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Data Privacy Week is here, and there’s no better time to shine a spotlight on one of the biggest players in the personal information economy: data brokers. These entities collect, buy, and sell hundreds—sometimes thousands—of data points on individuals like you. But how do they manage to gather so much information, and for what purpose? From your browsing habits and purchase history to your location data and even more intimate details, these digital middlemen piece together surprisingly comprehensive profiles. The real question is: where are they getting it all, and why is your personal data so valuable to them? Let’s unravel the mystery behind the data broker industry.
Data brokers aggregate user info from various sources on the internet. They collect, collate, package, and sometimes even analyze this data to create a holistic and coherent version of you online. This data then gets put up for sale to nearly anyone who’ll buy it. That can include marketers, private investigators, tech companies, and sometimes law enforcement as well. They’ll also sell to spammers and scammers. (Those bad actors need to get your contact info from somewhere — data brokers are one way to get that and more.)
And that list of potential buyers goes on, which includes but isn’t limited to:
These companies and social media platforms use your data to better understand target demographics and the content with which they interact. While the practice isn’t unethical in and of itself (personalizing user experiences and creating more convenient UIs are usually cited as the primary reasons for it), it does make your data vulnerable to malicious attacks targeted toward big-tech servers.
Most of your online activities are related. Devices like your phone, laptop, tablets, and even fitness watches are linked to each other. Moreover, you might use one email ID for various accounts and subscriptions. This online interconnectedness makes it easier for data brokers to create a cohesive user profile.
Mobile phone apps are the most common way for data brokerage firms to collect your data. You might have countless apps for various purposes, such as financial transactions, health and fitness, or social media.
A number of these apps usually fall under the umbrella of the same or subsidiary family of apps, all of which work toward collecting and supplying data to big tech platforms. Programs like Google’s AdSense make it easier for developers to monetize their apps in exchange for the user information they collect.
Data brokers also collect data points like your home address, full name, phone number, and date of birth. They have automated scraping tools to quickly collect relevant information from public records (think sales of real estate, marriages, divorces, voter registration, and so on).
Lastly, data brokers can gather data from other third parties that track your cookies or even place trackers or cookies on your browsers. Cookies are small data files that track your online activities when visiting different websites. They track your IP address and browsing history, which third parties can exploit. Cookies are also the reason you see personalized ads and products.
Data brokers collate your private information into one package and sell it to “people search” websites. As mentioned above, practically anyone can access these websites and purchase extensive consumer data, for groups of people and individuals alike.
Next, marketing and sales firms are some of data brokers’ biggest clients. These companies purchase massive data sets from data brokers to research your data profile. They have advanced algorithms to segregate users into various consumer groups and target you specifically. Their predictive algorithms can suggest personalized ads and products to generate higher lead generation and conversation percentages for their clients.
We tend to accept the terms and conditions that various apps ask us to accept without thinking twice or reading the fine print. You probably cannot proceed without letting the app track certain data or giving your personal information. To a certain extent, we trade some of our privacy for convenience. This becomes public information, and apps and data brokers collect, track, and use our data however they please while still complying with the law.
There is no comprehensive privacy law in the U.S. on a federal level. This allows data brokers to collect personal information and condense it into marketing insights. While not all methods of gathering private data are legal, it is difficult to track the activities of data brokers online (especially on the dark web). As technology advances, there are also easier ways to harvest and exploit data.
As of March 2024, 15 states in the U.S. have data privacy laws in place. That includes California, Virginia, Connecticut, Colorado, Utah, Iowa, Indiana, Tennessee, Oregon, Montana, Texas, Delaware, Florida, New Jersey, and New Hampshire.[i] The laws vary by state, yet generally, they grant rights to individuals around the collection, use, and disclosure of their personal data by businesses.
However, these laws make exceptions for certain types of data and certain types of collectors. In short, these laws aren’t absolute.
Some data brokers let you remove your information from their websites. There are also extensive guides available online that list the method by which you can opt-out of some of the biggest data brokering firms. For example, a guide by Griffin Boyce, the systems administrator at Harvard University’s Berkman Klein Center for Internet and Society, provides detailed information on how to opt-out of a long list of data broker companies.
Yet the list of data brokers is long. Cleaning up your personal data online can quickly eat up your time, as it requires you to reach out to multiple data brokers and opt-out.
