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Chances are, you have more personal information posted online than you think.
In 2024, the U.S. Federal Trade Commission (FTC) reported that 1.1 million identity theft complaints were filed, where $12.5 billion was lost to identity theft and fraud overall—a 25% increase over the year prior.
What fuels all this theft and fraud? Easy access to personal information.
Here’s one way you can reduce your chances of identity theft: remove your personal information from the internet.
Scammers and thieves can get a hold of your personal information in several ways, such as information leaked in data breaches, phishing attacks that lure you into handing it over, malware that steals it from your devices, or by purchasing your information on dark web marketplaces, just to name a few.
However, scammers and thieves have other resources and connections to help them commit theft and fraud—data broker sites, places where personal information is posted online for practically anyone to see. This makes removing your info from these sites so important, from both an identity and privacy standpoint.
Data broker sites are massive repositories of personal information that also buy information from other data brokers. As a result, some data brokers have thousands of pieces of data on billions of individuals worldwide.
What kind of data could they have on you? A broker may know how much you paid for your home, your education level, where you’ve lived over the years, who you’ve lived with, your driving record, and possibly your political leanings. A broker could even know your favorite flavor of ice cream and your preferred over-the-counter allergy medicine thanks to information from loyalty cards. They may also have health-related information from fitness apps. The amount of personal information can run that broadly, and that deeply.
With information at this level of detail, it’s no wonder that data brokers rake in an estimated $200 billion worldwide every year.
Your personal information reaches the internet through six primary methods, most of which are initiated by activities you perform on a daily basis. Understanding these channels can help you make more informed choices about your digital footprint.
When you buy a home, register to vote, get married, or start a business, government agencies create public records that contain your personal details. These records, once stored in filing cabinets, are now digitized, accessible online, and searchable by anyone with an internet connection.
Every photo you post, location you tag, and profile detail you share contributes to your digital presence. Even with privacy settings enabled, social media platforms collect extensive data about your behavior, relationships, and preferences. You may not realize it, but every time you share details with your network, you are training algorithms that analyze and categorize your information.
You create accounts with retailers, healthcare providers, employers, and service companies, trusting them to protect your information. However, when hackers breach these systems, your personal information often ends up for sale on dark web marketplaces, where data brokers can purchase it. The Identity Theft Research Center Annual Data Breach Report revealed that 2024 saw the second-highest number of data compromises in the U.S. since the organization began recording incidents in 2005.
When you browse, shop, or use apps, your online behavior is recorded by tracking pixels, cookies, and software development kits. The data collected—such as your location, device usage, and interests—is packaged and sold to data brokers who combine it with other sources to build a profile of you.
Grocery store cards, coffee shop apps, and airline miles programs offer discounts in exchange for detailed purchasing information. Every transaction gets recorded, analyzed, and often shared with third-party data brokers, who then create detailed lifestyle profiles that are sold to marketing companies.
Data brokers act as the hubs that collect information from various sources to create comprehensive profiles that may include over 5,000 data points per person. Seemingly separate pieces of information become a detailed digital dossier that reveals intimate details about your life, relationships, health, and financial situation.
Legally, your aggregated information from data brokers is used by advertisers to create targeted ad campaigns. In addition, law enforcement, journalists, and employers may use data brokers because the time-consuming pre-work of assembling your data has largely been done.
Currently, the U.S. has no federal laws that regulate data brokers or require them to remove personal information if requested. Only a few states, such as Nevada, Vermont, and California, have legislation that protects consumers. In the European Union, the General Data Protection Regulation (GDPR) has stricter rules about what information can be collected and what can be done with it.
On the darker side, scammers and thieves use personal information for identity theft and other forms of fraud. With enough information, they can create a high-fidelity profile of their victims to open new accounts in their name. For this reason, cleaning up your personal information online makes a great deal of sense.
Understanding efforts to remove personal information, which data types pose the greatest threat, can help you prioritize your removal efforts. Here are the high-risk personal details you should target first, ranked by their potential for harm.
When prioritizing your personal information removal efforts, focus on combinations of data rather than individual pieces. For example, your name alone poses minimal risk, but when combined with your address, phone number, and date of birth, it creates a comprehensive profile that criminals can exploit. Tools such as McAfee Personal Data Cleanup can help you identify and systematically remove these high-risk combinations from data broker sites.
