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The modern family juggling act has never been more complex—or more dangerous. If you’re caring for aging parents while raising children, you’re part of what researchers call the “Sandwich Generation.” According to Pew Research, nearly half (47%) of adults in their 40s and 50s find themselves wedged between these dual responsibilities. But in today’s digital landscape, this demographic faces a uniquely modern threat: becoming the primary target of an unprecedented scam epidemic.
As a cybersecurity professional who has witnessed the evolution of online threats over two decades, I can tell you that today’s scam landscape is unlike anything we’ve seen before. The stakes are higher, the tactics more sophisticated, and the Sandwich Generation is squarely in the crosshairs.
McAfee’s recent State of the Scamiverse report paints a troubling picture of digital life in the UK. The statistics are staggering: 60% of Brits report either falling victim to an online scam or knowing someone who has. When these attacks succeed, the financial impact is severe—victims lose an average of £936, with some reporting devastating losses exceeding £7,980.
Perhaps most alarming is the speed at which these crimes unfold. A shocking 68% of victims said it took less than an hour to be defrauded, with 48% reporting that fraud occurred within just 30 minutes of engaging with a scammer. This isn’t the slow-burn con artistry of yesteryear—this is lightning-fast digital predation.
The financial losses, while significant, represent only part of the damage. The psychological impact cuts deeper than many realize. Our research shows that 32% of Brits who fell for online scams experienced moderate to significant distress, including anxiety, depression, and damaged self-esteem. For the Sandwich Generation, already stretched thin emotionally and financially, this psychological burden can be overwhelming.
Consider the compounding effects: 80% of scam victims reported that the experience impacted their self-esteem and ability to trust others. When you’re responsible for protecting not just yourself but also tech-savvy teenagers and digitally-vulnerable parents, this erosion of confidence can have far-reaching consequences for your entire family’s digital safety.
From a cybercriminal’s perspective, the Sandwich Generation represents the perfect storm of vulnerability. Here’s why you’re in their crosshairs:
Overwhelm and Distraction: Scam tactics are most effective when targets are tired, rushed, or mentally overloaded. The constant juggling act of work, children’s needs, and aging parents’ care creates exactly these conditions.
Multiple Attack Vectors: You’re not just protecting yourself—you’re managing the digital lives of three generations. Children who overshare on social media and parents who may trust too readily both create entry points for scammers.
The “Family Tech Lead” Burden: In most households, one person becomes the de facto IT support for everyone. If that’s you, you’re essentially protecting three generations of users with the cybersecurity knowledge and tools designed for one.
Time Poverty: When you’re constantly switching between helping with homework, managing medical appointments, and handling your own responsibilities, the careful scrutiny required to spot sophisticated scams becomes nearly impossible.
The repeat victimization rate is particularly concerning. Once scammers identify a successful target, they often share that information within criminal networks, leading to sustained harassment and repeated attempts.
Protecting Your Children (The Digital Natives)
Despite their technological fluency, young people face unique vulnerabilities:
Social Media Saturation: 28% of 18-24-year-olds receive scam messages via social media platforms. The integration of these platforms into daily life makes detection more challenging.
Gaming Community Exploitation: Scammers infiltrate gaming communities with fake giveaways, cryptocurrency cons, and phishing attempts disguised as game-related communications.
Celebrity Deepfake Scams: AI-generated celebrity endorsements for cryptocurrency schemes or investment opportunities are becoming increasingly sophisticated and harder to detect.
Overconfidence Bias: Young people often believe their digital nativity makes them immune to scams, leading to less cautious behavior online.
Protecting Your Parents (The Trusting Generation)
Older adults face different but equally serious threats:
Email-Based Attacks: 67% of over-55s encounter scams primarily through email, a medium they often trust more than social media.
Authority Impersonation: Tech support scams, fake government communications, and bank impersonation attempts exploit older adults’ respect for authority and institutions.
Voice Cloning Threats: 21% of Brits have encountered AI voice scams impersonating loved ones—a particularly dangerous development for older users who may be more trusting of familiar voices.
Isolation Exploitation: Scammers often target older adults during periods of loneliness or health concerns, when they’re more likely to engage with unexpected communications.
Mobile Device Security
Mobile scams have reached epidemic proportions in the UK, with 35% of Brits falling victim to SMS or call-based scams in the past year. The most common mobile threats include:
Package Delivery Scams (33%): “Your parcel couldn’t be delivered” texts that lead to fake websites designed to steal personal information or payment details.
Subscription Renewal Cons (23%): Messages claiming services like Netflix require payment information updates, leading to credential theft or unauthorized charges.
Social Engineering Openers (16%): Simple “Hey, how are you?” messages that gradually build trust before introducing investment or romance scams.
Computer and Email Security
Email remains the primary attack vector, with 32% of Brits falling victim to phishing attempts last year. The sophistication of these attacks has increased dramatically—while 78% of people believe they can spot scams, today’s emails often perfectly mimic legitimate communications.
Artificial intelligence has revolutionized scamming, with 21% of Brits encountering AI-generated scams. The challenge is significant: 53% of people admit that deepfakes are difficult to spot, and the technology improves daily.
Just as you have a fire escape plan, your family needs a comprehensive fraud response strategy. This should include:
Technology alone cannot solve this crisis. The most effective defense combines good security tools with open family communication and ongoing education. Regular conversations about online safety should be as normal as discussions about physical safety.
For Children: Focus on critical thinking skills rather than fear-based messaging. Teach them to question unexpected opportunities and verify information through multiple sources.
For Parents: Emphasize that asking for help with suspicious communications is a sign of wisdom, not weakness. Create an environment where they feel comfortable seeking guidance.
For Everyone: Establish family rules about financial communications—for example, agreeing that no family member will ever ask for money or personal information via text or email without prior verbal confirmation.
The scam landscape evolves constantly, driven by technological advancement and criminal innovation. As someone who has tracked these trends for two decades, I can tell you that the only constant is change. What worked last year may be ineffective today, and tomorrow will bring new challenges.
The key is building adaptable defenses: security awareness that can evolve with threats, technology solutions that update automatically, and family communication patterns that encourage ongoing vigilance without creating paranoia.
The Sandwich Generation faces unique challenges in today’s digital world, but you’re not powerless. By understanding the threat landscape, implementing appropriate security measures, and fostering open communication about online safety, you can protect your family’s financial security and emotional well-being.
Remember that in the UK today, encountering scam attempts isn’t rare—it’s daily. The goal isn’t to avoid all contact with potential threats but to recognize them quickly and respond appropriately. With the right preparation and tools, you can maintain your family’s digital confidence while staying one step ahead of the scammers.
Your role as the family’s digital guardian is challenging, but it’s also crucial. You’re not just protecting money—you’re protecting your family’s trust, confidence, and peace of mind in an increasingly connected world.
Stay vigilant, stay informed, and remember: when in doubt, pause, check, and verify. Your family’s digital safety depends on it.
The post How the Sandwich Generation Can Fight Back Against Scams appeared first on McAfee Blog.
Ah, summer. The season of sun-soaked beaches, bucket list adventures, and Instagram-worthy Aperol Spritzes. For many, it’s also a time of new connections—whether it’s a whirlwind vacation romance, a flirtatious chat over sangria, or that handsome stranger who slides into your DMs while you’re posting travel pics.
But while your heart may be on holiday, romance scammers are very much on the job.
Every summer, there’s a spike in cybercrime that preys on people’s heightened emotions, loneliness, and lowered guard while traveling. Romance scams aren’t just the stuff of Netflix documentaries or embarrassing Reddit threads—they’re a multi-billion dollar business. In fact, in the U.S. alone, consumers reported losing $1.3 billion to romance scams in 2023, according to the FTC. And those are just the ones who reported it.
Whether you’re vacationing in Ibiza or just swiping Tinder in Tuscany, here’s what you need to know to keep your love life and your bank account scam-free this summer.
Let’s break down the perfect storm:
Scammers love this combo. It gives them everything they need to make you feel special, disarmed, and emotionally invested—before making their move.
And don’t think these scams are limited to dating apps. They happen on Facebook, Instagram, TikTok, WhatsApp, Airbnb experiences, and yes, even LinkedIn. Love (and deception) finds a way.
No matter where you are in the world, these red flags are global. If your new summer fling is showing any of these signs, take a step back before you step deeper in:
They move too fast.
They say they love you after two days. They want to video call all the time. They talk about marriage before you’ve even exchanged last names. Classic sign of love bombing.
They avoid meeting in person or always have a reason to cancel.
Even if you’re in the same city, they’ll say they’re stuck at customs, quarantining, or detained by border patrol (yes, really). This isn’t just shady—it’s scripted.
They need money—urgently.
Hospital bill. Stolen passport. Emergency flight. Sick relative. Whatever it is, it’s always an emergency and always comes with a request for money, gift cards, or cryptocurrency.
They ask you to keep the relationship private.
“Let’s keep this just between us.” Translation? “Please don’t tell your smarter friends who would spot me a mile away.”
They want to take the chat off-platform.
If someone you met on a dating app pushes you onto WhatsApp, Telegram, or a private email chain quickly, it’s a red flag.
Summer brings out some unique variations on the classic romance scam, here are a number of the common types of travel romance scams.
The “Travel Buddy” Scam
You meet someone on a travel app or forum who wants to join your trip. They seem cool—until they ghost you after you book everything in their name. Or worse, they show up and mooch off you the entire time.
The “Local Lover” Scam
A charming local sweeps you off your feet. They say they want to visit you in your home country, but need help with a visa fee, plane ticket, or travel insurance.
The “Digital Dater” Abroad
You’re on vacation and your dating app blows up with matches. Coincidence? Hardly. Scammers geo-fence popular tourist zones because they know travelers are emotionally available and often disconnected from their usual guardrails.
The “Crypto Casanova”
You match with someone on a dating app who subtly mentions they’ve made loads of money on crypto. Soon, they offer to help you invest. Spoiler alert: the platform they send you to is fake. Your money is gone, and so are they.
You don’t have to be a digital hermit on your holiday. But you do need a bit of cyber street smarts. Here’s how to travel (and flirt) safely:
No sharing your hotel, flight info, or travel itinerary with someone you just met online. And definitely don’t post your boarding pass or hotel room number on socials.
Not for flights, food, phone credit, visas, crypto, or “emergencies.” If someone asks for money, it’s a scam. Every. Single. Time.
If someone seems too good to be true, screenshot their profile pics and run a reverse image search. If they’re stolen from a model or influencer, you’ll know quickly.
Stick with apps that offer verified profiles, video chat, and in-app messaging. The more friction between you and scammers, the better.
If something feels off, it probably is. Don’t let the vacation buzz cloud your common sense.
If someone claims to be in Paris but always replies at 3 a.m. Paris time? Red flag.
A few too many cocktails and you’re more likely to miss signs of manipulation or send info you shouldn’t. Scammers love an intoxicated target.
Let someone back home know who you’re talking to. Share screenshots if necessary. Having a second pair of eyes can save you.
Don’t send sensitive messages, share banking info, or access dating apps over public Wi-Fi. Use a VPN like McAfee Secure VPN if you must connect while on the go.
Romantic attention can feel flattering—especially if you’re traveling solo. But don’t confuse flattery with trust. If someone’s pushing boundaries, bail.
If your gut’s screaming “scam,” don’t ignore it. Cut contact immediately. Don’t argue, don’t explain. Just block and move on.
Report them to the platform.
Whether it’s a dating app or social media site, reporting helps stop them from targeting others.
Tell your bank if you sent money.
They may be able to freeze a transaction or help with fraud recovery.
Talk to someone.
Shame is what scammers count on. Speak up. You are not alone, and you are not stupid.
Look, summer romance can be amazing. I’m not here to kill the vibe. But don’t confuse intensity for intimacy, especially when someone is operating behind a screen. If you’re lucky, your summer fling ends with a postcard and a good story. If you’re not careful, it could end with an empty bank account, a broken heart, and a bruised ego.