Rather than removing yourself one by one from the host of data broker sites out there, you have a solid option: our Personal Data Cleanup.
Personal Data Cleanup scans data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites. And if you want to save time on manually removing that info, you have options. Our McAfee+ Advanced and Ultimate plans come with full-service Personal Data Cleanup, which sends requests to remove your data automatically.
If the thought of your personal info getting bought and sold in such a public way bothers you, our Personal Data Cleanup can put you back in charge of it.
[i] https://pro.bloomberglaw.com/insights/privacy/state-privacy-legislation-tracker/
The post How Data Brokers Sell Your Identity appeared first on McAfee Blog.
This Fourth of July brought fireworks in the form of a digital security breach, one that has been recorded as the most significant password leak in history. Dubbed RockYou2024, this colossal data dump was unveiled by a user named “ObamaCare” on a prominent hacking forum, revealing a staggering 9.9 billion unique passwords in plain text.
The sheer volume of compromised passwords is enough to make any security enthusiast’s head spin. RockYou2024 isn’t just a leak; it’s a behemoth collection of 9,948,575,739 passwords that could potentially affect millions of users worldwide. This event marks a critical point in cybersecurity, underscoring the relentless pace at which digital threats are evolving.
However, it’s crucial to note that RockYou2024, despite its unprecedented scale, is primarily a compilation of previously leaked passwords, building upon its predecessor, RockYou2021, which contained 8.4 billion passwords. This revelation might diminish the shock value for some, but it doesn’t reduce the threat level.
According to Cybernews, which first reported on this massive compilation, RockYou2024 poses a significant threat to any system vulnerable to brute-force attacks. This includes not just online platforms but also offline services, internet-facing cameras, and even industrial hardware. When paired with other leaked databases that might include email addresses and other personal information, the potential for widespread data breaches, financial fraud, and identity theft escalates dramatically.
Despite RockYou2024 being a collection of older breaches, the updated and maintained list means everyone should remain vigilant. It is crucial to take steps to protect yourself from potential fraud or identity theft. While RockYou2024 might predominantly consist of recycled material from past leaks, it serves as a potent reminder of the ongoing cybersecurity battles. Proper password management and security measures are more crucial than ever. In today’s digital age, staying ahead means staying aware and taking proactive steps to protect your digital identity. Consider implementing the following measures:
McAfee+ provides AI-Powered technology for real-time protection against new and evolving threats. With our data protection and custom guidance (complete with a protection score for each platform and tips to keep you safer), you can be sure that your internet identity is protected.
The post RockYou2024: Unpacking the Largest Password Leak in History appeared first on McAfee Blog.
It happens with more regularity than any of us like to see. There’s either a headline in your news feed or an email from a website or service you have an account with—there’s been a data breach. So what do you do when you find out that you and your information may have been caught up in a data breach? While it can feel like things are out of your hands, there are actually several things you can do to protect yourself.
Let’s start with a look at what kind of information may be at stake and why crooks value that information so much (it’s more reasons than you may think).
The fact is that plenty of our information is out there on the internet, simply because we go about so much of our day online, whether that involves shopping, banking, getting results from our doctors, or simply hopping online to play a game once in a while.
Naturally, that means the data in any given breach will vary from service to service and platform to platform involved. Certainly, a gaming service will certainly have different information about you than your insurance company. Yet broadly speaking, there’s a broad range of information about you stored in various places, which could include:
As to what gets exposed and when you might find out about it, that can vary greatly as well. One industry research report found that the median time to detect breaches is 5 days. Needless to say, the timeline can get rather stretched before word reaches you, which is a good reason to change your passwords regularly should any of them get swept up in a breach. (An outdated password does a hacker no good—more on that in a bit.)
The answer is plenty. In all, personal information like that listed above has a dollar value to it. In a way, your data and information are a kind of currency because they’re tied to everything from your bank accounts, investments, insurance payments—even tax returns and personal identification like driver’s licenses.
With this information in hand, a crook can commit several types of identity crime—ranging from fraud to theft. In the case of fraud, that could include running up a bill on one of your credit cards or draining one of your bank accounts. In the case of theft, that could see crooks impersonate you so they can open new accounts or services in your name. Beyond that, they may attempt to claim your tax refund or potentially get an ID issued in your name as well.
