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McAfee and Pat McAfee Turn a Name Mix-Up Into a Push for Online Safety

Pat McAfee

If a message popped up in your feed tomorrow promising a cash refund, a surprise giveaway, or a limited-time crypto opportunity, would you pause long enough to question it? 

That split second matters more than ever.

Most modern scams don’t rely on panic or obvious red flags. They rely on familiarity. On things that feel normal. On moments that seem too small to question. 

And those moments are exactly what scammers exploit. 

Why Today’s Scams Are So Easy to Fall For 

There was a time when spotting a scam was relatively straightforward. The emails were badly written. The websites looked rushed. The warnings were obvious. 

Scammers don’t just rely on obvious spam or panic-driven messages. Instead, many now use: 

  • Friendly, natural language 
  • Faces of celebrities and figures you trust 
  • Messages that arrive through trusted apps 
  • Conversations that unfold gradually 
  • Requests that feel routine instead of suspicious 

McAfee’s Celebrity Deepfake Deception research shows how common and convincing these scams have become: 72% of Americans say they’ve seen a fake or AI-generated celebrity endorsement, and 39% say they’ve clicked on one that turned out to be fraudulent. When scam content shows up in the same feeds, apps, and formats people use every day, it feels normal. 

That’s the danger zone. It’s also why McAfee chose to use a familiar, culturally recognizable moment to talk about a much bigger issue.

Why McAfee Partnered with Pat McAfee 

Whether you’ve been saying mack-uh-fee or mick-affy, the long-running name mix-up is harmless in everyday conversation. 

Online, though, small moments of confusion can have outsized consequences. 

Scammers rely on quick assumptions: that a familiar name means legitimacy, that a recognizable face means trust, that a message arriving in the right place must be real. They move fast, hoping people act before stopping to verify 

Pat McAfee knows firsthand how scammers exploit familiarity and trust. 

In recent months, fake social media giveaways promising cash and prizes have circulated using Pat’s likeness, and even a fraudulent “American Heart Association fundraiser” made the rounds, falsely claiming he was collecting donations. 

Pat wants his fans to know: if you ever see a giveaway, fundraiser, or message claiming to be from him, double-check it on his official channels first. If it feels off, it probably is. 

Unfortunately, these scams work because people trust Pat. Scammers exploit that trust to lower people’s guard and make fraudulent requests feel legitimate. 

It’s the same tactic used across countless impersonation scams today: borrow the authority of a familiar face, add a sense of urgency, and move fast before anyone stops to verify, “is this legit?” We’ve seen it happen with Taylor Swift, Tom Hanks, Al Roker, Brad Pitt, and numerous others. 

Remember, no legitimate giveaway will ask for payment, banking details, login credentials, or account access. And no nonprofit fundraiser tied to a celebrity should ever come from a personal message or unfamiliar social account. 

Watch: Pat McAfee Explains How McAfee Is More Than an Antivirus 

In the video below, Pat McAfee playfully demonstrates how easily familiar moments online can turn into risk, and why digital safety today can’t rely on perfect judgment alone. 

 

How to Protect Yourself Right Now 

You don’t have to stop using your favorite platforms. But you do have to change how you verify online threats. 

Before You Trust Any Urgent Message or Offer: 

  • Be skeptical of sudden financial opportunities 
  • Assume giveaways that require payment or credentials are scams 
  • Never connect accounts, wallets, or payment methods from social links 
  • Verify claims on official websites, not just inside apps 
  • Be cautious of messages that replace clear context with urgency 

If a video or message feels real but the request feels extreme, that’s a red flag. 

McAfee offers more than traditional antivirus, combining multiple layers of digital protection in one app 

Final Takeaway 

If a scam looks obvious, most people won’t fall for it. 

But modern scams don’t look obvious. They look familiar. They use your favorite faces. They look normal. They look safe. And that’s where people get hurt. 

Staying safe now means slowing down, verifying independently, and having protection work quietly in the background while you stay focused on what you actually came online to do. 

McAfee’s built-in Scam Detector, included in all core plans, automatically detects scams across text, email, and video, blocks dangerous sites, and identifies deepfakes, stopping harm before it happens. 

And because today’s risks aren’t just about what you click, a VPN and Personal Data Cleanup add additional layers of defense by helping protect your connection and limit how much personal information is available to be exploited in the first place. 

Ready to get Pat’s Picks? Learn more here. 

FAQs 

For clarity, and because these questions come up often, here’s the straightforward explanation: 

Q: Is Pat McAfee the founder of McAfee antivirus?
A: No. Pat McAfee is not associated with the founding or leadership of McAfee. McAfee was founded by John McAfee and operates independently. 
Q: Are Pat McAfee and McAfee the same company?
A: No. Pat McAfee is a sports media personality. McAfee is a cybersecurity company. They are separate entities. 
Q: Why does McAfee work with Pat McAfee?
A: McAfee partnered with Pat McAfee to raise awareness about online scams, impersonation fraud, and digital safety using culturally relevant examples. 

 

The post McAfee and Pat McAfee Turn a Name Mix-Up Into a Push for Online Safety appeared first on McAfee Blog.

McAfee’s Scam Detector Earns Third Major Award Within Months of Launch

McAfee Scam Detector

McAfee’s Scam Detector has been named a Winner of the 2026 BIG Innovation Awards, presented by the Business Intelligence Group, marking the third major industry award the product has earned since launching just months ago. 

The recognition underscores a growing consensus across independent judges: as scams become more sophisticated and AI-driven, consumers need protection that works automatically, explains risks clearly, and helps stop harm before it happens. 

Big Innovation Award 2026

What Is the BIG Innovation Award? 

The BIG Innovation Awards recognize products and organizations that deliver measurable innovation with real-world impact. The program focuses not only on technical advancement, but on how solutions improve everyday life for individuals and households. 

For consumer cybersecurity products like Scam Detector, that means being evaluated on: 

  • Real-world relevance 
  • Ease of use for non-experts 
  • Societal impact 
  • Demonstrated adoption and need 

The award highlights Scam Detector’s role in helping people stay safer online as scams grow more sophisticated, more personal, and increasingly powered by AI.  