Be bold. Be open. But above all be smart. McAfee’s Scam Detector, can help in the fight against scammers. Our scam detector catches suspicious text messages so you can reply with confidence. We’ll filter out risky emails and phishing attempts so your inbox stays secure. With our leading, cutting-edge protection, we’ll spots deepfake videos so you can stay ahead of misinformation. Love doesn’t need to be transactional. And real connections don’t pressure, isolate, or guilt-trip. This summer, protect your heart like your passport: with care, vigilance, and just the right amount of suspicion.
The post Love, Lies, and Long Flights: How to Avoid Romance Scams While Traveling This Summer appeared first on McAfee Blog.
Summer vacation season is upon us, and millions of families are booking accommodations for their dream getaways. But with the surge in travel bookings comes an unfortunate reality: accommodation scams are on the rise, and they’re becoming increasingly sophisticated. As a cybersecurity professional, I’ve seen how devastating these scams can be—not just financially, but emotionally, when your family vacation turns into a nightmare.
The good news? With the right knowledge and proactive measures, you can protect yourself and your family from these predators. Even better, if you do fall victim to a scam, there are specific steps you can take to minimize the damage and potentially recover your losses.
Travel accommodation fraud has skyrocketed in recent years. Scammers have become expert at creating convincing fake listings on legitimate platforms like Airbnb, Booking.com, and even creating entirely fraudulent websites that mimic well-known hotel chains. They steal photos from real properties, craft compelling descriptions, and even create fake reviews to lure unsuspecting travelers.
What makes these scams particularly insidious is the emotional investment. You’re planning a special family vacation, perhaps saving for months, and the excitement of finding what seems like the “perfect” place clouds your judgment. Scammers exploit this vulnerability ruthlessly.
I can tell you that prevention is always your best defense. Here are the warning signs that should make you pause before clicking “book now”:
If you’ve fallen victim to an accommodation scam, time is critical. Here’s what you need to do immediately:
One of the most effective ways to protect your family from travel scams and other online threats is to implement comprehensive digital protection. Solutions like McAfee’s family protection plans offer multiple layers of security that work together to keep scammers at bay.
Modern family protection services provide several key features that directly combat travel scams:
Real-Time Scam Protection: Advanced scam detection technology automatically identifies and blocks fraudulent websites, phishing emails, and suspicious links before you interact with them. This means if you accidentally click on a fake booking site, the protection software will warn you before you enter any personal information.
Secure VPN for Travel Research: When researching accommodations on public Wi-Fi networks (like those in airports or coffee shops), a VPN encrypts your connection, preventing scammers from intercepting your personal information or redirecting you to fake websites.
Financial Transaction Monitoring: Comprehensive protection plans monitor your bank accounts and credit cards for unusual activity (US only), sending immediate alerts if suspicious transactions occur. This early warning system can help you catch fraudulent charges within hours rather than weeks.
Identity Monitoring and Dark Web Surveillance: These services continuously scan the dark web and other sources where stolen personal information is traded, alerting you if your data appears in places it shouldn’t. This is particularly valuable since accommodation scammers often sell stolen personal information to other criminals.
Personal Data Cleanup: Many protection services help identify and remove your personal information from data broker sites that scammers often use to research potential victims and make their approaches more convincing.
For families, comprehensive protection plans typically cover up to six family members, providing each person with their own monitoring and protection while giving parents oversight of their children’s online activities. With identity theft coverage up to $2 million per family and 24/7 restoration assistance, these services provide both prevention and recovery support.
Twenty years in cybersecurity has taught me that the cost of prevention is always less than the cost of recovery. Whether it’s taking time to properly research accommodations, investing in comprehensive family protection software, or educating your family about scam tactics, these upfront investments pay dividends in peace of mind and financial security.
Travel scams prey on our excitement and trust during what should be joyful family times. By staying vigilant, using proper protection tools, and knowing how to respond quickly if something goes wrong, you can ensure your family’s summer vacation memories are made for all the right reasons.
Remember: legitimate accommodation providers want to build trust and will readily provide verification. If anyone pressures you to skip verification steps or pay through unusual methods, walk away. Your family’s safety and financial security are worth more than any “deal” that seems too good to be true.
Safe travels, and remember—the best vacation is one where the only surprises are pleasant ones.
The post What to Do If You Book a Hotel or Airbnb and It Turns Out to Be a Scam appeared first on McAfee Blog.
In a significant security incident, Coinbase, a leading cryptocurrency trading platform, recently disclosed a data breach impacting nearly 70,000 users. This breach, attributed to “insider wrongdoing,” exposed sensitive personal information. This post details how the breach occurred, what data was compromised, and, most importantly, provides crucial steps you can take to protect yourself from potential follow-on attacks and identity theft.
This comprehensive guide will delve into the specifics of this breach: how the “insider wrongdoing” facilitated the attack, precisely what information was exposed, and the immediate, actionable steps you can take to safeguard your digital assets and personal identity in the wake of this incident.
According to a filing with the Office of the Maine Attorney General, which mandates public disclosure for such incidents, a total of 69,461 individuals were affected by this breach. The incident itself occurred on December 26, 2024, though the first signs of the compromise were only detected on May 11, 2025. This timeline is not uncommon for data breaches, as it can often take months for criminal activity to be fully uncovered.
Coinbase’s official statement details the progression of the breach:
Criminals targeted our customer support agents overseas. They used cash offers to convince a small group of insiders to copy data in our customer support tools for less than 1% of Coinbase monthly transacting users. Their aim was to gather a customer list they could contact while pretending to be Coinbase—tricking people into handing over their crypto. They then tried to extort Coinbase for $20 million to cover this up.
In a firm stance against such criminal activity, Coinbase has publicly refused to pay the ransom. Instead, the company has established a substantial $20 million reward fund, offering it for information that leads to the arrest and conviction of the attackers responsible.
The attackers gained access to a range of sensitive user data. According to Coinbase, the compromised information includes:
• Personal Identifiers: Names, physical addresses, phone numbers, and email addresses.
• Financial Data (Masked): Masked Social Security numbers (last 4 digits only) and masked bank account numbers, along with some bank account identifiers.
• Identity Documents: Images of government-issued IDs (e.g., driver’s licenses, passports).
• Account Activity: Snapshots of account balances and transaction history.
• Limited Corporate Data: Documents, training materials, and communications accessible to support agents.
Crucially, Coinbase has confirmed that the attackers did not gain access to the following critical elements:
• Login credentials or two-factor authentication (2FA) codes.
• Private keys associated with user wallets.
• Any direct ability to move or access customer funds.
• Access to “Coinbase Prime” accounts.
• Access to any Coinbase or Coinbase customer hot or cold wallets.
To summarize the company’s own words, they’re “protecting their customers and standing up to extortionists” by taking several steps. Highlights of their response include:
• Affected Account Holder Notifications: Email notifications were dispatched to all affected account holders on May 15, 2025. Furthermore, “flagged accounts now require additional ID checks on large withdrawals and include mandatory scam-awareness prompts.”
• Enhanced Defenses: The company is significantly increasing its investment in insider-threat detection and automated response systems. They are also “simulating similar security threats to find failure points in any internal system.”
• Securing Support Operations: Coinbase plans to open a new support hub within the U.S. and implement “stronger security controls and monitoring across all locations.”
Additionally, Coinbase is actively collaborating with law enforcement agencies and intends to pursue criminal charges against the insiders involved, who were reportedly terminated immediately upon discovery of their involvement.
For one, the people holding the stolen data apparently attempted to extort the company—a ransom that the company says it will not pay, as covered above. With that, there’s the possibility the people involved might turn to other buyers or release the info on the dark web, whether for sale or for free.
As with any breach, expect follow-on scams in the wake of this breach, as a potential wave of scammers might pose as Coinbase employees. Some might use the stolen info to make the scam sound more credible, some might not. Regardless, this attack calls for extra vigilance on the part of Coinbase users and crypto holders in general.
Coinbase offered specific guidance for its users, which we’ll add to—all so Coinbase users and crypto traders in general can stay safer.
Coinbase suggests:
• Turn on withdrawal allow listing —Only permit transfers to wallets that you are confident you fully control and where the seed phrase is secure and was not provided to you or shared with anyone.
• Enable strong two-factor authentication —Hardware keys are best.
• Hang up on imposters —Coinbase will never ask for your password, 2FA codes, or to move funds to a “safe” wallet.
• Lock first, ask later —If something feels off, lock your account in-app and email security@coinbase.com.
Beyond Coinbase’s advice, McAfee offers robust solutions to further protect yourself:
Protect yourself from scammers
• McAfee Scam Detector: Our advanced Scam Detector technology is designed to identify and block scams across text messages, emails, and videos. This is particularly crucial after a breach, as scammers might send bogus “account alerts” with links to phishing sites. Scam Detector automatically detects these threats and blocks risky links, even if you accidentally click them.
• Reduce Your Digital Footprint: Limit the amount of personal information available to scammers. The more details they have about you, the more credible their phishing attempts can appear.
• McAfee Personal Data Cleanup: Many scammers gather information from data broker sites. Our Personal Data Cleanup service scans the riskiest data broker sites, identifies where your personal information is being sold, and, depending on your McAfee+ plan, can help you remove it.
• McAfee Social Privacy Manager: Social media platforms are notorious for being a source of personal information for scammers. McAfee Social Privacy Manager allows you to adjust over 100 privacy settings across your social media accounts in just a few clicks, significantly enhancing your online privacy.
These features are all included in our comprehensive McAfee+ plans.
Follow-on attacks after data breaches often involve identity theft. With pieces of personal info that they can puzzle together, thieves then try to open new accounts, lines of credit, and so forth in someone else’s name. Protection like the following, also included in our McAfee+ plans, can keep you safer.
Transaction Monitoring and Credit Monitoring help you spot any questionable financial activity quickly. Meanwhile, Security Freeze can prevent unauthorized access to existing credit card, bank, and utility accounts or from new ones being opened in your name.
And if identity theft unfortunately happens to you, up to $2 million in ID theft coverage & restoration can help you recover quickly.
Additionally, Identity Monitoring scans the dark web for your personal info, including email, government IDs, credit card and bank account numbers, and more. It helps keep your personal info safe, with early alerts if your data is found on the dark web, an average of 10 months ahead of similar services.
The Coinbase data breach serves as a stark reminder of the persistent threats in the digital world. While Coinbase is taking steps to address the breach, proactive personal security measures are paramount. By implementing the recommendations from both Coinbase and McAfee, you can significantly reduce your risk of falling victim to scams and identity theft. Stay vigilant, secure your accounts, and protect your digital life.
The post How to Protect Your Crypto After the Coinbase Breach appeared first on McAfee Blog.
At McAfee, we see the real faces behind the statistics. Our research shows, globally, people spend an average of 83 hours annually reviewing suspicious messages. We don’t just see numbers, we see the schoolteacher who was scammed out of Taylor Swift tickets, the new father who was duped by an IRS tax scam, and the life coach who was impacted by a SIM swap scam.
This is why we’re proud to announce that McAfee has joined the Global Anti-Scam Alliance (GASA) as a Foundation Member—because protecting people from scams isn’t just about technology. It’s about understanding the human cost of digital deception and working together to stop it.
Through our Scam Stories initiative and Keep It Real campaign, we’ve heard countless accounts from real people who’ve experienced the devastating impact of scams. Take Chris Carmack and Erin Slaver, who thought they were simply ordering custom patio cushions from what appeared to be a trustworthy small business. After paying through a special link, the cushions never arrived. Delays turned into excuses, messages went unanswered, and the seller’s account eventually disappeared along with their money.
What strikes us most about these stories isn’t just the financial loss—it’s the emotional aftermath. The embarrassment. The self-doubt. The way victims blame themselves for “falling for it,” when the reality is that today’s scams are sophisticated operations designed by professionals who exploit our trust and humanity.
We’re working to change that narrative. Being scammed isn’t a sign of weakness—it’s evidence of how advanced and manipulative these criminal enterprises have become. When we launched our Scam Stories campaign, we made a commitment: to end the stigma around being scammed and empower people to speak out, because silence is exactly what scammers count on.