Another possibility is that a hacker will simply sell that information on the dark marketplace, perhaps in large clumps or as individual pieces of information that go for a few dollars each. However it gets sold, these dark-market practices allow other fraudsters and thieves to take advantage of your identity for financial or other gains.
Most breaches are financially motivated, with some researchers saying that 97% of breaches are about the money. However, we’ve also seen hackers simply dump stolen information out there for practically anyone to see. The motivations behind them vary, yet they could involve anything from damaging the reputation of an organization to cases of revenge.
A list of big data breaches is a blog article of its own, yet here’s a quick list of some of the largest and most impactful breaches we’ve seen in recent years:
Needless to say, it’s not just the big companies that get hit. Healthcare facilities have seen their data breached, along with the operations of popular restaurants. Small businesses find themselves in the crosshairs as well, with one report stating that 43% of data leaks target small businesses. Those may come by way of an attack on where those businesses store their records, a disgruntled employee, or by way of a compromised point-of-sale terminal in their store, office, or location.
In short, when it comes to data breaches, practically any business is a potential target because practically every business is online in some form or fashion. Even if it’s by way of a simple point-of-sale machine.
When a business, service, or organization falls victim to a breach, it doesn’t always mean that you’re automatically a victim too. Your information may not have been caught up in it. However, it’s best to act as if it was. With that, we strongly suggest you take these immediate steps.
1. Change your passwords and use two-factor authentication
Given the possibility that your password may be in the hands of a hacker, change it right away. Strong, unique passwords offer one of your best defenses against hackers. Update them regularly as well. As mentioned above, this can protect you in the event a breach occurs and you don’t find out about it until well after it’s happened. You can spare yourself the upkeep that involves a password manager that can keep on top of it all for you. If your account offers two-factor authentication as part of the login process, make use of it as it adds another layer of security that makes hacking tougher.
2. Keep an eye on your accounts
If you spot unusual or unfamiliar charges or transactions in your account, bank, or debit card statements, follow up immediately. That could indicate improper use. In general, banks, credit card companies, and many businesses have countermeasures to deal with fraud, along with customer support teams that can help you file a claim if needed.
3. Sign up for an identity protection service
If you haven’t done so already, consider signing up for a service that can monitor dozens of types of personal information and then alert you if any of them are possibly being misused. Identity protection such as ours gives you the added benefit of a professional recovery specialist who can assist with restoring your affairs in the wake of fraud or theft, plus up to $1 million in insurance coverage.
Our advice is to take a deep breath and get to work. By acting quickly, you can potentially minimize and even prevent any damage that’s done. With that, we have two articles that can help guide the way if you think you’re the victim of identity theft, each featuring a series of straightforward steps you can take to set matters right:
Again, if you have any concerns. Take action. The first steps take only minutes. Even if the result is that you find out all’s well, you’ll have that assurance and you’ll have it rather quickly.
The post What to Do If You’re Caught Up in a Data Breach appeared first on McAfee Blog.
Did you just get word that your personal information may have been caught up in a data breach? If so, you can take steps to protect yourself from harm should your info get into the hands of a scammer or thief.
How does that information get collected in the first place? We share personal information with companies for multiple reasons simply by going about our day—to pay for takeout at our favorite restaurant, to check into a hotel, or to collect rewards at the local coffee shop. Of course, we use our credit and debit cards too, sometimes as part of an online account that tracks our purchase history.
In other words, we leave trails of data practically wherever we go these days, and that data is of high value to hackers. Thus, all those breaches we read about.
Whether it’s a major breach that exposes millions of records or one of many other smaller-scale breaches like the thousands that have struck healthcare providers, each one serves as a reminder that data breaches happen regularly and that we could find ourselves affected. Depending on the breach and the kind of information you’ve shared with the business or organization in question, information stolen in a breach could include:
What do crooks do with that data? Several things. Apart from using it themselves, they may sell that data to other criminals. Either way, this can lead to illicit use of credit and debit cards, draining of bank accounts, claiming tax refunds or medical expenses in the names of the victims, or, in extreme cases, assuming the identity of others altogether.