Why Scam Detector Stands Out 

According to feedback from the BIG Innovation Awards judging panel, Scam Detector was recognized for: 

Strong real-world relevance: Scams are now an everyday risk, not a niche technical issue 

Clear consumer value: Protection that runs automatically in the background without requiring expert knowledge

AI used responsibly: Applying advanced models to reduce harm, not increase it

Early impact: Rapid adoption, with more than one million users in its first months 

Judges also noted the importance of Scam Detector’s educational alerts, which don’t just block threats, but explain why something is risky, helping people build confidence over time. 

Using AI to Fight AI-Driven Scams 

Scam Detector is McAfee’s AI-powered protection designed to detect scams across text, email, and video, block dangerous links, and identify deepfakes, before harm occurs. 

As scammers increasingly use generative AI to impersonate people, brands, and institutions, protection needs to operate at the same speed and scale. Scam Detector is built to do exactly that, quietly working in the background while users go about their day. 

Scam Detector is included with all core McAfee plans and is available across mobile, PC, and web. 

In Good Company: Consumer Innovation Across Industries 

McAfee was recognized alongside other consumer-facing innovators whose products directly serve individuals and households. Fellow 2026 BIG Innovation Award winners include: 

Capital One Auto – Chat Concierge: A consumer-facing service designed to help car buyers and owners navigate financing and ownership decisions. 

Starkey – Omega AI Hearing Aid: A wearable hearing aid that integrates AI assistance, health monitoring, and real-time translation. 

Phonak – Virto R Infinio: Custom-fit hearing aids designed to deliver personalized hearing solutions for individual users. 

EZVIZ – 9c Dual 4G Series Camera: A smart home security camera built for personal and household use. 

Sinomax USA: Consumer mattresses and comfort products focused on everyday home use. 

beyoutica 1905: A wellness product designed for health- and lifestyle-focused consumers. 

Wheels – Pool CheckOut: A consumer-oriented solution designed to simplify vehicle service and checkout experiences. 

Together, these winners reflect how innovation increasingly shows up in tools people rely on at home, in their cars, and on their phones. 

Scam Detector Awards and Industry Recognition 

Since launch, McAfee’s Scam Detector has earned recognition across multiple independent award programs, each highlighting a different dimension of its impact: 

2026 BIG Innovation Awards

Winner and Top 10 Innovator – Large Business, recognizing real-world consumer impact and responsible AI use. 

2026 Big Innovation Award

2025 A.I. Awards

Winner, Best Use of AI in Cybersecurityhonoring Scam Detector’s automated scam detection and deepfake identification. 
The AI Awards - Winner 2025

2025 Tech Ascension Awards 

Winner, Best AI/ML Powered Cybersecurity Solution, recognizing real-time protection across text, email, and video. 
Tech Ascension Awards

Together, these awards reinforce a consistent message from independent judges: consumer cybersecurity works best when advanced technology is paired with clarity, usability, and trust. 

What Is McAfee’s Scam Detector? 

McAfee’s Scam Detector is an AI-powered scam protection feature designed to spot and stop scams across text messages, emails, and videos. Built in response to the rapid rise of AI-generated fraud, Scam Detector automatically analyzes suspicious content, blocks dangerous links, and identifies deepfakes, while explaining why something was flagged so users can make more confident decisions online. 

What Scam Detector Does 

Detects text message scams across popular apps and messaging platforms 

Flags phishing and suspicious emails with clear explanations, helping users learn what to watch for

Identifies AI-generated or manipulated audio in videos, including potential deepfakes

Offers on-demand scam checks, allowing users to upload a message, link, or screenshot for analysis

Runs primarily on-device, helping protect user privacy without sending personal content to the cloud 

Scam Detector is designed to work quietly in the background, providing protection without requiring constant decisions or technical expertise. Scam Detector is included at no extra cost with all core McAfee consumer plans. Learn more here. 

The post McAfee’s Scam Detector Earns Third Major Award Within Months of Launch appeared first on McAfee Blog.

McAfee Earns 29th Consecutive AAA Rating From SE Labs

McAfee earns AAA rating from SE Labs

McAfee has once again earned the highest possible AAA rating from SE Labs, marking the 29th consecutive time our consumer protection has received this top-tier recognition. 

In SE Labs’ latest Q4 Home Anti-Malware Test, McAfee Total Protection achieved 100% protection with zero false positives, reinforcing a streak that has remained unbroken since December 2018. 

SE Labs AAA Security Evaluation EPS Protection Home December 2025

What the SE Labs AAA Rating Measures 

SE Labs is an independent, UK-based security testing organization known for evaluating products against real-world threats, not just controlled lab samples. Its test results are therefore referenced and trusted by numerous journalists and product reviewers alike.  

Their Home Anti-Malware tests simulate the types of attacks people actually face, including: 

  • Email-based threats 
  • Malicious websites 
  • Targeted attacks designed to appear relevant or trustworthy 
  • Common malware encountered during everyday online activity 

To earn an AAA rating, products must demonstrate: 

  • Strong threat detection 
  • Effective prevention before harm occurs 
  • Minimal false positives that disrupt normal use 

Why This Recognition Matters for Consumers 

For people choosing security software, independent testing helps answer a simple question: Does this protection actually work when it matters? SE Labs’ results show that McAfee continues to block threats accurately, without over-flagging safe activity. 

Independent recognition like this reinforces McAfee’s ongoing commitment to consumer-first security that is tested, proven, and trusted over time. 

Learn more about McAfee’s core protection plans and how we can help keep you safe online. And find the full SE Labs report here. 

The post McAfee Earns 29th Consecutive AAA Rating From SE Labs appeared first on McAfee Blog.

McAfee Named ADVANCED+ in Real-World Protection — What That Means for You

When it comes to online safety, independent testing matters. And in the latest AV-Comparatives Real-World Protection Test, McAfee earned the highest possible rating, ADVANCED+, with a 99.5% protection rate. It’s the kind of recognition that helps shoppers understand which tools truly hold up in real-life conditions, not just in controlled lab environments.

