It’s the screen you never want to see.

Something is seriously wrong with your phone. Or is it? You might not have a broken phone at all. Instead, you might have a hacked phone.

What you see above is a form of scareware, an attack that frightens you into thinking your device is broken or infected with a virus. What the hacker wants you to do next is panic. They want you to tap on a bogus link that says it’ll run a security check, remove a virus, or otherwise fix your phone before the problem gets worse.

Of course, tapping that link takes you to a malware or phishing site, where the hacker takes the next step and installs an even nastier form of malware on your phone. In other cases, they steal your personal info under the guise of a virus removal service. (And yes, sometimes they pose as McAfee when they pull that move. In fact,

Note that in this example above, the hacker behind the phony broken screen is arguably going for a user who’s perhaps less tech savvy. After all, the message atop the “broken” screen appears clear as day. Still, in the heat of the moment, it can be convincing enough.

How does scareware get on phones?

Scareware typically finds its way onto phones through misleading ads, fake security alerts, or hacked websites. In other cases, downloading apps from places other than an official app store can lead to scareware (and other forms of malware too).

As for malware on phones, you’ll find different risk levels between Android and iOS phones. While neither platform is completely immune to threats, Android phones are reportedly more susceptible to viruses than iPhones due to differences in their app downloading policies. On Android phones, you can install apps from third-party sources outside the official Google Play Store, which increases the risk of downloading malicious software.

In contrast, Apple restricts app installations to its official App Store, making it harder for malware to get on iOS devices. (That’s if you haven’t taken steps to jailbreak your iPhone, which removes the software restrictions imposed by Apple on its iOS operating system. We absolutely don’t recommend jailbreaking because it may void warranties and make it easier for malware, including scareware, to end up on your phone.)

If you think you’ve wound up with a case of scareware, stay calm. The first thing the hacker wants you to do is panic and click that link. Let’s go over the steps you can take.

How to remove malware from your Android phone

If you don’t already have mobile security and antivirus for your phone, your best bet is to get the latest virus removal guidance from Android, which you can find on this help page.

Moving forward, you can get protection that helps you detect and steer clear of potential threats as you use your phone. You can pick up McAfee Security: Antivirus VPN in the Google Play store, which also includes our Scam Detector and Identity Monitoring. You can also get it as part of your McAfee+

How to remove malware from your iPhone

Step 1: Restart your phone

Hold down the iPhone power button until you see slide to power off on your screen. Slide it, wait for the phone to power down, and then press the power button to restart your iPhone.

Step 2: Download updates 

Having the latest version of iOS on your phone ensures you have the best protection in place. Open the Settings app.  Look for Software Update in the General tab. Select Software Update. Tap Download and Install to the latest iPhone update.

Step 3: Delete suspicious apps 

Press a suspicious app icon on your screen and wait for the Remove App to pop up. Remove it and repeat that as needed for any other suspicious apps.

More steps you can take …

If those steps don’t take care of the issue, there are two stronger steps you can take. The first involves restoring your phone from a backup as described by Apple here.

The most aggressive step you can take is to reset your phone entirely. You can return it to the original factory settings (with the option to keep your content) by following the steps in this help article from Apple.

How to avoid malware on your phone

Clearly these attacks play on fear that one of the most important devices in your life has a problem—your phone.

1. Protect your phone.

Comprehensive online protection software can secure your phone in the same ways that it secures your laptops and computers. Installing it can protect your privacy, keep you safe from attacks on public Wi-Fi, automatically block unsafe websites and links, and detect scams, just to name a few things it can do.

2. Update your phone’s operating system.

Along with installing security software, keeping your phone’s operating system up to date can greatly improve your security. Updates can fix vulnerabilities that hackers rely on to pull off their malware-based attacks. It’s another tried-and-true method of keeping yourself safe—and for keeping your phone running great too.

3. Avoid third-party app stores.

Google Play and Apple’s App Store have measures in place to review and vet apps to help ensure that they are safe and secure. Third-party sites might very well not, and they might intentionally host malicious apps as part of a front. Further, Google and Apple are quick to remove malicious apps from their stores when discovered, making shopping there safer still.

The post Black or Scrambled Phone Screen? Here’s How to Spot a Hacked vs Broken Phone appeared first on McAfee Blog.

They came by phone, by text, by email, and they even weaseled their way into people’s love lives—an entire host of scams that we covered here in our blogs throughout the year.

Today, we look back, picking five noteworthy scams that firmly established new trends, along with one in particular that gives us a hint at the face of scams to come.

Let’s start it off with one scam that pinged plenty of phones over the spring and summer: those toll road texts.

1 – The Texts That Jammed Everyone’s Phones: The Toll Road Scam

It was the hot new scam of 2025 that increased by 900% in one year: the toll road scam.

There’s a good chance you got a few of these this year,scam texts that say you have an unpaid tab for tolls and that you need to pay right away. And as always, they come with a handy link where you can pay up and avoid that threat of a “late fee.”

2 – Romancing the Bot: AI Chatbots and Images Finagle Their Way Into Romance Scams

It started with a DM. And a few months later, it cost her $1,200.

Earlier this year, we brought you the story of 25-year-old computer programmer Maggie K. who fell for a romance scam on Instagram. Her story played out like so many. When she and her online boyfriend finally agreed to meet in person, he claimed he missed his flight and needed money to rebook. Desperate to finally see him, she sent the money and never heard from him again.

But here’s the twist—he wasn’t real in the first place.

When she reported the scam to police, they determined his images were all made with AI. In Maggie’s words, “That was the scariest part—I had trusted someone who never even existed.”

Maggie isn’t alone. Our own research earlier this year revealed that more than half (52%) of people have been scammed out of money or pressured to send money or gifts by someone they met online.

Moreover, we found that scammers have fueled those figures with the use of AI. Of people we surveyed, more than 1 in 4 (26%) said they—or someone they know—have been approached by an AI chatbot posing as a real person on a dating app or social media.

We expect this trend will only continue, as AI tools make it easier and more efficient to pull off romance scams on an increasingly larger scale.

Even so, the guidelines for avoiding romance scams remain the same:

• Never send money to someone you’ve never met in person.
• Things move too fast, too soon—like when the other person starts talking about love almost right away.
• They say they live far away and can’t meet in person because they live abroad, all part of a scammers story that they’re there for charity or military service.
• Look out for stories of urgent financial need, such as sudden emergencies or requests for help with travel expenses to meet you.
• Also watch out for people who ask for payment in gift cards, crypto, wire transfers, or other forms of payment that are tough to recover. That’s a sign of a scam.

3 – Paying to Get Paid: The New Job Scam That Raked in Millions

The job offer sounds simple enough … go online, review products, like videos, or do otherwise simple tasks and get paid doing it—until it’s time to get paid.

It’s a new breed of job scam that took root this spring, one where victims found themselves “paying to get paid.”

The FTC dubbed these scams as “gamified job scams” or “task scams.” Given the way these scams work, the naming fits.

It starts with a text or direct message from a “recruiter” offering work with the promise of making good money by “liking” or “rating” sets of videos or product images in an app, all with the vague purpose of “product optimization.” With each click, you earn a “commission” and see your “earnings” rack up in the app. You might even get a payout, somewhere between $5 and $20, just to earn your trust.

Then comes the hook.

Like a video game, the scammer sweetens the deal by saying the next batch of work can “level up” your earnings. But if you want to claim your “earnings” and book more work, you need to pay up. So you make the deposit, complete the task set, and when you try to get your pay the scammer and your money are gone. It was all fake.

This scam and others like it fall right in line with McAfee data that uncovered a spike in job-related scams of 1,000% between May and July,which undoubtedly built on 2024’s record-setting job scam losses of $501 million.

Whatever form they take, here’s how you can avoid job scams:

Step one—ignore job offers over text and social media

A proper recruiter will reach out to you by email or via a job networking site. Moreover, per the FTC, any job that pays you to “like” or “rate” content is against the law. That alone says it’s a scam.

Step two—look up the company

In the case of job offers in general, look up the company. Check out their background and see if it matches up with the job they’re pitching. In the U.S., The Better Business Bureau (BBB) offers a list of businesses you can search.

Step three—never pay to start a job.

Any case where you’re asked to pay to up front, with any form of payment, refuse, whether that’s for “training,” “equipment,” or more work. It’s a sign of a scam.

4 – Seeing is Believing is Out the Window: The Al Roker Deepfake Scam

Prince Harry, Taylor Swift, and now the Today show’s Al Roker, too, they’ve all found themselves as the AI-generated spokesperson for deepfake scams.

In the past, a deepfake Prince Harry pushed bogus investments, while another deepfake of Taylor Swift hawked a phony cookware deal. Then, this spring, a deepfake of Al Roker used his image and voice to promote a bogus hypertension cure—claiming, falsely, that he had suffered “a couple of heart attacks.”

 

The fabricated clip appeared on Facebook, which appeared convincing enough to fool plenty of people, including some of Roker’s own friends. “I’ve had some celebrity friends call because their parents got taken in by it,” said Roker.

While Meta quickly removed the video from Facebook after being contacted by TODAY, the damage was done. The incident highlights a growing concern in the digital age: how easy it is to create—and believe—convincing deepfakes.

Roker put it plainly, “We used to say, ‘Seeing is believing.’ Well, that’s kind of out the window now.”

In all, this stands as a good reminder to be skeptical of celebrity endorsements on social media. If public figure fronts an apparent deal for an investment, cookware, or a hypertension “cure” in your feed, think twice. And better yet, let our Scam Detector help you spot what’s real and what’s fake out there.

5 – September 2025: The First Agentic AI Attack Spotted in The Wild

And to close things out, a look at some recent news, which also serves as a look ahead.

Last September, researchers spotted something unseen before:a cyberattack almost entirely run by agentic AI.

What is Agentic AI?

Definition: Artificial intelligence systems that can independently plan, make decisions, and work toward specific goals with minimal human intervention; in this way, it executes complex tasks by adapting to new info and situations on its own.

Reported by AI researcher Anthropic, a Chinese state-sponsored group allegedly used the company’s Claude Code agent to automate most of an espionage campaign across nearly thirty organizations. Attackers allegedly bypassed guardrails that typically prevent such malicious use with jailbreaking techniques, which broke down their attacks into small, seemingly innocent tasks. That way, Claude orchestrated a large-scale attack it wouldn’t otherwise execute.

Once operational, the agent performed reconnaissance, wrote exploit code, harvested credentials, identified high-value databases, created backdoors, and generated documentation of the intrusion. By Anthropic’s estimate, they completed 80–90% of the work without any human involvement.

According to Anthropic: “At the peak of its attack, the AI made thousands of requests, often multiple per second—an attack speed that would have been, for human hackers, simply impossible to match.”

We knew this moment was coming, and now the time has arrived: what once took weeks of human effort to execute a coordinated attack now boils down to minutes as agentic AI does the work on someone’s behalf.

In 2026, we can expect to see more attacks led by agentic AI, along with AI-led scams as well, which raises an important question that Anthropic answers head-on:

If AI models can be misused for cyberattacks at this scale, why continue to develop and release them? The answer is that the very abilities that allow Claude to be used in these attacks also make it crucial for cyber defense. When sophisticated cyberattacks inevitably occur, our goal is for Claude—into which we’ve built strong safeguards—to assist cybersecurity professionals to detect, disrupt, and prepare for future versions of the attack.

That gets to the heart of security online: it’s an ever-evolving game. As new technologies arise, those who protect and those who harm one-up each other in a cycle of innovation and exploits. As we’re on the side of innovation here, you can be sure we’ll continue to roll out protections that keep you safer out there. Even as AI changes the game, our commitment remains the same.

Happy Holidays!

We’re taking a little holiday break here and we’ll be back with our weekly roundups again in 2026. Looking forward to catching up with you then and helping you stay safer in the new year.

The post This Year in Scams: A 2025 Retrospective, and a Look Ahead at 2026 appeared first on McAfee Blog.

If you’re in the market for insurance right now, keep an eye out for scammers in the mix. They’re out in full force once again this open enrollment season.

As people across the U.S. sign up for, renew, or change their health insurance plans, scammers want to cash in as people rush to get their coverage set. And scammers have several factors working in their favor.

For starters, many people find the insurance marketplace confusing, frustrating, and even intimidating, all feelings that scammers can take advantage of. Moreover, concerns about getting the right level of coverage at an affordable price also play into the hands of scammers.

Amidst all this uncertainty and time pressure, health insurance scams crop up online. Whether under the guise of helping people navigate the complex landscape or by offering seemingly low-cost quotes, scammers prey on insurance seekers by stealing their personal information, Social Security numbers, and money.

According to the FBI, health insurance scams cost families millions each year. In some cases, the costs are up front. People pay for fraudulent insurance and have their personal info stolen. And for many, the follow-on costs are far worse, where victims go in for emergency care and find that their treatment isn’t covered—leaving them with a hefty bill.

Like so many of the scams we cover here in our blogs, you can spot health insurance scams relatively quickly once you get to know their ins and outs.

What Kind Of Health Insurance Scams Are Out There Right Now?

Here’s how some of those scams can play out.

The Phishing Strategy

Some are “one and done scams” where the scammer promises a policy or service and then disappears after stealing money and personal info—much like an online shopping scam. It’s a quick and dirty hit where scammers quickly get what they want by reaching victims the usual ways, such as through texts, emails, paid search results, and social media. In the end, victims end up on a phishing site where they think they’re locking in a good deal but handing over their info to scammers instead.

The Long Con

Other scams play a long con game, milking victims for thousands and thousands of dollars over time. The following complaint lodged by one victim in Washington state provides a typical example:

A man purchased a plan to cover himself, his wife, and his two children, only to learn there was no coverage. He was sold a second policy, with the same result, and offered a refund if he purchased a third policy. When he filed a complaint, his family still had no coverage, and he was seeking a refund for more than $20,000 and reimbursement for $55,000 in treatments and prescriptions he’d paid out of pocket.

Scams like these are known as ghost broker scams where scammers pose as insurance brokers who take insurance premiums and pocket the money, leaving victims thinking they have coverage when they don’t. In some cases, scammers initially apply for a genuine policy with a legitimate carrier, only to cancel it later, while still taking premiums from the victim as their “broker.” Many victims only find out that they got scammed when they attempt to file a claim.

The “Fake” Cancellation Scam

Another type of scam comes in the form of policy cancellation scams. These work like any number of other account-based scams, where a scammer pretends to be a customer service rep at a bank, utility, or credit card company. In the insurance version of it, scammers email, text, or call with some bad news—the person’s policy is about to get cancelled. Yet not to worry, the victim can keep the policy active they hand over some personal and financial info. It’s just one more way that scammers use urgency and fear to steal to commit identity theft and fraud.

What Are The Signs Of A Health Insurance Scam?

As said, health insurance scams become relatively easy to spot once you know the tricks that scammers use. The Federal Trade Commission (FTC) offers up its list of the ones they typically use the most:

1)Someone says they’re from the government and need money or your personal info.Government agencies don’t call people out of the blue to ask them for money or personal info. No one from the government will ask you to verify your Social Security, bank account, or credit card number, and they won’t ask you to wire money or pay by gift card or cryptocurrency.

If you have a question about Health Insurance Marketplace®, contact the government directly at: HealthCare.gov or 1-800-318-2596

2) Someone tries to sell you a medical discount plan. Legitimate medical discount plans differ from health insurance. They supplement it. In that way, they don’t pay for any of your medical expenses. Rather, they’re membership programs where you pay a recurring fee for access to a network of providers who offer their services at pre-negotiated, reduced rates. The FTC strongly advises thorough research before participating in one, as some take people’s money and offer very little in return. Call your caregiver and see if they really participate in the program and in what way. And always review the details of any medical discount plan in writing before you sign up.

3) Someone wants your sensitive personal info in exchange for a price quote. The Affordable Care Act’s (ACA’s) official government site is HealthCare.gov. It lets you compare prices on health insurance plans, check your eligibility for healthcare subsidies, and begin enrollment. But HealthCare.gov will only ask for your monthly income and your age to give you a price quote. Never enter personal financial info like your Social Security number, bank account, or credit card number to get a quote for health insurance.

4) Someone wants money to help you navigate the Health Insurance Marketplace. The people who offer legitimate help with the Health Insurance Marketplace (sometimes called Navigators or Assisters) are not allowed to charge you and won’t ask you for personal or financial info. If they ask for money, it’s a scam. Go to HealthCare.govand click “Find Local Help” to learn more.

How to Avoid Health Insurance Scams

1)For health insurance, visit a trusted source like HealthCare.gov or your state marketplace. Doing so helps guarantee that you’ll get the kind of fully compliant coverage you want.

2) Make sure the insurance covers you in your state. Not every insurer is licensed to operate in your state. Double-check that the one you’re dealing with is. A good place to start is to visit the site for your state’s insurance commission. It should have resources that let you look up the insurance companies, agents, and brokers in your state.

3) For any insurance, research the company offering it. Run a search with the company name and add “scam” or “fraud” to it. See if any relevant news or complaints show up. And if the plan you’re being offered sounds too good to be true, it probably is.

4) Watch out for high-pressure sales. Don’t pay anything up front and be cautious if a company is forcing you to make quick decisions.

5) Guard your personal info. Never share your personal info, account details, or Social Security number over text or email. Make sure you’re really working with a legitimate company and that you submit any info through a secure submissions process.

6) Block bad links to phishing sites. Many insurance scams rely on phishing sites to steal personal info. A  combination of our Web Protection and Scam Detector can steer you clear of them. They’ll alert you if a link might take you to one. It’ll also block those sites if you accidentally tap or click on a bad link.

7) Monitor your identity and credit. In some health insurance scams, your personal info winds up in wrong hands, which can lead to identity fraud and theft. And the problem is that you only find out once the damage is done. Actively monitoring your identity and credit can spot a problem before it becomes an even bigger one. You can take care of both easily with our identity monitoring and credit monitoring.

Additionally, our identity theft coverage can help if the unexpected happens with up to $2 million in identity theft coverage and identity restoration support if determined you’re a victim of identity theft.​

You’ll find these protections and more in McAfee+.

The post How To Spot Health Insurance Scams This Open Enrollment Season appeared first on McAfee Blog.

Imagine a day where you didn’t have to juggle passwords.

No more sticky notes. No more notebooks with dozens of passwords scribbled in, crossed out, and scribbled in again. No more forgetting and resetting. No more typing them in all the time.