In all, data is a kind of currency in of itself because it has the potential to unlock several aspects of victim’s life, each with its own monetary value. It’s no wonder that big breaches like these have made the news over the years, with some of the notables including:
As mentioned, these are big breaches with big companies that we likely more than recognize. Yet smaller and mid-sized businesses are targets as well, with some 43% of data breaches involving companies of that size. Likewise, restaurants and retailers have seen their Point-of-Sale (POS) terminals compromised, right on down to neighborhood restaurants.
When a company experiences a data breach, customers need to realize that this could impact their online safety. If your favorite coffee shop’s customer database gets leaked, there’s a chance that your personal or financial information was exposed. However, this doesn’t mean that your online safety is doomed. If you think you were affected by a breach, you can take several steps to protect yourself from the potential side effects.
One of the most effective ways to determine whether someone is fraudulently using one or more of your accounts is to check your statements. If you see any charges that you did not make, report them to your bank or credit card company immediately. They have processes in place to handle fraud. While you’re with them, see if they offer alerts for strange purchases, transactions, or withdrawals.
Our credit monitoring service can help you keep an eye on this. It monitors changes to your credit score, report, and accounts with timely notifications and guidance so you can take action to tackle identity theft.
Breached and stolen information often ends up in dark web marketplaces where hackers, scammers, and thieves purchase it to commit yet more crime. Once it was difficult to know if your information was caught up in such marketplaces, yet now an identity monitoring service can do the detective work for you.
Our service monitors the dark web for your personal info, including email, government IDs, credit card and bank account info, and more. This can help keep your personal info safe with early alerts that show you if your data is found on the dark web, an average of 10 months ahead of similar services. From there, you’ll get guidance that you can act on, which can help protect your info and accounts from theft.
If you suspect that your data might have been compromised, place a fraud alert on your credit. This not only ensures that any new or recent requests undergo scrutiny, but also allows you to have extra copies of your credit report so you can check for suspicious activity. You can place one fraud alert with any of the three major credit reporting agencies (Equifax, Experian, TransUnion) and they will notify the other two. A fraud alert typically lasts for a year, although there are options for extending it as well.
Freezing your credit will make it highly difficult for criminals to take out loans or open new accounts in your name, as a freeze halts all requests to pull your credit—even legitimate ones. In this way, it’s a far stronger measure than placing a fraud alert. Note that if you plan to take out a loan, open a new credit card, or other activity that will prompt a credit report, you’ll need to take extra steps to see that through while the freeze is in place. (The organization you’re working with can assist with the specifics.) Unlike the fraud alert, you’ll need to contact each major credit reporting agency to put one in place. Also, a freeze lasts as long as you have it in place. You’ll have to remove it yourself, again with each agency.
You can centrally manage this process with our security freeze service, which stops companies from looking at your credit profile, and thus halts the application process for loans, credit cards, utilities, new bank accounts, and more. A security freeze won’t affect your credit score.
Ensure that your passwords are strong and unique. Many people utilize the same password or variations of it across all their accounts. Therefore, be sure to diversify your passcodes to ensure hackers cannot obtain access to all your accounts at once, should one password be compromised. You can also employ a password manager to keep track of your credentials, such as the one you’ll find in comprehensive online protection software.
If the unfortunate happens to you, an identity theft coverage & restoration service can help you get back on your feet. Ours offers $1 million in coverage for lawyer fees, travel expenses, and stolen funds reimbursement. It further provides support from a licensed recovery expert who can take the needed steps to repair your identity and credit. In all, it helps you recover the costs of identity theft along with the time and money it takes to recover from it.
You can take this step any time, even if you haven’t been caught up in a data breach. The fact is that data broker companies collect and sell thousands of pieces of information on millions and millions of people worldwide, part of a global economy estimated at $200 billion U.S. dollars a year. And they’ll sell it to anyone—from advertisers for their campaigns, to scammers who will use it for spammy emails, texts, and calls, and to thieves who use that information for identity theft.
Yet you can clean it up. Our personal data cleanup service can scan some of the riskiest data broker sites and show you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites and, with select products, even manage the removal for you.
Comprehensive online protection software will offer you the tools and services listed above, along with further features that can protect you online. That includes a VPN to keep your time online more private from online data collection while protecting it from thieves who’re out to steal credit card and account information. It also includes web browsing protection that can warn you of sketchy websites and malicious downloads that look to steal your information. In all, it’s thorough protection for your devices, privacy, and identity. And in a time of data breaches, that kind of protection has become essential.
