Memorial Day weekend officially kicks off summer, and for millions of Americans, that means road trips, flights, cookouts, and a little online shopping for the deals. 

Unfortunately, scammers know this. They count on the fact that you’re distracted, you’re moving fast, and you’re probably connected to a network you don’t own. 

Here are five scams surging this holiday weekend, what they look like, and how to stay ahead of them.

1. Fake Travel Alerts from “Your Bank” or Hotel

You’re packing your bag when a text arrives: “Unusual activity detected on your account. Verify now to avoid suspension.”  

It looks like it’s from your bank, or maybe your hotel loyalty program. There’s a link. There’s urgency. And that’s exactly the point. 

These are brand impersonation scams, and they’re a dominant tactic year-round, but they spike around travel holidays when people are actively monitoring reservations and accounts.  

According to McAfee research, trusted brands like banks, airlines, and hotels are among the most commonly impersonated, and email scams impersonating retail and financial brands have surged up to 85% as major holidays approach. 

The message will typically ask you to click a link and “confirm your details” to secure your account or honor a reservation. That link leads to a convincing-looking fake site designed to capture your login credentials, payment info, or both. 

How to Avoid Travel Alert Scams:  

• Don’t click links in unsolicited texts or emails.  
• Go directly to the company’s app or website by typing the URL yourself.  
• Remember: pressure is a tactic, not customer service.  

McAfee’s Scam Detector can flag suspicious messages before you interact with them, whether they come via text, email, or social media. 

2. Fake Memorial Day Weekend “Deals”

Memorial Day is one of the biggest shopping weekends of the year. Scammers treat it like an open invitation. 

Fraudulent retailers flood social feeds with too-good-to-be-true deals on everything from patio furniture to electronics, often impersonating legitimate brands with copycat websites and paid ads. 

According to McAfee’s holiday shopping research, 91% of shoppers see ads from unfamiliar retailers, 37% say they might buy from a brand they don’t recognize, and a full 40% of consumers have abandoned a purchase out of fear that the deal wasn’t real. 

The most impersonated brands in McAfee’s research span luxury labels (Coach, Dior, Gucci) to mainstream favorites (Apple, Samsung, Nintendo, Disney), exactly the kind of items that show up in “blowout sale” ads. Fake storefronts have grown significantly, with technology URL scams rising nearly 50%. 

Once shoppers enter their payment details on a fraudulent site, that information goes directly to criminals. The average scam loss during the holiday shopping period runs around $840 per victim. 

How to Avoid Shopping Scams:  

• Type retailer URLs directly into your browser instead of clicking through ads or social posts.  
• Look for HTTPS and double-check the domain carefully before entering any payment info.  
• If a deal looks unbelievably good, verify it on the retailer’s official app before buying.  

McAfee’s Web Protection blocks malicious and suspicious sites before they load, including fake checkout pages. 

3. QR Code Scams at Gas Stations and Travel Stops

If you’re road-tripping this weekend, you may scan a QR code somewhere. It could be at the gas pump, a rest stop, a parking meter, or a roadside attraction. Scammers know this too. 

Criminals increasingly place fake QR codes over legitimate ones on gas station pumps, parking kiosks, and public signs. When you scan, you’re redirected to a convincing-looking payment or login page that captures your financial information. This is known as “quishing” or phishing via QR code. 

McAfee research shows just how widespread this risk has become: 68% of people scanned a QR code in the past three months, and 18% ended up on a suspicious or unsafe page after scanning. Among those who did, more than half took a risky action like entering personal information, installing an app, or connecting a digital wallet. 

How to Avoid Sketchy QR Codes:   

• Before scanning any QR code in public, look closely at the sticker or sign.  

• If it looks like it’s been placed over something else, skip it.  

• If you do scan, check the URL before proceeding.  

McAfee’s Scam Detector now includes instant QR code safety checks that assess risk before you tap, so you’re not flying blind at the gas pump. 

4. Public Wi-Fi Traps at Airports, Hotels, and Coffee Shops

Whether you’re waiting at the airport or grabbing coffee before hitting the highway, free Wi-Fi can feel like a gift. But not every “free Wi-Fi” network is what it appears to be. 