And even better, imagine secure accounts, likely even more secure than you could keep them on your own.

That’s the power of a password manager in your life.

A password manager does the work of creating strong, unique passwords for each and every one of your accounts. And considering the hundred or so accounts you have, that’s something that would take plenty of time if you did all that work on your own.

In all, a password manager can turn the pain of juggling passwords into a real comfort.

What’s a bad password?

Before we get into how a password manager can make your life easier while making your accounts more secure, let’s look at what makes up a bad password. Here are a few examples:

Obvious passwords: Password-cracking programs start by entering a list of common (and arguably lazy) passwords. These may include the simple “password” or “1234567”. Others include common keyboard paths like “qwerty.” Even longer keyboard paths like “qwertyuiop” are well known to hackers and their tools as well. 

Dictionary words: Hacking tools also look for common dictionary words strung together, which helps them crack longer passwords in chunks. The same goes for passwords that contain the name of the app or service in them. These are “no brainer” words found in passwords that make passwords even easier to crack.

Repeated passwords: You may think you have such an unbreakable password that you want to use it for all your accounts. However, this means that if hackers compromise one of your accounts, all your other accounts are vulnerable. This is a favorite tactic of hackers. They’ll target less secure accounts and services and then attempt to re-use those credentials on more secure services like online bank and credit card companies. 

Personal information passwords: Passwords that include your birthday, dog’s name, or nickname leave you open to attack. While they’re easy for you to remember, they’re also easy for a hacker to discover—such as with a quick trip to your social media profile, particularly if it is not set to private.

If any of the above sounds familiar, you’ll want to replace any of your bad passwords with strong ones.

What’s a good password?

We can point to three things that make up a strong password, which makes it difficult to hack.

Your password is:

Long: A longer password is potentially a stronger password when it comes to a “brute force” attack, where a hacker uses an automated trial-and-error system to break it. For example, an eight-character password using uppercase and lowercase letters, numbers, and symbols can get hacked in minutes. Kick it up to 16 characters and it becomes incredibly more difficult to break—provided it doesn’t rely on common words or phrases. McAfee can help you generate a strong password, for stronger security with our random password generator.

Complex: To increase the security of your password, it should have a combination of uppercase letters, lowercase letters, symbols, and numbers like mentioned above.

Unique: Every one of your accounts should have its own password.

Now, apply this to the hundred or so accounts you keep and creating strong passwords for all of them really does call for a lot of work.

Should I use a password manager?

Given its ease of use and the big security boost it gives you and all your accounts, the answer is yes.

A password manager does the work of creating strong, unique passwords for your accounts. These will take the form of a string of random numbers, letters, and characters. They won’t be memorable, but the manager does the memorizing for you. You only need to remember a single password to access the tools of your manager.

A strong password manager also stores your passwords securely. Our password manager protects your passwords by scrambling them with AES-256, one of the strongest encryption algorithms available. Only you can decrypt and access your info with the factors you choose. Additionally, our password manager uses multi-factor authentication (MFA), so you’ll be verified by at least two factors before being signed in.

Aside from the comfort of convenience a password manager can give you, it gives you another level of assurance—extra protection in an age of data breaches, because you’ll have unique passwords where one compromise won’t lead to others.

And whether or not you go with a password manager to create those strong and unique passwords, make sure you use MFA on every account that offers it. MFA offers another layer of protection by adding another factor into the login process, such as something you own like a text to your phone or notification to an authentication app. That way if a hacker has your password, they’ll still be locked out of your account because they lack that MFA code.

One more smart move: delete your old accounts

In some cases, you really don’t need some of your old accounts and the passwords that come along with them. Maybe they’re old and unused. Or maybe they were for a one-time purchase at an online store you won’t visit again. Deleting these accounts is a smart move because they’re yet more places where your personal info is stored—and subject to a data breach.

Our Online Account Cleanup can help, which you can find in all our McAfee+ plans. It scans for accounts in your name, gives you a full list, and shows you which types of accounts might be riskier than others. From there you can decide which ones you want to delete, along with the personal info linked to them. In our McAfee+ Ultimate plans, you get full-service Online Account Cleanup, which sends the data deletion requests for you.

Between this and a password manager, you’ll have one less thing to juggle—your passwords, and one less thing to worry about—if they’re secure from hackers.

The post Why “Strong Passwords” Aren’t Enough Anymore—and What to Do Instead appeared first on McAfee Blog.

Pets, poisoned AI search results, and a phone call that sounds like it’s coming straight from the federal government, this week’s scams don’t have much in common except one thing: they’re getting harder to spot.

In today’s edition of This Week in Scams, we’re breaking down the biggest security lapses and the tactics scammers used to exploit them, and what you can do to stay ahead of the latest threats.

Two data security lapses discovered at Petco in one week put pet parents at risk

If you’re a Petco customer, you’ll want to know about not one but two data security lapses in the past week.

First, as reported by TechCrunch on Monday, Petco followed Texas data privacy laws by filing a data breach with the attorney general’s office. In that filing, Petco reported that the affected data included names, Social Security numbers, and driver’s license numbers. Further info including account numbers, credit and debit card numbers, and dates of birth were also mentioned in the filing.

Also according to Techcrunch, the company filed similar notices in California and Massachusetts.

To date, Petco has not made a comment about the size of the breach and the number of people affected.

Different states have different policies for reporting data breaches. In some cases, that helps us put a figure to the size of the breach, as some states require companies to disclose the total number of people caught up in the breach. That’s not the case here, so the full scope of the attack remains in question, at least for right now.

As of Thursday, we know Petco reported that 329 Texans were affected along with seven Massachusetts residents, per the respective reports filed. California’s report does not contain the number of Californians affected, yet laws in that state require businesses to report breaches that affect 500 or more people, so at least 500 people were affected there.

Below you can see the form letter Petco sent to affected Californians in accordance with California’s data privacy laws:

 

In it, you can see that Petco discovered that “a setting within one of our software applications … inadvertently allowed certain files to become accessible online.” Further, Petco said that it “immediately took steps to correct the issue and to remove the files from further online access,” and that it “corrected” the setting and implemented unspecified “additional security measures.”

So while no foul play appears to have been behind the breach, it’s still no less risky and concerning for Petco’s customers. We’ll cover what you can do about that in a moment after we cover yet another data issue at Petco through its Vetco clinics.

Also within the same timeframe, yet more research and reporting from Techcrunch uncovered a second security lapse that exposed personal info online. From their article:

“TechCrunch identified a vulnerability in how Vetco’s website generates copies of PDF documents for its customers.

“Vetco’s customer portal, located at petpass.com, allows customers to log in and obtain veterinary records and other documents relating to their pet’s care. But TechCrunch found that the PDF generating page on Vetco’s website was public and not protected with a password.

“As such, it was possible for anyone on the internet to access sensitive customer files directly from Vetco’s servers by modifying the web address to input a customer’s unique identification number. Vetco customer numbers are sequential, which means one could access other customers’ data simply by changing a customer number by one or two digits.”

What to do if you think you had info stolen in the Petco breach

With the size and reach of the Petco breach still unknown, and the impact of the Vetco security lapse also unknown, we advise caution for all Petco customers. At minimum, monitor transactions and keep an eye on your credit report for any suspicious activity. And it’s always a good time to update a weak password.

For those who received a notification, we advise the following:

Check your credit, consider a security freeze, and get ID theft protection. You can get all three working for you with McAfee+ Advanced or McAfee+ Ultimate.

Monitor transactions across your accounts, also available in McAfee+ Advanced and Ultimate.

Keep an eye out for phishing attacks. Use our Scam Detector to spot any follow-on attacks.

Update your passwords. Strong and unique passwords are best. Our password manager can help you create and store them securely.

And use two-factor authentication on all your accounts. Enabling two-factor authentication provides an added layer of security.

 

What to do if your Social Security number was breached.

If you think your Social Security number was caught up in the breach, act quickly.

1. First, contact one of the three credit bureaus (Equifax, Experian, or TransUnion) and place a fraud alert on your credit report.
2. That will cover all three bureaus and make it harder for someone to open new accounts in your name. You can also quickly freeze your credit altogether with McAfee+ Ultimate.
3. Also notify the Social Security Administration (SSA) along with the Internal Revenue Service (IRS), and file a police report immediately if you believe your number is being misused.

The call center number that connects you to … scammers?

You might want to be careful when searching for customer service numbers while in AI mode. Or with an AI search engine. It could connect you to a scammer.

From The Times comes reports of scammers manipulating the AI in platforms like Google and Perplexity so that their search results return scam numbers instead of a proper customer service numbers for, say, British Airways.

How do they manipulate those results? By spamming the internet with false info that gets picked up and then amplified by AI.

“[S]cammers have started seeding fake call center numbers on the web so the AI is tricked into thinking it is genuine …

“Criminals have set up YouTube channels with videos claiming to help with customer support, which are packed with airline brand names and scam numbers designed to be scraped and reused by the AI.

“Bot-generated reviews on Yelp or video descriptions on YouTube are filled with fraudulent numbers as are airline and travel web forums.”

And with these tactics, scammers could poison the results for just about any organization, business, or brand. Not just airlines. Per The Times, “The scammers have also hijacked government sites, university domains, and even fitness sites to place scam numbers, which fools the AI into thinking they are genuine.”

This reveals a current limitation with many AI platforms. Largely they can’t distinguish when people deliberately feed them bad info, as seen in the case here.

Yet even as this attack is new, our advice remains the same: any time you want to ring up a customer service line, get the number directly from the company’s official website. Not from AI search and not by clicking a paid search result that shows up first (scammers can poison them too).

Is that a call from an FTC “agent?” If so, it’s a scam.

Are you under investigation for money laundering? Of course not. But this scam wants you to think so—and to pay up.

On Tuesday, the Federal Trade Commission (FTC) issued a consumer alert warning that people are reporting getting unexpected calls from someone saying they’re “FTC agent” John Krebs. Apparently “Agent Krebs” is telling people that they’re under investigation for money laundering—and that a deposit to a Bitcoin ATM can resolve the matter.

Of course, it’s a scam.

For starters, the FTC doesn’t have “agents.” And the idea of clearing one’s name in an investigation with a Bitcoin payment is a sure-fire sign of a scam. Lastly, any time someone asks for payment with Bitcoin or other payment methods that are near-impossible to recover (think wire transfers and gift cards), those are big red flags.

Apart from hanging up and holding on to your money, the FTC offers the following guidance, which holds true for any scam call:

• Never transfer or send money to anyone in response to an unexpected call or message, no matter who they say they are.
• Know that the FTC won’t ask for money. In fact, no government agency will ever tell you to deposit money at a cryptocurrency ATM, buy gift cards and share the numbers, or send money over a payment app like Zelle, Cash App, or Venmo.
• Don’t trust your caller ID. A call might look like it’s coming from the government or a business, but scammers often fake caller ID.

And we close things out a quick roundup …

As always, here’s a quick list of a few stories that caught our eye this week:

AI tools transform Christmas shopping as people turn to chatbots

National cybercrime network operating for 14 years dismantled in Indonesia

Why is AI becoming the go-to support for our children’s mental health?

We’ll see you next Friday with a special edition to close out 2025 … This Year in Scams.

The post This Week in Scams: Petco Breach Warning, and Watch Out for Fake Federal Calls appeared first on McAfee Blog.

It looks harmless enough.

A digital party invitation lands in your inbox or phone. You click to see the details. Then it asks you to log in or create an account before revealing the event. 

That’s where the scam begins. 

Fake e-vite phishing scams are on the rise, and they take advantage of something simple: social trust. You’re far more likely to click an invitation than a generic “account alert” or “delivery notice.” 

And that’s exactly why scammers are using them. 

In fact, here’s a screenshot of a fake phishing email I recently got this holiday season:

When you click the “open invitation” link, it immediately asks you to sign in or create an account with your personal information. That’s the step where scammers steal your private data. 

What Is a Fake E-Vite Scam? 

A fake e-vite scam is a phishing attack that pretends to be a real invitation from platforms like Paperless Post or other digital invitation services. 

The goal is to trick you into: 

• Entering your email and password 
• Creating a fake account on a malicious site 
• Clicking links that lead to credential-stealing pages 
• Downloading malware disguised as an invitation 

Once scammers have your login information, they can: 

• Take over your email 
• Reset passwords on other accounts 
• Send scams to your contacts 
• Launch identity theft attempts 

How These Fake Invitation Scams Usually Work 

Here’s the most common flow: 

1. You receive a digital invitation that looks normal 
2. The message prompts you to “view the invitation” 
3. You’re redirected to a login or signup page 
4. You enter your email, password, or personal info 
5. The invitation never appears 
6. Your credentials have now been stolen 

Because this starts with something familiar and social, many people don’t realize it’s phishing until accounts are already compromised. Plus, scammers then use your email and name to trick friends and family into trusting more fake e-vites from your account.

How to Tell If a Paperless Post Invite Is Real 

Paperless Post has publicly acknowledged these scams and shared what legitimate messages actually look like. 

Legitimate Paperless Post Emails Will Never: 

• Include .EXE attachments 
• Include .PDF attachments 
• Include any attachments other than image files 

Official Paperless Post Email Domains: 

Legitimate invitations and account messages only come from: 

• paperless@email.paperlesspost.com 
• paperlesspost@paperlesspost.com 
• paperlesspost@accounts.paperlesspost.com 

Official support emails only come from: 

• help@paperlesspost.com 
• pds@paperlesspost.com 
• security@paperlesspost.com 
• privacy@paperlesspost.com 
• agent@paperlesspost.com 
• optout@paperlesspost.com 

If the sender does not match one of these exactly, it’s a scam. 

Paperless Post also notes that verified emails may display a blue checkmark in supported inboxes to confirm authenticity.  

The Biggest Red Flags of a Fake E-Vite 

If you see any of the following, do not click: 

• You’re forced to log in to “see” who invited you 
• The sender email doesn’t match the official domains above 
• The invitation creates urgency 
• You’re asked for payment to view the event 
• The message feels generic instead of personal 
• The site address looks slightly off 

Why These Scams Are So Effective Right Now 

Modern phishing attacks don’t rely on sloppy design anymore. Many now use: 

• Polished branding 
• Clean layouts 
• Familiar platforms 
• Friendly language 
• Social pressure 

Invitation phishing is especially powerful because: 

• It triggers curiosity 
• It feels harmless 
• It mimics real social behavior 
• It doesn’t start with fear or threats 
• By the time the scam turns risky, your guard is already down. 

What To Do If You Clicked a Fake E-Vite 

If you entered any information into a suspicious invitation page: 

1. Immediately change your email password 
2. Change any other account that reused that password 
3. Enable two-factor authentication 
4. Check for unknown login activity 
5. Warn contacts if your email may have been compromised 
6. Run a security scan on your device 

The faster you act, the more damage you can prevent. 

The post Think That Party Invite Is Real? Fake E-Vite Scams Are the New Phishing Trap appeared first on McAfee Blog.

AI-powered browsers give you much more than a window to the web. They represent an entirely new way to experience the internet, with an AI “agent” working by your side.

We’re entering an age where you can delegate all kinds of tasks to a browser, and with that comes a few things you’ll want to keep in mind when using AI browsers like ChatGPT’s Atlas, Perplexity’s Comet, and others.

What are agentic AI browsers?

So, what’s the allure of this new breed of browser? The answer is that it’s highly helpful, and plenty more.

By design, these “agentic” AI browsers actively assist you with the things you do online. They can automate tasks and interpret your intentions when you make a request. Further, they can work proactively by anticipating things you might need or by offering suggestions.

In a way, an AI browser works like a personal assistant. It can summarize the pages in several open tabs, conduct research on just about any topic you ask it to, or even track down the lowest airfare to Paris in the month of May. Want it to order ink for your printer and some batteries for your remote? It can do that too. And that’s just to name a few possibilities.

As you can see, referring to the AI in these browsers as “agentic” fits. It truly works like an agent on your behalf, a capability that promises to get more powerful over time.

Is it safe to use an AI browser?

But as with any new technology, early adopters should balance excitement with awareness, especially when it comes to privacy and security. You might have seen some recent headlines that shared word of security concerns with these browsers.

The reported exploits vary, as does the harm they can potentially inflict. That ranges from stealing personal info, gaining access to Gmail and Google Drive files, installing malware, and injecting the AI’s “memory” with malicious instructions, which can follow from session to session and device to device, wherever a user logs in.

Our own research has shown that some of these attacks are now tougher to pull off than they were initially, particularly as the AI browser companies continue to put guardrails in place. If anything, this reinforces a long-standing truth about online security, it’s a cat-and-mouse game. Tech companies put protections in place, bad actors discover an exploit, companies put further protections in place, new exploits crop up, and so on. It’s much the same in the rapidly evolving space of AI browsers. The technology might be new, but the game certainly isn’t.

While these reports don’t mean AI browsers are necessarily unsafe to use, they do underscore how fast this space is evolving…and why caution is smart as the tech matures.

How To Use an AI Browser Safely

It’s still early days for AI-powered browsers and understanding the security and privacy implications of their use. With that, we strongly recommend the following to help reduce your risk:

Don’t let an AI browser do what you wouldn’t let a stranger do. Handle things like your banking, finances, and health on your own. And the same certainly goes for all the info tied to those aspects of your life.

Pay attention to confirmations. As of today, agentic browsers still require some level of confirmation from the user to perform key actions (like processing a payment, sending an email, or updating a calendar entry). Pay close attention to them, so you can prevent your browser from doing something you don’t want it to do.

Use the “logged out” mode, if possible. As of this writing, at least one AI browser, Atlas, gives you the option to use the agent in the logged-out mode.ⁱ This limits its access to sensitive data and the risk of it taking actions on your behalf with your credentials.

If possible, disable “model learning.” By turning it off, you reduce the amount of personal info stored and processed by the AI provider for AI training purposes, which can minimize security and privacy risks.

Set privacy controls to the strictest options available. Further, understand what privacy policies the AI developer has in place. For example, some AI providers have policies that allow people to review your interactions with the AI as part of its training. These policies vary from company to company, and they tend to undergo changes. Keeping regular tabs on the privacy policy of the AI browser you use makes for a privacy-smart move.

Keep yourself informed. The capabilities, features, and privacy policies of AI-powered browsers continue to evolve rapidly. Set up news alerts about the AI browser you use and see if any issues get reported and, if so, how the AI developer has responded. Do routine searches pairing the name of the AI browser with “privacy.”

