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Private tech companies gather tremendous amounts of user data. These companies can afford to let you use social media platforms free of charge because it’s paid for by your data, attention, and time.
Big tech derives most of its profits by selling your attention to advertisers — a well-known business model. Various documentaries (like Netflix’s “The Social Dilemma”) have tried to get to the bottom of the complex algorithms that big tech companies employ to mine and analyze user data for the benefit of third-party advertisers.
Tech companies benefit from personal info by being able to provide personalized ads. When you click “yes” at the end of a terms and conditions agreement found on some web pages, you might be allowing the companies to collect the following data:
For someone unfamiliar with privacy issues, it is important to understand the extent of big tech’s tracking and data collection. After these companies collect data, all this info can be supplied to third-party businesses or used to improve user experience.
The problem with this is that big tech has blurred the line between collecting customer data and violating user privacy in some cases. While tracking what content you interact with can be justified under the garb of personalizing the content you see, big tech platforms have been known to go too far. Prominent social networks like Facebook and LinkedIn have faced legal trouble for accessing personal user data like private messages and saved photos.
The info you provide helps build an accurate character profile and turns it into knowledge that gives actionable insights to businesses. Private data usage can be classified into three cases: selling it to data brokers, using it to improve marketing, or enhancing customer experience.
To sell your info to data brokers
Along with big data, another industry has seen rapid growth: data brokers. Data brokers buy, analyze, and package your data. Companies that collect large amounts of data on their users stand to profit from this service. Selling data to brokers is an important revenue stream for big tech companies.
Advertisers and businesses benefit from increased info on their consumers, creating a high demand for your info. The problem here is that companies like Facebook and Alphabet (Google’s parent company) have been known to mine massive amounts of user data for the sake of their advertisers.
To personalize marketing efforts
Marketing can be highly personalized thanks to the availability of large amounts of consumer data. Tracking your response to marketing campaigns can help businesses alter or improve certain aspects of their campaign to drive better results.
The problem is that most AI-based algorithms are incapable of assessing when they should stop collecting or using your info. After a point, users run the risk of being constantly subjected to intrusive ads and other unconsented marketing campaigns that pop up frequently.
To cater to the customer experience
Analyzing consumer behavior through reviews, feedback, and recommendations can help improve customer experience. Businesses have access to various facets of data that can be analyzed to show them how to meet consumer demands. This might help improve any part of a consumer’s interaction with the company, from designing special offers and discounts to improving customer relationships.
For most social media platforms, the goal is to curate a personalized feed that appeals to users and allows them to spend more time on the app. When left unmonitored, the powerful algorithms behind these social media platforms can repeatedly subject you to the same kind of content from different creators.
Here are the big tech companies that collect and mine the most user data.
Users need a comprehensive data privacy solution to tackle the rampant, large-scale data mining carried out by big tech platforms. While targeted advertisements and easily found items are beneficial, many of these companies collect and mine user data through several channels simultaneously, exploiting them in several ways.
It’s important to ensure your personal info is protected. Protection solutions like McAfee’s Personal Data Cleanup feature can help. It scours the web for traces of your personal info and helps remove it for your online privacy.
McAfee+ provides antivirus software for all your digital devices and a secure VPN connection to avoid exposure to malicious third parties while browsing the internet. Our Identity Monitoring and personal data removal solutions further remove gaps in your devices’ security systems.
With our data protection and custom guidance (complete with a protection score for each platform and tips to keep you safer), you can be sure that your internet identity is protected.
The post What Personal Data Do Companies Track? appeared first on McAfee Blog.
It is common knowledge that connecting your devices to public Wi-Fi can expose them to potential malware and other security risks. But have you ever considered the dangers that might be lurking within public USB chargers? In a surprising revelation, researchers at Georgia Tech discovered that public iPhone chargers can be a conduit for malicious apps, posing a significant risk to your data security and privacy.
