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How to Tell Whether a Website Is Safe or Unsafe

By: McAfee

Something looks a little … sketchy. Is that website safe or unsafe?  

Nowadays, it can take a bit work to tell. 

And that’s by design. Increasingly, hackers and scammers go to great pains when they create their malicious websites. They take extra steps to make their sites look legit, when in fact they’re anything but. Certainly, plenty of other hackers and scammers slap together malicious sites that still look a bit roughshod, which makes them easier to spot. 

So whether it’s a clever knockoff or a slapdash effort, unsafe websites of all kinds have several telltale signs you can spot. We’ll show you, and let’s start things off with what makes an unsafe website unsafe in the first place. 

What’s an unsafe website? 

Unsafe websites typically harbor one of two primary forms of attack—yet sometimes both: 

Malware: Hackers will use their sites to install malware on your device, often by tricking you into clicking or tapping on a download. They might tempt you with an offer, a prize, a show to stream—just about anything you might want to otherwise download. (Recently, we saw hackers installing malware on sites that offered to stream dubbed versions of the “Barbie” movie.) 

Phishing: Another classic attack. Phishing involves scammers who try to hoodwink you into providing account or financial information. Common ruses include links in emails, texts, and DMs that appear to be urgent messages from streaming services, banks, social media, and other accounts. Of course, those messages are phony.  

As a result, unsafe websites can lead to some not-so-good things. 

What can happen if you visit an unsafe website? 

On the malware side, attackers can install spyware and similar apps that siphon financial and personal information from your device while you’re using it. Other malware might steal files outright or maliciously delete them altogether. Ransomware remains a major concern today as well, where attackers hold devices and data hostage. And even if victims end up paying the ransom, they have no guarantee that the attacker will free their device or data. 

Phishing attacks often lead to financial headaches, sometimes large ones at that. It depends on the information scammers get their hands on. In some cases, the damage might lead to identity fraud and a few illicit charges on a debit or credit card. If scammers gather enough information, they can take that a step further and commit identity theft. That can include opening new credit or loans in your name. It could also give a scammer the info they need to get driver’s licenses or employment in your name.  

Above and beyond committing fraud or theft on their own, scammers might also sell stolen information to others on the dark web. 

Again, all not-so-good. Yet quite preventable. 

How to tell if a website is safe or unsafe. 

For some sites, it only takes one sign. For other sites, it takes a few signs—a series of red flags that warn you a site is unsafe. When you’re online, keep a sharp eye out for the following: 

The site uses HTTP rather than HTTPS. 

The “s” stands for “secure.” Specifically, it means that the website uses SSL (Secure Sockets Layer) that creates an encrypted link between a web server and a web browser. SSL helps prevent others from intercepting and reading your sensitive information as it’s transmitted, which is particularly important when you shop or bank online. Likewise, you can also look for a little lock symbol in the address bar of your web browser. That’s one more way you can spot a site that uses SSL. 

The site has a combination of typos and poor design. 

From spelling errors and grammatical mistakes, to stretched out logos and cheap photography, some unsafe websites are designed poorly. Legitimate businesses pride themselves on error-free and professional-looking sites. If a website looks like it got cobbled together in a hurry or doesn’t seem to be well-designed, that’s usually a red flag. The site might be unsafe, created by attackers who don’t have a strong attention to detail—or the creative capabilities to create a good-looking website in the first place. 

The web address looks altered or off. 

Plenty of unsafe sites are imposter sites. They’ll try to pass themselves off as a legitimate company, like the streaming services, banks, and so forth that we mentioned earlier—all to get a hold of your account information. With all these imposter sites in play, look at the site’s address. Scammers will gin up web addresses that are close to but different from legitimate sites, so close that you might miss it. If you’re uncertain about the address, leave the page. Also note that many companies have web pages that provide lists of the official addresses that they use. Amazon provides on example, and we do the same here at McAfee. Reviewing these lists can help you spot an imposter site. 

The site says you have a security issue. 

A window or graphic pops up on your screen. The site you’re on says that it’s identified a security issue with your device. Or maybe it says that your system isn’t current. Either way, there’s a file the site wants you to download. “You can correct the issue with a click!” Don’t. It’s a classic trick. Instead of fixing your non-existent problem, the download will create one. Scammers use the security alert trick to install malware on the devices of unsuspecting victims. 

The site floods you with pop-ups or links to click. 

A screen full of links insisting you to click ranks among the top signs of an unsafe site. So much so, it’s often the subject of sitcom bits. Needless to say, the attackers behind these sites want you to click for one of several reasons. It might be to get you to download malware. It might be to generate ad revenue with clicks. Or it might be to get you to click a link that redirects you to another malicious site. In all, if you encounter a site like this, close your browser. And then run a system scan with your online protection software. 

