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Waiting in the checkout line. Waiting to fall asleep. Waiting for your boring work call to finally end.
When you find yourself in these situations, do you usually have your phone in hand? And does it usually include scrolling through videos on TikTok? You’re far from alone! The app has 150 million users in the United States and more than a billion daily users worldwide.1
However, governments around the world believe that while you’re exploring the world through short-form video, unscrupulous characters are lurking in the background collecting your personal data. Here’s the real story behind TikTok bans and what they mean for you and your online privacy.
TikTok is owned by ByteDance, a Chinese company. Much of the data privacy unease surrounding TikTok is ByteDance’s opacity in their data mining practices. It’s unknown how much data it collects on users and what it does with that information. Since the Chinese government has a hand in many of the businesses based in the country, it’s unclear if the government is party to the mined data. Because many countries are tense politically with China, some governments are being cautious about limiting ByteDance’s access to personal information and potentially government secrets.
So far, various countries have banned TikTok from the work phones of government employees, including the United States, Australia, Canada, Taiwan, and various European Union members.2 India completely banned the app in the country in 2020. Various other countries with strict limits on self-expression have also attempted to forbid their citizens from accessing TikTok.
Montana became the first state to ban TikTok in May 2023. The governor cited “protecting Montanans’ personal and private data” as the reason behind the new bill, which is set to go into effect in January 2024.3
For the general population, bans of TikTok on government-issued devices will not affect your access to the platform Even for government employees, this just means that you can’t access the app from your work phone, laptop, or tablet. On your own time and your personal devices, you can still scroll to your heart’s content.
Montana’s TikTok bill could pick up steam with other states claiming to protect the PII of their citizens; however, the Montana law and any similar ones that may arise are likely to be scrutinized as a violation of freedom of speech. As of now, it’s unclear whether the bill – and future ones like it – will be invalidated due to a violation of the First Amendment.
How these TikTok bans and the news headlines may affect you is that they emphasize the necessity of social media best practices and guarding your personally identifiable information (PII) more closely.
Because it’s unclear how much and with whom TikTok is gathering and sharing your data, it’s best to play it safe and limit the amount you reveal about yourself on the app. Here are a few tips to give you peace of mind and improve your online privacy:
This is a good practice on any social media platform. Geo-tagging is a function where the app uses GPS to track your location and then publish it alongside your post. This feature may put your personal safety at risk, since stalkers can use the geotag, context clues, and video background to guess at your location.
TikTok, Facebook, Instagram, and gaming apps depend on advertisers’ dollars to make money. To provide users with the most relevant ads (and improve their chances of making a sale), companies gather information about you and build a profile based on your online comings and goings. Most apps that allow tracking must ask your permission first to do so. Always uncheck this box and disable ad tracking, because there’s no guarantee that the PII the ad company collects will stay a secret. Did you know that 98% of people have their personal information up for sale on the internet? Personal Data Cleanup is an excellent tool to erase your private details from the internet and keep it out of the hands of strangers.
Oversharing on social media may leave you vulnerable to social engineering schemes. This happens when a scammer gathers details about you and then tailor-makes a scam that’s likely to get your attention. For example, if your social media profiles make it clear that you’re an animal lover, a scammer may write a heartfelt post about needing donations to save their beloved pet.
A virtual private network (VPN) scrambles your online traffic, making it very difficult for someone to digitally eavesdrop on you or pinpoint your location. Plus, a VPN works on any device, not just desktops. So, while you scroll on a computer, tablet, or smartphone, a VPN can keep your internet traffic a secret.
Don’t worry: TikTok – the constant companion in times of boredom, transit, and when you’re in need of a laugh – isn’t going anywhere anytime soon. For the general population in most parts of the world, the app is staying put.
However, just because it’s not banned doesn’t mean that it’s 100% safe for your online privacy. Keep our tips in mind the next time you scroll through or post. To fully cover your bases and give you peace of mind, partner with McAfee+ Ultimate. This all-in-one service includes unlimited VPN for all your devices, Personal Data Cleanup, and more.
Laugh, cry, learn, and explore the world through TikTok with confidence in the security of your online privacy!
