. One way to make a public network private is with a VPN, which can keep you and all you do protected from others on that Wi-Fi hotspot. Note that our VPN can turn on automatically for public Wi-Fi, protecting account credentials, search habits, and other activities online.
The same advice applies to these devices as well—strong online protection software, password management, VPN usage, and so on. What’s good for a smartphone is good for laptops and desktops too.
For laptops in particular, you can track these devices as well, just like a smartphone. The process differs from smartphones, yet it’s still quite straightforward. Windows and Mac users can enable the following settings—and you can click the links below for complete instructions from the source:
Putting these same protections in place on your laptops and desktops will help make your child, and your whole family, safer than before.
Note that on school-issued devices, your school district will likely have technology teams who manage them. As part of that, they typically have policies and restrictions in place to help keep them running safe and sound. If you have any questions about what kind of protections are in place on these school-issued devices, contact your school district.
While we’ve largely focused on protecting the phone itself, there’s also the importance of protecting the person who’s using it. In this case, your child—what they see, do, and experience on the internet. Device security is only part of the equation there.
Parents of tweens and teens know the concerns that come along with smartphone usage, ranging anywhere from cyberbullying, too much screen time, and simply wanting to know what their child is up to on their phone.
As you can imagine, each of these topics deserves its own treatment. The “Family Safety” section of our blog offers parents and their kids alike plenty of resources, and the list below can get you started on a few of the most pressing issues:
Without a doubt, while a child may get their first smartphone to “keep in touch,” that ownership blossoms into something far greater. And quite quickly. As they dive into the world of apps, social media, messaging, and gaming, take an interest, take it as an opportunity to spend time talking about their day and what it was like online.
By asking if they grabbed any cool pictures, what their favorite games are, and how their friends are when your child is texting them, questions like these can open a look into a world that would otherwise remain closed. This way, talking about the phone and what they’re doing on it becomes part of normal, everyday conversation. This can reap benefits down the road when your child encounters the inevitable bumps along the way, whether they’re dealing with a technical issue or something as difficult as cyberbullying or harassment. Talking about their life online on a regular basis may make them more apt to come forward when there’s a problem than they otherwise might.
In all, think of the smartphone as a fast pass into adulthood, thanks to how it puts the entirety of the internet right in your child’s hand. Protecting the device and the kid who’s using it will help ensure they get the absolute best out of all that potential.
The post Getting Your Kids Ready for School—And Their Smartphones Too appeared first on McAfee Blog.
It takes a bit of effort, but iPhones can wind up with viruses and malware. And that can indeed lead to all kinds of snooping.
Whether through malware or a bad app, hackers can skim personal info while you browse, bank, and shop. They can also infect your phone with ransomware that locks up your personal info or that locks up the phone itself.
Those are some worst-case scenarios. However, good for you and unfortunate hackers is the way iPhones run apps. It makes it tough for viruses and malware to get a toehold. Apple designed the iOS operating system to run apps in what’s called a “virtual environment.” This limits the access apps have to other apps, which helps prevent viruses and malware from spreading.
Still, malware can end up on an iPhone in a couple of ways:
The owner “jailbreaks” the iPhone
This practice gives people more control over their iPhones. By jailbreaking, they gain “root control” of the phone. With that, they can do things like remove pre-installed apps and download third-party apps from places other than the App Store. And that’s where the trouble can start.
Jailbreaking removes several of those barriers that keep viruses and malware from spreading. Further, downloading apps outside of the App Store exposes the phone to viruses and malware. Apple doesn’t review the apps in those stores. That way, a hacker with malicious intent can post a bad app with relative ease.
A malicious app sneaks into the App Store
Apple has a strict review policy before apps are approved for posting in the App Store. Per Apple, “Apple’s App Review team of over 500 experts evaluates every single app submission — from developers around the world — before any app ever reaches users. On average, the team reviews approximately 132,500 apps a week.”
However, bad actors find ways to sneak malware into the store. Sometimes they upload an app that’s initially innocent and then push malware to users as part of an update. Other times, they’ll embed malicious code such that it only triggers after it’s run in certain countries. They will also encrypt malicious code in the app that they submit, which can make it difficult for reviewers to sniff out.
So, barring a jailbroken phone, the chances of getting a virus or malware on your iPhone remain low. Still, it can happen.
Because we spend so much time on our phones, it’s fairly easy to tell when something isn’t working quite like it is supposed to. While you can chalk up some strange behavior to technical issues, sometimes those issues are symptoms of an infection. Malware can eat up system resources or conflict with other apps on your phone, causing it to act in odd ways.
Some possible signs that your device has been hacked include:
Performance issues
A slower device, webpages taking way too long to load, or a battery that never keeps a charge are all things that can be attributed to a device reaching its retirement. However, these things might also be signs that malware has compromised your phone.
Your phone feels like it’s running hot
Malware running in the background of a device might burn extra computing power, causing your phone to feel hot and overheated. If your device is quick to heat up, it might be due to malicious activity.
Mysterious calls, texts, or apps appear
If apps you haven’t downloaded suddenly appear on your screen, or if outgoing calls you don’t remember making pop up on your phone bill, that is a definite red flag and a potential sign that your device has been hacked.
Changes or pop-ups crowd your screen
Malware might also be the cause of odd or frequent pop-ups, as well as changes made to your home screen. If you are getting an influx of spammy ads or your app organization is suddenly out of order, there is a big possibility that your phone has been hacked.
To avoid the hassle of having a hacked phone in the first place, here are some tips that can help.
Promptly updating your phone and apps is a primary way to keep your device safer. Updates often fix bugs and vulnerabilities that hackers rely on to download malware for their attacks.
Apple’s App Store has those protections in place that we mentioned before. That’s unlike those third-party sites, which might not have those same protections. Further, some purposely host malicious apps. Avoiding these sites altogether can prevent these apps from allowing hackers into your device.
As we’ve seen, jailbreaking a phone introduces all kinds of security issues. Your best bet as an everyday internet user is to rely on iOS and the protections that come with it.
If you are worried that your device has been hacked, follow these steps:
Completely power down your phone. Powering down and then giving your phone a fresh start can put a halt to any malicious activity.
Remove any apps you didn’t download. From there, power down your phone and restart it as before.
If you still have issues, wiping and restoring your phone is an option. Provided you have your photos, contacts, and other vital info backed up in the cloud, it’s a relatively straightforward process. A quick search online can show how to wipe and restore your model of phone.
Check your accounts and credit for any unauthorized purchases. Several features in our McAfee+ plans can help. Identity Monitoring can alert you if your info winds up on the dark web. Our Credit Monitoring along with our transaction monitoring can also alert you of unusual activity across your accounts.
Lastly, if you spot an issue, get some help from a pro. Our Identity Theft Coverage & Restoration service offers $2 million that covers travel, losses, and legal fees associated with identity theft. It also offers the services of a licensed recovery pro who can repair your credit and your identity in the wake of an attack.
On a non-jailbroken phone, no. You don’t need antivirus. Yet your phone should certainly get extra protection. Phones face far more threats than viruses and malware alone.
Comprehensive online protection software like ours can keep you and your phone safer. It can:
Those are only a handful of the many features that protect more than your phone. You’ll find yet more that protect you — namely, your identity and your privacy.
So while iPhones don’t need antivirus, they certainly benefit from extra online protection.
The post How To Tell If Your Smartphone Has Been Hacked appeared first on McAfee Blog.
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