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How Data Brokers Sell Your Identity

Data Privacy Week is here, and there’s no better time to shine a spotlight on one of the biggest players in the personal information economy: data brokers. These entities collect, buy, and sell hundreds—sometimes thousands—of data points on individuals like you. But how do they manage to gather so much information, and for what purpose? From your browsing habits and purchase history to your location data and even more intimate details, these digital middlemen piece together surprisingly comprehensive profiles. The real question is: where are they getting it all, and why is your personal data so valuable to them? Let’s unravel the mystery behind the data broker industry.

What are data brokers?

Data brokers aggregate user info from various sources on the internet. They collect, collate, package, and sometimes even analyze this data to create a holistic and coherent version of you online. This data then gets put up for sale to nearly anyone who’ll buy it. That can include marketers, private investigators, tech companies, and sometimes law enforcement as well. They’ll also sell to spammers and scammers. (Those bad actors need to get your contact info from somewhere — data brokers are one way to get that and more.)

And that list of potential buyers goes on, which includes but isn’t limited to:

  • Tech platforms
  • Banks
  • Insurance companies
  • Political consultancies
  • Marketing firms
  • Retailers
  • Crime-fighting bureaus
  • Investigation bureaus
  • Video streaming service providers
  • Any other businesses involved in sales

These companies and social media platforms use your data to better understand target demographics and the content with which they interact. While the practice isn’t unethical in and of itself (personalizing user experiences and creating more convenient UIs are usually cited as the primary reasons for it), it does make your data vulnerable to malicious attacks targeted toward big-tech servers.

How do data brokers get your information?

Most of your online activities are related. Devices like your phone, laptop, tablets, and even fitness watches are linked to each other. Moreover, you might use one email ID for various accounts and subscriptions. This online interconnectedness makes it easier for data brokers to create a cohesive user profile.

Mobile phone apps are the most common way for data brokerage firms to collect your data. You might have countless apps for various purposes, such as financial transactions, health and fitness, or social media.

A number of these apps usually fall under the umbrella of the same or subsidiary family of apps, all of which work toward collecting and supplying data to big tech platforms. Programs like Google’s AdSense make it easier for developers to monetize their apps in exchange for the user information they collect.

Data brokers also collect data points like your home address, full name, phone number, and date of birth. They have automated scraping tools to quickly collect relevant information from public records (think sales of real estate, marriages, divorces, voter registration, and so on).

Lastly, data brokers can gather data from other third parties that track your cookies or even place trackers or cookies on your browsers. Cookies are small data files that track your online activities when visiting different websites. They track your IP address and browsing history, which third parties can exploit. Cookies are also the reason you see personalized ads and products.

How data brokers sell your identity

Data brokers collate your private information into one package and sell it to “people search” websites. As mentioned above, practically anyone can access these websites and purchase extensive consumer data, for groups of people and individuals alike.

Next, marketing and sales firms are some of data brokers’ biggest clients. These companies purchase massive data sets from data brokers to research your data profile. They have advanced algorithms to segregate users into various consumer groups and target you specifically. Their predictive algorithms can suggest personalized ads and products to generate higher lead generation and conversation percentages for their clients.

Are data brokers legal?

We tend to accept the terms and conditions that various apps ask us to accept without thinking twice or reading the fine print. You probably cannot proceed without letting the app track certain data or giving your personal information. To a certain extent, we trade some of our privacy for convenience. This becomes public information, and apps and data brokers collect, track, and use our data however they please while still complying with the law.

There is no comprehensive privacy law in the U.S. on a federal level. This allows data brokers to collect personal information and condense it into marketing insights. While not all methods of gathering private data are legal, it is difficult to track the activities of data brokers online (especially on the dark web). As technology advances, there are also easier ways to harvest and exploit data.

As of March 2024, 15 states in the U.S. have data privacy laws in place. That includes California, Virginia, Connecticut, Colorado, Utah, Iowa, Indiana, Tennessee, Oregon, Montana, Texas, Delaware, Florida, New Jersey, and New Hampshire.[i] The laws vary by state, yet generally, they grant rights to individuals around the collection, use, and disclosure of their personal data by businesses.

However, these laws make exceptions for certain types of data and certain types of collectors. In short, these laws aren’t absolute.

Can you remove yourself from data broker websites?

Some data brokers let you remove your information from their websites. There are also extensive guides available online that list the method by which you can opt-out of some of the biggest data brokering firms. For example, a guide by Griffin Boyce, the systems administrator at Harvard University’s Berkman Klein Center for Internet and Society, provides detailed information on how to opt-out of a long list of data broker companies.

Yet the list of data brokers is long. Cleaning up your personal data online can quickly eat up your time, as it requires you to reach out to multiple data brokers and opt-out.

Rather than removing yourself one by one from the host of data broker sites out there, you have a solid option: our Personal Data Cleanup.

Personal Data Cleanup scans data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites. And if you want to save time on manually removing that info, you have options. Our McAfee+ Advanced and Ultimate plans come with full-service Personal Data Cleanup, which sends requests to remove your data automatically.