The site offers hard-to-get items at an outrageous discount. 

These unsafe sites sprout up around the holidays and gift-giving seasons. When stores run low on particularly popular or hot items, scammers will quickly launch sites that claim these items are in stock and ready to ship. Similarly, they might promote popular items at a deep discount. Of course, shopping at these sites will likely lead to one thing—a credit card charge and no item on your doorstep. Be wary when you see ads for stores in your social media feed, in search, and elsewhere. Stick with known, trusted retailers. (And for more on shopping safely online, give this article a quick read.) 

The site promises access to hot shows, movies, and sporting events. 

These sites bear similarities to malicious online shopping sites. When popular movies hit the big screen or major sporting events come around, so do scam sites that promise to stream them for free or at a low cost. Avoid them. Trusted streamers will only carry shows and events that they have the rights to. If you find an offer to stream something that’s heavily discounted, free, or not available on known media outlets, it’s likely a scam. At the very least, it might serve up pirated content, which could carry malware threats along with it. 

The site promotes prizes, coupons, or a quiz. 

Not every site that promotes some kind of giveaway or deal is a scam. Yet the ones that ask for personal or financial information likely are. Scammers prey on people’s love for saving money or even winning a buck or two. Enter the prize, coupon, and quiz sites. Malicious prize and coupon sites will often ask for credit or debit card information, often under the guise of a payout or a discount. Malicious quiz sites will likewise ask for all kinds of personal information, typically questions about the name of your pet, the first car you owned, or where you went to school. The questions share much in common with the security questions used by banks and credit card companies. Handing this information over could lead to a breached account. Give these sites a pass. 

Be extra confident—let online protection determine if that site is safe for you. 

Comprehensive online protection software like ours includes web protection that can spot malicious sites for you. It has further features that can prevent downloading malware by accident, not to mention strong antivirus protection if a hacker makes their way through to you. In all, it gives you extra confidence that wherever your travels take you online, you’re protected from sketchy and unsafe sites. 

However, another part of your best defense against unsafe websites is you. Knowing what the red flags are and the kinds of information hackers want to steal can help you avoid their attacks from the start.   

The post How to Tell Whether a Website Is Safe or Unsafe appeared first on McAfee Blog.

5 Steps to Removing Your Personal Information From the Internet

By: McAfee

Here’s one way you can help reduce your chances of identity theft: remove your personal information from the internet. 

And chances are, you have more personal information posted online than you think. 

According to the U.S. Federal Trade Commission (FTC), consumers registered 1.4 million identity theft complaints in 2021, all part of a year where consumers reported losing $5.8 billion to fraud overall—a 70% increase over the year prior.  

What fuels all this theft and fraud? Access to personal information.  

Scammers and thieves can get a hold of personal information in several ways, such as through phishing attacks that lure you into handing it over, malware that steals it from your devices, by purchasing your information on dark web marketplaces, or as a result of information leaked in data breaches, just to name a few. 

However, scammers and thieves have other resources to help them commit theft and fraud—data broker sites, places where personal information is posted online for practically anyone to see. Which makes removing your info from them so important, from both an identity and privacy standpoint. 

What are data broker sites? 

Think of data broker sites as huge repositories of personal information. Search your name and address online and you’ll see. You’ll likely find dozens of sites that turn up information about you, some of which offer a few pieces for free and others that offer far more information for a price. 

Data brokers collect and then aggregate personal information from several sources, including: 

  • Your public records posted online. 
  • Information from social media accounts you keep public. 
  • The websites you visit and the smartphone apps you use. 
  • Along with retailers, who share information associated with your loyalty cards. 

Data brokers also buy personal information from other data brokers. As a result, some data brokers have thousands of pieces of data for billions of individuals worldwide 

What could that look like? A broker may know how much you paid for your home, your education level, where you’ve lived over the years and who your lived with, your driving record, and possibly your political leanings. A broker may also know your favorite flavor of ice cream and your preferred over-the-counter allergy medicine thanks to information from loyalty cards. Further, they may also have health-related information from fitness apps. The amount of personal information can run that broadly, and that deeply. 

With information at this potential level of detail, it’s no wonder that data brokers rake in an estimated at $200 billion U.S. dollars worldwide every year. 

Who uses the personal information found on data broker sites?  

On the legitimate side, it’s used by advertisers to create targeted ad campaigns. With information sold by data brokers, they can generate lists based on highly specific criteria, such as shopping histories, personal interests, and even political leanings as mentioned above. Likely without you being aware of it—and likely with no way to contest that information if it’s incorrect. 