How McAfee Can Help

McAfee’s award-winning protection helps you browse safer, whether you’re testing out new AI tools or just surfing the web.

McAfee offers comprehensive privacy services, including personal info scans and removal plus a secure VPN.

Plus, protections like McAfee’s Scam Detector automatically alert you to suspicious texts, emails, and videos before harm can happen—helping you manage your online presence confidently and safeguard your digital life for the long term. Likewise, Web Protection can help you steer you clear of suspicious websites that might take advantage of AI browsers.

The post How to Stay Safe on Your New AI Browser appeared first on McAfee Blog.

It’s an increasingly common surprise: a package shows up at your door with your name and your address…but you never ordered it.  

These unsolicited deliveries may seem harmless, but they’re often tied to a scheme called a brushing scam. These scams occur year-round but tend to pick up around the holidays or peak shopping seasons, when shipping volume spikes and it’s easier for suspicious packages to blend in. 

Below is everything you need to know: how brushing scams work, what they mean for your personal information, and the exact steps to take if one shows up at your doorstep. 

 Takeaways 

• A brushing scam is when a seller sends you an item you didn’t order so they can post a fake “verified purchase” review under your name. 
• These scams usually involve low-value items like cheap jewelry, seeds, or trinkets. 
• Unexpected packages can signal that your personal data was exposed in a breach or has been purchased illegally. 
• You don’t have to return the item, but you should report it, update your passwords, and check for suspicious activity. 
• These scams increase during busy shipping periods, including holidays. 

What Is a Brushing Scam? 

A brushing scam is when sellers send you unsolicited items so they can post fake reviews using your name, boosting their product’s ranking and credibility without your consent. 

How Brushing Scams Work 

A typical brushing scam looks like this: 

1. A scammer creates or uses a seller account on a marketplace like Amazon or AliExpress. 
2. They obtain your name and address, often through a breach, data leak, or illegal database. 
3. They “order” their own product but send it to you at no cost. 
4. Once shipping confirms delivery, they post a fake verified review under your identity to boost their seller rating. 
5. The product gains more visibility, which drives more sales. 

In one sentence: Your delivery confirmation becomes their proof that a real customer received the item—even though you never ordered it. 

Why It’s Called “Brushing” 

The term comes from e-commerce, where sellers would “brush up” their sales by generating fake orders and reviews. Today, brushing scams are a global issue affecting major online marketplaces. 

Common Items Sent in Brushing Scams 

• Costume jewelry 
• Small electronics or keychain gadgets 
• Random home goods 
• Seeds (often unmarked) 
• Low-cost accessories 

If the item feels random or unusually cheap, it fits the profile. 

Are Brushing Scams Dangerous? 

Personal Data Exposure

The biggest red flag is that someone had your name and address, and possibly more. Brushing scams often follow data breaches or third-party leaks. 

Account Risk

Some platforms may temporarily flag or freeze your account if someone posts fake reviews under your name. 

Misleading Products

Fake reviews inflate trust and push low-quality items higher in search results. That misleads other shoppers and props up fraudulent sellers.

Potential Safety Hazards

Some unsolicited items—cosmetics, supplements, electronics, or seeds—may be unsafe, expired, counterfeit, or banned. 

What To Do If You Receive an Unordered Package 

1. Don’t use or consume the item, especially cosmetics, food, or electronics. 
2. Check your marketplace account (Amazon, AliExpress, etc.) to confirm there’s no unauthorized order. 
3. Report the brushing scam using the platform’s built-in reporting tools. 
4. Update your passwords for your shopping account and linked email. 
5. Enable two-factor authentication (2FA) for added security. 
6. Monitor bank/credit card activity for unusual charges. 
7. If the package came via USPS, you can mark it “Return to sender” without cost. 

How to Report a Brushing Scam on Amazon 

1. Log into your Amazon account. 
2. Go to the Report Unsolicited Package section. 
3. Add your tracking number and package details. 
4. Amazon may take up to 10 days to investigate. 

Should You Return the Package? 

Generally: No.

You are not legally required to return or pay for an unsolicited package. But reporting it helps platforms investigate fraudulent sellers. 

How To Protect Yourself From Brushing Scams

Secure Your Accounts

• Update passwords and use unique credentials.
• Turn on two-factor authentication.
• Use security software like McAfee+ to protect your privacy and personal data

Report Every Unsolicited Package

This helps platforms identify abusive sellers.

Verify Reviews Before Buying

Genuine reviews mention specific details; fake ones are vague, repetitive, or overly positive.

Stick to Well-Reviewed, Long-Standing Sellers

Avoid newly created storefronts with few verified reviews.

Quick FAQ 

Why am I receiving random packages from overseas?
It’s often part of a brushing scam where sellers need a “delivered” status to post fake reviews.

Is a brushing scam identity theft?
Not exactly, but it does mean someone had access to your personal data, which increases your overall risk.

Should I throw the item away?
You can safely discard most brushing-scam items, but avoid using them and report the incident first.

Should I worry if I get seeds or soil?
Yes—never plant or dispose of unknown seeds improperly. Report them to the USDA or your state agriculture office.

Final Thoughts

Brushing scams may seem like a harmless freebie, but they’re a sign that your personal information was exposed and could potentially be misused.

Stay cautious, secure your accounts, report any unsolicited packages, and trust only reputable sellers. With simple steps, you can protect your identity, and avoid being pulled into a scammer’s fake review scheme.

The post Brushing Scams: What They Are and How to Stay Safe From Unsolicited Packages appeared first on McAfee Blog.

For this week in scams, we have fake AI-generated shopping images that could spoil your holidays, scammers use an Apple Support ticket in a takeover attempt, and a PlayStation scam partly powered by AI.

Let’s start with those fake ads, because holiday shopping is in full swing.

Keep a sharp eye out for fake AI shopping ads that sell knockoff goods

Turns out that three-quarters of people (74%) can’t correctly identify a fake AI-generated social media ad featuring popular holiday gifts—which could leave them open to online shopping scams.

That finding, and several others, comes by way of research from Santander, a financial services company in the UK.

Here’s a quick rundown of what else they found:

• Less than one in 10 (8%) people feel “very confident” in their ability to spot an AI-generated ad on social media.
• More than half (56%) fear that they or a family member could get scammed as a result.
• About two-thirds (63%) said that they won’t purchase anything from social media platforms because they’re not sure what’s real and what’s fake.

From the study … could you tell these ads are both fake?

 

 

 

 

In all, cheap and readily available AI tools make spinning up fake ads quick and easy work. The same goes for launching websites where those “goods” can get sold. In the past, we’ve seen scammers take two different approaches when they use social media ads and websites to lure in their victims:

Phishing sites

During the holidays, scammers pump out ads that offer seemingly outstanding deals on hot items. Of course, the offer and the site where it’s “sold” is fake. Victims hand over their personal info and credit card number, never to see the items they thought they’d purchased. On top of the money a victim loses, the scammer also has their card info and can run up its tab or sell it to others on the dark web.

Knock-off sites

In this case, the scammer indeed sells and delivers something. But you don’t get what you paid for. The item looks, feels, fits, or works entirely differently than what was advertised. In this way, people wind up with a cheaply made item cobbled together with inferior materials. Worse yet, these scams potentially prop up sweatshops, child labor, and other illegal operations in the process. Nothing about these sites and the things they sell on them are genuine.

So, fake AI shopping ads are out there. What should you look out for? Here’s a quick list:

• First off, any offer that sounds too good to be true and heavy discounts on hard-to-find or popular items are major signs of a scam—and have been for years running now.
• See if the image looks a little too polished or even cartoony in some cases. As for people in AI ads, they can look airbrushed and have skin tones that seemingly give off an odd glow.
• Look up reviews of the company. Trustpilot and the Better Business Bureau offer great resources for that. Even simple a search using “CompanyName scam” can give you an idea if it’s a scam or not.
• And lastly, the combination of our Scam Detector and Web Protection can help sniff out a scam for you.

The Apple Support scam that came from … Apple? (Not really. We’ll explain.)

“I almost lost everything—my photos, my email, my entire digital life.”

So opens a recent Medium post from Eric Moret recounting how he almost handed over his Apple Account to a scammer armed with a real Apple Support ticket to make this elaborate phishing attack look legit.

Over the course of nearly 30 minutes, a scammer calmly and professionally walked Moret through a phony account takeover attempt.

It started with two-factor authentication notifications that claimed someone was trying to access his iCloud account. Three minutes later, he got a call from an Atlanta-based number. The caller said they were with Apple Support. “Your account is under attack. We’re opening a ticket to help you. Someone will contact you shortly.”

Seconds later came another call from the same number, which is where the scam fully kicked in. The person also said they were from Apple Support and that they’d opened a case on Moret’s behalf. Sure enough, when directed, Moret opened his email and saw a legitimate case number from a legitimate Apple address.

The caller then told him to reset his password, which he did. Moret received a text with a link to a site where he could, apparently, close his case.

Note that at no time did the scammers ask him for his two-factor authentication code throughout this process, which is always the sign of a scam. However, the scammers had another way to get it.

The link took him to a site called “appeal-apple dot com,” which was in fact a scam site. However, the page looked official to him, and he entered a six-digit code “confirmation code” sent by text to finish the process.

That “confirmation code” was actually a fresh two-factor authentication code. With that finally in hand, the scammers signed in. Moret received a notice that a new device had logged into his account. Moret quickly reset his password again, which kicked them out and stopped the attack.

So, what went wrong here? Let’s break down three key moments in this account takeover scam:

• The unsolicited phone calls. That’s an immediate sign to hang up and call an official support number to confirm the “issue” yourself.
• The fake website. A site with a URL like “appeal-apple dot com” is a scam site, even if it looks “official.” Scammers can create them easily today.
• The code heist. Scammers trick people into handing over their authorization code by calling it something else, like a “confirmation code.”

So, how can you protect yourself from account takeover scams? Let’s break that down too.

• Know that Apple Support won’t call you or open a case on your behalf.
• Also know that anyone can create an Apple Support ticket for anyone else, without verification. If you didn’t create it yourself, it’s a strong sign of a scam.
• If you have concerns, call Apple yourself at 1-800-275-2273 or contact them through their Apple Support App, available here on Apple’s support page.
• Only interact with Apple through sites and emails with the proper “apple dot com” address. Watch out for altered addresses like the “appeal-apple dot com” used here.
• Never, ever share your authentication code in any way … verbally, in an email, in a text, or a website. Any request for it from anyone is a scam.
• You can see the devices signed into your account any time. Go to Settings, tap your Name, and scroll to see all devices linked to your Apple ID.
• Get protection that blocks links to scam sites, like our Scam Detectorand Web Protection.

The FCC takes aim at the Wal-Mart PlayStation 5 Robocall Scam

Maybe you didn’t get a scam call from “Emma” or “Carl” at Wal-Mart, but plenty of people did. Around eight million in all. Now the Federal Communications Commission’s (FCC) Enforcement Bureau wants to put a stop to them.

“Emma” and “Carl” are in fact a couple of AI voices fronting a scam framed around the bogus purchase of a PlayStation. It’s garnered its share of complaints, so much that the FCC has stepped in. It alleges that SK Teleco, a voice service provider, provisioned at least some of these calls, and that it must immediately stop.

According to the FCC, the call plays out like this:

“A preauthorized purchase of PlayStation 5 special edition with Pulse 3D headset is being ordered from your Walmart account for an amount of 919 dollars 45 cents. To cancel your order or to connect with one of our customer support representatives, please press ‘1.’ Thank you.”

Pressing “1” connects you to a live operator who asks for personal identifiable such as Social Security numbers to cancel the “purchase.”

If you were wondering, it’s unlawful to place calls to cellphones containing artificial or prerecorded voice messages absent an emergency purpose or prior express consent. According to the FCC’s press release, SK Teleco didn’t respond to a request to investigate the calls. The FCC further alleges that it’s unlikely the company has any such consent.

Per the FCC, “If SK Teleco fails to take swift action to prevent scam calls, the FCC will require all other providers to no longer accept call traffic from SK Teleco.”

We’ll see how this plays out, yet it’s a good reminder to report scam calls. When it comes to any kind of scam, law enforcement and federal agencies act on complaints.

Get a scam call? Who’s here you can report it to:

• The Federal Trade Commission (FTC): Report fraud, especially if you lost money, at ReportFraud.ftc.gov.
• The Federal Communications Commission (FCC): Report unwanted calls, texts, and caller ID spoofing at DoNotCall.gov.
• Your State Attorney General: You can find yours through https://www.naag.org/find-my-ag/.

And we close things out a quick roundup …

Here’s a quick list of a few stories that caught our eye this week:

Scammers pose as law enforcement, threaten jail time if you don’t pay (with audio)

Deepfake of North Carolina lawmaker used in award-winning Brazilian Whirlpool video

What happens when you kick millions of teens off social media? Australia’s about to find out

We’ll see you next Friday with more updates, scam news, and ways you can stay safer out there.

The post This Week in Scams: Phony AI Ads, Apple Account Takeover Attempts, and a PlayStation Scam appeared first on McAfee Blog.

It usually starts with something small.

You’re scrolling TikTok or Instagram, half-paying attention, when a Black Friday ad pops up. It looks like the brand you love—same logo, same photos, same “limited-time deal” language you’ve seen in real promos. The link takes you to a site that looks identical to the real one. The checkout page works. The confirmation email looks legit.

Then the payment clears, and the merchant name on your bank statement doesn’t match the store at all.

That moment, wait, what did I just buy from?, is becoming the defining holiday-shopping scam of 2025.

This year, fake ads and cloned storefronts aren’t sketchy one-offs or typo-filled red flags. They’re polished. They’re identical. And increasingly, they’re powered by AI.

McAfee’s 2025 holiday research found that nearly half of Americans (46%) have already encountered AI-altered or AI-generated scams while shopping. And with 96% of people planning to shop online, many doing so daily, scammers know this is peak opportunity.

Here’s how fraudsters are blending into the busiest shopping season of the year, what the data shows, and how to stay one step ahead.

Why Scammers Are So Effective Right Now

A perfect storm is happening:

People are shopping more often.
Nearly half of U.S. adults expect to shop online daily or multiple times per day during the holidays.

People are rushed.
From early Black Friday “price drop” alerts to Cyber Monday countdowns, shoppers don’t slow down to verify what they’re seeing.

AI makes scam content nearly flawless.
McAfee found technology email scams surging ~85%, retail email scams rising ~50%, and fraudulent URLs climbing across the board—from counterfeit Apple support pages to fake Costco refund portals.

Holiday deals are already rolling out—and so are the scams.

McAfee’s 2025 holiday research shows major spikes in email scams (~50% increase), technology scams (~85% increase), and fake storefronts that mimic trusted retailers. AI tools are making these scams faster, more realistic, and harder to spot.

It’s not that shoppers suddenly got careless.

It’s that scammers suddenly got good.

The 2025 Scams Hitting Shoppers the Hardest

1. Fake Retail Sites & “Deal” Pages That Look Real

This is the big one, and it’s getting cleaner every year.

Scammers lift entire storefronts:

• Logos
• Product photos
• Sale graphics
• Checkout flows
• Even fake customer service pages

The only giveaway? A URL that’s juuust slightly off—“target-sale.com” instead of “target.com,” or a link ending in “.shop” or “.store” rather than a brand’s normal domain.

Once you enter your payment info, it goes directly into a database that criminals resell or use to make purchases.

How to spot and avoid this scam: Skip the ad. Type the retailer’s name into your browser yourself. If it’s a real deal, you’ll find it on their actual site.

2. TikTok, Instagram & Social Video Scams

Short-form videos are now a prime scam vehicle.

Scammers steal influencer footage, use AI voice clones, or generate deepfake “promo” videos with celebrities offering huge holiday discounts. When someone clicks the link, it leads straight to a counterfeit store.

According to McAfee:

• 46% have encountered fake influencer/celebrity endorsements
• Younger shoppers (18–34) see them most
• Many appear during holiday-sale cycles on TikTok Shop and Instagram Shopping
• US – Holiday Shopping 2025 fact…

How to spot and avoid this scam: Check the creator’s account history. Real brands don’t drop one-off promo videos from accounts you’ve never seen before. Same as our initial advice, skip the ad entirely and go directly to the official brand website rather than clicking any links.

3. Delivery & Shipping Text Scams

The classic delivery scam is back, with McAfee researchers finding dozens of examples of fake messages attempting to scam holiday shoppers.

You’ll receive a text saying a package can’t be delivered or that a small fee is needed to confirm your address.

McAfee found that 43% of people have encountered fake delivery notifications, and many victims say they entered credit card information thinking they were resolving a legitimate issue.

How to spot and avoid this scam: UPS, USPS, and FedEx will never send a clickable payment link in a text. If you’re wondering about a specific delivery, go directly to the site you ordered it from, or your original receipt in your email to find your tracking information.

4. Account Verification & Gift Card Scams

These hit during the weeks leading up to the holidays.

Messages claim:

• Your Amazon account is locked
• Your Apple ID has “suspicious activity”
• Your loyalty points are expiring
• You must verify your payment information
• You must pay a fee or gift card to resolve an issue

How to spot and avoid this scam:
No legitimate company will ever resolve account issues through gift cards or text-confirmation codes.

How AI Is Supercharging These Scams

Not long ago, scam emails had broken English and pixelated logos.

Now scammers use generative AI to:

• Clone real brand websites
• Rewrite perfect phishing emails
• Fake customer service chatbots
• Produce Hyper-real video ads
• Replicate influencer voices
• Generate thousands of unique scam texts instantly

And people are noticing.

57% of shoppers say they’re more concerned about AI scams this year than last.

Yet 38% believe they can spot scams—even though 22% have fallen for one.

Confidence ≠ protection.

What to Do if You Think You’ve Encountered a Scam

If something feels off—a message, a link, a charge on your bank statement—don’t panic. Most holiday scams rely on speed and confusion. Slowing down and taking a few simple steps can keep a bad situation from turning into real damage.

1. Stop engaging immediately

Close the tab, delete the message, and don’t click anything else.
Scammers often stack multiple pop-ups or redirects to pressure you into acting fast.

2. Don’t enter any additional information

If you started typing in a password or card number but didn’t hit “submit,” back out.
If you did enter details, move to the next steps right away.