If the thought of your personal info getting bought and sold in such a public way bothers you, our Personal Data Cleanup can put you back in charge of it.

[i] https://pro.bloomberglaw.com/insights/privacy/state-privacy-legislation-tracker/

 

The post How Data Brokers Sell Your Identity appeared first on McAfee Blog.

What Personal Data Do Companies Track?

Private tech companies gather tremendous amounts of user data. These companies can afford to let you use social media platforms free of charge because it’s paid for by your data, attention, and time.

Big tech derives most of its profits by selling your attention to advertisers — a well-known business model. Various documentaries (like Netflix’s “The Social Dilemma”) have tried to get to the bottom of the complex algorithms that big tech companies employ to mine and analyze user data for the benefit of third-party advertisers.

What info can companies collect?

Tech companies benefit from personal info by being able to provide personalized ads. When you click “yes” at the end of a terms and conditions agreement found on some web pages, you might be allowing the companies to collect the following data:

  • Personal data. This includes identity-related info like your name, gender, Social Security number, and device-related info like IP address, web browser cookies, and device IDs. Personal data is usually collected to classify users into different demographics based on certain parameters. This helps advertisers analyze what sections of the audience interact with their ads and what they can do to cater to their target audience.
  • Usage data. Your interactions with a business’s website, text messages, emails, paid ads, and other online activities are recorded to build an accurate consumer profile. This consumer profile is used to determine and predict what kind of content (including ads) you’re more likely to interact with and for how long.
  • Behavioral data. Purchase histories, repeated actions, time spent, movement, and navigation on the platform, and other types of qualitative data are covered under behavioral data. This helps platforms determine your “favorite” purchases or interactions so they can suggest other similar content/products.
  • Attitudinal data. Companies measure brand and customer experiences using data on consumer satisfaction, product desirability, and purchase decisions. Marketing agencies use this data for direct consumer research and creative analysis.

For someone unfamiliar with privacy issues, it is important to understand the extent of big tech’s tracking and data collection. After these companies collect data, all this info can be supplied to third-party businesses or used to improve user experience.

The problem with this is that big tech has blurred the line between collecting customer data and violating user privacy in some cases. While tracking what content you interact with can be justified under the garb of personalizing the content you see, big tech platforms have been known to go too far. Prominent social networks like Facebook and LinkedIn have faced legal trouble for accessing personal user data like private messages and saved photos.

How do companies use the info you provide?

The info you provide helps build an accurate character profile and turns it into knowledge that gives actionable insights to businesses. Private data usage can be classified into three cases: selling it to data brokers, using it to improve marketing, or enhancing customer experience.

To sell your info to data brokers

Along with big data, another industry has seen rapid growth: data brokers. Data brokers buy, analyze, and package your data. Companies that collect large amounts of data on their users stand to profit from this service. Selling data to brokers is an important revenue stream for big tech companies.

Advertisers and businesses benefit from increased info on their consumers, creating a high demand for your info. The problem here is that companies like Facebook and Alphabet (Google’s parent company) have been known to mine massive amounts of user data for the sake of their advertisers.

To personalize marketing efforts

Marketing can be highly personalized thanks to the availability of large amounts of consumer data. Tracking your response to marketing campaigns can help businesses alter or improve certain aspects of their campaign to drive better results.

The problem is that most AI-based algorithms are incapable of assessing when they should stop collecting or using your info. After a point, users run the risk of being constantly subjected to intrusive ads and other unconsented marketing campaigns that pop up frequently.

To cater to the customer experience

Analyzing consumer behavior through reviews, feedback, and recommendations can help improve customer experience. Businesses have access to various facets of data that can be analyzed to show them how to meet consumer demands. This might help improve any part of a consumer’s interaction with the company, from designing special offers and discounts to improving customer relationships.

For most social media platforms, the goal is to curate a personalized feed that appeals to users and allows them to spend more time on the app. When left unmonitored, the powerful algorithms behind these social media platforms can repeatedly subject you to the same kind of content from different creators.

Which companies track the most info?

Here are the big tech companies that collect and mine the most user data.

  • Google is the most avid big tech data miner currently on the internet because the search engine deals almost exclusively with user data. Google tracks and analyzes everything from your Gmail and calling history (for VoLTE calls) to your Chrome browsing preferences through third-party cookies.
  • Meta’s Facebook collects phone numbers, personal messages, public comments, and metadata from all your photos and videos. Facebook primarily uses this data to fuel its demographic-based targeted ad mechanisms.
  • Amazon has recently admitted to storing many user data points, including phone numbers, credit card info, usernames, passwords, and even Social Security numbers. Amazon also stores info about your search terms and previously bought products.
  • X (Twitter).Platforms like X employ a “family of apps” technique to gather sensitive user data. While these platforms openly collect and mine user data themselves, they also collect info from app networks that include several other third-party apps. These apps choose to partner with tech giants for better profits.
  • While much better than its competitors, Apple still mines a lot of user data. While Apple’s systems allow users to control their privacy settings, Apple gives all its users’ info to Apple’s iOS-based advertisement channels. The iPhone App Store is another place where user data is exclusively used to create customized user experiences.
  • Microsoft primarily collects device-related data like system configurations, system capabilities, IP addresses, and port numbers. It also harvests your regular search and query data to customize your search options and make for a better user experience.