The Global Anti-Scam Alliance represents something powerful: a coordinated, international response to a global threat. Nearly $1.026 trillion was lost by consumers worldwide last year in scams, with 78% of participants experiencing at least one scam in the last 12 months. These aren’t isolated incidents—they’re part of a sophisticated ecosystem that spans borders, platforms, and industries.
At McAfee, we bring unique strengths to this alliance:
Cutting-Edge Protection: Our AI-powered Scam Detector, now included in all core McAfee plans, automatically identifies scams across text, email, and video, including deepfake detection. We’re not just reacting to scams, we’re anticipating them.
Real-World Insight: Through our comprehensive scam research and our direct connection with victims through Scam Stories, we understand how scams actually impact people’s lives. This isn’t theoretical—it’s deeply personal.
Global Reach: We protect millions of users worldwide, giving us visibility into emerging scam trends across different regions and demographics. We’ve seen how scammers adapt their tactics and how victims respond.
Educational Mission: Beyond technology, we’re committed to raising awareness. Our partnership with FightCybercrime.org includes donating $50,000 in protection products to scam victims and the professionals who support them.
Online scams have evolved far beyond the obvious emails of the past. Today’s scammers use AI to create convincing deepfakes, exploit trusted brands, and craft personalized attacks that fool cybersecurity experts. A McAfee Labs study shows that for just $5 and in 10 minutes, the price of a latte, a scammer can create a realistic-looking deepfake video or AI voice scams.
“Last year alone, people lost more than $1 trillion to scams. That is not just a cybersecurity issue. It is a trust issue,” said Dan Huynh, Vice President of Business Development at McAfee and board member of the Global Anti-Scam Alliance (GASA). “We joined GASA because we believe collaboration amplifies impact. By uniting with others equally committed to stopping scams, we can drive greater change. It takes real coordination, shared insight, and urgency to protect people—and GASA is how we turn that commitment into action.”
This isn’t a problem that any one company, government, or organization can solve alone. It requires the kind of coordinated response that GASA represents, bringing together governments, consumer protection organizations, financial institutions, tech platforms, and cybersecurity leaders to share intelligence, shape policy, and deliver rapid, systemic action.
Joining GASA isn’t just about adding our name to a membership list. It’s about doubling down on our commitment to protect people, not just devices. In an always-online world. We’re bringing our advanced AI technology, our research insights, and our deep understanding of the human impact of scams to help build smarter, faster, more connected defenses.
We intend to work across borders and sectors to drive meaningful change. We intend to build tools that don’t just react but anticipate. And we intend to empower people with the clarity, context, and confidence they need to protect themselves in an increasingly complex digital world.
Most importantly, we’re committed to continuing our Scam Stories campaign, giving victims a voice, ending the shame that keeps people silent, and helping everyone understand that in today’s world, being scammed says nothing about your intelligence and everything about how sophisticated these criminal operations have become.
At McAfee, we’ve always believed that everyone should be able to live their lives online with confidence. By joining GASA, we’re taking that mission global—because when it comes to stopping scams, we’re all stronger together.
Learn more about McAfee’s scam protection at McAfee.com and share your story to help others stay safe at our Scam Stories page. Together, we can keep it real and keep each other safe.
The post Standing Together Against Scams: McAfee Joins the Global Anti-Scam Alliance appeared first on McAfee Blog.
German sportswear giant Adidas has confirmed a significant cybersecurity incident that compromised customer personal information through an attack on their customer service operations. The breach primarily exposed contact details of consumers who had previously interacted with Adidas’s help desk support system, though the company has assured customers that sensitive financial data including passwords, credit card numbers, and other payment information remained secure. While acknowledging the severity of the situation, Adidas emphasized their unwavering commitment to consumer privacy and security, expressing sincere regret for any anxiety or disruption the incident may have caused their customer base.
On May 27, 2025, German sportswear giant Adidas disclosed a significant data breach affecting their customer base. The breach didn’t originate from Adidas directly, but rather through a compromised third-party customer service provider—a scenario that’s becoming increasingly common in our interconnected business ecosystem.
According to Adidas’s official statement, an “unauthorized external party obtained certain consumer data through a third-party customer service provider.” The company immediately launched containment measures and began collaborating with leading information security experts to investigate the incident.
Fortunately, the stolen information reportedly did not include payment-related data or customer passwords. However, the attackers did gain access to customer contact information, which can still pose significant risks for affected individuals.
This breach highlights a critical vulnerability in modern business operations: supply chain security. Companies today rely on numerous third-party vendors for various services, from customer support to data processing. Each vendor represents a potential entry point for cybercriminals.
What makes these incidents particularly concerning is the trust relationship involved. When you provide information to Adidas, you’re not just trusting Adidas with your data. You’re implicitly trusting every company they work with. This creates an expanded attack surface that consumers often don’t consider.
From our experience investigating similar incidents, third-party breaches often go undetected longer than direct attacks because monitoring and security controls may be less stringent at vendor locations. This extended dwell time gives attackers more opportunities to exfiltrate data and potentially pivot to other systems.
While Adidas stated that payment information wasn’t compromised, the exposure of contact information creates several risks that consumers should understand:
Identity Theft Foundation Building: Contact information serves as a building block for identity theft. Criminals often combine data from multiple breaches to create comprehensive victim profiles.
Targeted Phishing Campaigns: With your name, email, and potentially phone number, scammers can craft highly convincing phishing messages that appear to come from Adidas or related services.
Social Engineering Attacks: Armed with your shopping preferences and contact details, attackers can impersonate customer service representatives to trick you into revealing additional sensitive information.
Secondary Account Compromise: If you use the same email for multiple accounts, this breach could be the first domino in a chain of compromises.
Here’s your immediate action plan:
1. Assume You’re Affected
Even if you haven’t received notification from Adidas yet, assume your information may have been compromised if you’ve been an Adidas customer. Companies often take weeks to identify all affected individuals.
2. Change Your Passwords Immediately
Start with your Adidas account, then move to any accounts that share the same password. Use strong, unique passwords for each account. This is non-negotiable. In 2025, password reuse is one of the fastest ways to turn a single breach into multiple compromised accounts.
3. Enable Two-Factor Authentication Everywhere
If you haven’t already, enable two-factor authentication (2FA) on all accounts that support it, starting with email, banking, and shopping accounts. This adds a crucial second layer of security.
4. Monitor Your Financial Accounts
Check bank statements, credit card bills, and investment accounts for any unusual activity. Set up account alerts if you haven’t already—many financial institutions offer real-time transaction notifications.
5. Review Your Credit Reports
You’re entitled to free credit reports from all three major bureaus annually. Consider spacing them out throughout the year for ongoing monitoring, or use a service that provides more frequent updates.
Implement a Defense-in-Depth Approach
No single security measure is perfect. Layer your defenses by combining strong passwords, 2FA, regular monitoring, and comprehensive security software.
Consider Credit Freezing
A security freeze prevents criminals from opening new accounts in your name. It’s free, reversible, and one of the most effective identity theft prevention tools available.
Stay Informed About Breach Trends
Bookmark the McAfee Blog and other and breach notification services. The faster you know about incidents affecting services you use, the quicker you can respond.
How McAfee+ Can Help Protect You
McAfee+ offers several features specifically designed to help individuals navigate the aftermath of data breaches:
Dark Web Monitoring
McAfee’s service monitors the dark web for your personal info, including email, government IDs, credit card and bank account info, and more. This can help keep your personal info safe with early alerts that show you if your data is found on the dark web, an average of 10 months ahead of similar services.
This is crucial because stolen data from breaches like Adidas often ends up for sale on dark web marketplaces. Early detection can help you take protective action before criminals have a chance to use your information.
Personal Data Cleanup
McAfee’s personal data cleanup service can scan some of the riskiest data broker sites and show you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites and, with select products, even manage the removal for you.
Data brokers collect and sell personal information to anyone willing to pay, including scammers and identity thieves. Reducing your exposure through these services limits the information available to criminals who might try to combine it with data from the Adidas breach.
Identity Monitoring and Restoration
McAfee’s Advanced plan provides identity monitoring, data removal, identity restoration, and identity theft insurance. Their monitoring covers up to 60 unique types of personal information and includes up to $2 million in identity theft coverage with professional recovery specialists.
AI-Powered Scam Protection
McAfee’s scam detector will alert you to suspicious text messages and emails that you receive. This is particularly valuable in the aftermath of a breach when criminals often launch targeted phishing campaigns using stolen contact information.
Comprehensive Financial Monitoring
Financial protection Services include transaction monitoring; financial account and payday loan monitoring; bank account takeover monitoring; safe cards. This helps detect unauthorized use of your financial accounts, which could occur if criminals combine information from multiple breaches.
The Adidas breach won’t be the last of its kind. As our digital ecosystem becomes more interconnected, these incidents will likely become more frequent. The key is building personal and organizational resilience through proactive security measures rather than reactive responses.
For consumers, this means adopting a security-first mindset in all digital interactions. Assume breaches will happen, prepare accordingly, and maintain tools and services that can help you detect and respond to threats quickly.
Act quickly: Don’t wait for official notification from Adidas. If you’re a customer, take protective action now.
Invest in comprehensive protection: Services like McAfee+ provide multiple layers of protection that work together to address different aspects of the post-breach threat landscape.
Stay vigilant: Monitor your accounts regularly and be skeptical of unsolicited communications, especially those claiming to be from Adidas or related to this incident.
Learn and adapt: Use this incident as motivation to improve your overall cybersecurity posture. Review your digital habits and make necessary improvements.
Remember, in cybersecurity, there’s no such thing as perfect protection—only degrees of risk reduction. The goal is to make yourself a harder target while maintaining the tools and knowledge necessary to respond quickly when incidents occur.
The Adidas breach serves as another reminder that in our interconnected world, your security is only as strong as the weakest link in the chain. By taking proactive steps and leveraging comprehensive protection services, you can significantly reduce your risk and impact from these increasingly common incidents.
The post Adidas Data Breach: What Consumers Need to Know and How to Protect Yourself appeared first on McAfee Blog.
How does this job offer sound? When you pay, you get paid. Sounds fishy, right? In fact, it’s one of the fastest-growing job scams out there right now.
Looking at job scams overall, a data from the U.S. Federal Trade Commission (FTC) shows that job scam reports have nearly tripled between 2020 and 2024. Further, reported losses grew more than five times—spiking to $501 million in 2024.
In all, job scams are more common and more costly than ever.
And leading those losses is a new breed of job scam, where victims indeed “pay to get paid.”
The FTC has dubbed these “pay to get paid” scams as “gamified job scams” or “task scams.” Given the way these scams work, the naming fits. The work feels like a gamey task—and the only winner is the scammer.
It all plays out like this:
You get a job offer by text or private message. The scammer offers you “work” involving “app optimization” or “product boosting,” which they often describe in loose, hazy terms.
You accept the offer. Then the scammer sets you up with an account on an app or platform where you get tasked to “like” or “rate” sets of videos or product images online.
You get to work. The app or platform is fake, yet it looks like you’re racking up commissions as you click and complete sets of tasks. At this point the scammer might dole out a small payment or two, making you think the job truly is legit.
The scammer sets the hook. Here’s where the gamey “pay to get paid” part comes in—if you want more “work,” you must pay for it. At this point, the scammer requires a “deposit” for your next set of tasks. Like a video game, the scammer sweetens the deal by saying the next set can “level up” your earnings.
You get scammed. You make the deposit, complete the task set, and try to get your earnings from the app or platform—only to find that the scammer and your money are gone. It was all fake.
Based on what we’ve seen in the past, these scams borrow from other “easy money” con games found on payment apps. “Easy money” scams build slowly as scammers build a false sense of trust with victims by making small returns on small investments over time. Finally, with the con set, the scammer asks for a huge amount and disappears with it. “Pay to get paid” scams can work much the same way.