3. Change your passwords (starting with the affected account)

Use a strong, unique password—especially for accounts tied to:

• email
• shopping apps
• banking
• cloud storage

A reused password is how one compromised login unlocks everything else. McAfee offers a password manager to help you make and store strong, unique passwords.

4. Check your bank or credit card for unexpected charges

Fraud usually starts small: $1–$5 “test” charges, odd merchant names, or tiny withdrawals.
If you see anything suspicious, contact your bank and request:

• a card replacement
• a fraud alert
• a temporary account freeze, if necessary

5. Run a security scan on your device

Some fake sites drop malware or spyware quietly in the background.
A quick scan can detect:

• malicious downloads
• browser hijackers
• unsafe extensions
• keyloggers

McAfee offers a free antivirus trial that you can use to scan your device and check for compromises.

6. Report the scam

Reporting helps stop other shoppers from being targeted.
You can report scams to:

• the retailer being impersonated
• the platform where you saw the ad (TikTok, Instagram, Facebook)
• your national fraud reporting center

7. Let technology help you clean up

McAfee can automatically detect whether the link, message, or site you interacted with is malicious—and alert you if your information may have been exposed.
Tools like:

• Scam Detector (Built into all core McAfee plans, flags scam texts, emails, and deepfakes)
• Web Protection (malicious or suspicious websites before they load)
• Identity & Financial Monitoring (Credit Monitoring can alert you to unusual account activity)

can help contain an issue before it turns into identity theft.

Need a Gift for the Practical Person in Your Life? Consider Giving Them Scam Protection

There’s always someone on your holiday list who doesn’t want more stuff, they want something useful. The friend who loves a clean inbox. The sibling who’s constantly traveling. The parent who keeps forwarding you suspicious texts asking, “Is this real?”

For them, security might actually be the most thoughtful gift you can give this year.

Online safety tools aren’t flashy, but they are the thing people reach for the moment they click the wrong link, lose a password, or get a sketchy delivery text. And with scams more believable than ever, digital protection has quietly become a new “practical essential,” like a good VPN or a reliable password manager.

Gifting McAfee means giving someone:

Scam protection that works quietly in the background
Scam Detector flags dangerous messages, deepfake-style content, and fake shopping sites before they ever interact with them.

Identity & financial monitoring
A huge help for anyone who’s been burned by fraud in the past — or is tired of checking bank statements manually.

Password security that doesn’t require them to remember anything
Perfect for the person who uses the same password everywhere (and you know exactly who I mean).

Device protection for laptops, phones, and tablets
Which is especially relevant for people shopping, traveling, or working remotely through the holiday season.

It’s practical. It’s protective. And unlike most presents, it’s something they’ll use all year.

The post How To Protect Yourself from Black Friday and Cyber Monday AI Scams  appeared first on McAfee Blog.

Leading off our news on scams this week, a heads-up for DoorDash users, merchants, and Dashers too. A data breach of an undisclosed size may have impacted you.

Per an email sent by the company to “affected DoorDash users where required,” a third party gained access to data that may have included a mix of the following:

• First and last name
• Physical address
• Phone number
• Email address

You might have got the email too. And even if you didn’t, anyone who’s used DoorDash should take note.

As to the potential scope of the breach, DoorDash made no comment in its email or a post on their help site. Of note, though, is that one of the help lines cited in their post mentions a French-language number—implying that the breach might affect Canadian users as well. Any reach beyond the U.S. and Canada remains unclear.

Per the company’s Q2 financial report this year, “hundreds of thousands of merchants, tens of millions of consumers, and millions of Dashers across over 30 countries every month.” Stats published elsewhere put the user base at more than 40 million people, which includes some 600,000 merchants.

The company underscored that no “sensitive” info like Social Security Numbers (and potentially Canadian Social Insurance Numbers) were involved in the breach. This marks the third notable breach by the well-known delivery service, with incidents in 2019 and 2022

What to do if you think you got caught up in the DoorDash breach

While the types of info involved here appear to be limited, any time there’s a breach, we suggest the following:

Protect your credit and identity. Checking your credit and getting identity theft protection can help keep you safer in the aftermath of a breach. Further, a security freeze can help prevent identity theft if you spot any unusual activity. You can get all three in place with our McAfee+ Advanced or Ultimate plans.

Keep an eye out for phishing attacks. With some personal info in hand, bad actors might seek out more. They might follow up a breach with rounds of phishing attacks that direct you to bogus sites designed to steal your personal info. As with any text or email you get from a company, make sure it’s legitimate before clicking or tapping on any links. Instead, go straight to the appropriate website or contact them by phone directly. Also, protections like our Scam Detector and Web Protection can alert you to scams and sketchy links before they take you somewhere you don’t want to go.

Update your passwords and use two-factor authentication. Changing your password is a strong preventive measure. Strong and unique passwords are best, which means never reusing your passwords across different sites and platforms. Using a password manager helps you stay on top of it all while also storing your passwords securely.

Attention travelers: Now boarding, a rise in flight cancellation scams

Even as the FAA lifted recent flight restrictions on Monday morning, scammers are still taking advantage of lingering uncertainty, and upcoming holiday travel, with a spate of flight cancellation scams.

How the scam works

Fake cancellation texts

The first comes via a text message saying that your flight has been cancelled and you must call or rebook quickly to avoid losing your seat—usually in 30 minutes. It’s a typical scammer trick, where they hook you with a combination of bad news and urgency. Of course, the phone number and the site don’t connect you with your airline. They connect you to a scammer, who walks away with your money and your card info to potentially rip you off again.

Fake airline sites in search results

The second uses paid search results. We’ve talked about this trick in our blogs before. Because paid search results appear ahead of organic results, scammers spin up bogus sites that mirror legitimate ones and promote them in paid search. In this way, they can look like a certain well-known airline and appear in search before the real airline’s listing. With that, people often mistakenly click the first link they see. From there, the scam plays out just as above as the scammer comes away with your money and card info.

How to avoid flight cancellation scams

Q: How can I confirm whether my flight is really canceled?
A: Check directly in your airline’s official app or website. Never click links in texts or emails.

Q: How can I spot a fake airline search result?
A: Look for “Ad”/“Sponsored,” confirm the URL, and check that the site uses HTTPS, not HTTP.

Q: Is there a tool that flags fake booking sites?
A: Scam-spotting tools like Scam Detector and Web Protection can identify sketchy links before you click.

In search, first isn’t always best.

Look closely to see if your top results are tagged with “Sponsored” or “Ad” in some way, realizing it might be in fine print. Further, look at the web address. Does it start with “https” (the “s” means secure), because many scam sites simply use an unsecured “http” site. Also, does the link look right? For example, if you’re searching for “Generic Airlines,” is the link the expected “genericairlines dot-com” or something else? Scammers often try to spoof it in some way by adding to the name or by creating a subdomain like this: “genericairlines.rebookyourflight dot-com.”

Get a scam detector to spot bogus links for you.

Even with these tips and tools, spotting bogus links with the naked eye can get tricky. Some look “close enough” to a legitimate link that you might overlook it. Yet a combination of features in our McAfee+ plans can help do that work for you.  Our Scam Detector helps you stay safer with advanced scam detection technology built to spot and stop scams across text messages, emails, and videos. Likewise, our Web Protection will alert you if a link might take you to a sketchy site. It’ll also block those sites if you accidentally tap or click on a bad link.

Scammers Hijack a Trusted Mass Texting Provider

You’ve probably seen plenty of messages sent by short code numbers. They’re the five- or six-digit codes used to send texts instead of by a phone number. For example, your cable company might use one to send a text for resetting a streaming password, the same goes for your pharmacy to let you know a prescription is ready or your state’s DoT to issue a winter travel alert, and so on.

According to NBC News, scammers sent hundreds of thousands of texts using codes used by the state of New York, a charity, and a political organizing group. The article also cites an email sent to messaging providers by the U.S. Short Code Registry, an industry nonprofit that maintains those codes in the U.S. In the email, the registry said attempted attacks on messaging providers are on the rise.

What this means for the rest of us is that just about any text from an unknown number, and now short codes, might contain malicious links and content. It’s one more reason to arm yourself with the one-two punch of our Scam Detector and Web Protection.

What are short codes?
Short codes are 5–6 digit numbers used by pharmacies, utilities, banks, and government agencies to send official alerts.

Why this attack is unusual
Scammers didn’t spoof short codes—they gained access to real ones used by:

• The State of New York
• A charity
• A political organizing group

Why this matters
Even texts from legitimate short-code numbers can no longer be trusted at face value.

What to do now

• Treat any unexpected text—even from a short code—as suspicious.
• Don’t tap links.
• Verify by going directly to the official website or app.

Quick Scam Roundup

Consumers warned over AI chatbots giving inaccurate financial advice 

• Our advice: Always verify recommendations with trusted financial sources

Why our own clicks are often cybercrime’s greatest allies

• Our advice: Many attacks rely on rushed or emotional decisions, slow down before clicking

TikTok malware scam uses fake software activation guides to steal data

• Our advice: Download software only from official sources

 

We’ll be back after the Thanksgiving weekend with more updates, scam news, and ways to stay cyber safe.

The post This Week in Scams: DoorDash Breach and Fake Flight Cancellation Texts appeared first on McAfee Blog.

Because Android uses an open source operating system, it usually gets a bad rap for being vulnerable to data loss and compromised apps as a result of malware, insecure app coding, unprotected cloud storage, outdated software, sideloading from untrusted sources, and even specific website vulnerabilities. Suffice it to say that any of these risks can be destructive and costly.

While Google addresses specific vulnerabilities, cyberthreats continue to evolve as criminals become more scheming or desperate. For these reasons, it is still best to exercise caution to protect the data on your device. In this article, we will share vital tips on how you can secure your device.

Essential tips for Android security

Determining if you’re vulnerable isn’t always easy. There are, however, some measures you can take to protect your device.

Keep your Android OS and security patches updated

Your first line of defense against Android vulnerability threats is maintaining current software. Android security patches fix security weaknesses that cybercriminals actively take advantage of to access your personal data, install malware, or take control of your device. When you delay updates, you leave known security gaps open for attackers to exploit.

To enable automatic updates, navigate to Settings > System > System update > Advanced settings, then toggle on “Automatic system updates.” For Google Pixel devices, security updates typically arrive monthly, while other manufacturers may have varying schedules.

On top of this, set your Google Play Store to auto-update apps by opening the Play Store, tapping your profile picture, going to Settings > Network preferences > Auto-update apps, and selecting “Over any network” if you have unlimited data or “Over Wi-Fi only” to preserve your data plan.

Install apps only from Google Play Store and verify developer permissions

One of the most effective Android phone security best practices is restricting app installations to the Google Play Store. Sideloading apps from unknown sources significantly increases your risk of installing malware, spyware, or apps with hidden malicious functionality.

Before installing any app, examine the permissions it requests. Apps asking for excessive permissions should raise your suspicions. Navigate to Settings > Apps > Special app access > Install unknown apps and ensure all toggles are disabled.

In addition, choose apps with consistent positive ratings and active developer responses to user concerns. Google’s Play Console policies provide guidelines for safe app development, but your vigilance remains essential.

Enable Google Play Protect and Safe Browsing in Chrome

Google Play Protect scans over 125 billion apps daily for malware and policy violations. While not perfect, this automated screening catches the majority of malicious apps before they reach your device, and even detects them after installation. In contrast, apps outside this ecosystem lack this protection layer.

Activate Play Protect by opening Google Play Store, tapping your profile picture, selecting “Play Protect,” and ensuring both “Scan apps with Play Protect” and “Improve harmful app detection” are enabled. This service runs automatic security scans and can remove or disable harmful apps even after you’ve installed them.

For comprehensive, real-time protection against phishing sites, malware downloads, and suspicious web content, enable safe browsing Android features in Chrome. Open Chrome, tap the three dots menu, go to Settings > Privacy and security > Safe Browsing, and select “Enhanced protection.” This setting checks URLs against Google’s constantly updated database of dangerous sites.

Use strong screen lock, biometric authentication, and 2FA

Modern Android devices offer multiple authentication methods, and using them strategically provides layered security for your most sensitive information. Set up a strong screen lock by going to Settings > Security > Screen lock and choosing either a complex PIN with at least 6 digits, a pattern with at least 6 points, or a password that combines letters, numbers, and symbols.

Enable biometric authentication, whether fingerprint and/or facial recognition, as an additional layer, but always maintain a strong backup PIN or password since biometrics can be circumvented.

For critical applications containing sensitive data such as banking apps, password managers, email clients, and social media, enable two-factor authentication (2FA) where possible for extra security.

Enable automatic cloud backups and device encryption

Android’s built-in backup and encryption features provide essential protection against data loss from device theft, hardware failure, malware attacks, or accidental deletion, forming a crucial part of your Android incident response strategy.

Enable automatic backups of your app data, call history, and device settings by navigating to Settings > System > Backup, then toggle on “Back up to Google Drive.” You can set the frequency to daily. For photos and videos, enable Google Photos backup with high-quality or original quality settings based on your storage plan.
Device encryption can be activated through Settings > Security > Encryption & credentials > Encrypt phone. Modern Android devices (Android 6.0+) typically have encryption enabled by default, but you will need to verify this setting. Google’s Android backup service documentation provides detailed information on what data is protected and how to manage your backup settings effectively.

Set up Google account recovery options

Your Google account serves as the master key to most Android functionality, so having an account recovery system can be invaluable to restore access to your device when local authentication methods fail. To ensure your recovery information is current, visit Security settings on your account profile, add a secondary email address that you can access independently, but avoid using another Gmail account as your backup. Include a mobile phone number for SMS verification, and consider adding multiple phone numbers if you frequently travel or change devices.

Google also provides one-time-use back-up codes that can restore account access when other methods fail. Download these codes and store them securely offline. Consider using a password manager like Google’s built-in option or a reputable third-party solution. Never store recovery codes in easily accessible digital formats like unencrypted text files or photos on the same device.

Configure Find My Device for remote management

Google’s Find My Device service provides powerful remote management capabilities that can prevent permanent data loss during Android vulnerability situations or lockout scenarios. This service allows you to locate, lock, or completely erase your device remotely.

To enable this feature, navigate to Find My Device through Settings > Security > Find My Device. Ensure that your location services remain active for this feature to function properly.

Take note that when you decide to remotely erase your data from your device, this feature completely wipes all local data but preserves the information you backed up to Google’s cloud services. Only use this option when you’re certain your back-up systems are current.

Implement comprehensive backup strategies

Android offers multiple backup solutions that transform potential data disasters into minor inconveniences. To store your photos, videos, SMS messages, and call logs, you can go to Settings > System > Backup and choose the frequency that matches your usage patterns, daily backups for heavy users, weekly for lighter usage.

For sensitive information that you would like to access even when offline, you might want to consider periodic local backups by connecting your device to a computer monthly and copying important files manually. Test your systems regularly by attempting to restore a small amount of data to ensure your backups work when needed and identify any gaps in your protection strategy.

Mobile incident response for Android

A mobile security incident can escalate from a nuisance to real damage in minutes, especially if an attacker can access your accounts, intercept messages, or install persistent apps. Speed matters when you respond, especially when prioritizing the high-impact steps that will stop the bleeding, regain control, and protect your data before you move on to cleanup and recovery. The actions below follow that order, so you can respond calmly and effectively even under stress.

1. Disconnect from untrusted networks immediately: Turn off Wi-Fi and mobile data instantly to prevent unauthorized access to your accounts or further data theft. Switch to airplane mode if you suspect active malware communication. Once disconnected, you can assess the situation and secure your device and accounts.
2. Use Find My Device to secure your device remotely: From a trusted computer or another device, go to Google’s Find My Device and lock your smartphone with a new passcode, display a message with contact information, or completely erase the device if necessary.
3. Change critical account passwords and enable MFA: From a trusted device, immediately update your passwords for critical accounts linked to your phone such as email, banking, social media, and other services containing personal or financial information. Add authentication methods where available and document which passwords were changed to avoid confusion later.
4. Review and remove suspicious apps and permissions: Check your device’s app installation history by going to Google Play Store > Menu > My apps & games > Installed and remove any you don’t recognize or trust. Next, review app permissions by going to Settings > Apps & notifications > Permission manager and revoke unnecessary permissions for location services, camera, microphone, contacts, messages, and administrative privileges.
5. Update your operating system: Ensure your device is running the latest version of its operating system by going to Settings > System > System update and enable automatic updates. Also update your installed apps by downloading new versions on your device’s app store. If your device is older and no longer receives security updates, consider upgrading to a supported model.
6. Restore from a known-good backup: Consider restoring your device to a trusted version, before the security incident occurred. A word of caution: this will remove any data created after the backup date, so weigh the security benefits against potential data loss.
7. File appropriate reports with relevant authorities: Document the incident and report it to appropriate authorities. If you suspect SIM swapping or carrier-related fraud, contact your mobile carrier immediately. Report identity theft to the Federal Trade Commission and Internet Crime Complaint Center. For incidents involving financial accounts, contact your bank, credit card company, and the major credit bureaus.
8. Monitor accounts and set up security alerts: Continue monitoring your accounts to detect any lingering effects of the security incident and prevent future compromises. Enable account activity notifications for all critical services, consider using a credit monitoring service, and review your credit reports regularly for unauthorized accounts or inquiries. Set up Google Alerts for your name and other personal information to catch potential identity theft attempts.
9. Get a mobile security solution: As Android devices become increasingly central to our lives, protecting them with a comprehensive mobile security solution has become essential. A robust mobile security app works continuously to identify and neutralize threats before they can compromise your device or steal your data.

Key capabilities of a reliable mobile security solution

When evaluating mobile security solutions for your Android device, focus on apps that offer comprehensive protection across multiple threat vectors. The most effective solutions combine several key capabilities into a single, user-friendly platform that doesn’t slow down your device or drain your battery.

• Web protection and safe browsing: Safe browsing protection has become increasingly important as cybercriminals focus on phishing attacks and malicious websites that exploit smartphone vulnerabilities. Your mobile security solution should work seamlessly with your preferred browser, whether that’s Chrome, Firefox, or another popular option.
• Wi-Fi security and network protection: Your security app should be able to monitor and check for signs of compromise and malicious hotspots, and alert you to networks attempting to intercept your data. It should also have virtual private network capabilities, encrypting your internet traffic even when connected to potentially unsafe networks to ensure that even if your connection is intercepted, your actual data remains unreadable to attackers.
• Identity monitoring and privacy protection: A trusted security solution will include robust identity monitoring features that detect signs of unauthorized use of your personal information. Comprehensive identity monitoring encompasses credit monitoring and surveillance of the dark web, social media platforms, and data broker sites.