For anyone navigating today’s mix of emails, downloads, suspicious links, and AI-driven scams, independent results like these are a clear signal: strong protection still makes a real difference.

What Is the AV-Comparatives Real-World Protection Test?

The Real-World Protection Test is an independent evaluation run by AV-Comparatives, a trusted third-party security testing lab. The test measures how well antivirus and online protection tools block real threats that people encounter every day, including dangerous URLs, malicious downloads, phishing pages, and harmful files attempting to run on a device.

This type of testing is widely cited by major tech publications and review sites because it reflects actual user behavior rather than controlled lab simulations.

Why This Recognition Matters

According to AV-Comparatives, their Real-World Protection Test is designed to measure how security products perform in situations people face every day: clicking a link, opening a file, visiting a site for the first time.

It’s one of the most widely cited sources in tech journalism and consumer product reviews, and it often shapes how online shoppers evaluate cybersecurity tools.

Here’s why tests like these are used in tech reviews, buying guides, and search engine rankings:

  • They compare multiple brands under the same conditions
  • They use real-world threats, not theoretical malware
  • They measure false positives, which impact everyday usability
  • They influence third-party reviews and product roundups
  • They help shoppers choose trustworthy protection without guesswork

McAfee has earned an ADVANCED+ rating in all tests since June 2022, demonstrating our consistency and reliability in the moments that matter most: when a threat appears disguised as something routine.

About the AV-Comparatives Real-World Protection Test

The latest evaluation included 19 consumer security products, each tested across the full attack chain, from the moment a malicious URL is accessed to the instant a dangerous file tries to execute.

Unlike benchmark tests that focus on one part of the process, this assessment mirrors real user behavior. AV-Comparatives notes that the methodology is meant to be “as realistic as possible,” and the results often reveal meaningful differences in both protection and false positives.

With this round of testing, McAfee maintains its cycle of highest ratings in every Real-World Protection Test, while several well-known competitors were downgraded due to high false-positive counts.

What This Means for Everyday Users

A high protection score matters most when you’re simply going about your day — shopping, banking, downloading a file, or clicking a link you think is safe. Independent recognition signals three core things:

1. Trustworthy Protection

Strong results indicate that advanced threats, misleading links, and malicious downloads are blocked before they can cause harm.

2. Fewer False Alarms

With only four false positives out of nearly 500 samples, McAfee flagged less than 1% of clean files incorrectly. For context: the industry average in this test was 10 false positives, and one competitor even misidentified 75, meaning it labeled nearly 16% of harmless activity as a threat.

The takeaway is simple: strong protection shouldn’t get in your way, and these results show it doesn’t.

3. Innovation That Keeps Pace With Scammers

Criminals now use AI to make fake emails, websites, and support messages look real. Testing that mirrors those real-world conditions helps consumers see which tools stay ahead of that curve.

A Note on McAfee Protection Tools

McAfee’s threat protection, the same technology validated in this test, is built into McAfee+ Premium, McAfee+ Advanced, McAfee+ Ultimate, McAfee Total Protection, and McAfee LiveSafe.

McAfee’s built-in Scam Detector, included in all core plans, automatically detects scams across text, email, and video, blocks dangerous links, and identifies deepfakes—stopping harm before it happens.

The post McAfee Named ADVANCED+ in Real-World Protection — What That Means for You appeared first on McAfee Blog.

Holiday Shopping 2025: US Fact Sheet 

By: McAfee

The holidays are supposed to be about joy and generosity — but this year, they’re also peak season for AI-powered scams. New research from McAfee, a global leader in online protection, shows how fraudsters are using artificial intelligence to create more convincing lures — from deepfake endorsements to cloned delivery messages — as Americans head online to shop.

US – Holiday Shopping 2025 Fact Sheet 

The post Holiday Shopping 2025: US Fact Sheet  appeared first on McAfee Blog.

McAfee Wins “Best Use of AI in Cybersecurity” for Scam Detector

Graphic announcing that McAfee has won the 2025 Best Use of AI in Cybersecurity Award for McAfee Scam Detector. The image shows a crystal trophy labeled 'The A.I. Awards Winner 2025' on a red gradient background with McAfee’s logo and text celebrating the honor

We’re proud to share that McAfee has won “Best Use of AI in Cybersecurity” at The 2025 A.I. Awards for our groundbreaking work on McAfee’s Scam Detector, which automatically identifies risky texts and emails, and also includes the world’s first automated deepfake detection. 

Scams Are Growing 

Online scams have reached an all-time high, with 1 in 3 Americans reporting they’ve fallen victim, losing an average of $1,500 each. From fake job offers and text messages to AI-generated deepfakes, these threats are evolving faster than ever. 

Using Good AI to Fight Bad AI 

That’s where McAfee’s Scam Detector comes in. Using advanced artificial intelligence, it automatically detects scams across text, email, and video, blocks dangerous links, and identifies deepfakes, stopping harm before it happens. 

Scam Detector is also included with every core McAfee plan, and is available on PC, mobile, and web. In just its first few months, Scam Detector crossed the million-user milestone, underscoring the urgent need for smarter, faster protection in the AI-powered world. 

Industry Recognition 

As one of the judges, Rakesh Datta, noted: 

“McAfee’s Scam Detector is leading the fight against digital deception, harnessing advanced AI to identify scams, deepfakes, and fraud in real time. By combining exceptional accuracy with proactive protection, it restores confidence and redefines trust in the modern digital era. The A.I. Awards is proud to recognize McAfee’s innovation in safeguarding users worldwide.” 

This recognition highlights McAfee’s commitment to building responsible, consumer-first AI that empowers people to live safer, more confident lives on and offline. 

Looking Ahead 

We’re honored to be recognized alongside other global innovators, and we’re even more motivated to keep pushing forward, creating technology that helps people stay one step ahead of online threats. 

Check out all The 2025 A.I. Awards winners and learn more about McAfee Scam Detector. 

The post McAfee Wins “Best Use of AI in Cybersecurity” for Scam Detector appeared first on McAfee Blog.