This process takes time and persistence, but services such as McAfee Personal Data Cleanup can continuously monitor for new exposures and manage opt-out requests on your behalf. The key is to first understand the full scope of your online presence before beginning the removal process.
Let’s review some ways you can remove your personal information from data brokers and other sources on the internet.
Once you have found the sites that have your information, the next step is to request that it be removed. You can do this yourself or employ services such as McAfee’s Personal Data Cleanup, which can help manage the removal for you depending on your subscription. It also monitors those sites, so if your info gets posted again, you can request its removal again.
You can request to remove your name from Google search to limit your information from turning up in searches. You can also enable “Auto Delete” in your privacy settings to ensure your data is regularly deleted. Occasionally, deleting your cookies or browsing in incognito mode prevents websites from tracking you. If Google denies your initial request, you can appeal using the same tool, providing more context, documentation, or legal grounds for removal. Google’s troubleshooter tool may explain why your request was denied—either legitimate public interest or newsworthiness—and how to improve your appeal.
It’s important to know that the original content remains on the source website. You’ll still need to contact website owners directly to have your actual content removed. Additionally, the information may still appear in other search engines.
If you have old, inactive accounts that have become obsolete, such as Myspace or Tumblr, you may want to deactivate or delete them entirely. For social media platforms that you use regularly, such as Facebook and Instagram, consider adjusting your privacy settings to keep your personal information to the bare minimum.
If you’ve ever published articles, written blogs, or created any content online, it is a good time to consider taking them down if they no longer serve a purpose. If you were mentioned or tagged by other people, it is worth requesting them to take down posts with sensitive information.
Another way to tidy up your digital footprint is to delete phone apps you no longer use, as hackers are able to track personal information on these and sell it. As a rule, share as little information with apps as possible using your phone’s settings.
After sending your removal request, give the search engine or source website 7 to 10 business days to respond initially, then follow up weekly if needed. If a website owner doesn’t respond within 30 days or refuses your request, you have several escalation options:
For comprehensive guidance on website takedown procedures and your legal rights, visit the FTC’s privacy and security guidance for the most current information on consumer data protection. Direct website contact can be time-consuming, but it’s often effective for removing information from smaller sites that don’t appear on major data broker opt-out lists. Stay persistent, document everything, and remember that you have legal rights to protect your privacy online.
After you’ve cleaned up your data from websites and social platforms, your web browsers may still save personal information, such as your browsing history, cookies, autofill data, saved passwords, and even payment methods. Clearing this information and adjusting your privacy settings helps prevent tracking, reduces targeted ads, and limits the amount of personal data websites can collect about you.
When your home address is publicly available, it can expose you to risks like identity theft, stalking, or targeted scams. Taking steps to remove or mask your address across data broker sites, public records, and even old social media profiles helps protect your privacy, reduce unwanted contact, and keep your personal life more secure.
The cost to remove your personal information from the internet varies, depending on whether you do it yourself or use a professional service. Read the guide below to help you make an informed decision:
Removing your information on your own primarily requires time investment. Expect to spend 20 to 40 hours looking for your information online and submitting removal requests. In terms of financial costs, most data brokers may not charge for opting out; however, other expenses could include certified mail fees for formal removal requests, which range from $3 to $8 per letter, and possibly notarization fees for legal documents. In total, this effort can be substantial when dealing with dozens of sites.
Depending on which paid removal and monitoring service you employ, basic plans typically range from $8 to $25 monthly, while annual plans, which often provide better value, range from $100 to $600. Premium services that monitor hundreds of data broker sites and provide ongoing removal can cost $1,200-$2,400 annually.
The difference in pricing is driven by several factors. This includes the number of data broker sites to be monitored, which could cover more than 200 sites, and the scope of removal requests, which may include basic personal information or comprehensive family protection. The monitoring frequency and additional features, such as dark web monitoring, credit protection, identity restoration support, and insurance coverage, typically command higher prices.
The upfront cost may seem significant, but continuous monitoring provides essential value. A McAfee survey revealed that 95% of consumers’ personal information ends up on data broker sites without their consent. It is possible that after the successful removal of your information, it may reappear on data broker sites without ongoing monitoring. This makes continuous protection far more cost-effective than repeated one-time cleanups.
Services such as McAfee Personal Data Cleanup can prove invaluable, as it handles the initial removal process, as well as ongoing monitoring to catch when your information resurfaces, saving you time and effort while offering long-term privacy protection.