Hackers set up what are called “evil twin” networks, hotspots with names designed to look exactly like the legitimate network at the airport, hotel, or café you’re in.  

The moment you connect, they can use tools called packet sniffers to capture the data you send and receive: passwords, banking credentials, credit card numbers, email logins.  

According to McAfee’s travel research, 63% of travelers connect to public Wi-Fi, and 49% use airport Wi-Fi, making these among the riskiest behaviors travelers engage in without realizing it. 

Some of these fake networks go further, presenting a phony login screen that captures your username and password for popular services like Google or Apple before you even realize you’ve been compromised. 

How to Avoid Malicious Wi-Fi : 

• Always confirm the exact Wi-Fi network name with staff before connecting.  
• Turn off auto-join for Wi-Fi on your devices.  
• And most importantly: use a VPN.  

A VPN creates an encrypted tunnel for your internet traffic, so even if a hacker intercepts it, they’ll only see scrambled data. McAfee’s VPN is included in McAfee+ plans and automatically connects when you join public Wi-Fi, exactly the protection you want when you’re traveling and connecting everywhere.

5. Toll Road and Parking Text Scams (Expect a Surge After the Weekend)

You may have seen these already: a text that says you owe an unpaid toll or parking fee, with a link to pay before penalties kick in. These scams have been circulating for a while, and there’s a good chance Memorial Day weekend is about to make them worse. 

Scammers track news cycles and know that millions of Americans will be driving this weekend, many of them through toll roads and unfamiliar areas.  

That means they can blast out fake “unpaid toll” texts after the holiday and a significant percentage of recipients will think: “Actually, I did drive somewhere new this weekend.” That uncertainty is exactly what they’re counting on. 

These texts typically impersonate EZPass, SunPass, or state transportation departments and create urgency around a small fee to avoid larger fines. The link leads to a fake payment page designed to steal your credit card details. 

How to Avoid Toll Scams:   

• Don’t click links in unsolicited toll or parking texts.  
• If you think the charge might be legitimate, go directly to your state’s official toll authority website and look up your account there.  
• Real toll agencies will not threaten immediate penalties over text with a payment link.  
• If you receive one of these texts after this weekend, treat it as suspicious by default. 

Have a Safe Memorial Day Weekend 

Scammers don’t take holidays. If anything, long weekends are peak season. The good news: a little awareness goes a long way. Slow down before you click, verify before you scan, and protect your connection before you log on. 

McAfee+ Advanced comes with layered protection across all the moments where scams are most likely to strike, from the gas station to the hotel lobby to your inbox.  

Stay safe out there. 

The post 5 Scams to Watch for This Memorial Day Weekend appeared first on McAfee Blog.

You’re comparing airfare on your phone, watching prices climb by the hour, when a deal pops up that feels just good enough to grab. The timer’s ticking. The price looks right. You don’t want to miss it. 

You’re comparing airfare on your phone, watching prices climb by the hour, when a deal pops up that feels just good enough to grab. The timer’s ticking. The price looks right. You don’t want to miss it. 

That moment, when you’re rushing to lock something in, is exactly where scams thrive. 

New McAfee research shows that more than 1 in 3 Americans have encountered a travel-related cyberthreat, and 41% of those impacted lost money, often exceeding $500. 

At the same time, rising travel costs and time pressure are pushing people to make faster, riskier decisions. Those are the exact conditions scammers rely on. 

That’s where protection has to show up earlier. 

McAfee’s Scam Detector lets you check suspicious links, messages, and booking sites before you click, so you can pause and verify instead of giving scammers the edge. 

