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Whether you’re planning a once-in-a-lifetime trip or just hoping to catch a match while it’s in your city, the 2026 FIFA World Cup is already driving a surge in ticket searches, travel bookings, and last-minute plans.
But where there’s high demand and big money, scammers aren’t far behind.
Let’s break down the new McAfee research, what scams to watch for, and how McAfee’s tools help you stay safe.
New research from McAfee shows that while most fans are aware of World Cup-related scams, many are still willing to take risks to secure tickets.
In fact, 40% say they would consider buying from an unofficial source if they can’t get tickets through the official FIFA site, as many expect tickets to sell out and hope to find affordable resale options.
That tension is what makes events like the World Cup especially vulnerable for scams.
With limited ticket availability, rising prices, and the pressure to act quickly, even informed fans can find themselves making decisions they normally wouldn’t, like buying tickets from a reseller on TikTok.
And scammers are counting on it.
Survey takeaways:
Below is a comprehensive breakdown of the most common scams tied to major global sporting events like the World Cup, including how they work and what to look for.
McAfee’s Scam Detector, Safe Browsing tools, VPN, and Password Manager work together to help you spot scams like these as they happen by flagging suspicious messages, blocking risky websites, and helping you make safer decisions before you click, pay, or share information.
Scam Type |
What It Is | How It Works | Red Flags |
| Fake Ticket Resale Scam | Fraudulent tickets sold through unofficial sites or individuals | Scammers create fake listings or duplicate real tickets and sell them to multiple buyers | Prices far below or above market, refusal to use official transfer systems, pressure to act fast |
| Social Media Ticket Scam | Tickets sold through platforms like Instagram, Facebook, TikTok, or X | Fake or hacked accounts post “last-minute” ticket offers and move conversations to DMs | Urgent language (“only 2 left”), new or suspicious profiles, requests to pay outside the platform |
| Duplicate QR Code Scam | One legitimate ticket is resold multiple times | Multiple buyers receive the same QR code, but only the first scan works | Screenshots instead of official transfers, identical tickets sold repeatedly |
| Fake Ticket Website Scam | Websites designed to look like official ticket platforms | Victims enter payment info or purchase tickets that don’t exist | Slightly misspelled URLs, unfamiliar domains, lack of official branding verification |
| Travel & Accommodation Scam | Fake hotels, rentals, or travel packages | Listings appear legitimate but either don’t exist or are already booked | Prices that seem unusually low, requests for upfront payment, lack of verified reviews |
| Booking Impersonation Scam | Fraudsters pose as airlines, hotels, or booking platforms | Victims receive messages about “issues” with bookings and are asked to click links or provide info | Unexpected messages, requests for login or payment details, links that don’t match official sites |
| Public Wi-Fi & Phishing Scam | Data theft through unsecured networks while traveling | Scammers intercept data or create fake login portals on public Wi-Fi | Open networks with no password, login pages asking for unnecessary information |
| Fake Giveaway Scam | Promotions claiming free tickets or VIP access | Victims are asked to enter personal data, click links, or pay “processing fees” | “You’ve won” messages you didn’t enter, requests for payment to claim prizes |
| Betting & Prediction Scam | Fake betting tips or “guaranteed wins” tied to matches | Scammers sell fake predictions or direct users to malicious betting sites | Claims of guaranteed outcomes, requests for upfront payment, unfamiliar platforms |
| Merchandise Scam | Counterfeit World Cup gear sold online | Buyers receive low-quality or no product at all | Unverified sellers, poor site quality, deals that seem too good to be true |
Unfortunately, with the continued improvement of AI, these scams are becoming more convincing.
AI tools allow scammers to create:
That means traditional advice like “look for typos” is no longer enough on its own.
Today’s scams often look polished, professional, and believable.


For the World Cup, official ticket sales happen through designated FIFA sales phases and platforms.
Buying outside those channels increases the risk of:
Even if a ticket looks legitimate, it may be:
When in doubt, go directly to the official FIFA website instead of clicking links from messages or ads. You can also visit their comprehensive FAQ section for all your ticket and event questions.
Here are practical steps fans can take to reduce risk:
| Safety Check | What To Do |
| Buy from official sources | Use FIFA’s official ticket platform whenever possible |
| Avoid clicking links in messages | Navigate directly to official websites instead. McAfee’s Safe Browing tools help prevent you from opening malicious links. |
| Be cautious with resale offers | Verify platforms and avoid direct peer-to-peer payments |
| Check QR codes before you scan them | You can check for QR code scams on-demand with Scam Detector |
| Don’t pay with untraceable methods | Avoid wire transfers, gift cards, or crypto-only payments |
| Double-check URLs | Look for misspellings or unusual domains |
| Use secure connections | Avoid making purchases on public Wi-Fi, or use a VPN like McAfee’s. |
| Protect your accounts | Use strong passwords and enable two-factor authentication. Consider a password manager like McAfee’s. |
| Verify before you buy | If something feels off, pause and check before sending money |
If you think you may have purchased a fraudulent ticket, clicked a suspicious link, or shared information with a scammer, acting quickly can help limit the impact.
Stop communication immediately
Do not send additional money or information, even if the sender claims you need to “complete” a transaction. It’s also a good idea to take screenshots of messages in case the scammer disappears.
Contact your bank or payment provider
Report the transaction as soon as possible. Many institutions can help reverse charges or flag fraudulent activity if caught early.
Secure your accounts
Change passwords for any accounts that may be affected, especially email, banking, and ticketing platforms. Our password manager and free password generator help create unique passwords every time.
Enable two-factor authentication (2FA)
Adding an extra layer of security can help prevent unauthorized access, even if your password was exposed.
Scan your device for threats
If you clicked a suspicious link or downloaded a file, run a security scan to check for malware or malicious software. Check out our free security scan.
Monitor for unusual activity
Keep an eye on financial accounts, email logins, and any services tied to your personal information. Our free WebAdvisor helps protect you from malware and phishing attempts while you surf.