Final thoughts

Your Android device holds your most precious digital memories, important work files, and personal information, making it a prime target for cybercriminals who continue to exploit new vulnerabilities. While threats like remote factory resets and malicious web attacks can disrupt your daily digital routine, you do have the power to protect yourself against them by keeping your OS and security patches current, enabling Google Play Protect and built-in safe browsing features, maintaining regular backups of your essential data, and considering a comprehensive mobile security solution that provides real-time protection. For additional steps to safeguard your Android mobile life, visit McAfee’s security best practices.

The post Guard Your Android Phones Against Loss of Data and Infected Apps appeared first on McAfee Blog.

Contactless payments make everyday purchases fast and easy. Yet with that convenience comes a risk: ghost tapping.

In crowded spaces or rushed moments, a scammer could trigger a small tap-to-pay charge or push through a higher amount without your clear consent. Understanding what ghost tapping is, how it happens, and what to do next helps you keep your money and identity secure.

What Is Ghost Tapping?

Ghost tapping is a form of contactless fraud where someone attempts to initiate a tap-to-pay transaction without your approval.

Tap-to-pay cards and mobile wallets on phones use a technology called “near-field communication,” or NFC. That lets them communicate with things like a point-of-sale device for payment at a very close range. It’s generally quite safe, particularly because of the “near” part. You have to get very close to make the connection.

Even so, proximity and distraction can be exploited. Attackers may try to skim limited details from RFID (Radio Frequency Identification technology) cards or NFC cards, or nudge you into approving a payment you didn’t intend. If you’ve ever wondered what ghost tapping is, think of it as an opportunistic, in-person scam that abuses the tap-to-pay moment rather than a remote hack.

How Ghost Tapping Happens

Most schemes rely on getting close and catching you off guard. A criminal might carry a portable reader, press into a pocket or bag, and attempt a low-value charge. Others set up tampered terminals, rushing you so you don’t check the amount.

Consider These Two Scenarios:

You’re at a busy farmer’s market. A scammer with a phone equipped with a point-of-sale app stumbles into you and gets close enough to your card to trigger a transaction. It’s almost like a modern-day pickpocket move, where the bump distracts the victim from the theft as it happens.

In another case, you might come across a phony vendor. Maybe someone’s selling cheap hats outside a football game or someone’s going around your neighborhood selling candy, supposedly to support a charity. In scenarios like these, you tap to pay with your phone just as you’d expect… but with one exception: the “vendor” jacks up the purchase price. They hurry you through the transaction, so quickly that you don’t review the screen before you confirm payment.

We’ve also seen reports of people getting Apple Pay scammed by impostor merchants who exploit quick taps and small screens. While mobile wallets add strong safeguards, poor visibility and social pressure can still lead to losses.

The Better Business Bureau on Ghost Tapping:

A report posted on the Scam Tracker at the Better Business Bureau (BBB) shows how the phony vendor version of this scam allegedly played out:

“An individual is going door to door in [location redacted] claiming to be selling chocolate on behalf of [redacted] to support special needs students. He says that he can only accept tap-to-pay to get people to pay with a card. He then charges large amounts to the card without the cardholder being able to see the amount. He got my mother for $537… Another victim for $1100… He changes neighborhoods frequently to avoid getting caught.”

Signs of Ghost Tapping and Common Myths

Early ghost detecting starts with vigilance. Watch for unfamiliar small charges, especially after crowded events, and alerts tied to contactless transactions. If you see odd activity tied to RFID cards or NFC cards, act quickly.

Common myths persist. Attackers can’t drain accounts from far away, clone full cards via a tap, or bypass wallet protections easily. Most successful cases hinge on proximity, distraction, and human error. Meanwhile, Apple Pay scam stories often involve rushed taps and unverified totals.

Effective ghost detecting focuses on timely alerts, careful review, and immediate response.

How to Protect Yourself from Ghost Tapping Scams

The BBB, which recently broke the story of these scams, offers several pieces of advice. We have some advice we can add as well.

From the BBB…

• Store your cards securely. An RFID-blocking wallet or sleeve can help stop wireless skimming.
• Always confirm payment details. Before tapping your card or phone, check the merchant’s name and amount on the terminal screen.
• Set up transaction alerts. Many banks allow real-time notifications for every charge.
• Keep an eye on your accounts. Daily checks help you spot fraud faster.
• Limit tap-to-pay use in high-risk areas. Consider swiping or inserting your card instead.

From us at McAfee…

Monitor your identity and your credit.

The problem with many card scams is that they can lead to further identity theft and fraud, which you only find out about once the damage is done. Actively monitoring your identity and credit goes beyond single transaction alerts from your bank and can spot an emerging problem before it becomes an even bigger one. You can take care of both easily with timely notifications from our credit monitoring and identity monitoring features, all as part of our McAfee+ plans.

When you’re out and about, consider what you’re carrying—and where you carry it.

The physical safety of your phone and cards counts as well. While ghost tapping scams are new, old-school physical pickpocketing attempts persist. When it comes to devices and things like debit cards, credit cards, and even cash, keep what you bring with you to the bare minimum when you go out. This can cut your losses if the unfortunate happens. If you have a credit card and ID holder attached to the back of your phone, you may want to remove your cards from it. That way, if your phone gets snatched, those important cards don’t get snatched as well.

When in doubt, shop with a credit card.

In the U.S., credit cards offer you additional protection that debit cards don’t. That’s thanks to the Fair Credit Billing Act (FCBA). It limits your liability to $50 for fraudulent charges on a credit card if you report the loss to your issuer within 60 days.

The post Ghost Tapping: What It Is, How It Works, and How to Stay Safe appeared first on McAfee Blog.

The practice of locking our possessions is relevant in every aspect of our modern lives. We physically lock our houses, cars, bikes, hotel rooms, computers, and even our luggage when we go to the airport. There are lockers at gyms, schools, amusement parks, and sometimes even at the workplace.

Digitally, we lock our phones with passcodes and protect them from malware with a security solution. Why, then, don’t we lock the individual apps that house some of our most personal and sensitive data?

From photos to emails to credit card numbers, our mobile apps hold invaluable data that is often left unprotected, especially given that some of the most commonly used apps on the Android platform such as Facebook, LinkedIn and Gmail don’t necessarily require a log in each time they’re launched.

Without an added layer of security, those apps are leaving room for nosy family members, jealous significant others, prankster friends, and worst of all thieves to hack into your social media or email accounts at the drop of a hat. In this article, we will discuss what an app lock is, everyday scenarios you may need it, and how to set it up on your smartphone.

Your apps hold details of your life

Your mobile phone is more than just a gadget. It’s your wallet, camera, diary, and connection to the world. You likely keep photos, messages, social media, payment apps, and even confidential work files on it. To protect these bits of personal information, we use PINs, patterns, or biometrics to lock our devices, but once the phone is open, every app is fair game.

I f someone were able to go beyond your phone’s lock screen and gain access to the information in your phone, how much of your life could they see? A friend could scroll through your photos. Your child could open your shopping app and make purchases. Or a thief could get into your banking and social media accounts in seconds.

One way to avoid this from happening is by applying an app lock, a digital padlock that adds an authentication step such as a password, pattern, or biometric before an application can be launched.

Device locks aren’t enough

In your home, a locked front door keeps strangers out. But what happens if you unwittingly leave the front door unlocked and someone walks in? Without interior locks, your bedroom, office, and safe are now accessible to anyone.

This same concept applies to your device with unprotected apps. Once unlocked, apps like Gmail, Facebook, or mobile banking don’t always require you to log in every time. It’s convenient, until it’s not.

An app lock serves as an indoor lock, protecting your sensitive data even after an unauthorized person has accessed it, and maintaining privacy boundaries.

When you or another person attempts to open an app on your device, the system first triggers an authentication screen. After verifying your PIN, fingerprint, or face, the app will open, ensuring that your personal information stays off-limits to people who do not know your authentication step. In Android, app locks work seamlessly in the background without slowing performance.

This layered defense mirrors the cybersecurity approach used on enterprise systems, but scaled down for consumers. Each layer handles different threats, so if one fails, the others still protect you:

• Your phone’s screen lock guards the device.
• Your antivirus protects against malware.
• Your app lock safeguards the personal data inside.

Everyday scenarios where app locks matter

• Family and shared devices: If you are a parent, you might lend your phone to your child for a game. Within minutes, they’ve opened your email app or shopping account. With app lock, you can hand over your device without worrying they’ll see or purchase something they shouldn’t.
• Friends and social moments: You’re showing photos to a friend, and they accidentally swipe into your text or social media messages. An app lock keeps your private conversations private, no explanations needed.
• Traveling and public use: Whether you’re going through airport security or connecting to public Wi-Fi, app locks ensure that even an unlocked device doesn’t expose your sensitive apps if your phone is stolen or misplaced.
• Work and personal boundaries: Many professionals use personal phones for work. App locks separate business and personal data, securing email, document-sharing apps, and collaboration tools from family members or friends who borrow your device.

The risks of unprotected apps

Leaving apps unprotected can do more than just embarrass you. Here are some examples of how unprotected apps could lead to lasting harm:

• Email access lets intruders reset passwords for your other accounts and eventually lock you out. This applies not only to your personal email, but also to your corporate email account if you have a work profile on your phone.
• Social media enables hackers to impersonate you, violate your privacy or that of the people around you, or post malicious content that could damage your reputation and personal relationships.
• Banking and finance apps provide direct access to your money and accounts. Aside from the financial loss, cybercriminals who gain access to your accounts could apply for loans in your name or commit financial fraud in your name.
• Photo galleries reveal personal images, family details, or screenshots containing sensitive data.

Even just one unauthorized session could cascade into identity theft or financial fraud. That’s why security experts recommend app-level protection as part of a layered, reinforced mobile defense strategy.

Your guide to setting up your app locks on Android

While many Android phones include some app-locking capabilities, dedicated mobile security apps provide more robust options and better protection. Here’s how to set up app locks effectively:

1. Choose a strong authentication method

Use a 6-digit or longer PIN, complex pattern, or biometric such as fingerprint or face unlock. Avoid using the same PIN as your main device.

2. Select which apps to protect

Choose the priority mobile apps that you want to protect. Start with your most sensitive apps, such as:

• Banking and finance
• Email and messaging
• Cloud storage
• Photo gallery
• Shopping apps with saved payment info

3. Adjust lock timers for convenience

Set timeouts based on app sensitivity:

• Banking and shopping: Lock these immediately after you finish using them. This gives prying eyes zero chances to intercept your information.
• Messaging: You can be more lenient here. Allow for a 30- to 60-second delay in case you have additional thoughts to communicate.
• Work apps: For continuity, you can permit short delays in locking work apps during business hours. But once you leave work, you can set up the app locks to immediately activate.

4. Manage notifications and privacy

Hide notification content for locked apps. This keeps private messages or bank alerts from showing up on your lock screen.

The advantage of dedicated app locks

Most Android manufacturers now offer convenient, built-in app locking features. However, they are limited, often lacking biometric integration, cloud backup, or smart settings.

Dedicated solutions go further, providing:

• Seamless biometric access
• Anti-tampering protection
• Stealth mode to hide locked apps from view
• Remote access controls if your phone is lost or stolen
• Integrated alerts for suspicious log-in attempts

With an app lock, your mischievous friends will never be able to post embarrassing status updates on your Facebook profile, and your jealous partner won’t be able to snoop through your photos or emails. For parents, you can keep your kids locked out of the apps that would allow them to access inappropriate content without having to watch their every move.

Most importantly, app locks protect you from thieves and strangers in case of a stolen or lost device.

Final thoughts

Your phone carries more than just apps. It holds the details of your daily life. From private conversations and family photos to financial information and work data, much of what matters most to you lives behind those app icons. While a device lock is an important first step, it isn’t always enough on its own.

App locks give you greater control over your privacy by protecting individual apps, even when your phone is already unlocked. They help prevent accidental access, discourage snooping, and reduce the risk of serious harm if your device is lost or stolen. Most importantly, they allow you to use and share your phone, without worrying about who might see what they shouldn’t.

By adding app-level protection to your mobile security routine, you’re taking a simple but meaningful step toward safeguarding your personal information.

The post App Locks Can Improve the Security of Your Mobile Phones appeared first on McAfee Blog.

As the holiday season ramps up, so do group dinners, shared travel costs, gift exchanges, and all the little moments where someone says, “Just Venmo me.”

With more people sending and splitting money this time of year, scammers know it’s prime time to target payment apps. Here’s how to keep your Venmo transactions safe during one of the busiest — and riskiest — payment seasons.

What kind of scams are on Venmo?

Venmo scams come in all shapes, and many of them look like variations of email phishing and text scams. The scammers behind them will pose as Venmo customer service reps who ask for your login credentials. Other scammers offer bogus cash prizes and pyramid schemes that lure in victims with the promise of quick cash. Some scammers will use the app itself to impersonate friends and family to steal money.

Venmo has a dedicated web page on the topic of scams, and lists the following as the top Venmo scams out there:

·       Fake Prize or Cash Reward ·       Call from Venmo ·       Call from Tech Support ·       Fake Payment Confirmation ·       Pre-payment for Goods and Services

·       Stranger Posing as a Friend ·       Payments from Strangers ·       Offers to Make Money Fast ·       Paper Check Scam ·       Romance Scam

 

Venmo has thorough instructions to combat these scams and breaks them down in detail on its site. They also provide preventative tips and steps to take if you unfortunately fall victim to one of these scams. Broadly speaking, though, avoiding Venmo scams breaks down into a few straightforward steps.

How to avoid getting scammed on Venmo

1) Never share private details.

Scammers often pose as customer service reps to pump info out of their victims. They’ll ask for things like bank account info, debit card or credit card numbers, or even passwords and authentication codes sent to your phone. Never share this info. Legitimate reps from legitimate companies like Venmo won’t request it.

2) Know when Venmo might ask for your Social Security number.

In the U.S., Venmo is regulated by the Treasury Department. As such, Venmo might require your SSN in certain circumstances. Venmo details the cases where they might need your SSN for reporting, here on their website. Note that this is an exception to what we say about sharing SSNs and tax ID numbers. As a payment app, Venmo might have legitimate reasons to request it. However, don’t send this info by email or text (any email or text that asks you to do that is a scam). Instead, always use the mobile app by going to Settings  –> Identity Verification.

3) Keep an eye out for scam emails and texts.

Venmo always sends communications through its official “venmo.com” domain name. If you receive an email that claims to be from Venmo but that doesn’t use “venmo.com,” it’s a scam. Never click or tap on links in emails or texts supposedly sent by Venmo.

4) Be suspicious of the messages you get. Imposters are afoot.

Another broad category of scams includes people who aren’t who they say they are. In the case of Venmo, scammers will create imposter accounts that look like they might be a friend or family member but aren’t. If you receive an unexpected and likely urgent-sounding request for payment, contact that person outside the app. See if it’s really them.

5) When sending money, keep an eye open for alerts from the app.

Just recently, Venmo added a new feature, dynamic alerts, which helps protect people when sending money via the “Friends and Family” option. It pops up an alert if the app detects a potentially fraudulent transaction and includes info that describes the level of risk involved. In the cases of highly risky payments, Venmo might decline the transaction altogether. This adds another level of protection to Friends and Family payments, which are non-refundable in cases of fraud. Further, this underscores another important point about using Venmo: only pay people you absolutely know and trust.

More ways to stay safe on Venmo

Keep your transactions private. Venmo has a social component that can display a transaction between two people and allow others to comment on it. Payment amounts are always secret. Yet you have control over who sees what by adjusting your privacy settings:

• Public – Everyone on the internet can see and comment on the transaction.
• Friends – Only your Venmo friends and the other participant’s friends can see and comment on the transaction. (Note that the friends of the other participant might be strangers to you, so “friends and friends of friends” is more accurate here.)
• Private – Here, only the participants can view and comment on the transaction.

This brings up the question, what if the participants in the transaction have different privacy settings? Venmo uses the most restrictive one. So, if you’re paying someone who has their privacy set to “Public” and you have yours set to “Private,” the transaction will indeed be private.

We suggest going private with your account. The less financial information you share, the better. You can set your transactions to private by heading into the Settings of the Venmo app, tapping on Privacy, and then selecting Private.

In short, just because something is designed to be social doesn’t mean it should become a treasure trove of personal data about your spending habits.

Add extra layers of security. Take extra precautions that make it difficult for others to access your Venmo app.

• First off, lock your phone. Whether with a PIN or other form of protection, locking your phone prevents access to everything you keep on it, which is important in the case of loss or theft. Our own research found that only 58% of adults take the vital step of locking their phones. If you fall into the 42% of people who don’t, strongly consider changing that.
• Within the Venmo app, you can also enable Face ID and a PIN (on iOS) or a PIN and biometric unlock (Android). These add a further layer of security by asking for identification each time you open the app. That way, even if someone gets access to your phone, they’ll still have to leap through that security hurdle to access your Venmo app.
• Use a strong, unique password for your account. That’s a password with at least 13 characters using a mix of cases, numbers, and symbols that you don’t use anywhere else. You can also have a password manager do that work for you across all your accounts.

Keep your online finances even more secure with the right tools

Online protection software like ours offers several additional layers of security when it comes to your safety and finances online.

For starters, it includes Web Protection and Scam Detector that can block malicious and questionable links that might lead you down the road to malware or a phishing scam, such as a phony Venmo link designed to steal your login credentials. It also includes a password manager that creates and stores strong, unique passwords for each of your accounts.

Moreover, it further protects you by locking down your identity online. Transaction Monitoring and Credit Monitoring help you spot any questionable financial activity quickly. And if identity theft unfortunately happens to you, up to $2 million in ID theft coverage & restoration can help you recover quickly.

The post Venmo 101: Making Safer Payments with the App appeared first on McAfee Blog.

It’s no longer possible to deny that your life in the physical world and your digital life are one and the same. Coming to terms with this reality will help you make better decisions in many aspects of your life.