Interestingly, the malicious apps resulting from public iPhone chargers do not require any downloads or visits to the app store. These apps are installed on your iPhone via the compromised USB chargers. Once installed, they function like conventional malware, controlling your device and potentially accessing sensitive information such as banking login details. They can even intercept your phone calls and remotely control your device. The distinctive aspect of these threats is their delivery method—through seemingly innocuous iPhone chargers.
Despite these alarming characteristics, the threat posed by these malicious apps is not widely recognized or understood. Many people continue to casually plug their iPhones into public USB ports casually, little knowing the potential danger they expose their devices to. In contrast to the common belief that devices locked with a PIN or passcode are safe, these malicious apps can still infiltrate your iPhone if it is unlocked even for a moment.
→ Dig Deeper: How Safe Is Your Android PIN Code?
How exactly do these malicious apps find their way into our iPhones? The scheme was demonstrated by researchers from Georgia Tech, who managed to fool Apple’s security team with a dummy Facebook app containing a hidden malware code. Their experiment showed that when an iPhone connected to a compromised charger is unlocked, the faux Facebook app activates, allowing hackers to take control of the device remotely.
These threats, often called “AutoRun” threats, can make calls, view passwords, alter settings, and perform other operations on your device without your knowledge. The alarming thing about them is that they start executing when a corrupted drive is plugged into a device. Clearly, this poses a unique and powerful threat to smartphones, tablets, PCs, and Macs alike. As our dependence on these devices grows, so does the urgency to understand and prevent such attacks.
→ Dig Deeper: Can Apple Macs Get Viruses?
Though the AutoRun threat may sound like a plot straight out of a sci-fi movie, it is disturbingly real. This McAfee Threats Report revealed that the prevalence of these attacks doubled in one year and continues to rise. Such an escalation underscores the need for increased awareness and caution concerning our device usage.
While the threat experiment conducted by Georgia Tech researchers was staged, the potential for its execution by cybercriminals is very real. Cybercriminals are always looking for weak spots in security systems, and public USB chargers are proving to be one such vulnerability. This is made worse because not many people are aware of this weakness, making them easy targets for cybercriminals.
McAfee Pro Tip: Stay informed about less conventional threats, such as malware that may lurk in unexpected places like chargers, by exploring the wealth of cyber resources available in McAfee’s extensive collection of resources. Dive into our informative blogs and in-depth reports to expand your awareness and understanding of these unconventional risks.
Apple responded promptly to the Georgia Tech experiment and released an update to raise a warning when connecting to unfamiliar USB chargers. However, this warning is often ignored and opens the device to potential threats. So, the safest preventive measure is to avoid using public charging stations.
Moreover, it is advisable not to unlock your devices while charging. Unlocking an iPhone, even momentarily, was key to disseminating the malicious app in the Georgia Tech experiment. If you’ve connected to a public USB charger and want to verify that your device hasn’t been compromised, navigate to Settings > General > Profiles. If you see any unfamiliar names, remove them immediately.
→ Dig Deeper: Protecting the Universal Remote Control of Your Life—Your Smartphone
Public charging stations might seem like a convenient solution, but they come with their own set of risks–malware is one, as mentioned. One of the most practical and secure alternatives to public charging stations is carrying a portable charger, commonly known as a power bank. These devices come in various sizes and capacities, making it easy to find one that suits your needs. Another simple yet effective alternative to public charging stations is to carry your own charging cable. Most people use USB cables that can be connected to power sources like laptops, portable chargers, or even wall outlets.
Along with avoiding public charging stations, it is crucial only to download apps from trusted sources. While the malicious app in the experiment was installed via a compromised charger, caution is still paramount when downloading apps, even over Wi-Fi. Stick to official app stores to lessen the risk of downloading malware-laden apps.
Perhaps the most significant measure to protect against cyber threats is installing comprehensive security on all your devices. A complete solution like McAfee LiveSafe not only protects your devices from the latest forms of malware, spyware, and other viruses and safeguards your identity and valuable data. The ever-evolving tactics of cybercriminals require vigilant and robust security measures.