McAfee offers more than traditional antivirus, combining multiple layers of digital protection in one app to help you stay safer while searching, clicking, and buying online.
Scam Detector helps flag suspicious texts, emails, and videos automatically, so you can spot a scam before it hits you and your wallet
Safe Browsing tools help block risky websites, alert you to phishing attempts, and guide you away from malicious links
VPN helps keep your connection private on public Wi-Fi, protecting your personal and payment information
Password Manager helps create and store strong, unique passwords to reduce the risk of account takeover
Identity Monitoring and Alerts notify you if your personal information appears where it shouldn’t, so you can quickly take steps to fix it
Personal info removal helps find and remove your personal info from data broker sites and close out old forgotten accounts
Device and Account Security helps protect the devices and accounts you use every day
The World Cup isn’t just another event, it’s a moment when millions of people are making fast decisions involving real money, travel plans, and personal information.
What McAfee’s research makes clear is that the biggest risk isn’t a lack of awareness. Most fans already know scams exist. The risk is what happens next.
When tickets are scarce, prices are high, and the pressure to act is real, even informed consumers may take chances they normally wouldn’t. That’s where scammers succeed: not by tricking people who aren’t paying attention, but by catching people in moments of urgency.
As demand continues to build toward the tournament, more fans will be searching, comparing, and purchasing online.
The takeaway is simple: Staying safe isn’t just about knowing scams exist. It’s about slowing down, verifying before you buy, and using tools that help you make informed decisions in the moment.
*McAfee is not affiliated with or endorsed by FIFA.
The post Are Your World Cup Tickets Legit? 40% of Fans May Risk Unofficial Sellers appeared first on McAfee Blog.

Trevor Lawrence didn’t actually cut his hair.
But millions of people thought he did.
The Jacksonville Jaguars recently released a viral schedule announcement video that appeared to show their star quarterback chopping off his signature long blond hair. The clip spread quickly online, pulling in nearly 4 million views on X and triggering reactions from fans, friends, and even Lawrence’s grandmother.
The catch? It wasn’t real.
The team later confirmed the moment was partially staged, partially AI-generated and part of the joke. Even Lawrence admitted the fake looked convincing.
And that’s exactly the problem.
What started as a harmless sports prank is also a reminder of how realistic AI-generated videos have become and how easily scammers can use the same technology to fool people online.
Deepfake scams use artificial intelligence to clone someone’s face, voice, or likeness to create fake videos, ads, phone calls, or social media posts that appear real.
And increasingly, scammers are using celebrities, influencers, athletes, and trusted public figures to do it.
According to McAfee research:
Why does it work? Because scammers know familiarity lowers our guard.
When people see a recognizable face, whether it’s Trevor Lawrence, Taylor Swift, Tom Hanks, or a favorite influencer, they’re more likely to trust what they’re seeing before stopping to question it.
The Jaguars video was meant as entertainment.
But scammers are already using the same technology for fraud.
McAfee researchers recently identified a growing wave of celebrity deepfake scams involving fake giveaways, investment schemes, romance scams, and fraudulent ads.
Some recent examples include:
In one high-profile case, a woman reportedly lost nearly $900,000 to scammers impersonating Brad Pitt using AI-generated images and messages.
The technology is getting good enough that “seeing is believing” no longer applies online.
Here are some of the biggest red flags to watch for:
| Red Flag | What to Watch For |
| Emotional urgency | “Act now,” “limited time,” or panic-driven messaging |
| Too-good-to-be-true offers | Free giveaways, investment promises, miracle products |
| Slightly unnatural video details | Off-sync lips, robotic speech, strange blinking, awkward lighting |
| Fake verified-looking accounts | Usernames with extra characters or copied profile photos |
| Requests for money or personal data | Especially through DMs, crypto links, gift cards, or wire transfers |
AI scams are evolving fast, but layered protection can help you stay ahead of them.
McAfee’s Scam Detector, included in all core McAfee plans, can help identify suspicious links, messages, videos, and deepfake-related scams across texts, email, and social platforms before you click.
Additional protections like Web Protection and Identity Monitoring can also help reduce your risk if scammers attempt to steal your credentials or personal information.
Charter Communications confirmed a data breach tied to a third-party vendor, exposing customer information. Whenever breaches like this happen, scammers often follow up with phishing emails and fake customer support calls pretending to help affected users.
Reports surrounding a potential 7-Eleven data breach are circulating online. Consumers should stay alert for fake password reset emails, loyalty account phishing attempts, and scam texts impersonating retailers.
A tragic case tied to an alleged Tom Selleck impersonation scam is drawing attention to the growing threat of celebrity AI fraud. Experts warn that scammers are increasingly using fake celebrity profiles, AI-generated messages, cloned voices, and deepfake videos to build trust with victims online, especially older adults.
The case underscores how emotionally manipulative and financially devastating these scams can become.
Researchers told The Verge that attackers are beginning to manipulate chatbot behavior and personalities to trick users into unsafe actions, highlighting growing concerns around AI trust and social engineering.
A phishing scam making headlines this week uses fake inheritance notices and “unclaimed estate” emails to pressure victims into sharing personal information.
Unlike older scam emails full of spelling mistakes, newer versions look polished and professional, often using legal-sounding language, fake reference numbers, and urgent 48-hour deadlines designed to trigger panic before people stop to verify the message.
The next deepfake won’t always look fake. That’s what makes these scams dangerous.
Here are some practical, go-to tips
And we’ll be back next week with more.
The post Trevor Lawrence’s Viral “Haircut” is a Lesson in Deepfakes: This Week in Scams appeared first on McAfee Blog.