Discover how McAfee can help protect your identity online. 

Users need a comprehensive data privacy solution to tackle the rampant, large-scale data mining carried out by big tech platforms. While targeted advertisements and easily found items are beneficial, many of these companies collect and mine user data through several channels simultaneously, exploiting them in several ways.

It’s important to ensure your personal info is protected. Protection solutions like McAfee’s Personal Data Cleanup feature can help. It scours the web for traces of your personal info and helps remove it for your online privacy.

McAfee+ provides antivirus software for all your digital devices and a secure VPN connection to avoid exposure to malicious third parties while browsing the internet. Our Identity Monitoring and personal data removal solutions further remove gaps in your devices’ security systems.

With our data protection and custom guidance (complete with a protection score for each platform and tips to keep you safer), you can be sure that your internet identity is protected.

The post What Personal Data Do Companies Track? appeared first on McAfee Blog.

Avoid Making Costly Mistakes with Your Mobile Payment Apps

There used to be a time when one roommate split the cost of rent with another by writing a check. Who still owns a checkbook these days? Of course, those days are nearly long gone, in large part thanks to “peer to peer” (P2P) mobile payment apps, like Venmo, Zelle, or Cash AppNow with a simple click on an app, you can transfer your friend money for brunch before you even leave the tableYet for all their convenience, P2P mobile payment apps could cost you a couple of bucks or more if you’re not on the lookout for things like fraud. The good news is that there are some straightforward ways to protect yourself. 

You likely have one of these apps on your phone alreadyIf so, you’re among the many. It’s estimated that 49% of adults in the U.S. use mobile payment apps like these

Yet with all those different apps come different policies and protections associated with them. So, if you ever get stuck with a bum charge, it may not always be so easy to get your money back. 

With that, here are seven quick tips for using your P2P mobile payment apps safely.

1. Add extra protection with your face, finger, or PIN. 

In addition to securing your account with a strong password, go into your settings and set up your app to use a PIN code, facial ID, or fingerprint ID. (And make sure you’re locking your phone the same way too.) This provides an additional layer of protection in the event your phone is stolen or lost and someone, other than you, tries to make a payment with it.  

2. Get a request or make a test before you pay in full. 

What’s worse than sending money to the wrong person? When paying a friend for the first time, have them make a payment request for you. This way, you can be sure that you’re sending money to the right person. With the freedom to create account names however one likes, a small typo can end up as a donation to a complete stranger. To top it off, that money could be gone for good! 

Another option is to make a test payment. Sending a small amount to that new account lets both of you know that the routing is right and that a full payment can be made with confidence. 

3. You can’t always issue a “hold” or “stop payment” with mobile payment apps. 

Bye, bye, bye! Unlike some other payment methods, new mobile payment apps don’t have a way to dispute a charge, cancel a payment, or otherwise use some sort of recall or retrieval feature. If anything, this reinforces the thought above—be sure that you’re absolutely making the payment to the right person. 

4. When you can, use your app with a credit card. 

Credit cards offer a couple of clear advantages over debit cards when using them in association with mobile payment apps (and online shopping for that matter too). Essentially, they can protect you better from fraud: 

  • Debit cards immediately remove cash from your account when a payment is made, whereas credit card payments appear as charges—which can be contested in the case of fraud. 
  • In the U.S., if your credit card is lost or stolen, you can report the loss and you will have no further responsibility for charges you didn’t make. Additionally, liability for each card lost or stolen is $50. Debit cards don’t enjoy these same protections. 

5. Fraudulent charge … lost or stolen card? Report it right away. 

Report any activity like this immediately to your financial institution. Timing can be of the essence in terms of limiting your liabilities and losses. For additional info, check out this article from the Federal Trade Commission (FTC) that outlines what to do if your debit or credit card is stolen and what your liabilities are.  

Also, note the following guidance from the FTC on payment apps: 

“New mobile apps and forms of payment may not provide these same protections. That means it might not always be easy to get your money back if something goes wrong. Make sure you understand the protections and assurances your payment services provider offers with their service.”  

6. Watch out for cybercrooks cashing in on mobile payment app scams. 

It’s sad but true. Crooks are setting up all kinds of scams that use mobile payment apps. A popular one involves creating fake charities or posing as legitimate ones and then asking for funds by mobile payment. To avoid getting scammed, check and see if the charity is legit. The FTC suggests researching resources like Better Business Bureau’s Wise Giving Alliance, Charity Navigator, Charity Watch or,  GuideStar. 

Overall, the FTC further recommends the following to keep yourself from getting scammed: 

  • Review the app’s fraud protection policies and understand whether and how you can recover funds if a problem arises. 
  • Be wary of any business that only accepts P2P payment apps or pre-paid debit card payments. Consider this a red flag. 
  • Never send P2P payments to, or accept payments from, someone you don’t know. 
  • Don’t use P2P payment apps for purchasing goods or services. As noted above, you may not get the consumer protections a credit or debit card can offer. 