Other legitimate uses include using these sites for background checks. Law enforcement, reporters, and employers will use data brokers as a starting point for research because the leg work has largely been done for them. Namely, data brokers have aggregated a person’s information already, which is an otherwise time-consuming process. 

If this seems a little shady, it’s still legal. As of now, the U.S. has no federal laws that regulate data brokers or require data them to remove personal information if requested. A few states, such as Nevada, Vermont, and California, have legislation in place aimed at protecting consumers. Meanwhile, the General Data Protection Regulation (GDPR) in the European Union has stricter rules about what information can be collected and what can be done with it. Still, the data broker economy thrives. 

On the darker side, scammers and thieves use personal information for identity theft and fraud. With enough personal information gathered from enough sources, they can create a high-fidelity profile of their victims. One that gives them enough information to open new accounts in their name. 

So, from the standpoint of both privacy and identity, cleaning up your personal information online makes a great deal of sense.  

How to remove your personal information from the internet 

Let’s review some ways you can remove your personal information from data brokers and other sources on the internet.  

1. Request to remove data from data broker sites 

The process starts with finding the sites that have your information. From there, you can request to have it removed. Yet as mentioned above, there are dozens and dozens of these sites. Knowing where to start is a challenge in of itself, as is manually making the requests once you have identified the sites that post and sell information about you.  

Our Personal Data Cleanup can do the work for you. Personal Data Cleanup scans some of the riskiest data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites and can even manage the removal for you depending on your plan. ​It also monitors those sites, so if your info gets posted again, you can request its removal again. 

2. Limit the data Google collects 

As of September 2022, Google accounts for just over 92% of search engine market share worldwide. Aside from being a search engine, Google offers a myriad of other services and applications, such as Gmail and Google Maps. While Google offers plenty of tools for productivity, travel, work, and play for free, they still come at a cost—the gathering and analysis of your personal information.   

You can limit the data Google associates with you by removing your name from Google search results with a removal request. This will disable anyone online from getting any results if they search your name. (Note that this will not remove your information from the original sites and sources where it’s posted.) Moreover, Google collects all your browsing data continuously. You have the option to turn on “Auto Delete” in your privacy settings to ensure that the data is deleted regularly and help limit the amount of time your sensitive data stays vulnerable.  

You can also occasionally delete your cookies or use your browser in incognito mode to prevent websites from being tracked back to you. Go to your Google Chrome settings to clear your browser and cookie history.  

3. Delete old social media accounts and make the ones you keep private 

As discussed above, data brokers can collect information from public social media profiles. You can minimize your presence on social media to the bare minimum. Make a list of the ones you use or have used in the past. If there are old accounts that you no longer use or websites that have gone by the wayside like Myspace or Tumblr, you may want to deactivate them or consider deleting them entirely.   

For social media platforms that you still may use regularly, like Facebook and Instagram, consider adjusting your privacy settings to ensure that your personal information on these social media platforms is the bare minimum. For example, on Facebook you can lock your profile, while on Instagram you can stay private.  

4. Remove personal info from other websites and blogs 

If you’ve ever published articles, written blogs, or created any content online, it might be a good time to consider taking it down if it is no longer serving a purpose. Depending on what you’ve posted, you may have shared personal details about your life. Additionally, you might be mentioned by other people in various social media posts, articles, or blogs. It is worth reaching out to these people to request them to take down posts with sensitive information.  

Social media and online articles that host your personal information are often used when businesses or hackers are doing “internet scrapes” to find better ways to use your targeted information. Asking your friends or third-party sites to remove that information can help protect your privacy.  

5. Delete unused phone apps and restrict the settings for the ones you use 

Another way you can tidy up your digital footprint online involves deleting all the unnecessary phone apps that you no longer need or use. Even when apps are not open or in use, they may be able to track personal information such as your real-time location and even your payment details if you have a paid subscription to the app.   

Some apps even sell this data as it can be extremely advantageous to other companies, which they use to target certain consumer segments and profiles for advertising. Try to share as little information with apps as possible if you’re looking to minimize your online footprint, and provide them access to your photos, contacts, and location only on as-needed basis and only when the app is in use. Your phone’s app and location services settings will give you the tools to do it. 

Online protection software can keep your personal information more private and secure 

In addition to the steps above, comprehensive online protection software can keep you more private and minimize your risk of cybercrime. It can include: 

So while it may seem like all this rampant collecting and selling of personal information is out of your hands, there’s plenty you can do to take control. With the steps outlined above and strong online protection software at your back, you can keep your personal information more private and secure. 

The post 5 Steps to Removing Your Personal Information From the Internet appeared first on McAfee Blog.

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