The post How to Protect Yourself From Identity Theft After a Data Breach appeared first on McAfee Blog.
As with any major holiday or special occasion, Valentine’s Day is unfortunately not immune to scammers looking for an opportunity to exploit unsuspecting individuals. Their deceitful acts can break hearts and bank accounts. In this article, we spotlight some common Valentine’s Day scams, offer tips on how to protect yourself and navigate this romantic day with confidence and caution.
Valentine’s Day is a time when love is in the air. It’s a time to express your feelings for that special someone in your life, or perhaps even embark on a new romantic journey. But while you’re busy planning that perfect dinner or choosing the ideal gift, there’s an unromantic side to the day that you should be aware of – the potential for scams.
Scammers, always looking for new ways to trick people into parting with their money, use the heightened emotions of Valentine’s Day to their advantage. They prey on the unwary, the love-struck, and even the lonely – anyone who might let their guard down in the quest for love or the pursuit of the perfect gift. And in our increasingly digital world, these unscrupulous individuals have more ways than ever to reach potential victims.
→ Dig Deeper: AI Goes Dating: McAfee Study Shows 1 in 3 Men Plan to Use Artificial Intelligence to Write Love Letters this Valentine’s Day
Knowledge is power, as the saying goes, and that’s certainly true when it comes to protecting yourself from scams. By understanding the types of scams that are common around Valentine’s Day, you can be better prepared to spot them – and avoid falling victim.
One of the most common Valentine’s Day scams is the romance scam. Scammers, often posing as potential love interests on dating websites or social media, manipulate victims into believing they are in a romantic relationship. Once they have gained their victim’s trust, they ask for money – perhaps to pay for a flight so they can meet in person, or because of a sudden personal crisis. These scams can be emotionally devastating, and they can also result in significant financial loss.
→ Dig Deeper: Fraudulent Adult Dating Services Turn 10 Years Old, Still Evolving
Another popular scam around Valentine’s Day involves online shopping. With many people seeking the perfect gift for their loved ones, scammers set up fake websites that appear to sell everything from jewelry to concert tickets. After making a purchase, the unsuspecting victim either receives a counterfeit product or, in some cases, nothing at all. Additionally, these sites may be designed to steal credit card information or other personal data.
Phishing scams are also common. In these scams, victims receive emails that appear to be from a legitimate company – perhaps a florist or a candy company – asking them to confirm their account information or to click on a link. The goal is to steal sensitive information, such as credit card numbers or login credentials.
While the existence of these scams is unquestionably concerning, the good news is that there are steps you can take to protect yourself. Valentine’s Day should be a celebration of love, not a source of stress and worry.
One of the most important is to be aware that these scams exist and to be cautious when interacting with unfamiliar people or websites. If something seems too good to be true, it probably is.
When shopping online, make sure the website you are using is secure, and consider using a credit card, which offers greater protection against fraud compared to other forms of payment. Be wary of emails from unknown sources, especially those that ask for personal information or urge you to click on a link.
For shopping scams, it’s recommended to do research on any unfamiliar online retailer before making a purchase. Look for reviews or complaints about the retailer on independent consumer websites. If the website is offering items at a price that seems too good to be true, it likely is. Also, consider the website’s URL. A URL that begins with ‘https://’ indicates that the website encrypts user information, making it safer to input sensitive information than on websites with ‘http://’ URLs.
Forewarned is forearmed, and having advanced strategies to detect and avoid scams is also a strong line of defense. When it comes to online dating, be sure to thoroughly vet any potential romantic interests. This involves doing a reverse image search of profile photos, which can quickly reveal if a picture has been stolen from another online source. Additionally, be aware of red flags such as overly-flattering messages or requests to move the conversation to a private email or messaging app.
McAfee Pro Tip: If you’re considering using one of these for a bit of dating beyond a dating app or simply to stay connected with family and friends, the key advice is to do your homework. Look into their security measures and privacy policies, especially because some have faced security issues recently. For more information, take a look at this article on video conferencing to ensure you can keep hackers and uninvited guests away when you’re chatting.
If you come across a scam or fall victim to one, it’s crucial to report it to the appropriate authorities. This helps law enforcement track down scammers and alert others to the scam. In the U.S., you can report scams to the Federal Trade Commission through their website. If the scam involves a financial transaction, also report it to your bank or credit card company. They may be able to help recover your funds or prevent further losses.