Travel Scams, Red Flags, and How McAfee Protects You 

Travel Scam Type	Key Red Flags	How McAfee Helps
Fake travel deals	Prices far below market, pressure to “book now,” sites you’ve never heard of	Scam Detector flags suspicious links and explains why they’re risky, so you can avoid fake deals before you book
Fake booking confirmations	Unexpected messages about bookings you didn’t make, mismatched sender details	Scam Detector analyzes messages before you engage, helping you avoid fake confirmations
Fake airline/hotel websites	Slight URL changes, poor design, being pushed to pay immediately or off-platform	Safe Browsing helps block risky sites before you enter payment details, reducing the chance of fraud
Payment requests outside platforms	Asked to pay via wire transfer, crypto, or direct payment instead of official platforms	Scam Detector flags suspicious payment requests, helping you avoid sending money to scammers
QR code scams	QR codes posted in public with no clear source or context	Scam Detector checks QR links before they open, so you don’t land on malicious sites
Customer service impersonation	Calls or messages asking for login credentials or payment info	Scam Detector detects deepfake AI audio impersonation attempts, helping you avoid sharing sensitive information
AI-generated listings	Photos that look overly polished, details that don’t quite match up	Scam Detector identifies suspicious content patterns, helping you spot listings that aren’t real
Public Wi-Fi attacks	Open networks with no password or security prompts	VPN helps protect your data on public networks, keeping your personal information private

The Findings From Our 2026 Travel Research 

McAfee Labs found that many travel scams work because they look familiar and spread fast.  

TripAdvisor was the most commonly impersonated travel app, cloned at roughly three times the rate of other major platforms like Kayak, Expedia, and Booking.com.  

In some cases, thousands of scam detections traced back to just a handful of fake apps, showing how quickly a convincing scam can take off when travelers are racing to book. 

Top 5 Ways Rising Travel Costs Are Driving Risky Decisions 

Our 2026 travel survey shows how rising prices and last‑minute pressure are changing traveler behavior, often in ways scammers exploit. 

1. Booking faster than usual
90% feel pressure to act quickly  

2. Choosing cheaper deals without verifying
32% would book before confirming legitimacy  

3. Ignoring red flags
33% admit they’ve done it  

4. Trusting messages that look legitimate
41% trust airline/hotel messages without verifying  

5. Clicking links without checking the source
20% click first, verify later (or not at all)  

The post 1 in 3 Targeted by Travel Scams and Rising Costs are Making it Worse appeared first on McAfee Blog.

A text that looks like it came straight from a courthouse is making the rounds across the U.S. And yes, I got it too. 

First things first, that’s a scam. And to be clear: DON’T SCAN THAT QR CODE. 

It’s the same playbook as last year’s toll road scams, just dressed up with a little more authority and a lot more pressure. 

Before doing anything, our team ran it through McAfee’s Scam Detector. It immediately flagged the message as suspicious, and that’s exactly the kind of moment this tool is built for. When something feels just real enough to second guess, it gives you a clear signal before you click, scan, or spiral. 

This court notice scam has ramped up and changed shape since we first covered it in March. So let’s get into how it works: 

How the scam works 

The text claims you’ve missed a payment, violated a law, or have some kind of outstanding “case.” It then pushes you to scan a QR code or click a link to resolve it quickly. 

From there, one of two things usually happens: 

1. You’re taken to a fake payment page designed to steal your money, or 
2. You’re prompted to download something that gives scammers access to your device or data  

Either way, the goal is the same: get you to act fast before you have time to question it. 

The red flags in this message 

• Urgent, threatening language about fines, penalties, or legal action  
• Vague accusations with no real details about what you supposedly did  
• Official-looking formatting like case numbers, clerk signatures, and judge names  
• Copy-paste consistency across states: McAfee employees in New York and California received nearly identical messages with the same names  

There are reports of this scam popping up nationwide, but the rule is simple: law enforcement does not text you to demand payment or resolve legal issues. 

What to do if you scanned the QR code 

First, don’t panic. Then: 

• Do not pay anything or enter personal information  
• Do not delete apps you were told to install (this can make it harder to detect what happened)  
• Run a device scan using a trusted security tool like McAfee’s free antivirus  
• Keep an eye on your financial accounts and logins for unusual activity  

And that, my friends, is scam number one in this week’s This Week in Scams (new format, we’re experimenting a little).  

Let’s get into what else is on our radar. 

Deepfake Celebrity Ads Are Targeting Seniors on Social Media. Here’s What a New Study Found.  

If you saw our story last year about Al Roker speaking out after scammers used an AI-generated version of him to promote a fake hypertension cure, or the shocking case of a French woman who lost nearly $900,000 to fraudsters posing as Brad Pitt, you already know just how convincing celebrity deepfake scams have become. 