7. Protect your phone 

With so much of your life on your phone, getting security software installed on it can protect you and the things you keep on your phone. Whether you’re an Android owner or iOS owner, mobile security software can keep your data, shopping, and payments secure. 

The post Avoid Making Costly Mistakes with Your Mobile Payment Apps appeared first on McAfee Blog.

Before You Download: Steer Clear of Malicious Android Apps

By: McAfee

Recently, news broke that over 300,000 Android users downloaded supposed banking apps from the Google Play Store loaded with trojans. These malicious apps managed to outwit the store’s security checkpoints to install malware on the unsuspecting users’ devices. It is more important than ever to stay vigilant about mobile security.

The crafty hackers behind this threat disguised their trojans as commonly searched-for apps, such as QR code scanners, fitness apps, and other popular utilities. The malicious code within these apps is specifically designed to steal banking information, record keystrokes as users enter their account details, and capture screenshots of activities carried out on the phone.

Understanding The Malware Threat

The unique feature of this malware is that it only initiates its harmful activities after being installed. Whether or not the user is aware of the malware’s presence can vary. For the malware to trigger, it needs an additional step, often an in-app update that’s not through the Play Store. This update then downloads the malware payload onto the device. In numerous instances, the counterfeit apps force users into accepting this update once the app is downloaded.

While the apps originally found on the Play Store may not have contained malware in their code, they serve as a delivery system for the payload from other servers after being installed on a user’s device. This discrete method of operation is one of the reasons these harmful apps have managed to escape detection.

The evolving threat highlights the necessity of scrutinizing app permissions and being cautious of in-app prompts, especially if they deviate from the standard update processes provided by reputable app stores. As the malware landscape evolves with increasingly sophisticated tactics, understanding these threats and adopting proactive security measures is crucial for safeguarding the integrity of our digital devices and personal data.

Dig Deeper: McAfee 2023 Threat Predictions: Evolution and Exploitation

The Allure of Smartphones to Hackers

Smartphones are enticing targets for hackers. They contain personal information and photos, banking and other payment app credentials, and other valuable data that hackers can exploit. The smartphone’s other features—like cameras, microphones, and GPS—can offer hackers even more invasive capabilities.

Once a smartphone is compromised, a hacker can hijack social media, shopping, and financial accounts; drain wallets by racking up app store purchases or interfering in payment apps; and even read text messages or steal photos. Understanding the nature of these threats, it is essential for users to take protective measures.

Dig Deeper: McAfee 2023 Consumer Mobile Threat Report

The Responsibility of App Developers in Ensuring Security 

Mobile applications have become an integral part of our lives, so the responsibility of app developers to ensure security is paramount. Users entrust these apps with their personal information, from contact details to financial data, making it imperative for developers to prioritize security throughout the entire app development process.

One of the primary responsibilities of app developers is to implement secure coding practices. This entails writing code that guards against vulnerabilities and potential exploits. Developers can significantly reduce the risk of security breaches by incorporating measures like robust authentication systems, data encryption, and secure data transmission protocols. Additionally, regular security audits and testing are essential to identify and rectify vulnerabilities promptly.

App developers must also be vigilant when it comes to user data protection. This involves not only securely storing sensitive information but also safeguarding it during transmission. Properly managing app permissions is another key aspect of ensuring user data privacy. Developers should request only the permissions necessary for an app’s core functionality and explain clearly to users why certain permissions are required.

To complete the discussion, app developers play a pivotal role in safeguarding user data and overall digital security. By adhering to secure coding practices, conducting regular security assessments, respecting user privacy, and responding swiftly to vulnerabilities, developers contribute to a safer and more trustworthy mobile app ecosystem. Ultimately, their commitment to security not only protects users but also upholds the integrity of the apps they create.

McAfee Pro Tip: App developers can only protect you if you download their applications from reputable app stores like Google Play and App Store. Downloading third-party applications can increase your risk of getting malware. Know more about third-party apps.

Mechanics of Malicious Apps

How do these harmful apps work? By presenting themselves as legitimate applications, they can sneak onto your phone and gain wide-ranging permissions to access files, photos, and functionalities. Alternatively, they may slip in code that enables hackers to gather personal data. This can result in various issues, from annoying popup ads to the loss of valuable identity information.

Some recent instances of such malicious apps include ad-blocking programs that serve up ads instead, VPN apps that charge subscriptions but provide no protection, and utility apps that misuse system privileges and permissions, further endangering users.

To avoid falling victim to such malicious apps, there are preventive steps you can take.

Seven Steps to Safer Mobile App Downloads

While major app marketplaces like Google Play and Apple’s App Store aim to eradicate malware from their platforms, hackers, being the persistent intruders they are, can find ways around these measures. Hence, extra vigilance on your part is essential. Below are some steps to help fortify your digital security:

1. Scrutinize App Permissions

Be wary of apps asking for unnecessary permissions, like simple games wanting access to your camera or microphone. Read the permissions list before downloading any app. If you find an app asking for more than it should need, it may be a scam. Delete it, and find a legitimate counterpart that doesn’t request for these invasive permissions.