McAfee Again Certified as “TOP PRODUCT” by AV-TEST

McAfee Total Protection has once again been named a TOP PRODUCT by the independent test lab AV-TEST, earning perfect scores in all three categories for the July–August 2025 test cycle.

This marks the 31st consecutive TOP PRODUCT certification for McAfee since June 2020, proof that our consumer protection consistently meets the highest independent standards.

While many security tools can slow your computer or trigger false alarms, McAfee keeps impact minimal and alerts meaningful, giving you reliable protection without getting in your way.

What the Scores Mean for You

  • Protection efficacy (100%): Stops the latest and most dangerous threats, including zero-day attacks and widespread malware, before they can infect your PC.
  • Performance impact (below industry average): Runs quietly in the background so your computer stays fast while you work, stream, and game. Many of our competitors’ security tools can slow things down, but McAfee keeps impact minimal.
  • Usability (no false positives): Alerts you only when it matters, avoiding annoying or confusing warnings about safe files and programs.

Together, these results mean you’re getting lab-verified security that beats industry averages and stays ahead of major competitors, without sacrificing speed or ease of use.

You can read the full AV-TEST report here.

The post McAfee Again Certified as “TOP PRODUCT” by AV-TEST appeared first on McAfee Blog.

Keep It Real: How McAfee Is Using AI to Fight AI—and End Scam Stigma

Was that spinning head a mistake—or the whole point?

When McAfee dropped a new digital ad showing a woman lounging on a beach, only to have her head rotate a full 360 degrees, the internet lit up. Some viewers thought it was a post-production error. Others assumed it was a weird deepfake gone wrong. And while a few sharp-eyed commentators caught the joke right away, most were left wondering: was this brilliant marketing or a complete fail?

Spoiler: it was on purpose.

AI on Purpose

You may have seen the ad—the calm beach scene, the casual vibe, and then, the fully rotating head. Reactions ranged from confused to amused, with a handful of keen observers nodding in understanding.

We didn’t mess up.

With the help of our creative agency VSA, we developed a series of digital ads using generative AI to blur the line between real and surreal. The goal? To make a bigger point: AI is now capable of mimicking reality in subtle, clever ways that are increasingly hard to detect. That’s exactly why tools like McAfee’s Scam Detector matter more than ever.

“While the ads are clearly AI, the implication is that AI isn’t always so easy to spot,” said Anne-Marie Rosser, CEO of VSA. “It’s funny, and it creates empathy for the user since we’re all susceptible.”

And don’t worry—we didn’t hand everything over to the machines. McAfee and VSA’s full creative and design teams were instrumental in shaping every detail, from concept to execution. The AI was a tool. The vision came from real people.

These creative choices reflect our philosophy at McAfee: take cybersecurity seriously, but don’t always take yourself too seriously. Humor has the power to break through fear and shame—and ultimately, help people protect themselves better.

 

Scam Stories, Real People

Alongside these eye-catching ads, we’re launching Scam Stories, a social campaign built around real voices. From concert ticket scams to spoofed customer service texts, people across the country are sharing their experiences using #KeepItReal and #MyScamStory—and we’re listening.

Some of those individuals, like actor Chris Carmack (of Grey’s Anatomy and The O.C.), have joined our campaign to share their own moments of being duped. Others, like cyber student Henry or life coach Cory, are helping us educate others by turning personal pain into public empowerment.

Partnering for Impact

This campaign isn’t just about awareness—it’s about action. That’s why we’ve partnered with FightCybercrime.org, a nonprofit that helps people recognize, report, and recover from scams. We’re donating $50,000 worth of McAfee protection to people in FightCybercrime programs and to the volunteers who support them.

We’re also teaming up to expand education efforts through our Online Safety for Kids initiative—because building a safer internet starts early.

What’s Next

Scammers rely on silence, shame, and speed. But when we slow down, speak up, and share our stories, we take away their power.

The Keep It Real campaign is more than just a product launch. It’s a movement to stop the stigma around scams, help people protect their peace of mind, and remind you: if it can happen to Chris Carmack, it can happen to anyone.

So what’s your scam story? We’re listening.

The post Keep It Real: How McAfee Is Using AI to Fight AI—and End Scam Stigma appeared first on McAfee Blog.

Introducing Scam Stories: A McAfee Campaign to End Scam Stigma

When Grey’s Anatomy actor Chris Carmack and musician Erin Slaver tried to order custom patio cushions from what seemed like a trustworthy small business, they thought they were making a simple home upgrade.  

But after clicking and paying through a special link, the cushions never arrived. Delays turned into excuses, messages went unanswered, and the seller’s account eventually disappeared—along with their money. 

It was a scam. And like so many others, they were left frustrated, embarrassed, and unsure of what to do next. 

Now, Chris and Erin are sharing their story—not just to warn others, but to help launch Scam Stories, a McAfee-led movement to end the stigma around being scammed, remind people that it can happen to anyone, and help keep everyone safer online. 

Real People, Real Stories 

Scammers win when we stay silent. At McAfee, we believe speaking out about your experience is a brave way to support your community and help others stay safe from scams. 

Built-in partnership with FightCybercrime.org, the Scam Stories movement invites people to share their scam experiences, end the stigma around being scammed, and build a more informed, supportive community. 

And Chris and Erin aren’t the only ones speaking up. Our campaign features stories from everyday people who’ve been scammed—and are now helping others by sharing what happened. 

These scams happened fast—and could happen to anyone. Each one involved tactics that McAfee Scam Detector is designed to catch:

  • Brittany, an elementary school teacher, lost Taylor Swift tickets after clicking a phishing email that looked like a ticket confirmation. Scam Detector could have flagged the email as suspicious and warned her before she engaged.
  • Cory, a wellness coach, tapped a convincing text that appeared to be from his mobile provider. Almost instantly, scammers hijacked his number and shut him out of his accounts. Scam Detector’s text scanning could have alerted him to the malicious link before he clicked.
  • Henry, a college student, was tricked by a fake concert ticket seller on social media. The message looked urgent and real—but Scam Detector could have flagged the text as suspicious due to common scam language and pressure for fast payment, before it reached him.
  • Bradley, a sleep-deprived new dad, received a threatening call from someone posing as the IRS. When they followed up with a phishing email, he panicked—and sent nearly $1,000. Scam Detector could have flagged the impersonation and helped him pause before acting. 