Now, new reporting suggests these scams are reaching older adults at enormous scale. 

According to a new study from the Center for Countering Digital Hate, just 30 of the most active scam advertisers on Facebook generated an estimated 215 million ad impressions over the past year. Nearly 73% of those impressions were shown to adults over 65. 

The fake ads used AI-generated versions of well-known figures including Donald Trump, Joe Biden, Oprah Winfrey, Steve Harvey, and Brad Pitt to promote fake government benefits, miracle health products, and bogus financial offers. 

What McAfee’s Data Says About Celebrity Deepfake Scams 

This aligns closely with McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List. 

Our research found that: 

• 72% of Americans have seen a fake celebrity or influencer endorsement online  
• 39% have clicked on one of these ads or posts  
• 1 in 10 lost money or personal information  
• Average losses reached $525 per victim  

The celebrities most commonly exploited in the U.S. included Taylor Swift, Scarlett Johansson, Jenna Ortega, and Sydney Sweeney, while Brad Pitt also ranked prominently on the global list.  

Why These Scams Work So Well 

Celebrity deepfake scams exploit something simple: trust. 

When a familiar face appears in your social feed, whether it is Al Roker recommending a health product or Brad Pitt asking for help, your guard naturally drops. 

And AI is making these fakes harder to detect. 

McAfee’s 2026 State of the Scamiverse found that Americans now encounter an average of three deepfakes every day, yet more than one in three say they are not confident they can identify one. 

In other words, scammers are weaponizing the faces people know best to make fraud feel familiar. 

How to Spot a Deepfake on Social Media 

Celebrity deepfakes are designed to look convincing, but there are still clues that something is off. If you see a video of Oprah Winfrey, Al Roker, or Brad Pitt promoting a miracle cure, government benefit, or investment opportunity, pause before you click. 

Here are some of the biggest red flags to watch for: 

Red Flag	What to Look For
Too-good-to-be-true offers	The video promises free grocery money, secret Medicare benefits, guaranteed investment returns, or miracle health cures.
Out-of-character endorsements	A celebrity appears to promote a random supplement, financial opportunity, or government program that seems unrelated to their normal work.
Robotic or unnatural voice	The speech sounds overly smooth, lacks natural pauses, or has strange pacing and tone.
Lip-sync issues	The celebrity’s mouth movements do not perfectly match the words being spoken.
Unnatural facial expressions	Blinking, smiling, and head movements appear stiff, overly polished, or slightly off.
Urgent language	The ad pressures you to “Act now,” “Claim your benefits today,” or “Limited spots available.”
Suspicious links	Clicking leads to a website you do not recognize or that does not match the company or organization being referenced.
No confirmation elsewhere	Trusted news outlets and the celebrity’s verified accounts do not mention the same announcement or offer.

When in doubt, go directly to the celebrity’s verified social account or search trusted news sources to confirm the information. And if something feels off, trust your instincts. In the age of AI, seeing is no longer believing. 

How McAfee Helps You Stay Ahead of These Scams 

McAfee+ Advanced gives you multiple layers working together so you’re not left figuring it out in the moment: 

• Scam Detector flags suspicious texts, emails, links, and even deepfake videos before you engage  
• Safe Browsing helps block risky sites if you do click or scan  
• Device Security helps detect and remove malicious apps or downloads  
• Identity Monitoring alerts you if your personal info shows up where it shouldn’t, so you can act fast  
• Personal Data Cleanup helps remove your information from data broker sites, making you a harder target in the first place  
• Secure VPN keeps your data private, especially on public Wi-Fi  

Safety tips to carry into next week 

• Slow down when a message creates urgency. That’s the hook  
• Don’t scan QR codes or click links from unexpected texts  
• Go directly to official websites instead of using links sent to you  
• Use tools that flag scams in real time so you don’t have to guess  
• Don’t trust celebrity endorsements posted to social media unless they come directly from a celebrity’s official page 

The reality is, these scams are designed to look normal. You shouldn’t have to be an expert to spot them. That’s why McAfee’s here to help. 

We’ll be back next week with more scams making headlines. 

The post How to Spot Fake Court Texts and Celebrity Deepfake Ads: This Week in Scams appeared first on McAfee Blog.