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As we continue to evolve technologically, so do cybercriminals in their never-ending quest to exploit vulnerabilities in our digital lives. The previous years have clearly shown that cybercriminals are increasingly leveraging new technologies and trends to trick their victims. As we move into another year, it’s crucial to be aware of the tried and tested tactics these cyber criminals use and stay prepared against potential threats.
In this article, we delve deeper into one such tactic that remains a favorite among cybercriminals – ‘phishing‘ via emails. We focus on the trickiest and most dangerous email subject lines that have been commonly used in worldwide phishing emails. Recognizing these ‘ baits’ can be your first step towards safeguarding your identity and valuables against cybercriminals. Beware, there are plenty of these ‘phishes’ in the sea, and it helps to be on your guard at all times.
Sending email messages filled with malicious links or infectious attachments remains a dominant strategy among cybercriminals. This strategy, commonly known as ‘phishing,’ is often disguised in a variety of forms. The term ‘Phishing’ is derived from the word ‘Fishing,’ and just like fishing, where bait is thrown in the hope that a fish will bite, phishing is a cyber trick where an email is the bait, and the unsuspecting user is the fish.
Today’s most common phishing scams found by McAfeerevealed that cybercriminals tend to use certain email subject lines more often. Although this does not mean that emails with other subject lines are not harmful, being aware of the most commonly used ones can give you an edge. The key takeaway here is to be vigilant and alert when it comes to all kinds of suspicious emails, not just those with specific subject lines.
Let’s take a look at the top five most commonly used subject lines in worldwide phishing emails. The list will give you an understanding of the varied strategies employed by cybercriminals. The strategies range from social networking invitations to ‘returned mail’ error messages and phony bank notifications. Be aware that these are just the tip of the iceberg and cyber criminals are continuously coming up with new and improved tactics to gain access to your sensitive data.
In the past, cybercriminals used to cast big, untargeted nets in the hopes of trapping as many victims as possible. However, recent trends indicate a shift towards more targeted and custom messages designed to ensnare more victims. A classic example of such a targeted phishing attack is the JP Morgan Chase phishing scam that took place earlier this year.
→ Dig Deeper: Mobile Bankers Beware: A New Phishing Scam Wants Your Money
The fact that phishing scams are still on the rise amplifies the importance of proactive measures to protect our digital assets. As technology advances, these threats continue to evolve, making ongoing vigilance, education, and caution in our online engagements critical in combating the increasing prevalence of such scams.
Phishing emails, often with a guise of urgency or familiarity, cunningly aim to deceive recipients into revealing sensitive information, most commonly, personal identities and financial credentials. These malicious messages are designed to prey on our trust and curiosity, making it crucial to scrutinize each email carefully. Cybercriminals behind phishing schemes are after the keys to both your digital identity and your wallet. They may seek login credentials, credit card details, social security numbers, and other sensitive data, which can lead to identity theft, financial loss, and even broader security breaches. It is essential to exercise caution and rely on best practices for email and internet security to thwart their efforts and safeguard your online presence.
While phishing emails come in a variety of forms, their ultimate goal remains the same: to steal your identity and money. As we move into the New Year, it’s prudent to add a few safety measures to your resolutions list. Protecting yourself from the increasingly sophisticated and customized phishing attacks requires more than awareness.
With an understanding of phishing techniques, the next step is learning how to protect yourself from falling prey to them. Ultimately, you are the first line of defense. If you’re vigilant, you can prevent cyber criminals from stealing your sensitive information. The following are some tips that can help you safeguard your digital life and assets:
First, avoid opening attachments or clicking on links from unknown senders. This is the primary method that cybercriminals use to install malware on your device. If you don’t recognize the sender of an email, or if something seems suspicious, don’t download the attachment or click on the link. Even if you do know the sender, be cautious if the email message seems odd or unexpected. Cybercriminals often hack into email accounts to send malicious links to the victim’s contacts.
Another important practice is to think twice before sharing personal information. If you’re asked for your name, address, banking information, password, or any other sensitive data on a website you accessed from an email, don’t supply this information, as it is likely a phishing attempt. In case of any doubts regarding the authenticity of a request for your information, contact the company directly using a phone number or web address you know to be correct.
Even with the most diligent practices, it’s still possible to fall victim to phishing attacks. Hence, having security nets in place is crucial. Start by being careful on social networks. Cybercriminals often hack into social media accounts and send out phishing links as the account owner. Even if a message appears to come from a friend, be cautious if it looks suspicious, especially if it contains only a link and no text.
Installing comprehensive security software is another essential step. McAfee LiveSafe service, for instance, offers full protection against malware and viruses on multiple devices. This software can be a lifeline if you happen to click a malicious link or download a hazardous attachment from an email.
It’s also a smart idea to regularly update your devices. Updates often contain patches for security vulnerabilities that have been discovered since the last iteration of the software. Cybercriminals are always looking for vulnerabilities to exploit, so keeping your software up-to-date is one of the most effective ways to protect yourself.
McAfee Pro Tip: Always update both your software and devices. First and foremost, software updates often include patches and fixes for vulnerabilities and weaknesses that cybercriminals can exploit. By staying up-to-date, you ensure that you have the latest defenses against evolving threats. Learn more about the importance of software updates.
Phishing attempts are a constant threat in the digital world, and their sophistication continues to evolve. Cybercriminals are relying more on tailored and targeted attacks to deceive their victims. The top five most dangerous email subject lines mentioned above are a clear indicator that criminals are becoming more nuanced in their attempts to trick victims. However, with awareness and vigilance, you can effectively avoid their traps.