2. Beware of In-App Updates

Apps prompting you for immediate in-app updates can be a red flag. Typically, the app version you download from the store should be the most recent and not require an immediate update. Always update your apps through the app store, not the app itself, to avoid malware attacks.

3. Be Critical When Reviewing Apps

Don’t download without researching the app first. Check the developer’s track record – have they published other apps with many downloads and good reviews? Malicious apps often have few reviews and grammatical errors in their descriptions. Stay alert for these signs.

4. Trust Strong Recommendations

Recommendations from trusted sources or reputable publications are often reliable as these sources have done the vetting for you. This method saves you time and ensures the app’s credibility.

Protecting Your Smartphone Against Malware

5. Avoid Third-Party App Stores

Stick to Google Play and Apple’s App Store, which vet apps for safety and security. Third-party sites might not have a robust review process, and some intentionally host malicious apps. Google and Apple are quick to remove malicious apps once discovered, ensuring an added layer of safety.

6. Install Security Software on your Smartphone

Given the amount of data and information we store on our phones, having security software is just as crucial as having one on our computers and laptops. Whether you opt for comprehensive security software that safeguards all your devices or a specific app from Google Play or Apple’s iOS App Store, you’ll benefit from enhanced malware, web, and device security.

7. Regularly Update Your Phone’s Operating System

Updating your phone’s operating system is as important as installing security software. Updates often contain patches to fix vulnerabilities that hackers exploit to execute malware attacks. Therefore, regular updates are a necessary measure to keep your phone secure.

Dig Deeper: How Do I Clear a Virus From My Phone?

Final Thoughts

Staying vigilant and proactive against mobile malware is integral to maintaining your digital security. You can significantly ward off potential threats by scrutinizing app permissions, being wary of in-app updates, critically reviewing apps, trusting strong recommendations, avoiding third-party app stores, installing security software like McAfee Mobile Security, and updating your phone’s OS. Remember, a few moments spent on these precautions are minimal compared to the potential costs and consequences of a hacked phone.

The post Before You Download: Steer Clear of Malicious Android Apps appeared first on McAfee Blog.

Online Banking – The Safe Way

If you’ve got teens, then no doubt you’ve received the SOS texts. ‘Mum, I need a haircut, can you just spot me $30?’ or ‘I’ve just finished footy and I’m starving, can you transfer me some money?’. Where would the modern parent be without online banking? How did our non-digital forefathers ever cope??

Online banking is just so convenient and basically a necessity of modern life. If you’ve recently tried to conduct a transaction at a branch, then you’ll know exactly what I mean. One of my boys recently tried to set up a new account at a local banking branch and they were told to come back the following day. Instead, we went home and did it online in less than 20 minutes!

Aussie banks are world class at implementing a range of security measures to keep our banking safe however there are still things we can do to avoid our banking details getting into the hands of hackers. But many of us just assume that ‘all is well’ – our banking apps work seamlessly, so why do we need to worry? And that’s where many come unstuck. If it doesn’t appear to be broken, why do we need to fix it? Well, being ahead of the risks is how you keep yourself safe, my friends. So, here are my top tips to ensure all your family members are banking online in the securest way possible.

1. Ensure You Are Using Legit Banking Apps

If you’re changing banks or helping your child set up their online banking, it’s essential that you download your bank’s official app. Imitations do exist! Ideally, download the app from the bank’s website however if this isn’t an option use a genuine app store like Apple’s AppStore or Google Play for Android devices. And always verify the app is legitimate by checking the developer details and reading the reviews.

Budgeting or financial management apps are an incredibly popular way to help manage finances, but you need to be cautious here too as many will require you to share your banking logins. Always check the app’s reviews, its history of data breaches and its security policies before you download.

2. Ensure your Passwords are Long, Strong and Unique

Using the name of your puppy, your kids or worse still, your birthday, is one of the fastest ways of getting your banking details into the hands of hackers. Passwords need to have no connection to any part of your life, should never be stored in your banking app or anywhere on your phone and NEVER, EVER written on the back of your debit card!! Here are my top tips:

Make them long – choose a phrase instead of just 1 word. I love a nonsensical sentence with at least 10 characters.

Always include lower and uppercase letters, a number or 2 and a few symbols.

Every online account needs its own unique password – no exceptions.

Put a reminder in your calendar to update your passwords regularly – at least every 3-6 months.

All sounds too hard? Try a password manager that will not only create complex passwords that no human could ever think of, but it will also remember then for you. Check out McAfee +,  complete no brainer!

3. Say No to Public Wi-Fi

Geez, public Wi-Fi is convenient, particularly if you are travelling. But, using it to undertake any banking or financial dealings is just too risky in, my opinion. Why? I hear you ask. Well, there are many ways hackers can hack public Wi-Fi, let me share a few:

‘Evil twin’ attack. This is when hackers set up malicious hotspots with seemingly logical and trustworthy names eg ‘Free Café Wi-Fi’. But as soon as you connect, they can easily get their hands on your data.