A few things to keep in mind about this scam as well:
Step one—ignore job offers over text and social media
A proper recruiter will reach out to you by email or via a job networking site. Moreover, they’ll give you clear details about a possible job, and they’ll answer any questions you have just as clearly.
Quite the opposite, scammers write vague texts and private messages. They’re often big on hype but short on details. Asking questions about the job will get you similarly vague answers. Ignore these offers.
Step two—look up the company
In the case of online job offers in general, look up the company. Check out their background and see if it’s an actual company—and see if that matches up with what that recruiter is telling you.
In the U.S., you have several resources that can help you answer that question. The Better Business Bureau (BBB) offers a searchable listing of businesses in the U.S., along with a brief profile, a rating, and even a list of complaints (and company responses) waged against them. Spending some time here can quickly shed light on the legitimacy of a company.
For a listing of businesses with U.S. and international locations, organizations like S&P Global Ratings and the Dun and Bradstreet Corporation can provide background info as well.
Lastly, check out the company’s website. See if it has a job listing that matches the one you’re offered. Legwork like this can help uncover a scam.
Step three—refuse to pay
As simple as it sounds, don’t pay to get paid.
Any case where you’re asked to pay to up front, with any form of payment, refuse. A legitimate employer will never ask you to invest or deposit a small amount of money with the promise of a big return. And a legitimate employer will provide you with things like training or equipment to do the job you’re qualified for.
Online protection software like ours can help keep you far safer from job scams and scams in general. Specific to job scams, here are just a few ways it can help:
The post “Pay to Get Paid” – The New Job Scam That’s Raking in Millions Right Now appeared first on McAfee Blog.
Scams are big business for cybercriminals, and they’re getting more sophisticated than ever. According to McAfee’s State of the Scamiverse 2025 report, the average person encounters 12 scams per day, while Americans see over 14 scam attempts daily, including three deepfake videos.
Fraudsters are leveraging AI-powered tools to create hyper-realistic deepfakes for as little as $5 and 10 minutes, making it harder than ever to distinguish between what’s real and what’s fake. The financial impact is staggering—87% of scam victims lose money, with one-third losing over $500, and nearly one in ten losing more than $5,000.
As a parent, one of my greatest concerns is ensuring my family doesn’t fall victim to these evolving scams.
So, here are five key ways to keep your loved ones safe in today’s Scamiverse.
Teaching kids (and adults) to be skeptical of what they see online is a crucial first step in scam prevention. Given the rise of deepfakes and AI-generated frauds, it’s essential to develop a questioning mindset:
With detected deepfakes surging tenfold globally and a 1,740% increase in North America alone, it’s more important than ever to show real-world examples of scams to kids and teens so they can recognize the signs.
Good digital habits can prevent many scams before they happen. Yet, 35% of scam victims say falling for a scam caused them moderate to significant distress, highlighting the importance of strong cyber hygiene:
Cybercriminals use the mosaic effect—piecing together publicly available information—to commit identity theft and financial fraud. Here’s how to lock down your digital footprint:
Phishing scams remain one of the most successful fraud tactics, often tricking victims into clicking on malicious links. According to McAfee, the most commonly reported scam types include:
To stay safe:
Staying informed is one of the best defenses against scams. With social media users sharing over 500,000 deepfakes in 2023, awareness is key. Here’s how to stay ahead:
Whether it’s deepfake impersonation scams, fraudulent investment schemes, or phishing texts, scammers are evolving rapidly. But with awareness, skepticism, and strong digital habits, you can help ensure your family stays protected from the ever-growing Scamiverse.
For more tips and security solutions, check out McAfee’s advanced protection tools to stay one step ahead of the fraudsters.
The post Protect Your Family From Scams With These 5 Key Online Safety Tips appeared first on McAfee Blog.
Social media connects us to friends, trends, and news in real time—but it also opens the door to scammers looking to exploit trust and curiosity. From fake giveaways to impersonation scams, fraudsters use sophisticated tactics to trick users into handing over personal information, money, or access to their accounts.
Even the most internet-savvy users can fall victim to these deceptive schemes. That’s why it’s crucial to recognize the red flags before it’s too late. Whether it’s a DM from a “friend” in trouble, a deal that seems too good to be true, or a sudden request to verify your account, scammers prey on urgency and emotion to pull you in.
Here’s a look at some of the most common social media scams—and how you can stay one step ahead to protect yourself and your accounts.
Fraudsters use various tactics to lure unsuspecting users into their schemes, including:
Recognizing these red flags can help you stay safe:
Follow these precautions to reduce your risk of falling victim:
If you suspect you’ve fallen victim to a social media scam, take immediate action:
Social media scams are becoming more sophisticated, but you can protect yourself by staying informed and cautious.
Always verify messages, be skeptical of too-good-to-be-true offers, and use strong security measures to safeguard your accounts.
By recognizing these scams early, you can avoid financial loss and keep your personal information safe online.
McAfee helps protect you from online threats with advanced security tools, including identity monitoring, safe browsing features, and real-time malware protection. Stay one step ahead of scammers with trusted cybersecurity solutions.
The post The 9 Most Common Social Media Scams—and How to Spot Them Before It’s Too Late appeared first on McAfee Blog.
It started with a DM.
For five months, 25-year-old computer programmer Maggie K. exchanged daily messages with the man she met on Instagram, convinced she had found something real.
When it was finally time to meet in person, he never showed. Instead, he claimed he missed his flight and needed money to rebook. Desperate to finally see him, she sent the cash.
Then, silence. His accounts vanished. He hadn’t just ghosted her—he had never existed at all.
“I ignored my gut feeling… I sent him $1,200. Then he disappeared,” Maggie told McAfee, hoping that her story would educate others. “When I reported the scam, the police told me his images were AI-generated. He wasn’t even a real person. That was the scariest part – I had trusted someone who never even existed.”
These scams work because they prey on trust and emotions. And they aren’t just targeting the naïve; anyone, even tech professionals as Maggie’s case shows, can be fooled.
McAfee’s latest research reveals more than half (52%) of people have been scammed out of money or pressured to send money or gifts by someone they met online.
And romance scams aren’t just happening in dating apps anymore. Social media, messaging platforms and AI chatbots are fuelling an explosion of online romance fraud.
McAfee’s findings highlight a staggering rise in:
With 62% of people saying they’ve used dating apps, social media, or messaging platforms to connect with potential partners, scammers have a bigger pool of victims than ever before.
Younger users are the most active online daters, with 31% of 18-24-year-olds currently using online dating platforms. Tinder is the most popular dating app overall (46%), with its highest engagement among 18-24-year-olds (73%). Just over 40% of respondents said they use Instagram, 29% use Snapchat and 25% use TikTok to meet potential partners. But these platforms also present new risks, as fake apps designed to steal personal information lurk in app stores.
McAfee researchers found nearly 11,000 attempts to download fraudulent dating apps in recent months. The most impersonated?
Downloading a fake app could expose your login credentials, financial information or even install malware onto your device.
And once money is lost, its rarely recovered, as scammers use cryptocurrency, untraceable gift cards and offshore accounts to move stolen funds.
McAfee researchers urge anyone looking for love online to stay vigilant by following these critical safety measures:
1) Watch for “love bombing.” Scammers overwhelm victims with affection early on to gain trust.
2) Verify their identity. Use reverse image searches and insist on live video calls which AI-generated scammers avoid.
3) Never send money. No real partner will pressure you for financial help—especially when you’ve never met.
4) Be wary of celebrity DMs. If a famous figure suddenly messages you, it’s likely a scam.
5) Avoid suspicious links. McAfee blocked over 321,000 fraudulent dating sites—avoid clicking on unknown links or apps.
6) Use online protection tools. Tools like McAfee+ can detect and block suspicious messages, phishing attempts, and AI-generated fraud in real time. McAfee+ offers maximum identity, privacy, and device protection to detect and prevent fraudulent activity before it causes harm.
The post AI chatbots are becoming romance scammers—and 1 in 3 people admit they could fall for one appeared first on McAfee Blog.
Beyoncé has officially announced her Cowboy Carter world tour, and the excitement is through the roof! With her last tour selling out in record time, fans know they need to act fast to secure their tickets. Unfortunately, that urgency is exactly what scammers prey on.
In 2022 alone, Americans lost nearly $8.8 billion to fraud, and ticket scams are one of the most common ways scammers cash in on eager fans. But don’t worry—we’ve got you covered. Before you rush to buy tickets to Beyoncé’s latest tour, here’s how to spot and avoid ticket scams so you don’t get left outside the stadium with nothing but regret.
Ticket scams come in different forms, but the most common ones include:
Scammers know how to create a sense of urgency, often advertising tickets to sold-out events at too-good-to-be-true prices. If you’re desperate to see Beyoncé, it’s easy to get caught up in the rush—but staying cautious can save you from getting scammed.
The best way to avoid being scammed is to buy only from reputable sources like official ticketing platforms (Ticketmaster, Live Nation, AXS) or directly from the event’s website. However, if you’re looking elsewhere, be on the lookout for these red flags:
When an event sells out, scammers flood social media with offers. Platforms like Facebook Marketplace, Instagram, and Craigslist are filled with fake ticket sellers. If you didn’t get tickets during the official sale, be cautious about where you’re looking.
Pro Tip: Follow Beyoncé’s official social media pages and event organizers for updates. Sometimes, extra dates or official resale opportunities become available.
Scammers often advertise tickets below face value to lure in victims. While real fans sometimes sell their tickets at a discount, it’s a huge red flag if the price is way lower than expected.
Pro Tip: If you’re buying from an individual, check their profile carefully. Look for signs of a fake account, such as recently created pages or multiple listings in different cities.
Some scammers go the extra mile, creating entire websites that mimic real ticket platforms. These fake sites not only sell counterfeit tickets but may also steal your credit card information.
Pro Tip: Always type in the official ticketing site’s URL manually or search for it on Google. Avoid clicking links from unknown sources, and double-check that the site uses “HTTPS” and has no misspellings in the URL.
Even if you get a real ticket, that doesn’t mean it’s yours alone. Some scammers sell the same ticket to multiple people, leading to chaos when multiple buyers show up at the event.
Pro Tip: Only buy from platforms that offer verified resale tickets with guarantees, like StubHub, SeatGeek, or VividSeats.
Some scammers sell general admission tickets as if they were premium seats. You may think you’re getting front-row access, only to find out you overpaid for a standing-room ticket.
Pro Tip: Always confirm the seat location with the seller. Many venues have seating charts available online, so check before purchasing.
Scammers hack into Ticketmaster accounts and transfer tickets to themselves, effectively locking the rightful owner out of their seats. Victims often receive a flood of emails, including notifications of ticket transfers they never authorized. By the time they realize what’s happened, their tickets are gone, likely resold by the scammer.
Pro Tip: To prevent this, ensure your Ticketmaster account is secure by using a strong password, enabling two-factor authentication, and being wary of suspicious login attempts or phishing emails.
To make sure you don’t fall victim to a ticket scam, follow these golden rules:
Buy from official sources – Beyoncé’s official website, Ticketmaster, and AXS are your safest bets.
Use a credit card – If something goes wrong, you can dispute the charge.
Be wary of social media sellers – If you’re buying from a stranger, research their profile and history first.
Check the URL – Make sure you’re on the real ticketing website before purchasing.
Avoid high-pressure sales tactics – Scammers want you to act fast—don’t fall for it!
Beyond ticket scams, cybercriminals also use major events like Beyoncé’s tour to spread malware and phishing attacks. McAfee’s comprehensive online protection can help keep your devices and personal information safe by blocking malicious websites, preventing identity theft, and alerting you to potential fraud.
Beyoncé’s Cowboy Carter tour is one of the most anticipated events of the year, and everyone wants to be part of the experience. But scammers know this too, and they’re out in full force. By staying smart, sticking to verified ticket sources, and being wary of deals that seem too good to be true, you can avoid scams and secure your spot at one of the biggest concerts of 2025.
Stay safe, Beyhive—and get ready to enjoy the show!
