It’s no longer possible to deny that your life in the physical world and your digital life are one and the same. Coming to terms with this reality will help you make better decisions in many aspects of your life.
The same identity you use at work, at home, and with friends also exists in apps, inboxes, accounts, devices, and databases, whether you actively post online or prefer to stay quiet. Every purchase, login, location ping, and message leaves a trail. And that trail shapes what people, companies, and scammers can learn about you, how they can reach you, and what they might try to take.
That’s why digital security isn’t just an IT or a “tech person” problem. It’s a daily life skill. When you understand how your digital life works, what information you’re sharing, where it’s stored, and how it can be misused, you make better decisions. This guide is designed to help you build that awareness and translate it into practical habits: protecting your data, securing your accounts, and staying in control of your privacy in a world that’s always connected.
Being digitally secure doesn’t mean hiding from the internet or using complicated tools you don’t understand. It means having intentional control over your digital life to reduce risks while still being able to live, work, and communicate online safely. A digitally secure person focuses on four interconnected areas:
Your personal data is the foundation of your digital identity. Protecting it includes limiting how much data you share, understanding where it’s stored, and reducing how easily it can be collected, sold, or stolen. At its heart, personal information falls into two critical categories that require different levels of protection:
Account security ensures that only you can access them. Strong, unique passwords, multi-factor authentication, and secure recovery options prevent criminals from hijacking your email, banking, cloud storage, social media, and other online accounts, often the gateway to everything else in your digital life.
Privacy control means setting boundaries and deciding who can see what about you, and under what circumstances. This includes managing social media visibility, app permissions, browser tracking, and third-party access to your data.
Digital security is an ongoing effort as threats evolve, platforms change their policies, and new technologies introduce new risks. Staying digitally secure requires periodic check-ins, learning to recognize scams and manipulation, and adjusting your habits as the digital landscape changes.
Your personal information faces exposure risks through multiple channels during routine digital activities, often without your explicit knowledge.
Implementing comprehensive personal data protection requires a systematic approach that addresses the common exposure points. These practical steps provide layers of security that work together to minimize your exposure to identity theft and fraud.
Start by conducting a thorough audit of your online accounts and subscriptions to identify where you have unnecessarily shared more data than needed. Remove or minimize details that aren’t essential for the service to function. Moving forward, provide only the minimum required information to new accounts and avoid linking them across different platforms unless necessary.
Be particularly cautious with loyalty programs, surveys, and promotional offers that ask for extensive personal information, as they may share it with third parties. Read privacy policies carefully, focusing on sections that describe data sharing, retention periods, and your rights regarding your personal information.
If possible, consider using separate email addresses for different accounts to limit cross-platform tracking and reduce the impact if one account is compromised. Create dedicated email addresses for shopping, social media, newsletters, and important accounts like banking and healthcare.
Privacy protection requires regular attention to your account settings across all platforms and services you use. Social media platforms frequently update their privacy policies and settings, often defaulting to less private configurations that allow them to collect and share your data. For this reason, it is a good idea to review your privacy settings at least quarterly. Limit who can see your posts, contact information, and friend lists. Disable location tracking, facial recognition, and advertising customization features that rely on your personal data. Turn off automatic photo tagging and prevent search engines from indexing your profile.
On Google accounts, visit your Activity Controls and disable Web & App Activity, Location History, and YouTube History to stop this data from being saved. You can even opt out of ad personalization entirely if desired by adjusting Google Ad Settings. If you are more tech savvy, Google Takeout allows you to export and review what data Google has collected about you.
For Apple ID accounts, you can navigate to System Preferences on Mac or Settings on iOS devices to disable location-based Apple ads, limit app tracking, and review which apps have access to your contacts, photos, and other personal data.
Meanwhile, Amazon accounts store extensive purchase history, voice recordings from Alexa devices, and browsing behavior. Review your privacy settings to limit data sharing with third parties, delete voice recordings, and manage your advertising preferences.
Regularly audit the permissions you’ve granted to installed applications. Many apps request far more permissions to your location, contacts, camera, and microphone even though they don’t need them. Cancel these unnecessary permissions, and be particularly cautious about granting access to sensitive data.
Create passwords that actually protect you; they should be long and complex enough that even sophisticated attacks can’t easily break them. Combine uppercase letters, lowercase letters, numbers, and special characters to make it harder for attackers to crack.
Aside from passwords, enable multi-factor authentication (MFA) on your most critical accounts: banking and financial services, email, cloud storage, social media, work, and healthcare. Use authenticator apps such as Google Authenticator, Microsoft Authenticator, or Authy rather than SMS-based authentication when possible, as text messages can be intercepted through SIM swapping attacks. When setting up MFA, ensure you save backup codes in a secure location and register multiple devices when possible to keep you from being locked out of your accounts if your primary authentication device is lost, stolen, or damaged.
Alternatively, many services now offer passkeys which use cryptographic keys stored on your device, providing stronger security than passwords while being more convenient to use. Consider adopting passkeys for accounts that support them, particularly for your most sensitive accounts.
Device encryption protects your personal information if your smartphone, tablet, or laptop is lost, stolen, or accessed without authorization. Modern devices typically offer built-in encryption options that are easy to enable and don’t noticeably impact performance.