The same identity you use at work, at home, and with friends also exists in apps, inboxes, accounts, devices, and databases, whether you actively post online or prefer to stay quiet. Every purchase, login, location ping, and message leaves a trail. And that trail shapes what people, companies, and scammers can learn about you, how they can reach you, and what they might try to take.

That’s why digital security isn’t just an IT or a “tech person” problem. It’s a daily life skill. When you understand how your digital life works, what information you’re sharing, where it’s stored, and how it can be misused, you make better decisions. This guide is designed to help you build that awareness and translate it into practical habits: protecting your data, securing your accounts, and staying in control of your privacy in a world that’s always connected.

The essence of digital security

Being digitally secure doesn’t mean hiding from the internet or using complicated tools you don’t understand. It means having intentional control over your digital life to reduce risks while still being able to live, work, and communicate online safely. A digitally secure person focuses on four interconnected areas:

Personal information

Your personal data is the foundation of your digital identity. Protecting it includes limiting how much data you share, understanding where it’s stored, and reducing how easily it can be collected, sold, or stolen. At its heart, personal information falls into two critical categories that require different levels of protection:

• Personally identifiable information (PII):This represents the core data that defines you, such as your name, contact details, financial data, health information, location history, Social Security number, driver’s license number, passport information, home address, and online behavior. Financial data such as bank account numbers, credit card details, and tax identification numbers also fall into this category. Medical information, including health insurance numbers and medical records, represents some of your most sensitive PII that requires the highest level of protection.
• Sensitive personal data:While not always directly identifying you, this type of information can be used to build a comprehensive profile of your life and activities. This includes your phone number, email address, employment details, educational background, and family information. Your online activities, browsing history, location data, and social media posts also constitute sensitive personal data that can reveal patterns about your behavior, preferences, and daily routines.

Digital accounts

Account security ensures that only you can access them. Strong, unique passwords, multi-factor authentication, and secure recovery options prevent criminals from hijacking your email, banking, cloud storage, social media, and other online accounts, often the gateway to everything else in your digital life.

Privacy

Privacy control means setting boundaries and deciding who can see what about you, and under what circumstances. This includes managing social media visibility, app permissions, browser tracking, and third-party access to your data.

Digital security is an ongoing effort as threats evolve, platforms change their policies, and new technologies introduce new risks. Staying digitally secure requires periodic check-ins, learning to recognize scams and manipulation, and adjusting your habits as the digital landscape changes.

Common exposure points in daily digital life

Your personal information faces exposure risks through multiple channels during routine digital activities, often without your explicit knowledge.

• Public Wi-Fi networks: When you connect to unsecured networks in coffee shops, airports, hotels, or retail locations, your internet traffic can be intercepted by cybercriminals using the same network. This puts your login credentials, banking information, and communications at risk, even on networks that appear secure.
• Data brokers: These companies gather data, often without your explicit knowledge, from public records, social media platforms, online purchases, and other digital activities to create your profile. They then sell this information to marketers, employers, and other interested parties.
• Social media: When you overshare details about your location, vacation plans, family members, workplace, or daily routines, you provide cybercriminals with valuable information for identity theft and social engineering attacks. Regular platform policy changes can reset your previously private information or expose you to data breaches.
• Third-party applications: Mobile apps, browser extensions, and online services frequently collect more data than necessary for their stated functionality, creating additional privacy risks for you. You could be granting these apps permission to access your personal data, contacts, location, camera, and other device functions without fully understanding how your data will be used, stored, or shared.
• Web trackers: These small pieces of code embedded in websites follow your browsing behavior, monitoring which sites you visit, how long you stay, what you click on, and even where you move your mouse cursor. Advertising networks use this information to build a profile of your interests and online habits to serve you targeted ads.

Core pillars of digital security

Implementing comprehensive personal data protection requires a systematic approach that addresses the common exposure points. These practical steps provide layers of security that work together to minimize your exposure to identity theft and fraud.

Minimize data sharing across platforms

Start by conducting a thorough audit of your online accounts and subscriptions to identify where you have unnecessarily shared more data than needed. Remove or minimize details that aren’t essential for the service to function. Moving forward, provide only the minimum required information to new accounts and avoid linking them across different platforms unless necessary.

Be particularly cautious with loyalty programs, surveys, and promotional offers that ask for extensive personal information, as they may share it with third parties. Read privacy policies carefully, focusing on sections that describe data sharing, retention periods, and your rights regarding your personal information.

If possible, consider using separate email addresses for different accounts to limit cross-platform tracking and reduce the impact if one account is compromised. Create dedicated email addresses for shopping, social media, newsletters, and important accounts like banking and healthcare.

Adjust account privacy settings

Privacy protection requires regular attention to your account settings across all platforms and services you use. Social media platforms frequently update their privacy policies and settings, often defaulting to less private configurations that allow them to collect and share your data. For this reason, it is a good idea to review your privacy settings at least quarterly. Limit who can see your posts, contact information, and friend lists. Disable location tracking, facial recognition, and advertising customization features that rely on your personal data. Turn off automatic photo tagging and prevent search engines from indexing your profile.

On Google accounts, visit your Activity Controls and disable Web & App Activity, Location History, and YouTube History to stop this data from being saved. You can even opt out of ad personalization entirely if desired by adjusting Google Ad Settings. If you are more tech savvy, Google Takeout allows you to export and review what data Google has collected about you.

For Apple ID accounts, you can navigate to System Preferences on Mac or Settings on iOS devices to disable location-based Apple ads, limit app tracking, and review which apps have access to your contacts, photos, and other personal data.

Meanwhile, Amazon accounts store extensive purchase history, voice recordings from Alexa devices, and browsing behavior. Review your privacy settings to limit data sharing with third parties, delete voice recordings, and manage your advertising preferences.

Limit app permissions

Regularly audit the permissions you’ve granted to installed applications. Many apps request far more permissions to your location, contacts, camera, and microphone even though they don’t need them. Cancel these unnecessary permissions, and be particularly cautious about granting access to sensitive data.

Use strong passwords and multi-factor authentication

Create passwords that actually protect you; they should be long and complex enough that even sophisticated attacks can’t easily break them. Combine uppercase letters, lowercase letters, numbers, and special characters to make it harder for attackers to crack.

Aside from passwords, enable multi-factor authentication (MFA) on your most critical accounts: banking and financial services, email, cloud storage, social media, work, and healthcare. Use authenticator apps such as Google Authenticator, Microsoft Authenticator, or Authy rather than SMS-based authentication when possible, as text messages can be intercepted through SIM swapping attacks. When setting up MFA, ensure you save backup codes in a secure location and register multiple devices when possible to keep you from being locked out of your accounts if your primary authentication device is lost, stolen, or damaged.

Alternatively, many services now offer passkeys which use cryptographic keys stored on your device, providing stronger security than passwords while being more convenient to use. Consider adopting passkeys for accounts that support them, particularly for your most sensitive accounts.

Enable device encryption and automatic backups

Device encryption protects your personal information if your smartphone, tablet, or laptop is lost, stolen, or accessed without authorization. Modern devices typically offer built-in encryption options that are easy to enable and don’t noticeably impact performance.

You can implement automatic backup systems such as secure cloud storage services, and ensure backup data is protected. iOS users can utilize encrypted iCloud backups, while Android users should enable Google backup with encryption. Regularly test your backup systems to ensure they’re working correctly and that you can successfully restore your data when needed.

Request data deletion and opt out from data brokers

Identify major data brokers that likely have your information and look for their privacy policy or opt-out procedures, which often involves submitting a request with your personal information and waiting for confirmation that your data has been removed.

In addition, review your subscriptions and memberships to identify services you no longer use. Request account deletion rather than simply closing accounts, as many companies retain data from closed accounts. When requesting deletion, ask specifically for all personal data to be removed from their systems, including backups and archives.

Keep records of your opt-out and deletion requests, and follow up if you don’t receive confirmation within the stated timeframe. In the United States, key data broker companies include Acxiom, LexisNexis, Experian, Equifax, TransUnion, Whitepages, Spokeo, BeenVerified, and PeopleFinder. Visit each company’s website.

Use only trusted, secure networks

Connect only to trusted, secure networks to reduce the risk of your data being intercepted by attackers lurking behind unsecured or fake Wi-Fi connections. Avoid logging into sensitive accounts on public networks in coffee shops, airports, or hotels, and use encrypted connections such as HTTPS or a virtual private network to hide your IP address and block third parties from monitoring your online activities.

Rather than using a free VPN service that often collects and sells your data to generate revenue, it is better to choose a premium, reputable VPN service that doesn’t log your browsing activities and offers servers in multiple locations.

Ongoing monitoring and maintenance habits

Cyber threats evolve constantly, privacy policies change, and new services collect different types of personal information, making personal data protection an ongoing process rather than a one-time task. Here are measures to help regularly maintain your personal data protection:

• Quarterly reviews: Set up a quarterly review process to examine your privacy settings across all platforms and services. Create a calendar reminder to check your social media privacy settings, review app permissions on your devices, and audit your online accounts for unused services that should be deleted.
• Credit monitoring: Monitor your financial accounts regularly for unauthorized activity and consider using credit monitoring services to alert you to potential identity theft.
• Breach alerts: Stay informed about data breaches in the services you use by signing up for breach notification services. If a breach occurs, this will allow you to take immediate action to change passwords, monitor affected accounts, and consider additional security measures for compromised services.
• Device updates: Enable automatic security and software updates on your devices, as these updates include important privacy and security improvements that protect you from newly discovered vulnerabilities.
• Education and awareness: Stay informed about new privacy risks, learn about emerging protective technologies, and share knowledge with family members and friends who may benefit from improved personal data protection practices.

By implementing these systematic approaches and maintaining regular attention to your privacy settings and data sharing practices, you significantly reduce your risk of identity theft and fraud while maintaining greater control over your digital presence and personal information.

Final thoughts

You don’t need to dramatically overhaul your entire digital security in one day, but you can start making meaningful improvements right now. Taking action today, even small steps, builds the foundation for stronger personal data protection and peace of mind in your digital life. Choose one critical account, update its password, enable multi-factor authentication, and you’ll already be significantly more secure than you were this morning. Your future self will thank you for taking these proactive steps to protect what matters most to you.

Every step you take toward better privacy protection strengthens your overall digital security and reduces your risk of becoming a victim of scams, identity theft, or unwanted surveillance. You’ve already taken the first step by learning about digital security risks and solutions. Now it’s time to put that knowledge into action with practical steps that fit seamlessly into your digital routine.

The post What Does It Take To Be Digitally Secure? appeared first on McAfee Blog.

The holidays are just around the corner and amid the hustle and bustle, many of us will fire up our devices to go online, order gifts, plan travel, and spread cheer. But while we’re getting festive, the cybercriminals are getting ready to take advantage of the influx of your good cheer to spread scams and malware.

With online shopping expected to grow by 7.9% year-on-year in the U.S. alone in 2025, according to Mastercard, and more people than ever using social media and mobile devices to connect, the cybercriminals have a lot of opportunities to spoil our fun. Using multiple devices provides the bad guys with more ways to access your valuable “digital assets,” such as personal information and files, especially if the devices are under-protected.

In this guide, let’s look into the 12 most common cybercrimes and scams of Christmas, and what you can do to keep your money, information, and holiday spirit safe.

The psychology of holiday fraud

The festive atmosphere, continued increase in online shopping activity, and charitable spirit that define the holidays create perfect conditions for scammers to exploit your generosity and urgency.

Not surprisingly, digital criminals become more active and professional during this period, driven even more by the increasing power of artificial intelligence. A new McAfee holiday shopping report revealed that 86% of consumers surveyed receive a daily average of 11 shopping-related text or email messages that seem suspicious. This includes 3 scam texts, 5 emails, and 3 social media messages. Meanwhile, 22% admit they have been scammed during a holiday season in the past.

Their scams succeed because they exploit the psychological and behavioral patterns that are rife during the holidays. The excitement and time pressure of holiday shopping often prevail over our usual caution, while the emotional aspects of gift-giving and charitable donations can be exploited and move us to be more generous. Meanwhile, scammers understand that you’re more likely to make quick purchasing decisions when the fear of missing out on limited-time offers overtakes your judgment or when you’re rushing to find the perfect gift before it’s too late.

Overall, the frenzied seasonal themes create an environment where criminals can misuse the urgency of their fake offers and cloud our judgment, making fraudulent emails and websites appear more legitimate, while you’re already operating under the stress of holiday deadlines and budget concerns. After all, holiday promotions and charity appeals are expected during this time of year.

Now that you understand the psychology behind the scams, it’s time to become more aware of the common scams that cybercriminals run during the holiday season.

The 12 Scams of Christmas

As you head online this holiday season, stay on guard and stay aware of scammers’ attempts to steal your money and your information. Familiarize yourself with the “12 Scams of Christmas” to ensure a safe and happy holiday season:

1. Social media scams

Many of us use social media sites to connect with family, friends, and co-workers over the holidays, and the cybercriminals know that this is a good place to catch you off guard because we’re all “friends,” right? Here are some ways that criminals will use these channels to obtain shoppers gift money, identity or other personal information:

• Be careful when liking pages, clicking on fake alerts from friends’ accounts that have been hacked, taking advantage of raffles, ads, and deals that you get from “friends,” or installing suspicious “holiday deal” apps that give your private data away. These links can automatically download malware onto your computer that can steal personal information.
• Ads announcing special discounts for popular gifts are especially popular, and utilize blind, shortened links, many of which could easily be malicious. Criminals are getting savvier with authentic-looking social ads and deals that direct you to fake websites. To take advantage of the deals or contests, scammers will ask you for personal information that will enable them to obtain your credit card number, email address, phone number, or home address.

2. Malicious mobile apps

As the popularity of smartphone apps has grown, so have the chances of you downloading a malicious application that steals your information or sends premium-rate text messages without your knowledge. Apps ask for more permissions than they need, such as access to your contacts or location.

If you unwrap a new smartphone this holiday season, make sure that you only download applications from official app stores and check other users’ reviews, as well as the app’s permission policies, before downloading. Software, such as McAfee Mobile Security, can also help protect you against dangerous apps.

3. Travel scams

Many of us travel to visit family and friends over the holidays. We begin our journey online by looking for deals on airfare, hotels, and rental cars. Before you book, keep in mind that scammers are looking to hook you with phony travel webpages with too-fantastic deals—beautiful pictures and rock-bottom prices—to deceive you into handing over your financial details and money.

Even when you’re already on the road, you need to be careful. Sometimes, scammers who have gained unauthorized access to hotel Wi-Fi will release a malicious pop-up ad on your device screen, and prompt you to install software before connecting. If you agree to the installation, it downloads malware onto your machine. To thwart such an attempt, it’s important that you perform a security software update before traveling.

4. Holiday spam/phishing

You are probably already familiar with email phishing and SMiShing messages containing questionable offers and links. The scammer will mimic a legitimate organization offering cheap Rolex watches and luxury products as the “perfect gift” for that special someone, or send a message posing as your bank with a holiday promo and try to lure you into revealing information or direct you to a fake webpage. Never respond to these scams or click on an included link. Be aware that real banks won’t ask you to divulge personal information via text message. If you have any questions about your accounts, you should contact your bank directly.

5. Quishing

QR code phishing, or “quishing,” has emerged as a significant new threat during holiday shopping seasons. In this scam method, cybercriminals place malicious QR codes in holiday advertisements posted on social media or printed flyers, parking meters and payment kiosks at shopping centers, or at restaurant tables during holiday dining. They could also email attachments claiming to offer exclusive holiday deals or fake shipping labels placed over legitimate tracking QR codes.

6. The new iPad, iPhone, and other hot holiday gift scams

The kind of excitement and buzz surrounding Apple’s new iPad and iPhone is just what cybercrooks dream of when they plot their scams. They will mention must-have holiday gifts in dangerous links, phony contests, and phishing emails to grab your attention. Once they’ve caught your eye, they will again try to get you to reveal personal information or click on a dangerous link that could download malware onto your machine. Be suspicious of any deal mentioning hot holiday gift items—especially at extremely low prices—and try to verify the offer with the real retailer involved.

7. Bogus HR and bonus emails

Cybercriminals exploit employee expectations of year-end communications by creating fake emails that appear to come from your HR department. These messages often claim to contain annual bonus information, updated benefits packages, or mandatory holiday attendance announcements. These scams are particularly effective because they prey on legitimate employee concerns about compensation, benefits, and personal time off during the holiday season. The emails often feature real-looking company logos, proper formatting, and even references to company policies to increase their credibility.

8. Bogus gift cards

Gift cards are probably the perfect gift for some people on your holiday list. Given their popularity, cybercriminals can’t help but want to get in on the action by offering bogus gift cards online. Be wary of buying gift cards from third parties. It’s best to buy from the official retailer. Just imagine how embarrassing it would be to find out that the gift card you gave your mother-in-law was fraudulent!

9. Phony e-tailers

No matter what gift you’re looking for, chances are you can find it quickly and easily online, but you still want to be careful in selecting which site to shop. By promoting great deals, phony e-commerce sites will try to convince you to type in your credit card number and other personal details. After obtaining your money and information, you never receive the merchandise, and your personal information is put at risk. To prevent falling victim to bogus e-commerce stores, shop only at trusted and well-known e-commerce sites. If you’re shopping on a site for the first time, check other users’ reviews and verify that the phone number listed on the site is legitimate.

10. Fake charities

This is one of the biggest scams of every holiday season. As we open our hearts and wallets, the bad guys will send spam emails and pretend to be a real charity in the hope of getting in on the giving. Their emails will sport a stolen logo and copycat text, or come from an entirely invented charity. If you want to give, it’s always safer to visit the charity’s legitimate website, and do a little research about the charity before you donate.

11. Dangerous e-cards

E-cards are a popular way to send a quick “thank you” or holiday greeting. While most e-cards are safe, some are malicious and may contain spyware or viruses that download onto your computer once you click on the link to view the greeting. Before clicking, look for clues that the e-card is legitimate. Make sure it comes from a well-known e-card site by checking the domain name of the included link. Also check to see that the sender is someone you actually know, and that there are no misspellings or other red flags that the card is a fake.