Additionally, take steps to protect yourself after falling victim to a scam. This could involve changing passwords, monitoring your financial accounts for unusual activity, or even freezing your credit. It can also be beneficial to alert your friends and family to the scam, both to protect them and to gain their support and assistance in dealing with the aftermath of the scam.
→ Dig Deeper: How To Report An Online Scam
The unfortunate reality is that scammers are ever-present and always looking for new ways to exploit unsuspecting victims. However, by being informed, cautious, and proactive, you can significantly decrease your chances of falling victim to a Valentine’s Day scam. Whether you’re looking for love or shopping for the perfect gift, remember to always prioritize your safety and security.
And if you do encounter a scam, take comfort in knowing that you’re not alone and there are resources available to help. McAfee’s blogs and reports are just some of them. By reporting scams to the authorities, you’re doing your part to help stop scammers in their tracks and protect others from falling victim. Remember, Valentine’s Day is a day for celebrating love, not for worrying about scammers. Stay safe, stay informed, and don’t let a scammer ruin your Valentine’s Day.
Remember to always stay vigilant. Protect your heart and your bank account, and make sure your Valentine’s Day is filled with love and happiness, not regret and frustration. Don’t let scammers break your heart or your bank account – on Valentine’s Day or on any other day.
The post Valentine’s Alert: Don’t Let Scammers Break Your Heart or Your Bank Account appeared first on McAfee Blog.
When we come across the term Artificial Intelligence (AI), our mind often ventures into the realm of sci-fi movies like I, Robot, Matrix, and Ex Machina. We’ve always perceived AI as a futuristic concept, something that’s happening in a galaxy far, far away. However, AI is not only here in our present but has also been a part of our lives for several years in the form of various technological devices and applications.
In our day-to-day lives, we use AI in many instances without even realizing it. AI has permeated into our homes, our workplaces, and is at our fingertips through our smartphones. From cell phones with built-in smart assistants to home assistants that carry out voice commands, from social networks that determine what content we see to music apps that curate playlists based on our preferences, AI has its footprints everywhere. Therefore, it’s integral to not only embrace the wows of this impressive technology but also understand and discuss the potential risks associated with it.
→ Dig Deeper: Artificial Imposters—Cybercriminals Turn to AI Voice Cloning for a New Breed of Scam
AI, a term that might sound intimidating to many, is not so when we understand it. It is essentially technology that can be programmed to achieve certain goals without assistance. In simple words, it’s a computer’s ability to predict, process data, evaluate it, and take necessary action. This smart way of performing tasks is being implemented in education, business, manufacturing, retail, transportation, and almost every other industry and cultural sector you can think of.
AI has been doing a lot of good too. For instance, Instagram, the second most popular social network, is now deploying AI technology to detect and combat cyberbullying in both comments and photos. No doubt, AI is having a significant impact on everyday life and is poised to metamorphose the future landscape. However, alongside its benefits, AI has brought forward a set of new challenges and risks. From self-driving cars malfunctioning to potential jobs lost to AI robots, from fake videos and images to privacy breaches, the concerns are real and need timely discussions and preventive measures.
AI has made it easier for people to face-swap within images and videos, leading to “deep fake” videos that appear remarkably realistic and often go viral. A desktop application called FakeApp allows users to seamlessly swap faces and share fake videos and images. While this displays the power of AI technology, it also brings to light the responsibility and critical thinking required when consuming and sharing online content.
→ Dig Deeper: The Future of Technology: AI, Deepfake, & Connected Devices
Yet another concern raised by AI is privacy breaches. The Cambridge Analytica/Facebook scandal of 2018, alleged to have used AI technology unethically to collect Facebook user data, serves as a reminder that our private (and public) information can be exploited for financial or political gain. Thus, it becomes crucial to discuss and take necessary steps like locking down privacy settings on social networks and being mindful of the information shared in the public feed, including reactions and comments on other content.
McAfee Pro Tip: Cybercriminals employ advanced methods to deceive individuals, propagating sensationalized fake news, creating deceptive catfish dating profiles, and orchestrating harmful impersonations. Recognizing sophisticated AI-generated content can pose a challenge, but certain indicators may signal that you’re encountering a dubious image or interacting with a perpetrator operating behind an AI-generated profile. Know the indicators.