The post Buying Tickets for Beyoncé’s Cowboy Carter Tour? Don’t Let Scammers Ruin Your Experience appeared first on McAfee Blog.
Data Privacy Week is here, and there’s no better time to shine a spotlight on one of the biggest players in the personal information economy: data brokers. These entities collect, buy, and sell hundreds—sometimes thousands—of data points on individuals like you. But how do they manage to gather so much information, and for what purpose? From your browsing habits and purchase history to your location data and even more intimate details, these digital middlemen piece together surprisingly comprehensive profiles. The real question is: where are they getting it all, and why is your personal data so valuable to them? Let’s unravel the mystery behind the data broker industry.
Data brokers aggregate user info from various sources on the internet. They collect, collate, package, and sometimes even analyze this data to create a holistic and coherent version of you online. This data then gets put up for sale to nearly anyone who’ll buy it. That can include marketers, private investigators, tech companies, and sometimes law enforcement as well. They’ll also sell to spammers and scammers. (Those bad actors need to get your contact info from somewhere — data brokers are one way to get that and more.)
And that list of potential buyers goes on, which includes but isn’t limited to:
These companies and social media platforms use your data to better understand target demographics and the content with which they interact. While the practice isn’t unethical in and of itself (personalizing user experiences and creating more convenient UIs are usually cited as the primary reasons for it), it does make your data vulnerable to malicious attacks targeted toward big-tech servers.
Most of your online activities are related. Devices like your phone, laptop, tablets, and even fitness watches are linked to each other. Moreover, you might use one email ID for various accounts and subscriptions. This online interconnectedness makes it easier for data brokers to create a cohesive user profile.
Mobile phone apps are the most common way for data brokerage firms to collect your data. You might have countless apps for various purposes, such as financial transactions, health and fitness, or social media.
A number of these apps usually fall under the umbrella of the same or subsidiary family of apps, all of which work toward collecting and supplying data to big tech platforms. Programs like Google’s AdSense make it easier for developers to monetize their apps in exchange for the user information they collect.
Data brokers also collect data points like your home address, full name, phone number, and date of birth. They have automated scraping tools to quickly collect relevant information from public records (think sales of real estate, marriages, divorces, voter registration, and so on).
Lastly, data brokers can gather data from other third parties that track your cookies or even place trackers or cookies on your browsers. Cookies are small data files that track your online activities when visiting different websites. They track your IP address and browsing history, which third parties can exploit. Cookies are also the reason you see personalized ads and products.
Data brokers collate your private information into one package and sell it to “people search” websites. As mentioned above, practically anyone can access these websites and purchase extensive consumer data, for groups of people and individuals alike.
Next, marketing and sales firms are some of data brokers’ biggest clients. These companies purchase massive data sets from data brokers to research your data profile. They have advanced algorithms to segregate users into various consumer groups and target you specifically. Their predictive algorithms can suggest personalized ads and products to generate higher lead generation and conversation percentages for their clients.
We tend to accept the terms and conditions that various apps ask us to accept without thinking twice or reading the fine print. You probably cannot proceed without letting the app track certain data or giving your personal information. To a certain extent, we trade some of our privacy for convenience. This becomes public information, and apps and data brokers collect, track, and use our data however they please while still complying with the law.
There is no comprehensive privacy law in the U.S. on a federal level. This allows data brokers to collect personal information and condense it into marketing insights. While not all methods of gathering private data are legal, it is difficult to track the activities of data brokers online (especially on the dark web). As technology advances, there are also easier ways to harvest and exploit data.
As of March 2024, 15 states in the U.S. have data privacy laws in place. That includes California, Virginia, Connecticut, Colorado, Utah, Iowa, Indiana, Tennessee, Oregon, Montana, Texas, Delaware, Florida, New Jersey, and New Hampshire.[i] The laws vary by state, yet generally, they grant rights to individuals around the collection, use, and disclosure of their personal data by businesses.
However, these laws make exceptions for certain types of data and certain types of collectors. In short, these laws aren’t absolute.
Some data brokers let you remove your information from their websites. There are also extensive guides available online that list the method by which you can opt-out of some of the biggest data brokering firms. For example, a guide by Griffin Boyce, the systems administrator at Harvard University’s Berkman Klein Center for Internet and Society, provides detailed information on how to opt-out of a long list of data broker companies.
Yet the list of data brokers is long. Cleaning up your personal data online can quickly eat up your time, as it requires you to reach out to multiple data brokers and opt-out.
Rather than removing yourself one by one from the host of data broker sites out there, you have a solid option: our Personal Data Cleanup.
Personal Data Cleanup scans data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites. And if you want to save time on manually removing that info, you have options. Our McAfee+ Advanced and Ultimate plans come with full-service Personal Data Cleanup, which sends requests to remove your data automatically.
If the thought of your personal info getting bought and sold in such a public way bothers you, our Personal Data Cleanup can put you back in charge of it.
[i] https://pro.bloomberglaw.com/insights/privacy/state-privacy-legislation-tracker/
The post How Data Brokers Sell Your Identity appeared first on McAfee Blog.
McAfee Total Protection users can feel even more secure online knowing that AV-Comparatives has named it the best in 2024 for both real-world protection and overall speed.
The two awards – the 2024 Real-World Protection Gold Award and the Best Overall Speed Gold Award – underscore McAfee’s commitment to providing powerful security without compromising PC performance, a critical combination at a time when 59% of people globally report falling victim to an online scam or knowing someone who has, with 87% of these individuals losing money—an astounding average loss of $1,366 USD.
“We are honored to receive both the Best Real-World Protection and the Best PC Performance awards,” said McAfee Chief Technology Officer Steve Grobman. “AV-Comparatives is a renowned institute with a reputation for analysis and quality assurance that stands tall, and this recognition further reinforces our leadership in online protection. With our AI-powered threat protection, we remain committed to staying one step ahead of cybercriminals while having the lowest impact on PC performance, so that people can enjoy their online lives with confidence.”
Each year, AV-Comparatives rigorously tests leading consumer security products to evaluate their effectiveness in real-world scenarios as well as their impact on system performance. McAfee’s standout results reflect the strength of its:
Protect yourself and your family today with McAfee Total Protection, which includes the award-winning anti-malware technology, scam protection, identity monitoring, Secure VPN, password management, and safe browsing capabilities for all-in-one security.
Get started with a free trial of McAfee Total Protection here. McAfee’s award-winning technology is also available in McAfee+ Premium, McAfee+ Advanced, and McAfee+ Ultimate.
Read the full report on AV-Comparatives’ awards here.
The post AV-Comparatives Crowns McAfee as 2024’s Leader in Online Protection and Speed appeared first on McAfee Blog.
Private tech companies gather tremendous amounts of user data. These companies can afford to let you use social media platforms free of charge because it’s paid for by your data, attention, and time.
Big tech derives most of its profits by selling your attention to advertisers — a well-known business model. Various documentaries (like Netflix’s “The Social Dilemma”) have tried to get to the bottom of the complex algorithms that big tech companies employ to mine and analyze user data for the benefit of third-party advertisers.
Tech companies benefit from personal info by being able to provide personalized ads. When you click “yes” at the end of a terms and conditions agreement found on some web pages, you might be allowing the companies to collect the following data:
For someone unfamiliar with privacy issues, it is important to understand the extent of big tech’s tracking and data collection. After these companies collect data, all this info can be supplied to third-party businesses or used to improve user experience.
The problem with this is that big tech has blurred the line between collecting customer data and violating user privacy in some cases. While tracking what content you interact with can be justified under the garb of personalizing the content you see, big tech platforms have been known to go too far. Prominent social networks like Facebook and LinkedIn have faced legal trouble for accessing personal user data like private messages and saved photos.
The info you provide helps build an accurate character profile and turns it into knowledge that gives actionable insights to businesses. Private data usage can be classified into three cases: selling it to data brokers, using it to improve marketing, or enhancing customer experience.
To sell your info to data brokers
Along with big data, another industry has seen rapid growth: data brokers. Data brokers buy, analyze, and package your data. Companies that collect large amounts of data on their users stand to profit from this service. Selling data to brokers is an important revenue stream for big tech companies.
Advertisers and businesses benefit from increased info on their consumers, creating a high demand for your info. The problem here is that companies like Facebook and Alphabet (Google’s parent company) have been known to mine massive amounts of user data for the sake of their advertisers.
To personalize marketing efforts
Marketing can be highly personalized thanks to the availability of large amounts of consumer data. Tracking your response to marketing campaigns can help businesses alter or improve certain aspects of their campaign to drive better results.
The problem is that most AI-based algorithms are incapable of assessing when they should stop collecting or using your info. After a point, users run the risk of being constantly subjected to intrusive ads and other unconsented marketing campaigns that pop up frequently.
To cater to the customer experience
Analyzing consumer behavior through reviews, feedback, and recommendations can help improve customer experience. Businesses have access to various facets of data that can be analyzed to show them how to meet consumer demands. This might help improve any part of a consumer’s interaction with the company, from designing special offers and discounts to improving customer relationships.
For most social media platforms, the goal is to curate a personalized feed that appeals to users and allows them to spend more time on the app. When left unmonitored, the powerful algorithms behind these social media platforms can repeatedly subject you to the same kind of content from different creators.
Here are the big tech companies that collect and mine the most user data.
Users need a comprehensive data privacy solution to tackle the rampant, large-scale data mining carried out by big tech platforms. While targeted advertisements and easily found items are beneficial, many of these companies collect and mine user data through several channels simultaneously, exploiting them in several ways.
It’s important to ensure your personal info is protected. Protection solutions like McAfee’s Personal Data Cleanup feature can help. It scours the web for traces of your personal info and helps remove it for your online privacy.
McAfee+ provides antivirus software for all your digital devices and a secure VPN connection to avoid exposure to malicious third parties while browsing the internet. Our Identity Monitoring and personal data removal solutions further remove gaps in your devices’ security systems.
With our data protection and custom guidance (complete with a protection score for each platform and tips to keep you safer), you can be sure that your internet identity is protected.
The post What Personal Data Do Companies Track? appeared first on McAfee Blog.
In a world where deepfake scams and misinformation are increasingly pervasive, McAfee is taking a bold step forward with major enhancements to its AI-powered deepfake detection technology. By partnering with AMD and harnessing the Neural Processing Unit (NPU) within the latest AMD Ryzen
AI 300 Series processors announced at CES, McAfee Deepfake Detector is designed to empower users to discern truth from fiction like never before.
As deepfake technology becomes more sophisticated, so too does the challenge of identifying manipulated content. Nearly two-thirds of people globally report rising concerns over deepfakes, emphasizing the need for tools that can accurately detect falsified content.
To address this growing issue, McAfee introduced its cutting-edge AI technology, now supercharged through its collaboration with AMD, McAfee Deepfake Detector can deliver detection in seconds to help consumers navigate videos increasingly riddled with misinformation.
Cybercriminals are leveraging AI to manipulate audio and video, creating hyper-realistic deepfakes that are difficult to identify with the naked eye. McAfee’s Deepfake Detector uses advanced Convolution Neural Network models—AI tools specifically trained to identify manipulated or AI-generated audio within videos.
This groundbreaking technology is aimed at not only enhancing online safety but also setting a new standard for AI-powered tools.
McAfee’s partnership with AMD takes deepfake detection to the next level. By leveraging the 50 TOPS of performance in the latest AMD Ryzen AI 300 Series processors, McAfee Deepfake Detector achieves lightning–fast detection of deepfakes. This collaboration announced at CES marks a significant leap forward in balancing AI performance with user privacy, giving consumers the best of both worlds: robust protection and peace of mind.
This newest generation of AMD mobile processors represents huge leaps forward not just in compute and graphics performance but also in AI capabilities and experiences, all powered by the world’s most advanced family of processors1. McAfee Deepfake Detector leverages AMD XDNA 2 architecture providing up to a 5X increase in NPU power vs. the previous generation2, confirming continued AMD leadership in innovation and performance in this new category of AI PC computing.