Aside from the services above, comprehensive protection software can help safeguard your privacy and minimize your exposure to cybercrime with these offerings, such as:
So while it may seem like all this rampant collecting and selling of personal information is out of your hands, there’s plenty you can do to take control. With the steps outlined above and strong online protection software in place, you can keep your personal information more private and secure.
Unlike legitimate data broker sites, the dark web operates outside legal boundaries where takedown requests don’t apply. Rather than trying to remove information that’s already circulating, you can take immediate steps to reduce the potential harm and focus on preventing future exposure. A more effective approach is to treat data breaches as ongoing security issues rather than one-time events.
Both the FTC and Cybersecurity and Infrastructure Security Agency have released guidelines on proactive controls and continuous monitoring. Here are the key steps of those recommendations:
As you go about removing your information from the internet, it is important to set realistic expectations. Several factors may limit how completely you can remove personal data from internet sources:
While some states like California have stronger consumer privacy rights, most data removal still depends on voluntary compliance from companies.
Removing your personal information from the internet takes effort, but it’s one of the most effective ways to protect yourself from identity theft and privacy violations. The steps outlined above provide you with a clear roadmap to systematically reduce your online exposure, from opting out of data brokers to tightening your social media privacy settings.
This isn’t a one-time task but an ongoing process that requires regular attention, as new data appears online constantly. Rather than attempting to completely erase your digital presence, focus on reducing your exposure to the most harmful uses of your personal information. Services like McAfee Personal Data Cleanup can help automate the most time-consuming parts of this process, monitoring high-risk data broker sites and managing removal requests for you.
The post How to Remove Your Personal Information From the Internet appeared first on McAfee Blog.
Tapping your phone at the cash register makes for a smooth trip to the store. Far smoother than fumbling for your card at the checkout or dealing with a bunch of change. That’s the beauty of the digital wallet on your phone. And with that convenience comes something plenty important — keeping that digital wallet secure.
All the personal info, photos, and banking apps we already have on our phones already make them plenty valuable. A digital wallet makes them that much more valuable.
A few steps can keep your phone and digital wallet more secure. Further, other steps can protect your cards and identity if that phone gets lost or stolen.
Let’s start with a look at how digital wallets work.
For starters, digital wallets work much like a physical wallet. Through service apps like Apple Pay, Google Pay, Samsung Pay, PayPal, and others, you can store various payment types. That includes debit cards, credit cards, gift cards, and bank accounts.
The transaction is highly secure in general. When you use your digital wallet to make a purchase, the app creates a random ID for the transaction. It uses that ID rather than your actual account number to keep things secure. Encryption technology keeps things safer still by scrambling info during the process.
A digital wallet is safe, as long as you guard your smartphone just as closely as you would your physical wallet.
Here’s why you should secure your digital wallet and three tips to help you do so.
Fewer people use a lock screen than you might think. A finding from our global research showed that only 56% of adults said that they protect their smartphone with a password or passcode.[i] The problem with going unlocked is that if the phone gets lost or stolen, you’ve handed over a large part of your digital life to a thief. Setting up a lock screen is easy. It’s a simple feature found on iOS and Android devices.
Always protect your digital wallet with a lock, whether a unique passcode, fingerprint scan, or facial ID. This is the best and easiest way to deter cybercriminals. If you use a numerical code, make it different from the passcode on your phone. Also, make sure the numbers are random. Birthdays, anniversaries, house addresses, and the last digits of your phone number are all popular combinations and are crackable codes to a resourceful criminal.
Another way to secure your digital wallet is to make sure you always download the latest software updates. Developers are constantly finding and patching security holes, so the most up-to-date software is often the most secure. Turn on automatic updates to ensure you never miss a new release.
Before you swap your plastic cards for digital payment methods, ensure you research the digital banking app before downloading. Also, ensure that any app you download is through the official Apple or Android store or the financial institution’s official website. Then, check out how many downloads and reviews the app has. That’s one way you can make sure you’re downloading an official app and not an imposter. While most of the apps on official stores are legitimate, it’s always smart to check for typos, blurry logos, and unprofessional app descriptions.
So what happens if your phone ends up getting lost or stolen? A combination of device tracking, device locking, and remote erasing can help protect your phone and the data on it. Different device manufacturers have different ways of going about it, but the result is the same — you can prevent others from using your phone. You can even erase it if you’re truly worried that it’s in the wrong hands or if it’s gone for good. Apple provides iOS users with a step-by-step guide, and Google offers up a guide for Android users as well.
