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Spotting fake news in your feed has always been tough. Now it just got tougher, thanks to AI.
Fake news crops up in plenty of places on social media. And it has for some time now. In years past, it took the form of misleading posts, image captions, quotes, and the sharing of outright false information in graphs and charts. Now with the advent of AI, we see fake news taken to new levels of deception:
All of it’s out there. And knowing how to separate truth from fact has never been of more importance, particularly as more and more people get their news via social media.
Pew Research found that about a third of Americans say they regularly get their news from Facebook and nearly 1 in 4 say they regularly get it from YouTube. Moreover, global research from Reuters uncovered that more people primarily get their news from social media (30%) rather than from an established news site or app (22%). This marks the first time that social media has toppled direct access to news.
Yet, you can spot fake news. Plenty of it.
The process starts with a crisp definition of what fake news is, followed by the forms it takes, and then a sense of what the goals behind it are. With that, you can apply a critical eye and pick out the telltale signs.
We’ll cover it all here.
A textbook definition of fake news goes something like this:
A false news story, fabricated with no verifiable facts, and presented in a way to appear as legitimate news.
As for its intent, fake news often seeks to damage the reputation of an individual, institution, or organization. It might also spout propaganda or attempt to undermine established facts.
That provides a broad definition. Yet, like much fake news itself, the full definition is much more nuanced. Within fake news, you’ll find two categories: disinformation and misinformation:
From there, fake news gets more nuanced still. Misinformation and disinformation fall within a range. Some of it might appear comical, while other types might have the potential to do actual harm.
Dr. Claire Wardle, the co-director of the Information Futures Lab at Brown University, cites seven types of misinformation and disinformation on a scale as visualized below:
Source – FirstDraftNews.org and Brown University
Put in a real-life context, you can probably conjure up plenty of examples where you’ve seen. Like clickbait-y headlines that link to letdown articles with little substance. Maybe you’ve seen a quote pasted on the image of a public figure, a quote that person never made. Perhaps an infographic, loaded with bogus statistics and attributed to an organization that doesn’t even exist. It can take all forms.
The answers here vary as well. Greatly so. Fake news can begin with a single individual, or groups of like-minded individuals with an agenda, and it can even come from operatives for various nation-states. As for why, they might want to poke fun at someone, drive ad revenue through clickbait articles, or spout propaganda.
Once more, a visualization provides clarity in this sometimes-murky mix of fake news:
Source – FirstDraftNews.org and Brown University
In the wild, some examples of fake news and the reasons behind it might look like this:
Perhaps a few of these examples ring a bell. You might have come across somewhere you weren’t exactly sure if it was fake news or not.
The following tools can help you know for sure.
Some of the oldest advice is the best advice, and that holds true here: consider the source. Take time to examine the information you come across. Look at its source. Does that source have a track record of honesty and dealing plainly with the facts?
This falls under a similar category as “consider the source.” Plenty of fake news will take an old story and repost it or alter it in some way to make it appear relevant to current events. In recent years, we’ve seen fake news creators slap a new headline on a new photo, all to make it seem like it’s something current. Once again, a quick search can help you tell if it’s fake or not. Try a reverse image search and see what comes up. Is the photo indeed current? Who took it? When? Where?
Has a news story you’ve read or watched ever made you shake your fist at the screen or want to clap and cheer? How about something that made you fearful or simply laugh? Bits of content that evoke strong emotional responses tend to spread quickly, whether they’re articles, a post, or even a tweet. That’s a ready sign that a quick fact check might be in order. The content is clearly playing to your biases.
There’s a good reason for that. Bad actors who wish to foment unrest, unease, or spread disinformation use emotionally driven content to plant a seed. Whether or not their original story gets picked up and viewed firsthand doesn’t matter to these bad actors. Their aim is to get some manner of disinformation out into the ecosystem. They rely on others who will re-post, re-tweet, or otherwise pass it along on their behalf—to the point where the original source of the information gets completely lost. This is one instance where people readily begin to accept certain information as fact, even if it’s not factual at all.
Certainly, some legitimate articles will generate a response as well, yet it’s a good habit to do a quick fact-check and confirm what you’ve read.
A single information source or story won’t provide a complete picture. It might only cover a topic from a certain angle or narrow focus. Likewise, information sources are helmed by editors and stories are written by people—all of whom have their biases, whether overt or subtle. It’s for this reason that expanding your media diet to include a broad range of information sources is so important.
So, see what other information sources have to say on the same topic. Consuming news across a spectrum will expose you to thoughts and coverage you might not otherwise get if you keep your consumption to a handful of sources. The result is that you’re more broadly informed and can compare different sources and points of view. Using the tips above, you can find other reputable sources to round out your media diet.
Additionally, for a list of reputable information sources, along with the reasons they’re reputable, check out “10 Journalism Brands Where You Find Real Facts Rather Than Alternative Facts” published by Forbes and authored by an associate professor at The King’s College in New York City. It certainly isn’t the end all, be all of lists, yet it should provide you with a good starting point.
De-bunking fake news takes time and effort. Often a bit of digging and research too. Professional fact-checkers at news and media organizations do this work daily. Posted for all to see, they provide a quick way to get your answers. Some fact-checking groups include:
As AI continues its evolution, it gets trickier and trickier to spot it in images, video, and audio. Advances in AI give images clarity and crispness that they didn’t have before, deepfake videos play more smoothly, and voice cloning gets uncannily accurate.