Man-in-the-middle attack (MitM). This is when hackers break into a network and eavesdrop on data as it travels between connected devices and the Wi-Fi router. For example, your online banking password!

Password cracking attack. Scammers use software that automatically tries a huge volume of usernames and passwords so they can control the router. And once they’ve gained control, they can dupe you into downloading malicious software (that could steal your identity) or redirects you to a webpage that phishes for your personal information.

If you don’t think you can possibly survive without public Wi-fi then you need to invest in a VPN that will ensure everything you share is protected.

4. Activate Two Factor Authentication

If your bank offers two-factor authentication to its customers, then your answer needs to be ‘yes please’! Two-factor authentication or multi factor authentication adds another layer of verification to your banking which minimises the chances of hacker causing you harm. If you’ve activated it, you’ll be asked to provide another piece of information after you’ve entered your login details. Usually a special code, this may be delivered to you via an app, text message or even an automated phone call.

5. Request Alerts From Your Bank

It will take just a few minutes to ring your bank and request to be notified when an activity occurs on your account. Every bank will manage this differently, however most banks can alert you on request via email or text if the following occur:

  • Low or high balances
  • New credit and debit transactions
  • New linked external accounts
  • Failed login attempts
  • Password changes
  • Personal information updates

And if anything at all seems a little fishy, contact your bank immediately!

Unfortunately, few things are guaranteed in life and that includes your online safety. And whether you’re an online banking fan or not, opting out isn’t really an option. So, take some time to tighten up your online banking. Only use legit apps; change your passwords so they are long, strong and complex; invest in a VPN so you can use public Wi-Fi and say yes to two-factor authentication. You’ve got this!

Happy banking!!

Alex

The post Online Banking – The Safe Way appeared first on McAfee Blog.

4 Mobile Malware Threats You Can’t Even See

By: McAfee

By 2030, experts predict that there will be 5 billion devices connected to 5G.1 For the general population, this connectedness means better access to information, communication with far-flung loved ones, greater convenience in everyday tasks … and more hours devoted to everyone’s favorite pastime: scrolling through funny online videos. 

For cybercriminals, this vast mobile population fills their pool of targets with billions. And criminals are getting better at hiding their schemes, making threats to mobile devices seem nearly invisible. 

When undetected, cybercriminals can help themselves to your personal information or take over your expensive mobile device for their own gains. The best way to combat criminals and protect your mobile device is to know their tricks and adopt excellent online habits to foil their nefarious plots. 

Here are the tips you need to uncover these four hard-to-spot mobile threats. 

1. Spyware

What is it? 

Spyware’s main ability is right in the name: it spies on you. Spyware is a type of malware that lurks in the shadows of your trusted device, collecting information about your browsing habits, personally identifiable information (PII), and more. Some types, called key loggers, can keep track of what you type. The software then sends the details and movements it collects about you to the spying criminal. They can then use this information to steal your passwords and waltz into your online accounts or steal your identity. 

How do I know if my mobile device is affected? 

Malicious downloads are often the origin of spyware getting onto your mobile device. The spyware hides within “free” TV show, movie, or video game online downloads; however, instead of getting the latest episode you’ve been dying to watch, your device gets spyware instead. 

Have you visited risky sites recently? Is your device running slowly, overheating, or suddenly experiencing a shorter-than-usual battery life? One or all of these signs could indicate that your device is working overtime running the spyware and trying to keep up with your everyday use. 

How to avoid it 

Safe downloading habits will go a long way in protecting you from spyware. While streaming from free sites is less expensive than paying a monthly membership to a legitimate streaming service, you may have to pay more in the long run to reverse the damage caused by unknowingly downloading spyware. If you’re unsure if the sites you visit are safe, a safe browsing tool like McAfee WebAdvisor will alert you to untrustworthy sites. 

2. Malicious Apps

What are they? 

Malicious apps are applications that masquerade as legitimate mobile apps but are actually a vessel to download malware onto your mobile device. For example, when Squid Game was all the rage in 2021, 200 apps related to the show popped up on the Google Play store. One of these themed apps claiming to be a wallpaper contained malware.  

How do I know if my mobile device is affected? 

Similar to spyware, a device infected with malware will overheat, load pages slowly despite a solid Wi-Fi connection, and have a short battery life. Also, you may notice that texts are missing or that your contacts are receiving messages from you that you never sent. Finally, your online accounts may have suspicious activity, such as purchases or money transfers you didn’t authorize. 

How to avoid it 

Avoiding malicious apps requires that you do a bit of research before downloading. Even if you’re using an authorized app store, like Google Play or the Apple Store, apps with hidden malware can pass the vetting process. One way to determine if an app is risky is to look at the quality of its reviews and its number of star ratings. Approach an app with less than 100 ratings with caution. Also, read a few of the reviews. Are they vague? Are they written poorly? Cybercriminals may pad their apps with fake reviews, but they’re unlikely to spend too much time writing well-composed comments. Finally, do a background check on the app’s developer listed in the app description. If they have a criminal reputation, a quick search will likely alert you to it. 