12. Fake shipping and delivery notices

With increased package deliveries during the holiday season, fake shipping notifications have become a common attack. These messages claim to be from legitimate shipping companies such as UPS, FedEx, or DHL, informing you of package delivery attempts or shipping delays. To complete the delivery, these notices will ask you to click on malicious links or attachments that will download malware or direct you to fake websites that will steal personal information. The timing of these attacks coincides with legitimate increased shipping activity, making them harder to distinguish from authentic communications. To track your deliveries, it is best to check the shipping company’s real website or through the trusted platform from which you ordered the product.

Protect yourself from scams during the holidays and year-round

Knowing about these common scam tactics is only the first step toward protecting yourself and those you care about. The next step is for you to learn and implement practical, effective strategies to stay safe while still enjoying digital holiday shopping and giving.

• Stay suspicious: Be wary of any offer that sounds extremely unrealistic, such as 90% discounts on luxury brands, and always learn to spot telltale signs of a fake marketing promotion such as low-resolution images, high-pressure tactics, misspellings, poor grammar, or odd links.
• Practice safe surfing: Find out if a website is potentially dangerous before you click on it by using a safe search plug-in such as McAfee Web Protection, which blocks malware and phishing sites if you accidentally click on a malicious link, alerts you if you type a web address incorrectly and points you in the right direction, and scans your downloads and alerts you if there’s a known risk.
• Shop mindfully: Stick to reputable e-commerce sites and platforms, and look for a trustmark that indicates that the site has been verified as safe by a reliable third-party. Also, look for a lock symbol beside the HTTPS at the beginning of the web address to see if the site uses encryption to protect your data.
• Check before clicking: Don’t click on any links in messages from people you don’t know. If you come across a shortened URL, use a URL expander to see where the link directs to before you click.
• Be cautious of high-pressure tactics: Legitimate businesses and charities will respectfully give you time to make purchase or donation decisions. Be suspicious of organizations that pressure you to buy or give immediately. Charities specifically should be able to provide written information about their programs and financial management.
• Use strong passwords: Make sure your passwords are at least 12 characters long with randomly combined letters, numbers, and characters. Avoid reusing the same password across your important accounts, and never share your passwords with anyone.
• Monitor your financial accounts actively: During peak shopping periods, review your bank and credit card statements at least once daily for charges you don’t recognize, even small ones that scammers sometimes use to test stolen card information. Set up account alerts for all transactions, low balances, and any changes to your account information.
• Use credit instead of debit: When shopping online or in unfamiliar locations, use credit cards rather than debit cards. Credit cards typically offer better fraud protection, and fraudulent charges don’t immediately affect your bank account balance.
• Monitor your credit reports: Check your credit reports regularly for new accounts or inquiries you didn’t authorize. The FTC provides free annual credit reports through AnnualCreditReport.com, and many services now offer free ongoing credit monitoring.
• Consider temporary credit freezes: If you’re not planning to apply for new credit during the holidays, consider placing a temporary freeze on your credit reports to prevent scammers from opening new accounts in your name, and you can lift the freeze quickly when needed.
• Recognize red flags: Holiday-themed phishing attempts abound during the season, making it crucial to identify and avoid suspicious communications. Closely check email addresses and phone numbers from unexpected communications, be suspicious of urgent language, watch for poor grammar and spelling, and don’t just click any link or scan any QR code.
• Practice safe app downloads and installation: If you gift yourself with a new device this holiday season, download only well-reviewed apps developed by legitimate developers and sourced from official sources such as the Apple App Store, Google Play Store, or Microsoft Store. When installing, limit the app’s permission to only what it needs to function.
• Keep apps updated: Regularly update your apps to ensure you have the latest security patches. Enable automatic updates when possible, and review what’s being updated periodically. Remove apps you no longer use.
• Use a complete security solution: With the growing sophistication of scams coming in from all fronts of technology, you will need comprehensive protection with antivirus, antispyware, antispam, and a firewall. McAfee+ can help protect all of your devices—PCs, laptops, smartphones, and tablets—from AI-driven malware, phishing, spyware, and other common and emerging threats.
• Educate yourself and your family: Keep increasing your knowledge of the latest scams and tricks cybercriminals use so you can recognize and avoid potential attacks. You can find helpful information on the McAfee Blogs and the McAfee Guides.

Final thoughts

The holiday season brings joy and connection, but it’s also a time when scammers work hardest to exploit your festive but rushed and distracted spirit. Effective Christmas scam prevention starts with awareness. By slowing down and taking a moment to verify before you click or buy, and using layered cybersecurity protections, you can worry about one less thing and focus on what matters most this season.

Stay security-conscious without letting fear diminish your holiday enjoyment and pursue your digital holiday activities with the right knowledge and tools. We hope that the specific, actionable protections will help you identify red flags, verify legitimate offers, secure your devices and accounts, and respond effectively to suspicious activity. Stay informed by following trusted sources for the latest cybersecurity tips during the holidays, and make this season about celebrating safely with the people you care about most.

Send the link to this page to your family and friends to increase their awareness and take steps to protect themselves.

The post The Top 12 Scams Of Christmas To Watch Out For appeared first on McAfee Blog.

Welcome back to another This Week in Scams.

This week,  have attacks that take over Androids and iPhones, plus news that Google has gone on the offensive against phishing websites.

First up, a heads-up for iPhone owners.

The “We found your iPhone” scam

In the hands of a scammer, “Find My” can quickly turn into “Scam Me.”

Switzerland’s National Cyber Security Center (NCSC) shared word this week of a new scam that turns the otherwise helpful “Find My” iOS feature into an avenue of attack.

Now, the thought of losing your phone, along with all the important and precious things you have on it, is enough to give you goosebumps. Luckily, the “Find My” can help you track it down and even post a personalized message on the lock screen to help with its return. And that’s where the scam kicks in.

From the NCSC:

When a device is marked as lost, the owner can display a message on the lock screen containing contact details, such as a phone number or email address. This can be very helpful if the finder is honest – but in dishonest hands, the same information can be used to launch a targeted phishing attack.

With that, scammers send a targeted phishing text, as seen in the sample provided by the NCSC below …

What do the scammers want once you tap that link? They request your Apple ID and password, which effectively hands your phone over to them—along with everything on it and everything else that’s associated with your Apple ID.

It’s a scam you can easily avoid. So even if you’re still stuck with a lost phone that’s likely in the hands of a scammer the point of consolation is that, without your ID, the phone is useless to them.

Here’s what the NCSC suggests:

Ignore such messages. The most important rule is Apple will never contact you by text message or email to inform you that a lost device has been found.

Never click on links in unsolicited messages or enter your Apple ID credentials on a linked website.

If you lose your device, act immediately. Enable Lost Mode straight away via the Find My app on another device or at iCloud.com/find. This will lock the device.

Be careful about which contact details you show on your lost device’s lock screen. For example, use a dedicated email address created specifically for this purpose. Never remove the device from your Apple account, as this would disable the Activation Lock.

Make sure your SIM card is protected with a PIN. This simple yet effective measure prevents criminals from gaining access to your phone number.

Android phone takeover scam

Now, a different attack aimed at Android owners …

A story shared on Fox this week breaks down how a combination of paid search ads, remote access tools, and social engineering have led to hijacked Android phones.

It starts with a search, where an Android owner looks up a bank, a tech support company, or what have you. Instead of getting a legitimate result, they get a link to a bogus site via paid search results that appear above organic search results. The link, and the page it takes them to, look quite convincing, given the ease with which scammers can spin up ads and sites today. (More on that next.)

Once there, they call a support number and get connected to a phony agent. The agent convinces the victim to download an app that will help the “agent” solve their issue with their account or phone. In fact, the app is a remote access tool that gives control of the phone, and everything on it, to the scammer. That means they can steal passwords, send messages to friends, family, or anyone at all, and even go so far as to lock you out.

Basically, this scam hands over one of your most precious possessions to a scammer.

Here’s how you can avoid that:

Skip paid search results for extra security. That’s particularly true when contacting your bank or other companies you’re doing business with. Look for their official website in the organic search results below paid ads. Better yet, contact places like your bank or credit card company by calling the number on the back of your card.

Get a scam detector. A combination of our Scam Detector and Web Protection can call out sketchy links, like the bogus paid links here. They’ll even block malicious sites if you accidentally tap a bad link.

Never download apps from third-party sites outside of the Google Play Store. Google has checks in place to spot malicious apps in its store.

Lastly, never give anyone access to your phone. No bank rep needs it. So if someone on a call asks you to download an app like TeamViewer, AnyDesk, or AirDroid, it’s a scam. Hang up.

Beyond that, you can protect yourself further by installing an app like our McAfee Security: Antivirus VPN. You can pick it up in the Google Play store, which also includes our Scam Detector and Identity Monitoring. You can also get it as part of your McAfee+ protection.

Google takes aim at phishing scams with a lawsuit against an alleged criminal organization

Just Wednesday, Google took a first step toward making the internet safer from bogus sites, per a story filed by National Public Radio.

A lawsuit alleges that a China-based company called “Lighthouse” runs a “Phishing-as-a-Service” operation that outfits scammers with quick and easy tools and templates for creating convincing-looking websites. According to Google’s general counsel, these sites could “compromise between 12.7 and 115 million credit cards in the U.S. alone.”

The suit was filed in the U.S. District Court in the Southern District of New York, which, of course, has no jurisdiction over a China-based company. The aim, per Google’s counsel, is deterrence. From the article:

“It allows us a legal basis on which to go to other platforms and services and ask for their assistance in taking down different components of this particular illegal infrastructure,” she said, without naming which platforms or services Google might focus on. “Even if we can’t get to the individuals, the idea is to deter the overall infrastructure in some cases.”

We’ll keep an eye on this case as it progresses. And in the meantime, it’s a good reminder to get Scam Detector and Web Protection on all your devices so you don’t get hoodwinked by these increasingly convincing-looking scam sites.

Again, scammers can roll them out so quickly and easily today.

And now for a quick roundup …

Here’s a quick list of a few stories that caught our eye this week:

Alarmingly realistic deepfake threats now target banks in South Africa

Nearly 80% of parents fear their kids will fall for an AI scam, but they aren’t sure how to talk about it

Hyundai data breach exposes 2.7 million Social Security numbers

 

And that’s it for this week! We’ll see you next Friday with more updates, scam news, and ways you can stay safer out there.

The post This Week in Scams: New Alerts for iPhone and Android Users and a Major Google Crackdown appeared first on McAfee Blog.

Thanksgiving—not before Halloween as we see things in stores and online now. It seems like the holiday season and decorations start earlier and earlier every year.

But one thing that hasn’t changed is that Black Friday is still a big shopping day. With the advent of online shopping has emerged Cyber Monday, another big sale day for online shoppers on the first Monday after Thanksgiving.

Although many of us may take advantage of these great deals that the holidays offer, we also need to be aware of the risks. Online shopping is a fun and convenient way to make purchases, locate hard-to-find items, and discover bargains, but we need to take steps to protect ourselves.

This guide looks at the methods and warning signs behind online shopping scams, shows you how to recognize fake shopping apps and websites, and shares tips for staying safe online.

Online shopping safety amid growing e-commerce concerns

Online shopping has become a cornerstone of American life. CapitalOne Shopping projects American online spending to reach $1.34 trillion in 2024 and exceed $2.5 trillion in 2030.

With such a massive sum at stake, cybercriminals are laser-focused on taking a share of it, posing financial risk to the 288 million Americans who shop online. As e-commerce grows, so does fraud. In 2024, e-commerce fraud was valued at $44.3 billion, a number seen to grow by 141% to $107 billion in 2029.

Be that as it may, there are many smart shopping habits you can apply to dramatically reduce your risk of becoming a victim of online shopping fraud and enjoy the convenience and benefits of online commerce.

Common online shopping scams

Online shopping scams are designed to look normal—at first glance—especially during busy sale seasons when we’re distracted by a million preparations, moving fast, and chasing deals. These are the very circumstances that fraudsters bank on to victimize you into taking the bait. Being aware of the common scam indicators will help you pause and think, recognize trouble early, and protect both your money and your personal information.

• Non-delivery scams: You pay for items that never arrive, often from fake storefronts or fraudulent sellers who disappear with your money. The seller might have required you to pay through a wire transfer, cryptocurrency, or gift card, methods that are indisputable and untraceable. If you check the website, it may look new and have no customer reviews or suspiciously have only perfect 5-star ratings. It may also offer prices that are significantly below market value.
• Counterfeit goods scams: You receive knock-off products instead of authentic brand-name items, particularly affecting electronics, cosmetics, and luxury goods. On closer inspection, you will notice spelling errors in brand names or product descriptions, the prices seem too good to be true for premium brands, and sellers have no proof of authenticity or authorized dealer status.
• Bait-and-switch scams: Attractive deals lure you in, but you’re pressured to buy different, more expensive items or receive products that don’t match what was advertised. This type of scam is usually characterized by items that are always “out of stock,” but offer readily available, more expensive alternatives. The seller also applies high-pressure sales tactics or limited-time offers that prevent you from comparison shopping, while the product descriptions are vague or don’t match the images shown.
• Refund and overpayment scams: In this scheme, scammers will pose as buyers who “accidentally” overpay you for items you’re selling, then request you to refund the difference before their original payment bounces. They will also use payment methods that can be reversed such as checks or money orders, then ask for a refund and suggest sending shipping companies to collect items before the payment clears.
• Website and marketplace impersonations: Fake websites designed to look like legitimate popular brands can steal your payment information and personal data. Watch out for websites that have slightly misspelled URLs or don’t use secure HTTPS encryption as marked by the padlock icon in your browser, as well as missing or incomplete contact information, privacy policies, or terms of service.
• Product return fraud: Scammers exploit return policies by selling you used, damaged, or counterfeit items while making returns and refunds difficult or impossible through fake or non-existent customer service. Their return policies are overly complicated, buried in fine print, or require original packaging that wasn’t provided. They will disappear from marketplaces immediately after the return period expires.

A guide to knowing if a shopping website is legit

Safe online shopping starts with recognizing the hallmarks of legitimate retailers. Before you enter any payment details, take a moment to verify that the website you’re shopping on is genuine. Scam stores can look polished and convincing, but they often leave behind subtle clues. Here are quick ways to check their authenticity:

1. Verify the website URL: By typing the URL directly into your browser rather than clicking links from emails or ads, you will avoid typosquatting scams—fake websites with URLs that look almost identical to real retailers, except for slight misspellings. Look for clear return and shipping policies. Read the fine print to understand your rights if something goes wrong.
2. Confirm physical address and customer service: Real businesses provide multiple ways to contact them, including a physical address, phone number, and email.
3. Evaluate pricing for realism: The prices are too good to be true, especially for high-demand or hard-to-find items. Many legitimate retailers now offer price-matching policies, allowing you to get market-average or competitive prices.
4. Check for verified customer reviews: Look for reviews on independent platforms like Google, Yelp, or Trustpilot rather than relying solely on testimonials on the retailer’s website. Cross-reference feedback across multiple platforms.
5. Ensure secure payment options: Look for HTTPS in the URL and avoid sites that only accept wire transfers, gift cards, peer-to-peer payment apps, or cryptocurrency. For online purchases, check that the seller offers secure payment options with dispute protection, such as digital wallets and/or credit cards.
6. Research domain age and registration: Use WHOIS lookup tools to check when the domain was registered. Fraudulent sites are usually newly created domains designed to disappear quickly after collecting payments. In addition, established retailers and official brand websites have invested heavily in solid security infrastructure and payment processing, customer protection programs, fraud prevention systems, and long-standing relationships with credit card companies that smaller or unknown sellers often lack.
7. Check the Better Business Bureau: Search for the seller’s company on the Better Business Bureau to see their rating, complaint history, and accreditation status, and help you identify potential risks before making a purchase.
8. Pay attention to browser safety warnings: Modern browsers like Chrome, Firefox, and Safari will warn you about potentially dangerous or untrustworthy sites. Google’s Safe Browsing technology blocks millions of unsafe sites daily, so don’t ignore these warnings when they appear. Some comprehensive security tools also include web protection that alert you against dangerous links and downloads, malicious websites, and more.
9. Verify secure checkout processes: Legitimate sites use SSL (Secure Sockets Layer) encryption during checkout, which you can confirm by looking for “https://” and a lock icon in your browser’s address bar.

11 Tips for safe holiday shopping online

• Be extra vigilant: Cybercriminals send millions of fake shopping emails that contain suspicious links, with the aim of exploiting your anxiety over catching that amazing deal or deliveries. For example, you might receive an unexpected “Amazon Prime renewal” email or a text from UPS, FedEx, or other carriers when you didn’t purchase anything online. These phishing emails and texts contain malicious links designed to steal your personal information or install malware on your devices. Don’t click the link. Verify delivery notifications through your account or the carrier’s official website or app, then delete the scam email or text immediately.
• Stick with trusted sellers: When shopping on marketplaces, stick with your trusted online retailers and sellers with high ratings, extensive review histories, and “fulfilled by” programs where the main platform handles shipping and returns. Download retailer apps directly from official app stores rather than third-party sources, as these include enhanced security features and exclusive customer protections.
• Check the site’s web address: Always type retailer URLs directly into your browser’s address bar or use your bookmarks. Once you arrive at a site, make sure it is the correct URL such as www.amazon.com and not www.amazan.com. Purchase directly from official brand websites or authorized retailers, and verify seller credentials through the brand’s official dealer locator when shopping on marketplaces.
• Check that the site is secure: Some people cannot tell if a site is secure. Some things to look for on a secure site include:
  • A web address that starts with HTTPS instead of HTTP, indicating that encryption is used to protect your information.
  • A lock symbol beside the URL, proper SSL certificates, and several contact methods.
  • A security seal, such as the McAfee SECURE trustmark, indicating that the site has been scanned and verified as secure by a trusted third party. This security seal indicates that the site will help protect you from identity theft, credit card fraud, spam, and other malicious threats.
• Pay with a credit card or digital wallet: Credit cards offer better protection against fraud than debit cards. You won’t be liable for fraudulent purchases, while cyberthieves won’t be able to drain your bank account if they get your account log-in credentials. Better yet, use a virtual credit card number or a digital wallet such as Apple Pay or Google Pay to prevent your actual card details from being stored on merchant sites. Also, avoid storing your credit card information on new or questionable sites to reduce your exposure if those sites experience security breaches.
• Take note of shipping and return policies: Always review shipping timelines, return windows, and refund policies before completing your purchase. Not reading the fine print can leave you stuck with unwanted purchases or unexpected fees.
• Validate social media sellers: Shopping directly through social media platforms or unknown sellers bypasses traditional consumer safeguards. Before you buy from a social media seller, verify their legitimacy, check for customer reviews outside the platform, and use payment methods that offer dispute resolution.
• Keep communications on-platform: Never move conversations or payments outside the marketplace platform. Scammers often try to lure buyers to external communication channels or direct payment methods to circumvent buyer protections. Legitimate sellers understand that platform policies protect both parties and will keep all interactions within the official channels.
• Do not use a public computer or Wi-Fi when shopping online: Strangers may be able to access your browsing history and even your login information on shared devices or over unsecured public Wi-Fi. To protect yourself, do all of your online shopping from your home computer or your personal mobile device.
• Make sure you have a clean computer or mobile device: Make sure you have up-to-date security software on all your devices to safeguard your privacy, protect against identity theft, and defend against viruses and online threats.
• Keep a paper trail: Take a screenshot of product listings and advertisements before purchasing. Keep a copy of your order number and receipt, and note which credit card you used. When you receive your credit card statement, review it to make sure that the charge on your card is correct, with no extra fees.