Remember, your personal and financial information is valuable. Make sure to protect yourself from phishing attempts by avoiding suspicious links and attachments, thinking twice before sharing your personal information, being cautious on social media, installing comprehensive security software like McAfee+, and keeping all software up-to-date. Being prepared can make all the difference in keeping your digital life secure.
The post Top 5 Most Dangerous Email Subject Lines appeared first on McAfee Blog.
Data brokers gather hundreds, sometimes thousands, of data points on individuals. The question is, how do they round it up? And why?
For starters, you leave a digital footprint every time you use the internet, which leaves traces of all your online activities. And that kind of exacting info about you has a dollar value. With that, enter the data brokers.
When you create new accounts or subscribe to different websites, you give them explicit (or implicit, through their family of apps or subsidiary websites) access to your personal and credit card information. In other cases, websites might track basic information without your knowledge, such as your location and search history.
There is an industry of data brokers specifically dedicated to keeping track of user data, packaging it, and supplying it to tech companies who use it to run targeted ads and enhance the on-platform user experience. Given the widespread use of the internet and exponential improvements in technology, data has become a valuable commodity — creating a need for the sale and purchase of user data.
Data brokers aggregate user info from various sources on the internet. They collect, collate, package, and sometimes even analyze this data to create a holistic and coherent version of you online. This data then gets put up for sale to nearly anyone who’ll buy it. That can include marketers, private investigators, tech companies, and sometimes law enforcement as well. They’ll also sell to spammers and scammers. (Those bad actors need to get your contact info from somewhere — data brokers are one way to get that and more.)
And that list of potential buyers goes on, which includes but isn’t limited to:
These companies and social media platforms use your data to better understand target demographics and the content with which they interact. While the practice isn’t unethical in and of itself (personalizing user experiences and creating more convenient UIs are usually cited as the primary reasons for it), it does make your data vulnerable to malicious attacks targeted toward big-tech servers.
Most of your online activities are related. Devices like your phone, laptop, tablets, and even fitness watches are linked to each other. Moreover, you might use one email ID for various accounts and subscriptions. This online interconnectedness makes it easier for data brokers to create a cohesive user profile.
Mobile phone apps are the most common way for data brokerage firms to collect your data. You might have countless apps for various purposes, such as financial transactions, health and fitness, or social media.
A number of these apps usually fall under the umbrella of the same or subsidiary family of apps, all of which work toward collecting and supplying data to big tech platforms. Programs like Google’s AdSense make it easier for developers to monetize their apps in exchange for the user information they collect.
Data brokers also collect data points like your home address, full name, phone number, and date of birth. They have automated scraping tools to quickly collect relevant information from public records (think sales of real estate, marriages, divorces, voter registration, and so on).
Lastly, data brokers can gather data from other third parties that track your cookies or even place trackers or cookies on your browsers. Cookies are small data files that track your online activities when visiting different websites. They track your IP address and browsing history, which third parties can exploit. Cookies are also the reason you see personalized ads and products.
Data brokers collate your private information into one package and sell it to “people search” websites. As mentioned above, practically anyone can access these websites and purchase extensive consumer data, for groups of people and individuals alike.
Next, marketing and sales firms are some of data brokers’ biggest clients. These companies purchase massive data sets from data brokers to research your data profile. They have advanced algorithms to segregate users into various consumer groups and target you specifically. Their predictive algorithms can suggest personalized ads and products to generate higher lead generation and conversation percentages for their clients.
We tend to accept the terms and conditions that various apps ask us to accept without thinking twice or reading the fine print. You probably cannot proceed without letting the app track certain data or giving your personal information. To a certain extent, we trade some of our privacy for convenience. This becomes public information, and apps and data brokers collect, track, and use our data however they please while still complying with the law.
There is no comprehensive privacy law in the U.S. on a federal level. This allows data brokers to collect personal information and condense it into marketing insights. While not all methods of gathering private data are legal, it is difficult to track the activities of data brokers online (especially on the dark web). As technology advances, there are also easier ways to harvest and exploit data.
As of March 2024, 15 states in the U.S. have data privacy laws in place. That includes California, Virginia, Connecticut, Colorado, Utah, Iowa, Indiana, Tennessee, Oregon, Montana, Texas, Delaware, Florida, New Jersey, and New Hampshire.[i] The laws vary by state, yet generally, they grant rights to individuals around the collection, use, and disclosure of their personal data by businesses.
However, these laws make exceptions for certain types of data and certain types of collectors. In short, these laws aren’t absolute.
Some data brokers let you remove your information from their websites. There are also extensive guides available online that list the method by which you can opt-out of some of the biggest data brokering firms. For example, a guide by Griffin Boyce, the systems administrator at Harvard University’s Berkman Klein Center for Internet and Society, provides detailed information on how to opt-out of a long list of data broker companies.
Yet the list of data brokers is long. Cleaning up your personal data online can quickly eat up your time, as it requires you to reach out to multiple data brokers and opt-out.
Rather than removing yourself one by one from the host of data broker sites out there, you have a solid option: our Personal Data Cleanup.
Personal Data Cleanup scans data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites. And if you want to save time on manually removing that info, you have options. Our McAfee+ Advanced and Ultimate plans come with full-service Personal Data Cleanup, which sends requests to remove your data automatically.
If the thought of your personal info getting bought and sold in such a public way bothers you, our Personal Data Cleanup can put you back in charge of it.
[i] https://pro.bloomberglaw.com/insights/privacy/state-privacy-legislation-tracker/
The post How Data Brokers Sell Your Identity appeared first on McAfee Blog.
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