With the advent of AI, cybercrime has found a new ally. As per McAfee’s Threats Prediction Report, AI technology might enable hackers to bypass security measures on networks undetected. This can lead to data breaches, malware attacks, ransomware, and other criminal activities. Moreover, AI-generated phishing emails are scamming people into unknowingly handing over sensitive data.
→ Dig Deeper: How to Keep Your Data Safe From the Latest Phishing Scam
Bogus emails are becoming highly personalized and can trick intelligent users into clicking malicious links. Given the sophistication of these AI-related scams, it is vital to constantly remind ourselves and our families to be cautious with every click, even those from known sources. The need to be alert and informed cannot be overstressed, especially in times when AI and cybercrime often seem to be two sides of the same coin.
As homes evolve to be smarter and synced with AI-powered Internet of Things (IoT) products, potential threats have proliferated. These threats are not limited to computers and smartphones but extend to AI-enabled devices such as voice-activated assistants. According to McAfee’s Threat Prediction Report, these IoT devices are particularly susceptible as points of entry for cybercriminals. Other devices at risk, as highlighted by security experts, include routers, and tablets.
This means we need to secure all our connected devices and home internet at its source – the network. Routers provided by your ISP (Internet Security Provider) are often less secure, so consider purchasing your own. As a primary step, ensure that all your devices are updated regularly. More importantly, change the default password on these devices and secure your primary network along with your guest network with strong passwords.
Having an open dialogue about AI and its implications is key to navigating through the intricacies of this technology. Parents need to have open discussions with kids about the positives and negatives of AI technology. When discussing fake videos and images, emphasize the importance of critical thinking before sharing any content online. Possibly, even introduce them to the desktop application FakeApp, which allows users to swap faces within images and videos seamlessly, leading to the production of deep fake photos and videos. These can appear remarkably realistic and often go viral.
Privacy is another critical area for discussion. After the Cambridge Analytica/Facebook scandal of 2018, the conversation about privacy breaches has become more significant. These incidents remind us how our private (and public) information can be misused for financial or political gain. Locking down privacy settings, being mindful of the information shared, and understanding the implications of reactions and comments are all topics worth discussing.
Awareness and knowledge are the best tools against AI-enabled cybercrime. Making families understand that bogus emails can now be highly personalized and can trick even the most tech-savvy users into clicking malicious links is essential. AI can generate phishing emails, scamming people into handing over sensitive data. In this context, constant reminders to be cautious with every click, even those from known sources, are necessary.
→ Dig Deeper: Malicious Websites – The Web is a Dangerous Place
The advent of AI has also likely allowed hackers to bypass security measures on networks undetected, leading to data breaches, malware attacks, and ransomware. Therefore, being alert and informed is more than just a precaution – it is a vital safety measure in the digital age.
Artificial Intelligence has indeed woven itself into our everyday lives, making things more convenient, efficient, and connected. However, with these advancements come potential risks and challenges. From privacy breaches, and fake content, to AI-enabled cybercrime, the concerns are real and need our full attention. By understanding AI better, having open discussions, and taking appropriate security measures, we can leverage this technology’s immense potential without falling prey to its risks. In our AI-driven world, being informed, aware, and proactive is the key to staying safe and secure.
To safeguard and fortify your online identity, we strongly recommend that you delve into the extensive array of protective features offered by McAfee+. This comprehensive cybersecurity solution is designed to provide you with a robust defense against a wide spectrum of digital threats, ranging from malware and phishing attacks to data breaches and identity theft.
The post AI & Your Family: The Wows and Potential Risks appeared first on McAfee Blog.
As healthcare integrates increasingly digital processes into its operations, the need for robust security measures increases. For many of us, visiting our healthcare provider involves filling out forms that are then transferred into an Electronic Health Record (EHR) system. We put our trust in these healthcare institutions, expecting them to take the necessary steps to store our sensitive data securely. However, with a significant rise in medical data breaches, a whopping 70% increase over the past seven years, it has become more important to understand how these breaches occur and how we can protect ourselves.
Recently, LabCorp, a medical testing company, announced a breach affecting approximately 7.7 million customers, exposing their names, addresses, birth dates, balance, and credit card or bank account information. This breach occurred due to an issue with a third-party billing collections vendor, the American Medical Collection Agency (AMCA). Not long before this, Quest Diagnostics, another company collaborating with AMCA, experienced a similar breach, affecting 11.9 million users.