The FTC also recommends these additional tips so you can enjoy all the advantages that online shopping has to offer and prevent risking your personal information.

Immediate steps to take if you ordered from a fake online store

1. Contact your credit card issuer immediately: Call the customer service number on the back of your card once you realize you’ve been scammed. Request a chargeback and explain that you received counterfeit goods, nothing at all, or that the merchant was fraudulent. You usually have 60 days from your statement date to dispute charges, but acting quickly improves your chances of a successful resolution.
2. Freeze or replace your payment card: Contact your bank or card issuer to freeze your current card and request a new account to prevent more unauthorized charges. If you used a debit card, this step is especially critical since debit card fraud protections are more limited than credit cards.
3. Change your passwords and enable two-factor authentication: If you created an account on the fake website, change your password immediately on your real account and any linked accounts such as email, banking, and social media. Enable two-factor authentication and think about using a password manager to generate and store unique passwords for each account.
4. Report the fraudulent seller to the platform or hosting service: Protect other consumers by reporting the fake store. If the site appeared in search results or social media ads, report it to those platforms. You can also report fraudulent websites to their hosting companies to take down fraudulent sites once notified.
5. File reports with federal and state authorities: Report the scam to the Federal Trade Commission (FTC) and the Internet Crime Complaint Center (IC3) to help authorities track scam trends and assist in investigations. Additionally, contact your state’s attorney general office, as many have consumer protection divisions that handle online fraud.
6. Save and organize all evidence: Document everything related to your purchase in both digital and printed formats: screenshots of the website, confirmation emails, receipts, payment records, and any communication with the seller. Save copies of your credit card or bank statements showing the charge. These documents are essential for your chargeback dispute and law enforcement investigations.
7. Monitor your credit report and identity closely: Keep a close eye on your bank and credit card statements, as well as credit reports from all three major bureaus—Experian, Equifax, and TransUnion—for suspicious activity, and place a fraud alert or credit freeze on your accounts if you’re concerned about identity theft.
8. Follow up on your chargeback and dispute process: Stay in regular contact with your credit card company about your dispute and provide additional documents promptly if requested. Be patient and persistent as the investigation process could take up to 90 days.

Final thoughts

Online shopping should feel exciting, not a dangerous undertaking you have to brace for, especially during the season of giving. It can be, with a few simple steps—checking the URL, looking for HTTPS, verifying the seller, paying with a credit card or virtual number, and trusting your gut when something feels suspicious. These small habits will keep your money and your identity where they belong: with you.

For increased safety while shopping online, seek out the help of a trusted security solution such as McAfee+ that will alert you of risky links and compromised websites to prevent identity theft or malware infection.

If this guide helps you, pass it along to someone you care about. Scams don’t just target individuals—they cascade into families and friend groups. The more we normalize safe shopping habits and increase our vigilance, the harder it is for fraudsters to win. If you ever feel unsure mid-purchase, take a breath and double-check. A few extra seconds now can save you a lot of stress later. Stay safe, and happy shopping!

The post Helpful Tips for Safe Online Shopping appeared first on McAfee Blog.

This is a critical time for our personal security, particularly in terms of privacy and personal information. A battle is being waged over our data by multiple parties, from criminal hackers to advertisers and data brokers. This article provides essential tips to help you protect the personal details you want to keep private and stay safe online.

The Battle for Your Personal Data

Criminal hackers and identity thieves want to use your name to open new accounts, which they can turn into cash. They may try to obtain credit cards, utility services, or mobile phones using your good credit. In other cases, these same thieves take over existing bank or credit card accounts and completely empty them out. Identity theft affects millions of Americans each year, with over 1.4 million reports filed to the FTC in recent years and an estimated 15 million victims annually.

Online Tracking and Advertising

Online, advertisers and marketers use tracking cookies and sophisticated technologies to gather information about you and your web browsing habits. They can then offer you products or services based on the profile they’ve developed. Almost every major website contains cookies, and they are changing the way advertising is created and targeted.

The Federal Trade Commission (FTC) has explored options, such as “Do Not Track” mechanisms, to allow consumers to opt out of data collection; however, these efforts have faced significant challenges. Browser-based solutions have been proposed, but the advertising industry’s partnerships with major media and tech companies have made comprehensive opt-out mechanisms difficult to implement effectively.

Social Media Privacy Risks

Social media companies compete for your attention and your information because user data is valuable to advertisers and marketers. Whatever you post in your profile is broken down, cataloged, and disseminated. Your name, age, address, email, phone number, contacts, income status, job description, and other personal details are of use to anyone targeting your wallet.

However, legitimate advertisers aren’t the only ones targeting social networks. Criminal hackers and identity thieves are accessing your data, either through the public portion of these sites or by hacking through the back door. The bad guy is using your profile information to come up with an answer to your password reset question, or to trick you into opening your wallet or entering login credentials that might allow them to take over your existing accounts.

What is Data Privacy Day?

Amid all these developments, the National Cyber Security Alliance established Data Privacy Day, an annual awareness event observed every January 28, which encourages you to take control of your personal information and understand your online privacy rights. Initially launched in 2008, this important day coincides with the anniversary of the signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection.

As a U.S. consumer, Data Privacy Day matters to you more than ever because your personal information has become incredibly valuable and, unfortunately, increasingly vulnerable. Every day, you share personal details through social media, shopping websites, mobile apps, and online services, often without realizing how this information is collected, used, or shared.

The observance of this day highlights several key risks that affect your daily digital life. Data misuse occurs when companies collect more information than necessary or use your personal details in ways you haven’t explicitly approved. Identity theft remains a significant threat, with criminals using stolen personal information to open fraudulent accounts, make unauthorized purchases, or even file fake tax returns. Additionally, data breaches continue to expose millions of Americans’ personal information each year, from social security numbers to financial details.

What makes Data Privacy Day empowering is its focus on actionable steps you can take immediately. Rather than feeling overwhelmed by privacy concerns, you can use this day as motivation to review and strengthen your digital privacy habits. The day is a reminder that privacy and data protection aren’t just technical concepts. They’re fundamental rights that help you maintain control over your digital life.

Data privacy core concepts

Before delving deeper into regulations and best practices, let’s take a look at the core concepts. The Federal Trade Commission defines data privacy as the reasonable expectation that your personal information will be handled appropriately by the organizations that collect it. It is your fundamental right to control how your personal information is collected, used, shared, and retained by the companies and services you interact with every day. At its heart, data privacy ensures that you have a say in what happens to details about your life, from your name and email address to your online shopping preferences, videos watched, social media usage, and down to your browsing habits and location data.

Your data follows a path that starts with collection, when companies gather information directly from you, such as when you fill out a form, or indirectly through cookies and tracking pixels. The use phase refers to how organizations process your information, whether to improve their services, target advertisements, or analyze user behavior. Sharing involves passing your data to third parties, from business partners to data brokers. Retention determines how long your information stays in their systems, often well beyond the end of your active relationship with the service.

Throughout this process, your information is governed by three principles of modern data privacy:

• Consent means companies should ask for your permission before collecting and using your personal information, and this permission should be freely given, specific, and informed. You shouldn’t have to accept data collection just to use basic services.
• Control gives you the power to access, correct, delete, or restrict the use of your personal data.
• Transparency requires companies to clearly explain their data practices in plain language, rather than burying them in lengthy legal documents.

When Netflix asks if you want to share viewing data to improve recommendations, that’s consent in action. When Google lets you download your search history or delete location tracking, you’re exercising control. When Apple’s privacy labels show exactly what data an app collects, that’s transparency working for you.

Your data privacy rights

Under these newly instituted state privacy laws, you have several key rights that put you in control of your personal information:

• Right to know: You can request information about what personal data companies collect about you, how it’s used, and who it is shared with.
• Right to access: You can obtain copies of the personal information companies have collected about you.
• Right to delete: You can request companies to delete your personal information, with certain exceptions.
• Right to opt out: You can opt out of the sale or sharing of your personal data for targeted advertising.
• Right to correct: You can request corrections to inaccurate personal information.
• Right to non-discrimination: Companies cannot penalize you for exercising your privacy rights.

Data privacy and data protection

Data protection and data privacy are sometimes used interchangeably, but they serve different but complementary roles in keeping your personal information safe:

• Data privacy is about your rights and choices in how your personal information gets collected, used, and shared. It’s less about technical security and more about giving you control over what happens with your data.
• Data protection is about securing your information from threats such as hackers, breaches, and technical failures. It is the digital equivalent of a bank vault, using technical and organizational safeguards to keep your data safe from unauthorized access, theft, or loss.

Here are some everyday scenarios that show how these concepts work differently:

• Your encrypted backup files represent data protection in action. Even if someone gains access to your backup drive without the proper key, encryption makes your photos, documents, and files unreadable. The technical safeguard protects your data from misuse.
• Choosing who can see your location on social media is a privacy decision. When you decide what personal information to share and with whom, you are exercising control over your data.
• Your password manager provides data protection by securely storing and encrypting your login credentials, making them nearly impossible for criminals to steal and use.
• Declining to provide your phone number when signing up for a shopping account is a privacy choice. You’re limiting the amount of personal information that gets collected about you in the first place.

Data privacy laws

As a consumer, your data privacy rights translate into real, actionable benefits you can use today. However, the effectiveness of these protections often depends on enforcement and your own awareness of the tools available to you.

The U.S. privacy landscape

U.S. state privacy laws are increasingly giving you the right to know what personal information companies collect, the right to delete your data, and the right to opt out of having your information sold or shared.

America’s privacy framework is built on sector-specific federal regulations combined with increasingly robust state legislation. This approach means your rights and protections can vary significantly depending on where you live and what type of data is being collected.

At the federal level, key laws include the Health Insurance Portability and Accountability Act (HIPAA) for healthcare data, the Fair Credit Reporting Act (FCRA) for credit information, and the Children’s Online Privacy Protection Act (COPPA) for children under 13 years. While these provide important protections in specific areas, they leave significant gaps in comprehensive consumer data privacy protection.

To fill these gaps, California established crucial precedents through the California Consumer Privacy Act (CCPA) and its successor, the California Privacy Rights Act (CPRA). Other states are also now enacting comprehensive privacy laws, including Virginia’s Consumer Data Protection Act, Colorado Privacy Act, Connecticut’s Data Privacy Act, and Utah’s Consumer Privacy Act. Each provides residents with fundamental rights over their personal data while requiring businesses to implement stronger protection measures.

Extra care for highly sensitive personal data

Sensitive personal data represents the most valuable and vulnerable information about you—the details that, if compromised, could cause significant harm to your finances, safety, and peace of mind. Unlike basic contact information, sensitive data requires stronger legal protections and your extra vigilance because of its potential for misuse.

Health Information

Your health information deserves particular care because it reveals intimate details about your physical and mental well-being. HIPAA protections cover medical records, but health data collected by fitness apps, mental health platforms, or wellness websites may not receive the same legal safeguards.

Biometric data

Biometric data—your unique physical characteristics such as fingerprints, voice patterns, or facial features—can’t be changed if stolen, making this information particularly precious.

Children’s Information

Children’s data receives special attention under privacy laws because minors can’t meaningfully consent to data collection. The Children’s Online Privacy Protection Act requires explicit parental consent before companies can collect information from children under 13, while some state laws extend these protections to older teens.

GDPR for the global services

Meanwhile, global services such as Google, Facebook, or Netflix apply the Europe-established General Data Protection Regulation (GDPR) laws worldwide to maintain consistent data practices.

GDPR personal data includes obvious identifiers such as your name, email address, phone number, and Social Security number. But it also covers less obvious information, such as IP addresses, device IDs, location data, and even your online shopping habits or social media activity. Essentially, if data points can be combined to create a profile of you, they qualify as personal data under GDPR standards. This broader definition gives you stronger control over your information and has influenced many U.S. companies to offer the same rights to all users, not just those in the European Union.

Whether a company follows GDPR, California’s privacy laws, or other frameworks, the core principle remains the same: you deserve transparency and control over your personal information.

How can you celebrate Data Privacy Day?

Your privacy rights are expanding, but exercising them effectively requires staying informed and taking proactive steps. As we celebrate Data Privacy Day, we recommend you participate by taking simple, practical steps to exercise your data privacy rights.

Review your privacy settings regularly

Start with the platforms and services you use most frequently. Look for the privacy or data protection section in your account settings and review the information being collected and shared.

Submit data access requests

Many major companies now provide online forms or dedicated email addresses for privacy requests. Take advantage of these to understand what data they have about you. Popular platforms such as Google, Facebook, and Amazon have streamlined processes for data downloads.

Opt out of data sales

Look for “Do Not Sell My Personal Information” links on websites, typically found in footers or privacy policy pages. You can also use opt-out tools such as the Global Privacy Control browser setting that automatically signals your opt-out preferences.

Use data broker opt-out services

Many data brokers now offer opt-out mechanisms, though the process can be time-consuming. Consider using privacy services that handle multiple opt-out requests on your behalf.

Monitor your digital footprint

Regularly search for your name and personal information online. Set up Google Alerts for your name and key personal details to stay informed about new appearances of your information. In addition, monitor your credit reports for unauthorized changes, and use identity monitoring services that watch for your personal information appearing in data breaches or on the dark web.

Use reputable websites and tools

When sharing sensitive information online, verify that websites use https:// in the address bar and read privacy policies before providing personal details. Only use well-established, privacy-focused health, financial, and communication platforms with a strong track record of privacy and data protection.

Oversee your kids’ online activities

For children’s data, maintaining active oversight will help you stay ahead of potential problems in their online activities. Review the apps and websites they use, understand what information these platforms collect, and use parental controls to limit data sharing. Teach your children about privacy and the risks of sharing personal information online.

Everyday tips to maintain your privacy

Protecting your personal data doesn’t have to feel like a giant, technical project. Most privacy wins come from small, repeatable habits that you can do in minutes to shrink your digital footprint, and use the internet on your terms.

• Limit what you share online: Review your social media privacy settings and share only what’s necessary to reduce your exposure to identity thieves and the potential for your data to be used against you.
• Review your location permissions: For location data, regularly review and delete location history from your devices and disable location sharing for apps that don’t need it.
• Crumble that cookie: You can turn cookies off in your browser settings. This step may prevent you from using certain websites, but it is a step toward privacy.
• Stay private while browsing: Use a virtual private network from a reputable, reliable company to keep your online activities private, especially when using unsecured Wi-Fi in public places such as cafes, airports, and libraries.

Your personal information has value, so make sure you’re getting a fair return through services that respect your privacy.

FAQs about data privacy

What counts as personal data?

Personal data includes any information that can directly or indirectly identify you. This covers obvious details such as your name, email, and Social Security number, but also extends to IP addresses, device identifiers, location data, browsing history, and even inferences about your preferences or behavior.

How can I opt out of data sale and sharing?

On company websites, look for “Do Not Sell My Personal Information” or “Your Privacy Choices” links, usually found in the footer. You can also use the Global Privacy Control browser signal to send opt-out requests automatically. Services such as DeleteMe or manual removal requests can help you reclaim control of your information from data brokers and multiple platforms.

What should I do after a data breach?

First, change passwords for affected accounts and enable two-factor authentication. Next, monitor your credit reports and bank statements for unusual activity. If Social Security numbers or financial data were involved, place a credit freeze with all three major credit bureaus. Sign up for identity monitoring services if offered by the breached company. Be sure to document everything and report identity theft to the FTC if you notice fraudulent activity.

How do I spot dark consent patterns?

Watch for manipulative design tricks that push you toward sharing more data. Red flags include pre-checked boxes for marketing emails, making privacy-friendly options harder to find or understand, using confusing language that hides the intent, or making it much easier to accept all cookies than to customize your preferences. Legitimate consent should be freely given, specific, informed, and easily withdrawn.

What rights do I have over my personal data?

Depending on your location, you may have the right to know what data companies collect about you, request copies of your data, correct inaccurate information, delete your data, and opt out of its sale or use for targeted advertising. Some laws also give you the right to data portability and protect you from discrimination for exercising these rights. Check if your state has comprehensive privacy laws or if you’re covered by GDPR.

What essential resources can I read to stay informed?

To stay current with your privacy rights and the evolving legal landscape, bookmark these authoritative resources:

• Federal Trade Commission Privacy and Security Guidelines – Comprehensive guidance on federal privacy requirements and consumer rights
• International Association of Privacy Professionals State Privacy Tracker – Real-time updates on state privacy legislation across America
• NIST Privacy Framework – Technical guidance for organizations and insight into privacy best practices
• Privacy Rights Clearinghouse Consumer Guides – Practical advice for exercising your privacy rights
• Electronic Frontier Foundation Privacy Resources – Advocacy and educational materials about digital privacy rights

Final thoughts

Data Privacy Day serves as an important annual reminder, but your commitment to privacy and data protection shouldn’t end when January 28th passes. The digital threats we face continue to evolve throughout the year, making ongoing vigilance essential to protect your personal details.

Small, consistent habits can make a profound difference in your digital security. By regularly updating your passwords, enabling multi-factor authentication, reviewing privacy settings on your accounts, and staying informed about emerging threats, you create layers of protection that work together to safeguard your information.

Invest in McAfee+ identity protection, which includes proactive identity surveillance to monitor subscribers’ credit and personal information, as well as access to live fraud resolution agents who help subscribers work through the process of resolving identity theft issues.

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