No doubt about it. Our phones get more and more valuable as the years go by. With an increasing amount of our financial lives coursing through them, protecting our phones becomes that much more important.
Comprehensive online protection like our McAfee+ plans can protect your phone. And it can protect something else. You. Namely, your privacy and your identity. Here’s a quick rundown: It can …
Protection like this is worth looking into, particularly as our phones become yet more valuable still thanks to digital wallets and payment apps like them.
[i] https://www.mcafee.com/content/dam/consumer/en-us/docs/reports/rp-connected-family-study-2022-global.pdf
The post How to Secure Your Digital Wallet appeared first on McAfee Blog.
People under 60 are losing it online. And by it, I mean money, due to digital identity theft.
In its simplest form, your digital identity consists of a set of attributes that can be traced back to you and your identity. That can range from photos you post online to online shopping accounts, email accounts, telephone numbers, bank accounts, and your tax ID.
In this way, your digital identity is like dozens upon dozens of puzzle pieces made up of different accounts, ID numbers, and so forth. When put together, they create a picture of you. And that’s why those little puzzle pieces of your identity are such attractive targets for hackers. If they get the right combination of them, you can end up a victim of theft or fraud.
In this article, we’ll look into the kinds of information that include your digital identity, tactics to protect you from identity theft, signs that your identity has been stolen, and the steps to take to reclaim your identity.
Your digital identity is much more comprehensive than a simple username or password. Think of it as your complete digital existence, a unique combination of your information, behaviors, and digital traces that collectively represent who you are online. Unlike a single account that you create for one website, your digital identity encompasses every piece of data connected to you across the entire digital landscape.
The more aware you are of what makes up your digital identity, the better equipped you’ll be to keep those puzzle pieces secure and out of the wrong hands.
Your digital identity is constantly at work in ways you don’t notice. Every time you log in to your bank, check your medical records, book a flight, or shop online, your digital identity verifies who you are and grants access to the services you need. With that convenience comes responsibility: the more places your identity appears, the more important it becomes to protect it.
Here’s what’s happening: People under 60 were twice as likely to report losing money to online scams, and more than four times more likely to report losing money to an investment scam, and the majority of those losses happened in scams involving some form of cryptocurrency investments.
It’s no surprise that younger adults get targeted this way. They’re far more likely than any other age group to use mobile apps for peer-to-peer payments, transferring money between accounts, depositing checks, and paying bills. In short, there’s a lot of money flowing through the palms of their hands thanks to their phones, as well as their computers.
Protecting yourself from hackers and fraud means safeguarding your digital identity. And that can feel like a significant task, given all the information your digital identity contains. It can be done, though, especially if you think about your identity like a puzzle. A piece here, another piece there, can complete the picture (or complete it just enough) to give a hacker what they need to separate you from your money. Thus, the way to stay safe is to keep those puzzle pieces out of other people’s hands.
As I mentioned, the quickest way to understand what’s happening with your identity is to check your credit report. Identity theft goes beyond money. Crooks will steal identities to rent apartments, access medical services, and even get jobs. Things like that can show up on a credit report, such as when an unknown address shows up in a list of your current and former residences or when a company you’ve never worked for shows up as an employer. If you spot anything strange, track it down right away. Many businesses have fraud departments with procedures in place that can help you clear your name if you find a charge or service wrongfully billed under your name.
Other signs are far more obvious. You may find collection agencies calling or even see tax notices appearing in your mailbox (yikes). Clearly, cases like those are telltale signs that something is really wrong. In that case, report it right away:
Likewise, many nations offer similar government services. A quick search will point you in the right direction.
Another step you can take is to ask each credit bureau to freeze your credit, which prevents crooks from using your personal information to open new lines of credit or accounts in your name. Fraud alerts offer another line of protection for you as well.
It’s actually not that tough. With a few new habits and a couple of apps to help you out, you can protect yourself from the headaches and flat-out pain of fraud. Here’s a list of straightforward things that you can get started on right away:
Protect yourself by protecting your stuff. Installing and using security software on your computers and phones can help prevent a range of attacks and keep you safer while you surf, bank, and shop online. I should emphasize it again: protect your phone. Only about half of people protect their phones even though they use them to hail rides, order food, send money to friends, and more. Going unprotected on your phone means you’re sending all that money on the internet in a way that’s far, far less safe than if you use online protection.