Perusing the reviews isn’t a guaranteed way to sniff out a malicious app. In 2020, McAfee discovered that one bad app had more than 7,000 reviews. To help prevent malware from taking hold of your device, consider investing in antivirus software. Antivirus software isn’t just for your desktop. Mobile devices benefit from it, too! McAfee antivirus is compatible with any operating system and offers 24/7 real-time threat protection. 

3. Botnets

What are they? 

A botnet is a vast collection of malware-infected devices controlled by a cybercriminal. The criminal uses their network of bots to proliferate spam or crash servers.  

Malware is a broad term that encompasses dozens of specific strains of malicious software, several of which are capable of recruiting your mobile device to a cybercriminal’s army of bots. Without your knowledge, the criminal can force your phone to message your contact list or divert your device’s computing power to overload a server in a cyberattack.  

How do I know if my mobile device is affected? 

All the telltale signs of malware are applicable here if your phone is part of a botnet. A botnet commander grants themselves the highest admin access to any device they take over. That means you may also see new apps on your home screen that you never downloaded or messages sent by text, email, or social media direct message that you never wrote. 

How to avoid it 

Criminals recruiting devices to their botnet can embed the necessary malware anywhere malware typically lurks: in fake apps, dubious streaming and file-sharing sites, phishing emails, risky links, etc. The best way to avoid becoming a member of a botnet is to watch what you click on, stay away from risky sites, and treat any message from a stranger with suspicion. 

4. Fake Software Updates

What is it? 

Cybercriminals can conceal their malware within fake software updates that look official. Fake updates often pose as Microsoft updates because of the company’s huge user base. Java and Android operating system updates have also been impersonated in the past.  

How do I know if my mobile device is affected? 

The common signs of malware apply to fake software updates too. Also, if a fake update was widespread, you’ll likely receive an official correspondence from the software provider issuing a patch. 

How to avoid it 

The best way to avoid being tricked by a fake update is to enable automatic updates on all your devices. When your devices auto-update, you can ignore any pop-up, email, or text that urges you to click on a link to update. Auto-update is a good practice to adopt anyway, as it ensures that you have the latest software, which often means that it’s the most secure. 

Another excellent habit that’ll prevent you from compromising your device with a fake software update is to always preview where links will take you. You can do this by tapping and holding the link. Check the hyperlink for typos or for pages that direct away from the organization’s official website. 

Protect Your Mobile Device for Better Online Security, Privacy 

Cybercriminals are getting craftier by the day, employing new tools (like ChatGPT) and new strains to trick people and infect mobile devices for their own gains. To safeguard all your devices, consider investing in a solution that’ll protect you from every angle. McAfee+ Ultimate is the all-in-one device, privacy, and security service that helps you confidently live your best online life. The proactive monitoring features stop threats in their tracks, saving you a massive headache and guarding your finances and PII. If any online scheme does compromise your identity, the Family Plan offers up to $2 million in identity theft restoration. 

Mobile malware doesn’t always scream “suspicious!” As long as you arm yourself with the right tools, practice good habits, and keep your eyes peeled, you should be able to spot malicious software. 

1GSMA, “The Mobile Economy 

The post 4 Mobile Malware Threats You Can’t Even See appeared first on McAfee Blog.

How to Tell Whether a Website Is Safe or Unsafe

Something looks a little…sketchy. Is that website safe or unsafe?  

Nowadays, it can take a bit of work to tell. 

And that’s by design. Increasingly, hackers and scammers go to great pains when they create their malicious websites. They take extra steps to make their sites look legit, when in fact they’re anything but. Certainly, plenty of other hackers and scammers slap together malicious sites that still look a bit roughshod, which makes them easier to spot. 

So whether it’s a clever knockoff or a slapdash effort, unsafe websites of all kinds have several telltale signs you can spot. We’ll show you, and let’s start things off with what makes an unsafe website unsafe in the first place. 

What’s an unsafe website? 

Unsafe websites typically harbor one of two primary forms of attack—yet sometimes both: 

Malware: Hackers will use their sites to install malware on your device, often by tricking you into clicking or tapping on a download. They might tempt you with an offer, a prize, a show to stream—just about anything you might want to otherwise download. (Recently, we saw hackers installing malware on sites that offered to stream dubbed versions of the “Barbie” movie.) 

Phishing: Another classic attack. Phishing involves scammers who try to hoodwink you into providing account or financial information. Common ruses include links in emails, texts, and DMs that appear to be urgent messages from streaming services, banks, social media, and other accounts. Of course, those messages are phony.  

As a result, unsafe websites can lead to some not-so-good things. 

What can happen if you visit an unsafe website? 

On the malware side, attackers can install spyware and similar apps that siphon financial and personal information from your device while you’re using it. Other malware might steal files outright or maliciously delete them altogether. Ransomware remains a major concern today as well, where attackers hold devices and data hostage. And even if victims end up paying the ransom, they have no guarantee that the attacker will free their device or data. 