1TikTok, “Celebrating our thriving community of 150 million Americans”
2Associated Press, “Here are the countries that have bans on TikTok”
3CNN, “Montana governor bans TikTok”
The post Why Are Some Countries Banning TikTok? appeared first on McAfee Blog.
Social media platforms often get a hard time by us parents. But a recent announcement by TikTok of industry first screen time limits might just be enough to win you over. On March 1, the social media platform announced that it will automatically impose a 60-minute daily screen time limit to every account belonging to a user that is under the age of 18. How good??
I hear what you’re thinking – maybe we can cross TikTok off our list of social media platforms that we need to get our head around? But no, my friends – not so fast! Tik Tok’s new screen time limits are all about parental involvement – which is why I am a fan! So, buckle-up because if you have an under 18 on TikTok (and you’re committed to their digital well-being) then my prediction is that you’ll soon know more about this social media platform than you even thought was possible!
Over the coming weeks, every account that belongs to an under 18-year-old will automatically be set to a 60-minute daily screen time limit. Once they’ve clocked up an hour of scrolling, teens will be asked to enter a passcode, which TikTok will supply, to keep using the platform. TikTok refers to this as an ‘active decision’.
So, clearly this isn’t quite the silver bullet to all your screen time worries as teens can choose to opt out of the 60-minute limits. But if they do choose to opt out and then spend more than 100 minutes a day on the platform, they will be prompted to set a daily screen time limit. ‘Will that actually do anything?’ – I hear you say. Well, in the first month of testing this approach, TikTok found that this strategy resulted in a 234% increase in the use of its screen time management tools – a move in the right direction!
But here’s the part I love the most: TikTok offers Family Pairing which allows you to link your child’s account to yours. And as soon as you enable Family Pairing, your teen is no longer in control of their own screen time.
Now, don’t get me wrong – I am not a fan of the authoritarian approach when it comes to all things tech. I do prefer a consultative ‘let’s work together’ vibe. However, TikTok’s move to involve parents in making decisions about their child’s screen time means that families will need to talk digital wellbeing more than ever before and here’s why…
Within the Family Pairings settings, parents are able to set screen time limits based on the day of the week which means homework and holidays can be worked around. There is also a dashboard that shows your child’s screen time usage, the number of times the app was opened plus a breakdown of time spent during the day and night. Now, with all this control and information, you’ll be in quite the powerful position so be prepared to be sold hard by your teen on many the benefits of TikTok!
For years I have been a fan of creating a Family Digital Contract which means you get to outline your family’s expectations around technology use. Now the agreement can include time spent online, the sites that can be visited and even the behaviour you expect of your child when they are online. So, if your kids are avid TikTok users then I highly recommend you do this ASAP. Check out the Family Safety Agreement from the Family Online Safety Institute as a starting point but I always recommend tailoring it to suit the needs of your own tribe.
But let’s keep it real – your kids are not always going to comply, remember how you pushed the boundaries when you were young?? And that’s OK if they understand why their actions weren’t ideal and you have a suitable level of confidence that they will get back on track. However, if you have concerns that they need an additional level of structure to ensure their digital wellbeing remains intact then that’s when TikTok’s Family Pairing can work a treat!
It’s no secret that social media can be incredibly captivating, possibly even addicting, for so many. And it’s not just TikTok – Instagram, Facebook even Twitter has all been designed to give us regular hits of dopamine with each scroll, like and post. And while I know that parental controls are only one part of the solution, they can be very handy if you need to bring your tween’s usage under control.
But when all is said and done, please remember that the strength of your relationship with your child is the best way of keeping them safe online and their wellbeing intact. If your kids know that they can come to you about any issue at all – and that you will always have their back – then you’re winning!!
So, be interested in their life – both online and offline – ask questions – who do they hang with? How do they spend their time? And remember to share your online experience with them too – get yourself a little ‘tech’ cred – because I promise they will be more likely to come to you when there is a problem.
‘Till next time – keep talking!!
Alex
The post What Parents Need To Know About TikTok’s New Screen Time Limits appeared first on McAfee Blog.
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