You hear this one all the time, and for good reason: strong, unique passwords offer one of your best defenses against hackers. Never reuse them (or slight alterations of them) across the different platforms and services you use. Don’t forget to update them regularly (at least every 60 days)! While that sounds like a lot of work, a password manager can keep on top of it all for you. If your platform or service supports two-factor authentication, enable it. It’s an additional layer of security that makes hacking more difficult for cybercriminals.
Updates pop up on our phones and computers nearly every day. Resist the urge to put them off until later. In addition to improvements, updates often include important security fixes. So, when you receive an alert on your device, update the operating system or app. Think of it as adding another line of defense against hackers who are looking to exploit old flaws in your apps.
Social media is a common channel for hackers to harvest personal information because people sometimes share more than they should. With info like your birthday, the name of your first school, your mother’s maiden name, or even the make of your first car, they can answer common security questions that could hack into your accounts. Crank up the privacy settings on your accounts so only friends and family can see your posts—and realize the best defense here is not to post any potentially sensitive info in the first place. Also, steer clear of those “quizzes” that sometimes pop up in your social feeds. Those are other ways that hackers try to gain bits of info that can put your identity at risk.
Even though so many of us have gone paperless with our bills, identity theft by digging through the trash or “dumpster diving” is still a thing. Items such as medical bills, tax documents, and checks may still arrive in your mailbox. You’ll want to dispose of them properly when you’re through with them.
First, invest in a paper shredder. Once you’ve deposited the check or paid the odd bill online, shred it so that any personal or account information on it can’t be read (and can be recycled securely).
Second, if you’re out of town for a bit, have a friend collect your mail or have the post office place a temporary hold on it. That’ll prevent thieves from lifting personal info right from your mailbox while you’re away.
Even if you don’t think there’s a problem, go ahead and check your credit. The issue is that someone could be charging expenses to your name without you even knowing it. Depending on where you live, different credit reporting agencies keep tabs on people’s credit. In the U.S., the big ones are Equifax, Experian, and TransUnion.
Also in the U.S., the Fair Credit Reporting Act requires these agencies to provide you with a free credit check at least once every 12 months. Canada, the UK, and other nations likewise offer ways to get a free credit report. Review your options; you may be surprised by what you find.
Do an inventory of your online presence by searching for your name, email addresses, and phone numbers across major search engines and social platforms. Review what information appears publicly on your social media accounts, professional profiles, and any other online accounts. This is your chance to remove the information that’s not relevant to the account. The FTC recommends conducting these searches regularly to understand what personal information is visible to others online.
Web technology changes so fast that some websites become outdated. If you have accounts on any such website, delete them, especially on platforms that may have obsolete security measures. This reduces the number of places where your personal information could be compromised. If you can’t remember all your accounts, check your email for old account creation confirmations. There might also be tools that identify forgotten accounts across various services.
Data brokers collect and sell your personal information to advertisers and other companies. You can opt out of major data brokers like Acxiom, LexisNexis, and Spokeo by visiting their websites and following their opt-out procedures. The FTC provides guidance on how consumers can limit data-broker activities, though this process requires ongoing effort as new brokers emerge.
Set up Google Alerts for your name and other personal information to track when your data appears online. Consider using identity monitoring services that alert you to potential data breaches involving your information. Regularly check your credit reports and bank statements for unusual activity, as these can be early indicators that your digital footprint has been compromised.
Taking control of your digital footprint requires ongoing attention, but these steps significantly reduce your exposure to identity theft and online privacy violations. Start with the actions that feel most manageable, then gradually work through the complete checklist to build stronger protection for your online presence.
Protecting your digital identity is an ongoing commitment that requires constant vigilance and smart habits. By regularly monitoring your credit reports, using strong authentication methods, maintaining your privacy on social media, keeping your software up to date, and responding promptly to any suspicious activity, you’re building a robust defense against identity theft. With consistency, these protective measures will become your second nature over time.
Safeguarding your identity becomes even easier with the right tools. Consider exploring comprehensive digital identity protection services that monitor your personal information across multiple platforms and alert you to potential threats in real time. With the combination of vigilant habits and reliable protection tools, you can confidently continue with your digital activities knowing your identity is secure.
The post How to Protect Your Digital Identity appeared first on McAfee Blog.
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