Phishing attacks often lead to financial headaches, sometimes large ones at that. It depends on the information scammers get their hands on. In some cases, the damage might lead to identity fraud and a few illicit charges on a debit or credit card. If scammers gather enough information, they can take that a step further and commit identity theft. That can include opening new credit or loans in your name. It could also give a scammer the info they need to get driver’s licenses or employment in your name.  

Above and beyond committing fraud or theft on their own, scammers might also sell stolen information to others on the dark web. 

Again, all not-so-good. Yet quite preventable. 

How to tell if a website is safe or unsafe

For some sites, it only takes one sign. For other sites, it takes a few signs—a series of red flags that warn you a site is unsafe. When you’re online, keep a sharp eye out for the following: 

The site uses HTTP rather than HTTPS

The “s” stands for “secure.” Specifically, it means that the website uses SSL (Secure Sockets Layer) that creates an encrypted link between a web server and a web browser. SSL helps prevent others from intercepting and reading your sensitive information as it’s transmitted, which is particularly important when you shop or bank online. Likewise, you can also look for a little lock symbol in the address bar of your web browser. That’s one more way you can spot a site that uses SSL. 

The site has a combination of typos and poor design

From spelling errors and grammatical mistakes, to stretched-out logos and cheap photography, some unsafe websites are designed poorly. Legitimate businesses pride themselves on error-free and professional-looking sites. If a website looks like it got cobbled together in a hurry or doesn’t seem to be well-designed, that’s usually a red flag. The site might be unsafe, created by attackers who don’t have strong attention to detail—or the creative capabilities to create a good-looking website in the first place. 

The web address looks altered or off

Plenty of unsafe sites are imposter sites. They’ll try to pass themselves off as a legitimate company, like the streaming services, banks, and so forth that we mentioned earlier—all to get a hold of your account information. With all these imposter sites in play, look at the site’s address. Scammers will gin up web addresses that are close to but different from legitimate sites, so close that you might miss it. If you’re uncertain about the address, leave the page. Also, note that many companies have web pages that provide lists of the official addresses that they use. Amazon provides an example, and we do the same here at McAfee. Reviewing these lists can help you spot an imposter site. 

The site says you have a security issue

A window or graphic pops up on your screen. The site you’re on says that it’s identified a security issue with your device. Or maybe it says that your system isn’t current. Either way, there’s a file the site wants you to download. “You can correct the issue with a click!” Don’t. It’s a classic trick. Instead of fixing your non-existent problem, the download will create one. Scammers use the security alert trick to install malware on the devices of unsuspecting victims. 

The site floods you with pop-ups or links to click

A screen full of links insisting you click ranks among the top signs of an unsafe site. So much so, it’s often the subject of sitcom bits. Needless to say, the attackers behind these sites want you to click for one of several reasons. It might be to get you to download malware. It might be to generate ad revenue with clicks. Or it might be to get you to click a link that redirects you to another malicious site. In all, if you encounter a site like this, close your browser. And then run a system scan with your online protection software. 

The site offers hard-to-get items at an outrageous discount

These unsafe sites sprout up around the holidays and gift-giving seasons. When stores run low on particularly popular or hot items, scammers will quickly launch sites that claim these items are in stock and ready to ship. Similarly, they might promote popular items at a deep discount. Of course, shopping at these sites will likely lead to one thing—a credit card charge and no item on your doorstep. Be wary when you see ads for stores in your social media feed, in search, and elsewhere. Stick with known, trusted retailers. (And for more on shopping safely online, give this article a quick read.) 

The site promises access to hot shows, movies, and sporting events

These sites bear similarities to malicious online shopping sites. When popular movies hit the big screen or major sporting events come around, so do scam sites that promise to stream them for free or at a low cost. Avoid them. Trusted streamers will only carry shows and events that they have the rights to. If you find an offer to stream something that’s heavily discounted, free, or not available on known media outlets, it’s likely a scam. At the very least, it might serve up pirated content, which could carry malware threats along with it. 

The site promotes prizes, coupons, or a quiz

Not every site that promotes some kind of giveaway or deal is a scam. Yet the ones that ask for personal or financial information likely are. Scammers prey on people’s love for saving money or even winning a buck or two. Enter the prize, coupon, and quiz sites. Malicious prize and coupon sites will often ask for credit or debit card information, often under the guise of a payout or a discount. Malicious quiz sites will likewise ask for all kinds of personal information, typically questions about the name of your pet, the first car you owned, or where you went to school. The questions share much in common with the security questions used by banks and credit card companies. Handing this information over could lead to a breached account. Give these sites a pass. 

Be extra confident—let online protection determine if that site is safe for you

Comprehensive online protection software like ours includes web protection that can spot malicious sites for you. It has further features that can prevent downloading malware by accident, not to mention strong antivirus protection if a hacker makes their way through to you. In all, it gives you extra confidence that wherever your travels take you online, you’re protected from sketchy and unsafe sites. 

However, another part of your best defense against unsafe websites is you. Knowing what the red flags are and the kinds of information hackers want to steal can help you avoid their attacks from the start.   

The post How to Tell Whether a Website Is Safe or Unsafe appeared first on McAfee Blog.

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