McAfee’s Deepfake Detector integrates effortlessly into the user’s workflow, ensuring that everyone—from professionals to casual users—can access next-level protection without technical hurdles.
As deepfake technology evolves, McAfee Deepfake Detector is a game-changer in the fight against misinformation and scams. By combining AI-powered detection with the cutting-edge AMD Ryzen AI 300 Series processors and NPU technology, McAfee delivers:
Stay one step ahead of deepfake threats. Whether you’re a professional, a consumer, or simply navigating the digital world, McAfee empowers you to discern truth from fiction—designed for a safer, more secure online experience.
1 Based on node size. As of January 2024, AMD Ryzen AI 300 Series processors are amongst the most advanced series of processors based on 4nm node size, whereas available competitive (non-AMD) x86 laptop processors are based on 7nm TSMC process.
2 Based on engineering specifications as of May 2024 comparing total TOPS capacity for Ryzen AI 300 Series processor’s NPU to Ryzen 7040 Series processor’s NPU.
The post McAfee Deepfake Detector: Fighting Misinformation with AMD AI-Powered Precision appeared first on McAfee Blog.
You know that “Hi, how are you?” text from a stranger? It’s one of the top scams worldwide—right along with those fake delivery notices that try to reel you in a scam site with a fishy link. Now you have extra protection against them and all other kinds of scams with our new McAfee Scam Detector.
The time’s right for it too. Those scam stats above came from our latest research, which also uncovered just how often people get hit with scams and how costly they can be. 59% of Americans said they or someone they know has fallen for an online scam in the last 12 months, with scam victims losing an average of $1,471 to the scam.
Now here’s where our Scam Detector comes in. It helps stop scammers in their tracks with real-time protection against fake emails, suspicious texts, and deepfake videos that look incredibly real. By design, it helps you protect what scammers want — your money and your personal info.
McAfee Scam Detector starts with McAfee Smart AI, the same technology that already powers our online protection. From there, it helps keep you safe from email, text message, and video scams:
The best part is that we do this automatically. Once it’s set up, McAfee Scam Detector goes to work immediately. No need to copy, paste, or second-guess if a message is fake — we take care of it all for you, all in real-time. If we spot something sketchy, it lets you know, whether that’s on your mobile app, email inbox, or video platform.
Also, it lets you know what’s suspicious and why. That’s important to us. When it comes to scams, “knowing one when you see one” goes a long way toward keeping yourself safer online. Explaining why something’s dangerous can help you spot threats even when you’re on devices without McAfee-powered protection.
Soon, McAfee Scam Detector will be included in all McAfee+, McAfee Total Protection, and McAfee LiveSafe plans at no extra cost. It protects you wherever you’re online. Whether you’re using a phone, laptop, tablet, or Chromebook, our Scam Detector keeps you safe.
The post Introducing McAfee Scam Detector— Stop Scams Before They Strike appeared first on McAfee Blog.
As CES kicks off in Las Vegas, McAfee proudly stands at the forefront of innovation, showcasing our leadership in AI and our commitment to driving transformative breakthroughs in tech. Here are the key highlights of McAfee’s participation at CES 2025:
At CES, we are announcing McAfee Scam Detector – the most comprehensive protection against text, email, and video scams. Today’s scams are smarter, sneakier, and more convincing than ever. We’re helping consumers take back control with AI-powered scam detection to stop scammers in their tracks.
Tuesday Spotlight:
Dan Huynh, McAfee’s VP of Business Development, joins a panel of business leaders to explore the capabilities of AI-powered PCs. From enhanced video and photo editing to faster computing speeds and improved security, this session delves into how AI PCs are reshaping work, play, and creativity.
McAfee has announced an exciting partnership with AMD to combat deepfake scams and misinformation. The McAfee Deepfake Detector now leverages the Neural Processing Unit (NPU) in AMD Ryzen AI 300 Series processors, enabling faster and more accurate detection of manipulated content.
Qualcomm is also showcasing McAfee’s Deepfake Detector technology at CES, with demos running on their high-performance, low-powered AI silicon. These demonstrations highlight McAfee’s commitment to tackling the growing threat of malicious AI deepfakes.
Thursday Spotlight:
German Lancioni, McAfee’s Chief AI Scientist, takes the stage to discuss using AI as a tool against AI-generated disinformation. This session will tackle the question: How can people trust what they see in a world of malicious AI deepfakes?
As CES 2025 unfolds, McAfee is proud to lead the charge in addressing the challenges and opportunities that AI brings to our increasingly digital world. Through groundbreaking innovations, strategic partnerships, and thought leadership, we’re not just imagining the future of tech—we’re actively shaping it.
We invite you to join us and our partners at CES to experience our cutting-edge technologies firsthand, engage with experts, and learn how McAfee is redefining security in the age of AI. Together, we’re building a safer, smarter, and more trusted digital landscape for everyone. Stay tuned for more updates as we continue to push the boundaries of what’s possible.
The post McAfee Shines at CES 2025: Redefining AI Protection for All appeared first on McAfee Blog.
For less than the cost of a latte and in under 10 minutes, scammers today can create shockingly convincing deepfake videos of anyone: your mom, your boss, or even your child.
Imagine receiving a video call from your mom asking to borrow money for an emergency, or getting a voicemail from your boss requesting urgent access to company accounts. These scenarios might seem straightforward, but in 2025, they represent a growing threat: deepfake scams that can be created for just $5 in under 10 minutes. According to McAfee’s latest “State of the Scamiverse” report, deepfake scams have become an everyday reality. The average American now encounters 2.6 deepfake videos daily, with younger adults (18-24) seeing even more – about 3.5 per day. These aren’t just celebrity face-swaps or entertaining memes; they’re sophisticated scams designed to separate people from their money.
Welcome to the Scamiverse: an ever-expanding realm of online scams and fraud that’s targeting people everywhere. Despite increasing awareness, scams are on the rise globally, costing victims money, time, and emotional well-being. Understanding this evolving landscape is key to staying protected.
According to McAfee’s December 2024 survey of 5,000 adults:
Beyond financial losses, there’s a significant emotional toll. More than a third of victims reported moderate to significant distress after falling for an online scam, with many spending over a month trying to resolve the resulting issues. Deepfake scams surged tenfold in 2024, with North America experiencing a jaw-dropping 1,740% increase. Over 500,000 deepfakes circulated on social media in 2023 alone. Unsurprisingly, two-thirds of people report being more worried about scams than ever before.
Deepfakes are no longer futuristic tech—they’re an everyday reality. McAfee’s survey showed:
Deepfake videos are most commonly encountered on:
| Platform | % Reporting Deepfakes |
| 68% | |
| 30% | |
| TikTok | 28% |
| X (formerly Twitter) | 17% |
Interestingly, different age groups tend to encounter deepfakes on different platforms. While older Americans are more likely to see them on Facebook (over 80% of those 65+ report this), younger users more frequently encounter them on Instagram and TikTok. Younger Americans encounter more deepfakes (3.5 daily for ages 18-24) than older groups (1.2 for ages 65+), while seniors report higher exposure to deepfakes on Facebook.
Deepfakes leverage generative AI to create convincing fake videos and audio. Initially popularized through memes featuring celebrities like Tom Cruise and Mark Zuckerberg, deepfakes are now weaponized by scammers. These tools can:
McAfee Labs tested 17 deepfake creation tools, finding that scammers can:
These tools enable scammers to achieve professional-grade results with minimal effort, making deepfake scams increasingly accessible.
The McAfee survey highlighted a wide range of scams. Some frequently involve deepfakes, such as:
| Scam Type | % Reporting |
| Fake shipping notifications | 36% |
| Fake news videos | 21% |
| Celebrity endorsement scams | 18% |
With deepfake technology becoming more accessible and sophisticated, here are McAfee’s top tips to protect yourself:
As we move further into 2025, the threat of deepfake scams is likely to grow. While about half of Americans feel confident they can spot these scams, the technology is evolving rapidly. The best defense is staying informed, maintaining healthy skepticism, and using modern security tools designed to combat these AI-powered threats. Scams have evolved with AI, but so have defenses. Staying vigilant, leveraging advanced cybersecurity tools, and educating yourself can help you navigate the Scamiverse safely. As scammers grow smarter, so must we. Remember, if something seems off about a video call or message from a loved one or colleague, take a moment to verify through another channel. In the age of $5 deepfakes, that extra step could save you thousands of dollars and countless hours of stress.
The post State of the Scamiverse – How AI is Revolutionizing Online Fraud appeared first on McAfee Blog.
Brushing scams are a type of online fraud where sellers send unsolicited packages to individuals, even though they never made an order. These deceptive tactics are often used on popular e-commerce platforms such as Amazon and AliExpress. The goal of scammers is to artificially inflate product rankings and create fake reviews, ultimately boosting their sales and visibility. Read on to understand how brushing scams work and what steps you can take to stay safe.
A brushing scam is a fraudulent practice in which sellers send packages to people without their knowledge or consent. These items are typically cheap and low-quality, such as inexpensive jewelry or random gadgets, and are sent to fake addresses or addresses obtained illegally. Once the item is delivered, the fraudster writes a fake review praising the product, which helps the seller’s rating rise.
The term “brushing” originates from Chinese e-commerce, where the act of “brushing up” sales numbers involves creating fake orders and sending goods to random individuals. This practice boosts a product’s perceived popularity, tricking other buyers into thinking the product is highly rated, thus increasing its sales.
Here’s how a brushing scam typically unfolds:
These scammers often send products like costume jewelry, seeds, or inexpensive gadgets to inflate their reviews and rankings. If you find an unsolicited package at your door, there’s a high chance it’s part of a brushing scam.
Personal Data Exposure:
Receiving unsolicited parcels may indicate that your personal information has been compromised. Scammers typically access names and addresses through data breaches or purchase this information from illegal sources. In some cases, they may possess additional sensitive details, opening the door to identity theft.
Account Suspension:
If a fraudster uses your name to write fake reviews, your e-commerce account could be flagged or suspended by the platform while the issue is investigated.
Misleading Consumers:
Fake reviews can mislead you into purchasing low-quality products, especially when inflated ratings and positive comments are posted en masse.
Safety Hazards:
Some items involved in brushing scams, such as cosmetics, could be harmful. Other items, like flower seeds, may pose biosecurity risks or introduce invasive species to your local ecosystem.
If you’ve received an unexpected package and suspect it’s part of a brushing scam, report it to the online marketplace involved. Platforms typically provide a form for users to submit reports on fraudulent packages. Here’s how to handle it:
You can also report the incident to your local consumer protection agency or, in the case of U.S. residents, to the Federal Trade Commission (FTC).
If the scam occurs on Amazon, follow these steps:
It’s important not to consume or use the product, especially if its quality is questionable or if it’s an item like cosmetics or food. Update your passwords for Amazon and any linked accounts and monitor your financial statements for suspicious activity.
Here are some steps to prevent falling victim to brushing scams:
If you receive unexpected items from China or other overseas locations, it could be a sign of a brushing scam, especially if the items appear low-quality or irrelevant.
If you receive a package you didn’t order via USPS:
Brushing scams are a growing concern, but by staying vigilant and taking appropriate steps, you can protect your personal information and avoid falling prey to these deceptive tactics. Always report suspicious packages and reviews, and be cautious when interacting with unfamiliar sellers.
The post How to Protect Yourself from a Brushing Scam appeared first on McAfee Blog.
Winter travel is filled with excitement—whether you’re heading to a snow-covered ski resort, visiting family for the holidays, or enjoying a cozy retreat in a picturesque town. According to Tripadvisor’s Winter Travel Index, 57% of Americans are gearing up for winter travel this year, with a staggering 96% planning to travel as much or more than they did last winter. Yet, with this seasonal joy comes a hidden danger: public Wi-Fi. Airports, hotels, coffee shops, and even ski lodges offer free Wi-Fi, making it easy to stay connected while on the go. But while these networks are convenient, they can also be risky.
Common threats include Man-in-the-Middle attacks, where hackers intercept data exchanged between your device and the Wi-Fi network, and rogue hotspots, where cybercriminals set up fake Wi-Fi networks with names that mimic legitimate ones, tricking users into connecting.