These stories are powerful reminders that scam prevention starts with awareness. And when people share what happened, it helps others recognize red flags and feel less alone. 

Why We Partnered With FightCybercrime.org 

FightCybercrime.org is a nonprofit dedicated to helping people recognize, report, and recover from cybercrime. Their tools, educational materials, and survivor support network make them an ideal partner in our mission. 

Together with FightCybercrime.org, we’ll be expanding online safety education —and helping more people recover from scams with real support.  

As part of our collaboration, McAfee is donating $50,000 worth of protection products to individuals going through FightCybercrime.org’s recovery programs and to the staff and volunteers who support them every day. 

Let’s End the Stigma, Together 

At McAfee, we believe that scam protection isn’t just about tools—it’s about empowering people with knowledge and support. And that starts by ending the stigma. 

Scam Stories is here to change the narrative—from shame to strength. With help from public figures like Chris and Erin, and brave individuals across the country, we’re turning painful moments into teachable ones—and helping everyone stay safer online. 

How to Get Involved 

McAfee is collecting scam stories and encouraging people to share their experiences on social media using #MyScamStory and #KeepItReal.  

  • Use #MyScamStory and #KeepItReal on social media 
  • Follow along as we amplify survivor voices and help others stay safer 

Learn more and join the movement at www.mcafee.com/en-us/scam-stories

No one should feel alone or ashamed after being scammed. And the more we talk about scams, the harder it is for scammers to succeed. 

Scam Stories is here to change the narrative—from shame to strength.

The post Introducing Scam Stories: A McAfee Campaign to End Scam Stigma appeared first on McAfee Blog.

Introducing McAfee’s Scam Detector – Now Included in All Core Plans

In today’s online world, scams are everywhere—and they’re harder to spot than ever. From sophisticated phishing texts and deepfake videos to emails that look just like messages from your bank or delivery provider, scammers are constantly evolving. And so are we. 

Introducing McAfee’s Scam Detector: advanced scam detection technology built to spot and stop scams across text messages, emails, and videos. It’s included at no extra cost in all core McAfee plans for customers in the U.S., UK, and Australia—helping millions stay safer online without having to upgrade. 

Why We Built Scam Detector 

Scam messages are getting smarter and more frequent. McAfee Labs saw scam text volumes nearly quadruple between February and March 2025. Nearly half used cloaked links to disguise malicious intent. Scams mimicked toll charges, deliveries, payment services, and even messages from loved ones. 

Scammers use urgency and fear to push people into quick decisions—and it’s working. That’s why Scam Detector was designed with AI-powered detection, educational guidance, and coverage that works across multiple platforms and devices. 

McAfee’s Scam Detector flags ~1.5% of text messages analyzed as potential scams and ~1.8% of email messages analyzed as potential scams. The text scam detection model included in the initial release achieves greater than 99% accuracy.

What McAfee’s Scam Detector Can Do

1) Smarter text scam detection

  • Detects suspicious messages across apps like iMessage, WhatsApp, Facebook Messenger, and others. 
  • On Android: Messages are scanned as they arrive and flagged before you open them. 
  • On iPhone: Suspicious texts are filtered into a separate folder, with manual scam check available. 

2) AI-based scam analysis for email

  • Flags phishing and other suspicious emails across Gmail, Outlook, and Yahoo. 
  • Adds a “McAfee Alert” label and explains why an email was flagged, helping you learn as you go. 
  • Supports up to 10 email addresses per account. 

3) Deepfake detection for video

  • Detects AI-generated or manipulated audio in videos on platforms like YouTube, TikTok, and Facebook. 
  • Works in seconds, using on-device processing to protect your privacy. 
  • Requires just six seconds of audio to analyze authenticity. 

4) On-demand Scam Check

  • Unsure about a message? Upload a screenshot, message, or link for instant analysis. 
  • Scam Detector offers context so you understand the “why” behind each result. 

5) Custom Sensitivity Settings

Choose the level of detection that works for you: 

  • High: Maximum caution, more alerts 
  • Balanced (default): Strong protection, fewer interruptions 
  • Low: Flags only the most obvious threats 

6) Safe Browsing Layer

  • If you do click a suspicious link, McAfee Safe Browsing can help block dangerous sites before they load. 

Privacy Comes First 

Scam Detector uses on-device AI wherever possible. That means your messages and data aren’t sent to the cloud for analysis. And because scam protection is now included in all core McAfee plans, there’s no need for additional purchases. 

Included at No Extra Cost 

Scam Detector is now included in all core plans: 

  • McAfee+ 
  • McAfee Total Protection 
  • McAfee LiveSafe 

Available for customers in the U.S., UK, and Australia, this new feature rolls out automatically in the McAfee app. No upgrade required. 

Learn More About Scam Detector 

McAfee’s Scam Detector is designed to help people stay safer by identifying scams, explaining why they were flagged, and giving users more confidence in their digital decisions. 

In a time when scams are harder to detect than ever, it’s one more way McAfee is protecting people—not just devices. 

Learn more at https://www.mcafee.com/en-us/scam-detector.

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McAfee Wins AV-TEST Awards for Best Advanced Protection and Best Performance

We’re thrilled to share that McAfee has earned two prestigious AV-TEST Awards: Best Advanced Protection and Best Performance for Consumer Users. 

“We are honored to receive both the Best Advanced Protection and the Best PC Performance awards,” said McAfee’s Chief Technology Officer, Steve Grobman. “AV-TEST is a renowned institute with an excellent reputation for independent analysis and quality assurance, and this recognition reinforces our leadership in online protection. As our digital world continues to evolve, so do the tactics of cybercriminals. With McAfee’s AI-powered threat protection, we can stay one step ahead and keep our customers safe from scams without compromising PC performance.”