Medical data is, by nature, nonperishable, making it a highly valuable asset for cybercriminals. This means that while a credit card number or bank account detail can be changed if compromised, medical information remains constant, maintaining its value over time. This also suggests that once procured, this information can be used for various malicious activities, from identity theft to extortion.
Realizing that the healthcare industry is riddled with various security vulnerabilities is crucial. Unencrypted traffic between servers, the ability to create admin accounts remotely, and the disclosure of private information are all shortcomings that these cybercriminals can exploit. With such access, they can permanently alter medical images, use medical research data for extortion, and much more. According to the McAfee Labs Threats Report, the healthcare sector witnessed a 210% increase in publicly disclosed security incidents from 2016 to 2017, resulting from failure to comply with security best practices or address vulnerabilities in medical software.
→ Dig Deeper: How to Safeguard Your Family Against A Medical Data Breach
While the onus lies on healthcare institutions to ensure the security of patients’ data, there are several steps that individuals can take on their own to safeguard their privacy. These steps become particularly pivotal if you think your personal or financial information might have been compromised due to recent breaches. In such instances, following certain best practices can significantly enhance your personal data security.
One such measure is placing a fraud alert on your credit. This effectively means that any new or recent requests will be scrutinized, making it challenging for fraudulent activities to occur. Additionally, the fraud alert enables you to access extra copies of your credit report, which you can peruse for any suspicious activities.
Another effective step you can consider is freezing your credit. Doing so makes it impossible for criminals to take out loans or open new accounts in your name. However, to execute this effectively, remember that credit needs to be frozen at each of the three major credit-reporting agencies – Equifax, TransUnion, and Experian.
Moreover, vigilance plays a critical role in protecting your personal data. Regularly checking your bank account and credit activity can help you spot any anomalies swiftly, allowing you to take immediate action.
McAfee Pro Tip: To lock or to freeze? That is the question. Credit lock only offers limitations in accessing an account. A credit freeze generally has more security features and financial protections guaranteed by law and the three major credit bureaus, so you’ll have more rights and protection if identity theft, fraud, scams, and other cybercrimes occur with a credit freeze compared to a credit lock. Learn more about the difference between credit freeze and credit lock here.
Identity theft protection services offer an additional layer of security to protect your personal as well as financial information. They actively monitor your accounts, provide prompt alerts for any suspicious activities, and help you recover losses if things go awry. An identity theft protection service like McAfee Identity Theft Protection can be beneficial. Remember, however, that even with such a service, you should continue practicing other security measures, as they form part of a comprehensive approach to data security.
These services work in the background to ensure constant protection. However, choosing a reputable and reliable identity theft protection service is essential. Do thorough research before committing and compare features such as monitoring services, recovery assistance, and insurance offerings. This step can help protect you not only during medical data breaches but also on other digital platforms where your personal information is stored.
If you suspect your personal data has been compromised, you should check your bank account and credit activity frequently. Regular monitoring of your accounts empowers you to stop fraudulent activity. Many banks and credit card companies provide free alerts—through an email or text message—whenever a new purchase is made, an unusual charge is noticed, or your account balance drops to a particular level.
Besides, you should also consider utilizing apps or online services provided by banks and credit companies to keep an eye on your accounts. Such tools can help you track your financial activity conveniently and take instant action if any suspicious activity is spotted. Regularly updating your contact information with banks and credit companies is also important, as it ensures you receive all alerts and updates on time.
→ Dig Deeper: Online Banking—Simple Steps to Protect Yourself from Bank Fraud
Increased digitization in the healthcare sector has brought convenience and improved patient services. However, it also presents attractive targets for cybercriminals eager to exploit vulnerabilities for personal gain. Medical data breaches are concerning due to their potential long-term impacts, so it’s critical to protect your personal information proactively.
While healthcare institutions must shoulder the primary responsibility to safeguard patient information, users are far from helpless. By placing a fraud alert, freezing your credit, using identity theft protection services like McAfee Identity Theft Protection, and maintaining vigilance over your financial activity, you can form a comprehensive defense strategy to protect yourself against potential breaches.
The post 4 Tips to Protect Your Information During Medical Data Breaches appeared first on McAfee Blog.
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