Despite these risks, many travelers still connect to public Wi-Fi without taking the necessary precautions. But with a few simple steps, you can significantly reduce your exposure while traveling this winter.
The most effective way to protect your data on public Wi-Fi is by using a Virtual Private Network (VPN). A VPN encrypts your internet connection, making it virtually impossible for hackers to intercept your data. It creates a secure tunnel between your device and the internet, ensuring that your online activity remains private.
By encrypting your data, a VPN ensures that any information transmitted over the network is unreadable to anyone attempting to intercept it, such as hackers or cybercriminals. It also masks your IP address, adding a layer of anonymity that makes it difficult for snoopers to trace your online movements or identify your location.
Even with a VPN, it’s wise to avoid performing sensitive transactions on public Wi-Fi networks. For activities like online banking, shopping with credit cards, or accessing sensitive work documents, it’s best to reserve those tasks for secure, private networks. Taking a few extra precautions can further reduce your risk of data theft.
Not all Wi-Fi networks are created equal. Some are outright traps set by hackers to lure unsuspecting users. Always verify the official network name with a staff member before connecting, especially in places like airports, hotels, or cafes. Knowing how to identify suspicious networks can save you from connecting to a rogue hotspot.
Protecting your data on public Wi-Fi isn’t just about the network—it’s also about securing your devices. Cybercriminals can exploit vulnerabilities in your smartphone, tablet, or laptop to gain access to your personal information.
Public Wi-Fi can be a lifesaver when you’re traveling, but it doesn’t have to be a risk. By following these simple tips—using a VPN, avoiding sensitive transactions, and securing your devices—you can enjoy your winter adventures without compromising your personal data. So, whether you’re sipping hot cocoa in a ski lodge or waiting for a flight home, stay connected, stay secure, and make the most of your winter travels.
The post How to Protect Your Data While On-the-Go appeared first on McAfee Blog.
Winter Travel Wi-Fi Safety: How to Protect Your Data While On-the-Go
Winter travel is filled with excitement—whether you’re heading to a snow-covered ski resort, visiting family for the holidays, or enjoying a cozy retreat in a picturesque town. According to Tripadvisor’s Winter Travel Index, 57% of Americans are gearing up for winter travel this year, with a staggering 96% planning to travel as much or more than they did last winter. Yet, with this seasonal joy comes a hidden danger: public Wi-Fi. Airports, hotels, coffee shops, and even ski lodges offer free Wi-Fi, making it easy to stay connected while on the go. But while these networks are convenient, they can also be risky.
Public Wi-Fi networks are notorious for their lack of security. Unlike your home network, which is likely password-protected and encrypted, many public networks are open and vulnerable to cyberattacks. Hackers can intercept your data, monitor your online activity, and even steal sensitive information like passwords, credit card numbers, and personal identification.
Common threats include Man-in-the-Middle attacks, where hackers intercept data exchanged between your device and the Wi-Fi network, and rogue hotspots, where cybercriminals set up fake Wi-Fi networks with names that mimic legitimate ones, tricking users into connecting.
Despite these risks, many travelers still connect to public Wi-Fi without taking the necessary precautions. But with a few simple steps, you can significantly reduce your exposure while traveling this winter.
1. Use a Virtual Private Network (VPN): Your Best Defense
The most effective way to protect your data on public Wi-Fi is by using a Virtual Private Network (VPN). A VPN encrypts your internet connection, making it virtually impossible for hackers to intercept your data. It creates a secure tunnel between your device and the internet, ensuring that your online activity remains private.
By encrypting your data, a VPN ensures that any information transmitted over the network is unreadable to anyone attempting to intercept it, such as hackers or cybercriminals. It also masks your IP address, adding a layer of anonymity that makes it difficult for snoopers to trace your online movements or identify your location.
2. Avoid Sensitive Transactions on Public Wi-Fi
Even with a VPN, it’s wise to avoid performing sensitive transactions on public Wi-Fi networks. For activities like online banking, shopping with credit cards, or accessing sensitive work documents, it’s best to reserve those tasks for secure, private networks. Taking a few extra precautions can further reduce your risk of data theft.
Safer Alternatives:
3. Spot Suspicious Wi-Fi Networks
Not all Wi-Fi networks are created equal. Some are outright traps set by hackers to lure unsuspecting users. Always verify the official network name with a staff member before connecting, especially in places like airports, hotels, or cafes. Knowing how to identify suspicious networks can save you from connecting to a rogue hotspot.
Red Flags to Watch For:
4. Keep Your Devices Secure
Protecting your data on public Wi-Fi isn’t just about the network—it’s also about securing your devices. Cybercriminals can exploit vulnerabilities in your smartphone, tablet, or laptop to gain access to your personal information.
Device Security Tips:
Stay Safe and Enjoy Your Winter Travels
Public Wi-Fi can be a lifesaver when you’re traveling, but it doesn’t have to be a risk. By following these simple tips—using a VPN, avoiding sensitive transactions, and securing your devices—you can enjoy your winter adventures without compromising your personal data. So, whether you’re sipping hot cocoa in a ski lodge or waiting for a flight home, stay connected, stay secure, and make the most of your winter travels.
The post Winter Travel Wi-Fi Safety: How to Protect Your Data While On-the-Go appeared first on McAfee Blog.
Two-step verification, two-factor authentication, multi-factor authentication…whatever your social media platform calls it, it’s an excellent way to protect your accounts.
There’s a good chance you’re already using multi-factor verification with your other accounts — for your bank, your finances, your credit card, and any number of things. The way it requires an extra one-time code in addition to your login and password makes life far tougher for hackers.
It’s increasingly common to see nowadays, where all manner of online services only allow access to your accounts after you’ve provided a one-time passcode sent to your email or smartphone. That’s where two-step verification comes in. You get sent a code as part of your usual login process (usually a six-digit number), and then you enter that along with your username and password.
Some online services also offer the option to use an authenticator app, which sends the code to a secure app rather than via email or your smartphone. Authenticator apps work much in the same way, yet they offer three unique features:
Google, Microsoft, and others offer authenticator apps if you want to go that route. You can get a good list of options by checking out the “editor’s picks” at your app store or in trusted tech publications.
Whichever form of authentication you use, always keep that secure code to yourself. It’s yours and yours alone. Anyone who asks for that code, say someone masquerading as a customer service rep, is trying to scam you. With that code, and your username/password combo, they can get into your account.
Passwords and two-step verification work hand-in-hand to keep you safer. Yet not any old password will do. You’ll want a strong, unique password. Here’s how that breaks down:
Now, with strong passwords in place, you can get to setting up multi-factor verification on your social media accounts.
When you set up two-factor authentication on Facebook, you’ll be asked to choose one of three security methods:
And here’s a link to the company’s full walkthrough: https://www.facebook.com/help/148233965247823
When you set up two-factor authentication on Instagram, you’ll be asked to choose one of three security methods: an authentication app, text message, or WhatsApp.
And here’s a link to the company’s full walkthrough: https://help.instagram.com/566810106808145
And here’s a link to the company’s full walkthrough: https://faq.whatsapp.com/1920866721452534
And here’s a link to the company’s full walkthrough: https://support.google.com/accounts/answer/185839?hl=en&co=GENIE.Platform%3DDesktop
1. TapProfileat the bottom of the screen.
2. Tap the Menu button at the top.
3. Tap Settings and Privacy, then Security.
4. Tap 2-step verification and choose at least two verification methods: SMS (text), email, and authenticator app.
5. Tap Turn on to confirm.
And here’s a link to the company’s full walkthrough: https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-data/how-your-phone-number-is-used-on-tiktok
The post How to Protect Your Social Media Passwords with Multi-factor Verification appeared first on McAfee Blog.
It’s been a big year for big data breaches. Billions of records on millions of people have been exposed at an estimated cost of nearly $10 trillion dollars to people and businesses alike worldwide.[i]
While we still have a few weeks in the year left to go, here’s a roundup of five of the most noteworthy breaches this year. And while you can’t prevent big data breaches from happening, you can still take several preventive steps to protect yourself from the fallout. We’ll cover them here too.
News of a major data breach that involved nearly three billion records came to light over the summer from a somewhat unusual source — a class-action complaint filed in Florida.
The complaint concerned National Public Data (NPD), a company that provides background checks. Per their website, “[NPD obtains] information from various public record databases, court records, state and national databases, and other repositories nationwide.”
The complaint alleged that NPD was hit by a data breach in or around April 2024. [ii] The complaint filed in the U.S. District Court further alleges:
Typically, companies self-report these breaches, thanks to regulations and legislation that require them to do so in a timely manner. That way, initial word of breaches reaches customers through emails, news reports, and sometimes through notifications to certain state attorney generals.
In this case, it appeared that no notices were immediately sent to potential victims.
As to how the primary plaintiff discovered the breach, he “received a notification from his identity theft protection service provider notifying him that his [personal info] was compromised as a direct result of the ‘nationalpublicdata.com’ breach …” (And you can certainly add online protection software to the list of ways you can find out about a data breach before a company notifies you.)
Further, in June, The Register reported that a hacker group by the name of USDoD claimed it hacked the records of 2.9 billion people and put them up for sale on the dark web.[iii] The price tag, U.S. $3.5 million. The group further claimed that the records include U.S., Canadian, and British citizens.
Just how big was the Ticketmaster data breach? It appears that over a half-billion people might have had their personal info compromised.
Ticketmaster’s parent company, Live Nation Entertainment, first announced the breach in late May. The company said that it had identified “unauthorized activity” from April 2 to May 18, 2024.
Soon after, the noted hacking group ShinyHunters claimed responsibility for the breach.[iv] According to the hackers, their 1.3 terabyte haul of data includes 560 million people — along with a mix of their names, addresses, email addresses, phone numbers, order information, and partial payment card details. They allegedly posted that info for sale on the dark web in late May.[v]
Live Nation then began notifying potential victims by physical mail, stating:
“The personal information that may have been obtained by the third party may have included your name, basic contact information, and <extra>.”
Per a support document posted by Ticketmaster, the <extra> part varied by individual. Depending on what was compromised, that might have included “email, phone number, encrypted credit card information as well as some other personal information provided to [Ticketmaster].”[vi]
Also affecting millions of people in 2024, a breach at Infosys McCamish Systems (IMS), a company that provides solutions and services to insurance companies and financial institutions. Per an announcement from IMS[vii], the company,
“[D]etermined that unauthorized activity occurred between October 29, 2023, and November 2, 2023. Through the investigation, it was also determined that data was subject to unauthorized access and acquisition.”
There’s a good chance you haven’t heard of IMS before reading this article. Yet to put the attack in perspective, it affected people who hold accounts with companies like Bank of America, Oceanview Life and Annuity Company, Fidelity Investments Life Insurance, Newport Group, and Union Labor Life Insurance.
Also per IMS, the full run of personal info swept up in the attack included:
| · Social Security Numbers
· Dates of birth · Medical records · Biometric data · Email address and passwords · Usernames and passwords |
· Driver’s license and state ID numbers
· Financial account info · Payment card info · Passport numbers · Tribal ID numbers · US military ID numbers |
Notifications went out to potential victims in several ways and at several times. Bank of America sent notices to 50,000 people in February, alerting them that their info was compromised by an unidentified third party.[viii] Fidelity Investments Life Insurance notified 28,000 potential victims in March.[ix] In late June, IMS began contacting the six million potential victims overall — eight months after the date of the initial attack.[x]
The second breach involves (FBCS), a bonded collection agency based on the U.S. east coast. On February 26, 2024, the company noted unauthorized access to their systems, which covered a twelve-day period starting on February 14.[xi] In an April notice of a “data event,” FBCS stated that people might have had the following info compromised:
“[C]onsumer name, address, date of birth, Social Security number, driver’s license number, other state identification number, medical claims information, provider information, and clinical information (including diagnosis/conditions, medications, and other treatment information), and/or health insurance information.”