These awards recognize our commitment to delivering powerful protection from malware, data stealers, and other threats—without slowing down your devices. Throughout 2024, McAfee consistently excelled in AV-TEST’s rigorous evaluations, standing out for both threat detection and system efficiency. 

As the only vendor to top both categories in 2024, McAfee is proud to provide trusted protection that enhances—not hinders—your PC’s performance. 

What’s Included in McAfee Total Protection?

McAfee Total Protection isn’t just antivirus software—it’s an all-in-one digital safety solution designed to keep your identity, devices, and privacy protected across unlimited devices. Here’s a breakdown of what’s inside:

AI-Powered Security on All Your Devices

With McAfee Total Protection, you get real-time defense powered by artificial intelligence to block viruses, malware, and phishing scams before they can reach you. It works across all your compatible devices—Windows, macOS, iOS, and Android—so you’re covered wherever you go.

Privacy Protection at Home and On the Go

Our Secure VPN uses bank-grade encryption to shield your personal info and browsing activity, especially on public Wi-Fi.

Easy-to-Use Password Management

Keep your online accounts secure with our built-in password manager, which stores, generates, and auto-fills strong passwords across devices. That means one less thing to remember—and a lot more peace of mind.

Find Out Why We’re #1

Protect yourself and your loved ones with the award-winning solution that topped both protection and performance rankings in 2024. Start your free trial of McAfee Total Protection today.

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McAfee Named One of America’s Best Employers by Forbes

By: McAfee

We’re thrilled to share some exciting news—McAfee has been recognized on Forbes’ prestigious list of America’s Best Midsize Employers for 2025! This recognition is a testament to our incredible employees, whose passion and commitment make McAfee not just an industry leader, but also a truly exceptional place to work. 

“A great workplace isn’t just about what we do—it’s about who we are and the purpose we share,” said Justin Hastings, Chief People Officer at McAfee. “This award reflects our dedication to fostering an environment where employees feel valued, empowered, and connected. Whether through our innovation, career development, or our strong sense of community, we strive to make McAfee a place where talent thrives, driven by our mission to keep our customers safe in their digital lives.”

Forbes and Statista, a global data and business intelligence firm, compiled this list based on feedback from over 217,000 employees across various industries in the U.S. The ranking considers both direct feedback from McAfee team members and public perceptions of our workplace culture, with personal employee experiences carrying the most weight. 

What This Means for McAfee 

At McAfee, we believe that a great workplace isn’t just about the work—it’s about the people. This recognition underscores our ongoing commitment to fostering a culture where employees feel valued, empowered, and inspired. Whether it’s through innovative projects, professional growth opportunities, or a strong sense of community, we strive to make McAfee a place where talent thrives. 

Our spot within the top 300 of 500 companies, shows that our collective dedication to excellence, inclusivity, and collaboration is making an impact. 

A Big Thank You to Our Team 

This achievement wouldn’t be possible without our amazing employees who bring their best every day. Your contributions drive our success, and this recognition is as much yours as it is McAfee’s. 

As we continue to push boundaries in cybersecurity, we remain committed to ensuring McAfee is a company where talent grows, ideas flourish, and people love coming to work. 

Join us at McAfee   

It’s an exciting time to be part of Team McAfee! As we continue to grow and innovate, we’re always looking for passionate individuals who want to help create a safer online world.  

If you’re looking for a workplace where your ideas matter, your contributions are valued, and you can thrive in a dynamic, mission-driven environment, we’d love to have you on board. Explore opportunities to join us today!  

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McAfee Named #1 Antivirus and Security Software Brand in TIME’s 2024 World’s Best Brands 

McAfee has been named the top brand in the Antivirus and Security Software category in TIME and Statista’s 2024 World’s Best Brands list, ranking above all major industry competitors.

World’s Best Brands of 2024

The list, which surveyed over 22,000 U.S. consumers, ranks brands based on trust, awareness, and customer satisfaction across 66 industries 

TIME’s World’s Best Brands of 2024 rankings highlight consumer preferences across industries, from tech to retail. The inclusion of cybersecurity in the list speaks to a broader trend: digital safety is no longer just a concern for businesses and IT professionals—it’s a household necessity. 

Recent data supports this shift. A global McAfee study found that 59% of people have fallen victim to an online scam or know someone who has, with 87% of those affected losing money—an average loss of $1,366 USD. As the financial and personal stakes of online security continue to rise, consumers are looking for trusted brands that offer comprehensive, easy-to-use protection. 

For those looking to strengthen their digital defenses, McAfee+ provides award-winning security that protects against malware, scams, and online fraud—allowing consumers to browse, shop, and connect with confidence. 

 

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AV-Comparatives Crowns McAfee as 2024’s Leader in Online Protection and Speed

McAfee Total Protection users can feel even more secure online knowing that AV-Comparatives has named it the best in 2024 for both real-world protection and overall speed.

The two awards – the 2024 Real-World Protection Gold Award and the Best Overall Speed Gold Award – underscore McAfee’s commitment to providing powerful security without compromising PC performance, a critical combination at a time when 59% of people globally report falling victim to an online scam or knowing someone who has, with 87% of these individuals losing money—an astounding average loss of $1,366 USD.

“We are honored to receive both the Best Real-World Protection and the Best PC Performance awards,” said McAfee Chief Technology Officer Steve Grobman. “AV-Comparatives is a renowned institute with a reputation for analysis and quality assurance that stands tall, and this recognition further reinforces our leadership in online protection. With our AI-powered threat protection, we remain committed to staying one step ahead of cybercriminals while having the lowest impact on PC performance, so that people can enjoy their online lives with confidence.”

Why McAfee Stands Out

Each year, AV-Comparatives rigorously tests leading consumer security products to evaluate their effectiveness in real-world scenarios as well as their impact on system performance. McAfee’s standout results reflect the strength of its:

  • Real-World Protection: AV-Comparatives’ Real-World Protection Test measures a product’s ability to combat malware under everyday conditions. Winners of this test, such as McAfee, provide high levels of protection with minimal false alarms, sparing users the stress and burden of identifying whether something is harmful.
  • Performance: The PC Performance Test evaluates the impact of a security product on system performance. McAfee ranked with the lowest impact on PC performance throughout 2024, ensuring users can stay secure online without their devices losing speed and slowing down.