As our reliance on smartphones and other devices grows, so does the sophistication and prevalence of cyber threats. In this high-risk digital era, awareness and caution are the first steps toward protection. The experimental threat posed by public iPhone chargers underscores the hidden dangers we may unknowingly expose ourselves to. By understanding these threats and implementing protective measures, such as using trusted sources for app downloads and comprehensive security software, we can minimize our vulnerability to such attacks. As we continue to live in an increasingly digital world, it is more important than ever to understand potential threats and take steps to protect ourselves and our valuable data.
Safeguarding your devices, especially those that are an integral part of your daily life and constantly require recharging, is paramount in our increasingly interconnected world. McAfee’s cutting-edge software solutions offer a fortified defense against many online perils.
The post US-B Careful: Public iPhone Chargers Lie in Wait appeared first on McAfee Blog.
“I bought a Mac, because it’s safer than a PC.”
“I always surf the web with my iPhone, because I know it can’t get infected.”
“I got a virus on my first PC, so now I only use Apple products.”
Sound familiar?
Too often, the rhetoric around the Mac vs. PC debate focuses on Apple’s presumed invincibility to cybercrime. Many people believe (a belief that is bolstered by Apple’s marketing of “security by design”) that unlike Windows devices, Apple products are immune to cyber threats.
This logic is deeply flawed. Apple products can and do get hacked. People who believe their devices are unhackable are most at risk of falling to a cybercriminal. A false sense of security could blind people to the threats out there.
In this article, we’ll explore the myth of Apple’s immunity to viruses and outline a few recent threats Mac users should be on the lookout for.
The relative global unpopularity of Apple devices is likely a large contributor to the myth that they’re virus-proof. Worldwide, Android is far and away the most popular operating system. Seventy-two percent of global mobile devices run off Android. Apple iOS is in a far-away second place at 27%.1
Cybercriminals are busy people just like the rest of us and want to get the most reach for their nefarious efforts. That’s why they design most viruses to attack Android systems: Because there are more possible targets to infect and propagate their illegal bugs.
While Apple’s security systems are certainly robust, security is also a priority for every other mobile device and computing system out there. On your cellphone, tablet, or laptop, does it seem like you’re always getting alerts to update the software? In many cases, software updates are made in response to stop newly discovered threats that have or could possibly sneak through gaps in their current security protocols. No technology company wants to leave its users vulnerable to cybercriminals nor do leaders want their company in headlines for the wrong reasons. As long as you keep your devices up to date and follow a few digital safety best practices, you should be protected against many threats regardless of whether you have an Apple or Android operating system.
To further illustrate that Mac users should be just as careful online as everyone else, here are a few viruses that’ve broken through Apple’s excellent security lately.
Every villain necessitates a hero, and these recent Apple viruses underscore the importance of threat research and responsible vulnerability disclosure. Vulnerability disclosure refers to a company’s obligation to tell the public about their security flaws.
Cybercriminals are getting faster and smarter every day. The collective power of a global community of researchers collaborating to identify and disclose critical vulnerabilities is an important step in eliminating these types of malicious campaigns. Equally as important is dissecting attacks in their aftermath to expose unique and interesting characteristics and empowering defenders and developers to mitigate these threats in the future.
The common theme among these Apple viruses is that people let their guard down and visited risky sites that were best left alone. Make sure to stick to safe downloading practices and avoid “free” versions of TV shows, movies, video games, and expensive software. While you don’t have to pull out your wallet, you may have to pay for these “free” downloads by replacing infected devices or restoring your compromised online security.
To protect all your devices (including your Apple products) from viruses, consider investing in McAfee+ Ultimate. McAfee+ Ultimate includes antivirus for all your devices, unlimited VPN, and web protection to alert you to risky sites. Plus, if you’re ever unsure of the safety of your identity or your online privacy, McAfee lets you scan and remove your information from the dark web. Finally, the top-notch monitoring services allow you to go about your digital life confidently.
1Statcounter, “Mobile Operating System Market Share Worldwide”
2Bleeping Computer, “Pirated Final Cut Pro infects your Mac with cryptomining malware”
3MacPaw, “How to protect your Mac against oRAT malware”
The post Can Your Apple Devices Get Hacked? appeared first on McAfee Blog.
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