Your Windows PC or Mac already includes built-in security features, and that’s a good thing. These tools provide an important first layer of protection against malware and other common threats users encounter every day.
But today, staying safe online is about much more than blocking viruses.
Scam texts arrive daily. Phishing emails imitate trusted brands. Fake websites are designed to steal passwords and payment information. Personal details can appear on data broker sites. AI Deepfakes are more convincing than ever. And most households use multiple devices, from laptops and phones to tablets and Chromebooks.
That’s why McAfee+ Advanced combines device security with scam protection, identity monitoring, personal info removal, web protection, and secure VPN to help protect the many parts of your digital life.
Let’s break down what built-in security does, and what McAfee does differently:
Both Windows 11 and macOS include a range of built-in security features designed to help protect your device. Depending on your operating system and the apps you use, these may include:
Together, these features provide an important first layer of protection and help many users stay safer online.
Built-in security tools are primarily focused on protecting the device itself. However, today’s online threats often target something even more valuable: your identity, your money, and your personal information.
Recent McAfee research found that Americans receive an average of 14 scam messages every day, and more than three in four have encountered an online scam.
Threats now commonly include:
These risks can follow you across all your devices, not just the computer sitting on your desk.
Here are the key differences between built-in security alone, vs additional protection like McAfee.
| Built-In Security Has | McAfee+ Advanced Adds |
| Detecting viruses and malware | Scam protection for suspicious texts, emails, links, QR codes, and deepfakes |
| Basic privacy controls | Secure VPN to protect your connection on public Wi-Fi |
| Saving passwords | Password manager with unique password generation and storage. |
| Warning about some risky websites | Web Protection to help block dangerous sites before they load |
| Security on one device | Antivirus coverage across your PCs, Macs, phones, and tablets |
| Doesn’t have this support | Identity monitoring, so you know when your SSN and other info is exposed. Plus personal info removal, so your old data isn’t left spread out across the web. |
Unlike the old stereotype that stronger protection means a slower computer, independent testing shows McAfee is also the lightest on performance.
In the latest AV-Comparatives PC Performance Test, McAfee Total Protection posted the lowest system impact score of all 20 products tested: just 3.3, compared with the industry average of 12.8.
It also earned the highest possible rating, ADVANCED+. That means McAfee is not just adding more layers of protection. It is doing so while staying out of your way.
For consumers looking for security that goes beyond basic antivirus to help protect against scams, identity theft, privacy risks, and threats across all their devices, that combination is hard to ignore.
Most people no longer rely on a single computer. A typical household may use:

Managing security separately on every device can be difficult. McAfee+ Advanced is designed to provide coverage across your devices under one subscription, helping simplify online protection for individuals and families.
With McAfee+ Advanced, multiple layers work together before any damage is done:
Together, these protections are designed to address the broader range of online risks people face every day.
Built-in security tools provide an important starting point, but with scam attempts becoming more convincing and personal information more widely exposed, many people need a more comprehensive approach to staying safe online.
McAfee+ Advanced combines device security, scam protection, identity monitoring, privacy tools, and VPN coverage to help you browse, bank, shop, and connect with greater confidence.
The post Do Windows PCs and Macs Need Antivirus Software? How McAfee Goes Beyond Built-In Security appeared first on McAfee Blog.