Learn More About Our Award-Winning Protection

Protect yourself and your family today with McAfee Total Protection, which includes the award-winning anti-malware technology, scam protection, identity monitoring, Secure VPN, password management, and safe browsing capabilities for all-in-one security.

Get started with a free trial of McAfee Total Protection here. McAfee’s award-winning technology is also available in McAfee+ Premium, McAfee+ Advanced, and McAfee+ Ultimate.

Read the full report on AV-Comparatives’ awards here.

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Introducing McAfee Scam Detector— Stop Scams Before They Strike

You know that “Hi, how are you?” text from a stranger? It’s one of the top scams worldwide—right along with those fake delivery notices that try to reel you in a scam site with a fishy link. Now you have extra protection against them and all other kinds of scams with our new McAfee Scam Detector.

The time’s right for it too. Those scam stats above came from our latest research, which also uncovered just how often people get hit with scams and how costly they can be. 59% of Americans said they or someone they know has fallen for an online scam in the last 12 months, with scam victims losing an average of $1,471 to the scam.

Now here’s where our Scam Detector comes in. It helps stop scammers in their tracks with real-time protection against fake emails, suspicious texts, and deepfake videos that look incredibly real. By design, it helps you protect what scammers want — your money and your personal info.

How McAfee Scam Detector works

McAfee Scam Detector starts with McAfee Smart AI, the same technology that already powers our online protection. From there, it helps keep you safe from email, text message, and video scams:

  • Text Scam Detector: Detects suspect texts that scammers use to trick you into giving them money, flags messages with risky links, before you open them, and gives you clear explanations of why they’re dangerous.
  • Email Scam Detector: Checks your inbox for suspicious emails and flags risky messages before you even open them. It also explains why a message is dangerous, so you’ll know what to look out for next time.
  • Deepfake Detector: Spots AI-made videos, letting you know if something you’re watching may not be what it seems. Whether it’s someone pretending to be your boss or a fake celebrity endorsement, Scam Detector makes sure you don’t get fooled.

The best part is that we do this automatically. Once it’s set up, McAfee Scam Detector goes to work immediately. No need to copy, paste, or second-guess if a message is fake — we take care of it all for you, all in real-time. If we spot something sketchy, it lets you know, whether that’s on your mobile app, email inbox, or video platform.

Also, it lets you know what’s suspicious and why. That’s important to us. When it comes to scams, “knowing one when you see one” goes a long way toward keeping yourself safer online. Explaining why something’s dangerous can help you spot threats even when you’re on devices without McAfee-powered protection.

Soon, McAfee Scam Detector will be included in all McAfee+, McAfee Total Protection, and McAfee LiveSafe plans at no extra cost. It protects you wherever you’re online. Whether you’re using a phone, laptop, tablet, or Chromebook, our Scam Detector keeps you safe.

 

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McAfee Dominates AV-Comparatives PC Performance Test

In our digital age, a computer is not just a tool; it’s a gateway to a world of possibilities, entertainment, and creativity. The speed of everyday tasks from gaming, and streaming TV shows to editing images and videos can make us more productive but also make our computers more fun to use. When exploring our software choices, it’s vital to choose apps and services, such as online protection tools that have a minimal impact on your computer, allowing you to live your best life online, without the concerns of your PC slowing down. 

McAfee has once again proven its excellence by securing the #1 spot in the AV-Comparatives PC Performance Test. With an impressive overall impact score of only 2.8, McAfee Total Protection outperformed all other security vendors, showcasing its lightweight design and exceptional performance. Download the full report from AV-Comparatives here.

The AV-Comparatives Performance Test 

AV-Comparatives, an Austria-based test-lab renowned for its comprehensive evaluations, conducted an extensive Performance Test to measure the impact of consumer security software on system performance. In this test, 16 security products, including McAfee Total Protection, were rigorously evaluated on a low-end PC with an Intel Core i3 CPU, 4GB of RAM, and SSD system drives. The tests were conducted on a clean Windows 10, 64-Bit system with the security software installed using default settings. 

 

With an overall impact score of 2.8, McAfee Total Protection emerged as the lightest product in the test, surpassing the industry average of 12.3. This outstanding performance has earned McAfee Total Protection the highest possible ranking: ADVANCED+ 3 Stars. This achievement reaffirms McAfee’s commitment to delivering top-notch security solutions that prioritize both protection and performance. McAfee has consistently received the highest ADVANCED+ ratings for performance in all AV-Comparatives Performance Tests since October 2016. This track record of excellence demonstrates McAfee’s dedication to continuous improvement and delivering exceptional products. 

How a Faster Computer Can Help You Achieve More 

To ensure the accuracy of the results, AV-Comparatives examined various activities such as file copying, application installation and launching, file downloading, and web browsing. All tests were conducted with an active internet connection, allowing for the evaluation of the real-world impact of cloud services and features. McAfee Total Protection excelled in all these areas, showcasing its ability to provide robust security without compromising system performance. Whether you’re a gamer, a movie buff, a budding photographer, or a video editor, the enhanced performance can significantly refine how you engage with your hobbies and passions. Learn how your computer can also be more fun! 

Gaming: A Seamless Escape into Virtual Worlds 

For gamers, the benefits of a faster computer are immediately noticeable. Modern games require substantial system resources, including fast processors and powerful graphics cards, to run smoothly. Online protection with a minimal impact on your computer’s performance, lets you enjoy games as the developers intended, with minimal lag and stunning visuals. 

Streaming: Enjoying Your Favorite Shows in High Definition 

Streaming TV shows and movies has become a staple of home entertainment. Platforms like Netflix and Disney Plus offer 4K streaming for many titles and an optimized computer can mean enjoying the best streaming content without buffering.  

Image Editing: Unleashing Creative Potential 

Photography enthusiasts and graphic designers know that image editing can be resource-intensive, especially with high-resolution images and complex effects. A more efficient computer speeds up the performance of software like Adobe Photoshop, allowing for quicker loading of images, smoother application of effects, and more responsive overall editing. This not only saves time but also makes the creative process more enjoyable.  