Yet even with the best AI, scammers often leave their fingerprints all over the fake news content they create. Look for the following:
1) Consider the context
AI fakes usually don’t appear by themselves. There’s often text or a larger article around them. Inspect the text for typos, poor grammar, and overall poor composition. Look to see if the text even makes sense. And like legitimate news articles, does it include identifying information—like date, time, and place of publication, along with the author’s name.
2) Evaluate the claim
Does the image seem too bizarre to be real? Too good to be true? Today, “Don’t believe everything you read on the internet,” now includes “Don’t believe everything you see on the internet.” If a fake news story is claiming to be real, search for the headline elsewhere. If it’s truly noteworthy, other known and reputable sites will report on the event—and have done their own fact-checking.
3) Check for distortions
The bulk of AI technology still renders fingers and hands poorly. It often creates eyes that might have a soulless or dead look to them—or that show irregularities between them. Also, shadows might appear in places where they look unnatural. Further, the skin tone might look uneven. In deepfaked videos, the voice and facial expressions might not exactly line up, making the subject look robotic and stiff.
The fact is that fake news isn’t going anywhere. It’s a reality of going online. And AI makes it tougher to spot.
At least at first glance. The best tool for spotting fake news is a fact-check. You can do the work yourself, or you can rely on trusted resources that have already done the work.
This takes time, which people don’t always spend because social platforms make it so quick and easy to share. If we can point to one reason fake news spreads so quickly, that’s it. In fact, social media platforms reward such behavior.
With that, keep an eye on your own habits. We forward news in our social media feeds too—so make sure that what you share is truthful too.
Plenty of fake news can lure you into sketchy corners of the internet. Places where malware and phishing sites take root. Consider using comprehensive online protection software with McAfee+ to keep safe. In addition to several features that protect your devices, privacy, and identity, they can warn you of unsafe sites too. While it might not sniff out AI content (yet), it offers strong protection against bad actors who might use fake news to steal your information or harm your data and devices.
The post How to Spot Fake News in Your Social Media Feed appeared first on McAfee Blog.
It’s that time of year again: election season! You already know what to expect when you flip on the TV. Get ready for a barrage of commercials, each candidate saying enough to get you to like them but nothing specific enough to which they must stay beholden should they win.
What you might not expect is for sensationalist election “news” to barge in uninvited on your screens. Fake news – or exaggerated or completely falsified articles claiming to be unbiased and factual journalism, often spread via social media – can pop up anytime and anywhere. This election season’s fake news machine will be different than previous years because of the emergence of mainstream artificial intelligence tools.
Here are a few ways desperate zealots may use various AI tools to stir unease and spread misinformation around the upcoming election.
We’ve had time to learn and operate by the adage of “Don’t believe everything you read on the internet.” But now, thanks to deepfake, that lesson must extend to “Don’t believe everything you SEE on the internet.” Deepfake is the digital manipulation of a video or photo. The result often depicts a scene that never happened. At a quick glance, deepfakes can look very real! Some still look real after studying them for a few minutes.
People may use deepfake to paint a candidate in a bad light or to spread sensationalized false news reports. For example, a deepfake could make it look like a candidate flashed a rude hand gesture or show a candidate partying with controversial public figures.
According to McAfee’s Beware the Artificial Imposter report, it only takes three seconds of authentic audio and minimal effort to create a mimicked voice with 85% accuracy. When someone puts their mind to it and takes the time to hone the voice clone, they can achieve a 95% voice match to the real deal.
Well-known politicians have thousands of seconds’ worth of audio clips available to anyone on the internet, giving voice cloners plenty of samples to choose from. Fake news spreaders could employ AI voice generators to add an authentic-sounding talk track to a deepfake video or to fabricate a snappy and sleazy “hot mike” clip to share far and wide online.
Programs like ChatGPT and Bard can make anyone sound intelligent and eloquent. In the hands of rabble-rousers, AI text generation tools can create articles that sound almost professional enough to be real. Plus, AI allows people to churn out content quickly, meaning that people could spread dozens of fake news reports daily. The number of fake articles is only limited by the slight imagination necessary to write a short prompt.
Before you get tricked by a fake news report, here are some ways to spot a malicious use of AI intended to mislead your political leanings:
Is what you’re reading or seeing or hearing too bizarre to be true? That means it probably isn’t. If you’re interested in learning more about a political topic you came across on social media, do a quick search to corroborate a story. Have a list of respected news establishments bookmarked to make it quick and easy to ensure the authenticity of a report.
If you encounter fake news, the best way you can interact with it is to ignore it. Or, in cases where the content is offensive or incendiary, you should report it. Even if the fake news is laughably off-base, it’s still best not to share it with your network, because that’s exactly what the original poster wants: For as many people as possible to see their fabricated stories. All it takes is for someone within your network to look at it too quickly, believe it, and then perpetuate the lies.
It’s great if you’re passionate about politics and the various issues on the ballot. Passion is a powerful driver of change. But this election season, try to focus on what unites us, not what divides us.
The post This Election Season, Be on the Lookout for AI-generated Fake News appeared first on McAfee Blog.
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