You can implement automatic backup systems such as secure cloud storage services, and ensure backup data is protected. iOS users can utilize encrypted iCloud backups, while Android users should enable Google backup with encryption. Regularly test your backup systems to ensure they’re working correctly and that you can successfully restore your data when needed.
Identify major data brokers that likely have your information and look for their privacy policy or opt-out procedures, which often involves submitting a request with your personal information and waiting for confirmation that your data has been removed.
In addition, review your subscriptions and memberships to identify services you no longer use. Request account deletion rather than simply closing accounts, as many companies retain data from closed accounts. When requesting deletion, ask specifically for all personal data to be removed from their systems, including backups and archives.
Keep records of your opt-out and deletion requests, and follow up if you don’t receive confirmation within the stated timeframe. In the United States, key data broker companies include Acxiom, LexisNexis, Experian, Equifax, TransUnion, Whitepages, Spokeo, BeenVerified, and PeopleFinder. Visit each company’s website.
Connect only to trusted, secure networks to reduce the risk of your data being intercepted by attackers lurking behind unsecured or fake Wi-Fi connections. Avoid logging into sensitive accounts on public networks in coffee shops, airports, or hotels, and use encrypted connections such as HTTPS or a virtual private network to hide your IP address and block third parties from monitoring your online activities.
Rather than using a free VPN service that often collects and sells your data to generate revenue, it is better to choose a premium, reputable VPN service that doesn’t log your browsing activities and offers servers in multiple locations.
Cyber threats evolve constantly, privacy policies change, and new services collect different types of personal information, making personal data protection an ongoing process rather than a one-time task. Here are measures to help regularly maintain your personal data protection:
By implementing these systematic approaches and maintaining regular attention to your privacy settings and data sharing practices, you significantly reduce your risk of identity theft and fraud while maintaining greater control over your digital presence and personal information.
You don’t need to dramatically overhaul your entire digital security in one day, but you can start making meaningful improvements right now. Taking action today, even small steps, builds the foundation for stronger personal data protection and peace of mind in your digital life. Choose one critical account, update its password, enable multi-factor authentication, and you’ll already be significantly more secure than you were this morning. Your future self will thank you for taking these proactive steps to protect what matters most to you.
Every step you take toward better privacy protection strengthens your overall digital security and reduces your risk of becoming a victim of scams, identity theft, or unwanted surveillance. You’ve already taken the first step by learning about digital security risks and solutions. Now it’s time to put that knowledge into action with practical steps that fit seamlessly into your digital routine.
The post What Does It Take To Be Digitally Secure? appeared first on McAfee Blog.
Businesses today have many options for interacting with customers online. The findings of our independent survey of online consumers suggest that websites and branded email continue to be critical components of many businesses’ online presence, essential to supporting consumer confidence and enabling effective interaction with customers.
The quantitative study, commissioned by Verisign and conducted in December 2019 and January 2020 by 451 Research, now a part of S&P Global Market Intelligence, surveyed 5,450 online consumers across key markets in North America, Latin America, Europe and Asia to help understand their sentiments on interacting with businesses online.
The survey was designed to arm service providers and registrars with an understanding of how the resources they provide to businesses can help create trust and deliver value to their customers.
Among those surveyed, approximately two-thirds (66%) agreed that a business with its own website is more credible than one without. Likewise, a majority indicated that they would expect it to be more difficult to verify the identity of (56%), find online (55%) and contact (54%) a business that does not have its own website.
Certainly, this doesn’t suggest that businesses should abandon other online channels, such as social media and search engine efforts, to focus on a website-only approach. Instead, 64% of respondents said that a business with many points of online presence is more credible than a business with few.
Still, the study suggests that other online resources should complement, rather than replace, a small business’s own website. Respondents identified a business’s own website as being one of the most popular online methods for learning about (69%) and conducting transactions with (57%) businesses. Further, 71% of respondents reported being more likely to recommend a business with a professional website.
Taken together, these findings suggest that a website can help add credibility and drive new business.
Trust is central to the relationship between a business and customers. This may be particularly true for online transactions (95% of survey respondents said they actively make purchases online), which require consumers to trust not only that the business will deliver the product or service for which they have paid, but also that it will not misuse payment or personal information.
A branded email address may be able to help, as an overwhelming number of respondents (85%) agreed that a business with a branded email address is more credible than one that uses a free email account. Respondents were more likely to have used a business’s branded email address (67%), than the telephone (56%) or social media (40%), to communicate with a business during the prior 12 months.
For a small business, failing to be perceived as credible online could mean lost business not just today, but also in the future. A website and branded email address can help businesses add credibility and more effectively engage with consumers online.
Service providers offer a variety of website-building tools, email hosting solutions, and domain name registration services that can help businesses – whether just starting or well-established – to have a website and use a branded email.
Detailed survey results are available in 451 Research’s Black & White Paper Websites, Branded Email Remain Key to SMB Internet Services.
Verisign is a global wholesale provider of some of the world’s most recognized top-level domains, including .com and .net. For website building tools and email hosting solutions, contact a registrar. You can find a registrar here.
The post Websites, Branded Email Remain Key to SMB Internet Services appeared first on Verisign Blog.
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