Video Editing: Crafting Stories with Precision 

Video editing is perhaps the most demanding task that regular consumers undertake on their computers. Editing software such as Adobe Premiere Pro or Final Cut Pro can leverage the additional power of a faster computer to render video faster, apply effects more smoothly, and improve the playback of high-resolution footage in real time. This means less time waiting and more time creating.  

Protection with World-Class Performance

Investing in robust, tried, and tested online security solutions offers peace of mind, without compromises to your system performance. If you find your current computer lagging in your digital aspirations, it might be time to consider stepping up to more capable online protection. Stay protected with McAfee and experience the perfect balance of security and efficiency. 

 

 

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McAfee Joins Tech Accord to Combat Use of AI in 2024 Elections

This year marks the world’s biggest election year yet.

An estimated four billion voters will head to the polls across more than 60 national elections worldwide in 2024 — all at a time when artificial intelligence (AI) continues to make history of its own. Without question, the harmful use of AI will play a role in election interference worldwide.

In fact, it already has.

In January, thousands of U.S. voters in New Hampshire received an AI robocall that impersonated President Joe Biden, urging them not to vote in the primary. In the UK, more than 100 deepfake social media ads impersonated Prime Minister Rishi Sunak on the Meta platform last December[ii]. Similarly, the 2023 parliamentary elections in Slovakia spawned deepfake audio clips that featured false proposals for rigging votes and raising the price of beer[iii].

We can’t put it more plainly. The harmful use of AI has the potential to influence an election.

The rise of AI in major elections.

In just over a year, AI tools have rapidly evolved, offering a wealth of benefits. It analyzes health data on massive scales, which promotes better healthcare outcomes. It helps supermarkets bring the freshest produce to the aisles by streamlining the supply chain. And it does plenty of helpful everyday things too, like recommending movies and shows in our streaming queues based on what we like.

Yet as with practically any technology, whether AI helps or harms is up to the person using it. And plenty of bad actors have chosen to use it for harm. Scammers have used it to dupe people with convincing “deepfakes” that impersonate everyone from Taylor Swift to members of their own family with phony audio, video, and photos created by AI. Further, AI has also helped scammers spin up phishing emails and texts that look achingly legit, all on a massive scale thanks to AI’s ease of use.

Now, consider how those same deepfakes and scams might influence an election year. We have no doubt, the examples cited above are only the start.

Our pledge this election year.

Within this climate, we’ve pledged to help prevent deceptive AI content from interfering with this year’s global elections as part of the “Tech Accord to Combat Deceptive Use of AI in 2024 Elections.” We join leading tech companies such as Adobe, Google, IBM, Meta, Microsoft, and TikTok to play our part in protecting elections and the electoral process.

Collectively, we’ll bring our respective powers to combat deepfakes and other harmful uses of AI. That includes digital content such as AI-generated audio, video, and images that deceptively fake or alter the appearance, voice, or actions of political candidates, election officials, and other figures in democratic elections. Likewise, it further covers content that provides false info about when, where, and how people can cast their vote.

A set of seven principles guide the way for this accord, with each signatory of the pledge lending their strengths to the cause:

Even before joining the accord, we’ve played a strong role on the counts of Detection, Public Awareness, and Resilience. The accord only bolsters our efforts by aligning them with others. To mention a few of our efforts to date:
  • Earlier this year, we announced our Project Mockingbird — a new detection technology that can help spot AI-cloned audio in messages and videos. (You can see it in action here in our blog on the Taylor Swift deepfake scam) From there, you can expect to see similar detection technologies from us that cover all manner of content, such as video, photos, and text.
  • We’ve created Text Scam Detector, an AI-powered feature that puts a stop to scams before you click or tap a risky link. It detects suspicious links and sends you an alert if one crops up in texts, emails, or social media — all important when scammers use election cycles to siphon money from victims with politically themed phishing sites.
  • And as always, we pour plenty of effort into awareness, here in our blogs, along with our research reports and guides. When it comes to combatting the harmful use of AI, technology provides part of the solution — the other part is people. With an understanding of how bad actors use AI, what that looks like, and a healthy dose of internet street smarts, people can protect themselves even better from scams and flat-out disinformation.

The AI tech accords — an important first step of many

In all, we see the tech accord as one important step that tech and media companies can take to keep people safe from harmful AI-generated content. Now in this election year. And moving forward as AI continues to shape and reshape what we see and hear online.

Yet beyond this accord and the companies that have signed on remains an important point: the accord represents just one step in preserving the integrity of elections in the age of AI. As tech companies, we can, and will, do our part to prevent harmful AI from influencing elections. However, fair elections remain a product of nations and their people. With that, the rule of law comes unmistakably into play.

Legislation and regulations that curb the harmful use of AI and that levy penalties on its creators will provide another vital step in the broader solution. One example: we’ve seen how the U.S. Federal Communications Commission’s (FCC) recently made AI robocalls illegal. With its ruling, the FCC gives State Attorney Generals across the country new tools to go after the bad actors behind nefarious robocalls[iv]. And that’s very much a step in the right direction.

Protecting people from the ill use of AI calls for commitment from all corners. Globally, we face a challenge tremendously imposing in nature. Yet not insurmountable. Collectively, we can keep people safer. Text from the accord we co-signed puts it well, “The protection of electoral integrity and public trust is a shared responsibility and a common good that transcends partisan interests and national borders.”

We’re proud to say that we’ll contribute to that goal with everything we can bring to bear.

[i] https://apnews.com/article/new-hampshire-primary-biden-ai-deepfake-robocall-f3469ceb6dd613079092287994663db5

[ii] https://www.theguardian.com/technology/2024/jan/12/deepfake-video-adverts-sunak-facebook-alarm-ai-risk-election

[iii] https://www.bloomberg.com/news/articles/2023-09-29/trolls-in-slovakian-election-tap-ai-deepfakes-to-spread-disinfo

[iv] https://docs.fcc.gov/public/attachments/DOC-400393A1.pdf

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