FBCS went on to say that the compromised info varied from person to person.
Initially, the scope of the breach appeared to approach two million victims.[xii] Several updated filings continued to increase that number. At last reporting, the figure had ballooned to more than four million people affected.[xiii]
In April, mobile carrier AT&T learned that hackers had stolen the call and text logs of nearly all its customers, estimated at nearly 100 million people. That further included customers who used Cricket, Boost Mobile, and Consumer Cellular, which are mobile virtual network operators (MVNOs) that use AT&T’s network.
The compromised data covered a period between May 1, 2022, and October 31, 2022, with a small number of records from January 2, 2023, also affected. According to AT&T, hackers gained access through a third-party cloud platform account.[xiv]
The stolen data revealed the phone numbers customers communicated with, along with the frequency and total duration of calls and texts for specific periods. In this way, the breach affected more than just customers of AT&T — it affected anyone who may have called or texted with an AT&T customer.
However, AT&T assured customers that the content of calls or texts, timestamps, Social Security numbers, dates of birth, or other personal details were not compromised.
Of concern, a determined hacker with access to the data could infer a lot from these logs, such as businesses and people customers regularly speak with. In turn, this could fuel phishing scams by giving them extra credibility if the scammer poses as the businesses and people involved.
These breaches show the risks and frustrations that we, as consumers, face in the wake of such attacks. It often takes months before we receive any kind of notification. And of course, that gap gives hackers plenty of time to do their damage. They might use stolen info to commit identity crimes, or they might sell it to others who’ll do the same. Sometimes, we’re in the dark about a data breach until we get hit with a case of identity theft ourselves.
Indeed, plenty of breaches go unreported or under-reported. Even so, word of an attack that affects you might take some time to reach you. With that, preventative measures offer the strongest protection from data breaches.
To fully cover yourself, we suggest the following:
Check your credit, consider a security freeze, and get ID theft protection.
With your personal info potentially on the dark web, strongly consider taking preventive measures now. Checking your credit and getting identity theft protection can help keep you safer in the aftermath of a breach. Further, a security freeze can help prevent identity theft if you spot any unusual activity. You can get all three in place with our McAfee+ Advanced or Ultimate plans. Features include:
Monitor your identity and transactions.
Breaches and leaks can lead to exposure, particularly on dark web marketplaces where personal info gets bought and sold. Our Identity Monitoring can help notify you quickly if that happens. It keeps tabs on everything from email addresses to IDs and phone numbers for signs of breaches. If spotted, it offers advice that can help secure your accounts before they’re used for identity theft.
Also in our McAfee+ plans, you’ll find several types of transaction monitoring that can spot unusual activity. These features track transactions on credit cards and bank accounts — along with retirement accounts, investments, and loans for questionable transactions. Finally, further features can help prevent a bank account takeover and keep others from taking out short-term payday loans in your name.
Keep an eye out for phishing attacks.
With some personal info in hand, bad actors might seek out more. They might follow up a breach with rounds of phishing attacks that direct you to bogus sites designed to steal your personal info — either by tricking you into providing it or by stealing it without your knowledge. So look out for phishing attacks, particularly after breaches.
If you are contacted by a company, make certain the communication is legitimate. Bad actors might pose as them to steal personal info. Don’t click or tap on links sent in emails, texts, or messages. Instead, go straight to the appropriate website or contact them by phone directly.
For even more security, you can use our Text Scam Detector. It scans links in texts and lets you know if it’s risky. And if you accidentally click or tap a bad link, it blocks the sketchy sites they can take you to.
Update your passwords and use two-factor authentication.
Changing your password is a strong preventive measure. Strong and unique passwords are best, which means never reusing your passwords across different sites and platforms. Using a password manager helps you keep on top of it all, while also storing your passwords securely.
While a strong and unique password is a good first line of defense, enabling two-factor authentication across your accounts helps your cause by providing an added layer of security. It’s increasingly common to see nowadays, where banks and all manner of online services will only allow access to your accounts after you’ve provided a one-time passcode sent to your email or smartphone.
[i] https://www.statista.com/forecasts/1280009/cost-cybercrime-worldwide
[ii]https://www.bloomberglaw.com/public/desktop/document/HofmannvJericoPicturesIncDocketNo024cv61383SDFlaAug012024CourtDoc?doc_id=X6S27DVM6H69DSQO6MTRAQRIVBS
[iii] https://www.theregister.com/2024/06/03/usdod_data_dump/
[iv] https://www.pcmag.com/news/ticketmaster-confirms-user-email-addresses-phone-numbers-stolen-in-hack
[v] https://www.sec.gov/Archives/edgar/data/1335258/000133525824000081/lyv-20240520.htm
[vi] https://help.ticketmaster.com/hc/en-us/articles/26110487861137-Ticketmaster-Data-Security-Incident
[vii] https://www.infosysbpm.com/mccamish/about/notice-of-cybersecurity-incident.html
[viii] https://www.bankinfosecurity.com/bank-america-responds-to-breach-a-4487
[ix] https://www.securityweek.com/fidelity-investments-notifying-28000-people-of-data-breach/
[x] https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/b152fd39-9f84-4ca5-a149-d20b94ed8ef6.html
[xi] https://www.fbcs-inc.com/cyber-incident/
[xii] https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/5fe1ede5-aafd-4da2-b1a4-0057a6cdadc6.shtml
[xiii] https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/7e6ff931-a035-480f-a977-e11a8af7f768.html
[xiv] https://about.att.com/story/2024/addressing-illegal-download.html
The post 2024 Data Breaches Wrapped appeared first on McAfee Blog.
The holiday season often brings a rush of new gadgets—smartphones, tablets, laptops, and smart home devices—into households. One survey revealed that nearly 199 million U.S. adults planned to purchase tech products and services as gifts for the holiday season. For the tech-savvy among us, it also means becoming the go-to person for setting up, troubleshooting, and securing those shiny new devices. But while it’s great to help your loved ones get the most out of their tech, it’s just as important to ensure they’re protected from digital threats like malware, phishing, and privacy breaches.
This year, step up as the digital IT hero of the holidays by taking proactive measures to safeguard your family’s online life. Here’s a guide to help you create a safer digital environment for your loved ones by setting up their devices with robust cybersecurity protections.
One of the first steps in protecting new devices is ensuring that internet connections are secure. A Virtual Private Network (VPN) is essential for safeguarding your family’s data, especially when using public Wi-Fi networks at coffee shops, airports, or hotels. Without a VPN, any data you send or receive—such as login details, personal information, or banking credentials—can be intercepted by cybercriminals using simple hacking tools. A VPN encrypts your internet connection, making it much harder for anyone to spy on or steal your information, even on public networks. This layer of security is crucial to protect your privacy and keep your data safe from potential threats.
How to help:
Antivirus software plays a crucial role in protecting devices from malware, ransomware, and other cyber threats by continuously scanning for malicious activity and preventing harmful files from executing. It acts as a first line of defense, detecting and removing viruses before they can compromise your system or steal sensitive data.
How to help:
Passwords are the first and often most critical line of defense for online accounts, but unfortunately, many people still rely on weak or predictable combinations like “password123” or simple sequences of numbers. These easy-to-guess passwords leave accounts vulnerable to cybercriminals who use automated tools to crack them within minutes.
However, the threat doesn’t stop at weak passwords—data breaches pose an even greater risk. When large-scale breaches occur, they often expose millions of usernames and passwords to the public. Even strong, unique passwords can be compromised if they’ve been leaked in a breach, allowing attackers to use those credentials in credential-stuffing attacks, where they attempt to log in to multiple accounts using the same exposed password.
To counteract this, it’s critical to not only set strong, unique passwords for every account but also to enable multi-factor authentication (MFA) so that even if your password falls into the wrong hands, attackers can’t access your account without a second form of verification.
How to help:
Data loss can be catastrophic, whether it’s due to a hardware failure, theft, or ransomware attack. Setting up automatic backups ensures that your family’s important data—such as photos, videos, and documents—is safe, no matter what happens.
How to help:
New devices often come pre-loaded with a myriad of apps, many of which your family members may never use. Some of these could be bloatware or even pose security risks by running in the background and collecting data.
How to help:
By helping your family with these key cybersecurity steps, you’re not just setting up their devices—you’re providing them with the tools and knowledge to stay safe online. As the digital IT hero of the holidays, you’ll empower your loved ones to enjoy their new tech with confidence, knowing their data and privacy are protected.
The post How to Be Your Family’s Digital IT Hero for the Holidays appeared first on McAfee Blog.
As 89% of Americans plan to shop online during this holiday shopping season, many say they’re more concerned about being scammed online than they were last year. One big reason why—AI deepfakes.
Our 2024 Global Holiday Shopping Scams Study uncovered that 70% of American shoppers say AI-driven scams are changing the way they shop online.
In all, they think scam emails and messages will be more believable than ever and that it’ll be harder to tell what’s a real message from a retailer or delivery service. With that in mind, 58% of people say they’ll be more alert than ever to when it comes to fake messages. Another 11% said they’ll do less online shopping because of how AI is helping cybercriminals.
Overall, people say their confidence in spotting online scams is low, particularly when it comes to scams featuring AI-created content. Only 59% of Americans feel confident they can identify deepfakes or AI-generated content.
The effectiveness of deepfake shopping scams has been shown already, 1 in 5 Americans (21%) said they unknowingly paid for fake products endorsed by deepfake celebrities. For Gen Z and Millennials, that number leaps yet higher, with 1 in 3 people aged 18-34 falling victim to a deepfake scam. Meanwhile, older Americans have avoided these scams, with only 5% of shoppers aged 55 and up saying that they’ve fallen victim to one.
Additionally, 1 in 5 Americans (20%) say they or someone they know has fallen victim to a deepfake shopping scam, celebrity-based or otherwise. 70% of those people lost money to the deepfake holiday scam. Of those who lost money:
Across our research, three big findings stood out. The volume of scam messages is only increasing, chasing deals could lead to scams, and shopping on social media has risks of its own.
64% of Americans say they receive most of their scam messages via email, 20% encounter them primarily via text, and 16% find them on social media. These messages fall into several categories:
As the holiday season warms up, 84% of Americans say they’re on the hunt for the best holiday deals. But the rush for discounts could put them at risk. Scammers notoriously underprice hot items to lure in victims.
More than 100 million Americans shop on social media.i While social shopping offers convenience, it also exposes people to new risks, especially as scammers use these platforms to reach victims. We found that shoppers are increasingly turning to social channels, often in significant ways.
This is a great one to start with. Directly typing in the correct address for online stores and retailers is a prime way to avoid scammers online. In the case of retailers that you don’t know much about, the U.S. Better Business Bureau (BBB) asks shoppers to do their research and make sure that retailer has a good reputation. The BBB makes that easier with a listing of retailers you can search simply by typing in their name.
In the U.S., the Fair Credit Billing Act offers the public protection against fraudulent charges on credit cards. Citizens can dispute charges of over $50 for goods and services that were never delivered or otherwise billed incorrectly. (Note that many credit card companies have their own policies that improve upon the Fair Credit Billing Act as well.) However, debit cards don’t get the same protection under the Act. Avoid using a debit card while shopping online and use your credit card instead.
Scammers have to get your contact info from somewhere. Often, they get it from online data brokers and other “people finder” sites. These sites collect and sell massive amounts of personal info to any buyer. You can remove that info from some of the riskiest data brokers with our Personal Data Cleanup service. It can help you remove that info, and with select products it can even manage the removal for you. Likewise, set your social media accounts to “friends and family” only so that your profile info doesn’t show up in search results.
Phishing emails, texts, and sites lure people into clicking links that might lead to malware or handing over their personal info. And they look more believable than ever. If you receive an email or text message asking you to click on a link, it’s best to avoid interacting with the message altogether. Even if it’s a great-sounding deal or indicates it’ll provide useful info such as a parcel delivery update. Always go direct to the source and interact with reputable companies.
Yet better, you can use the combo of our Scam Protection and Web Protection found in our McAfee+ plans. Powered by our AI technology, they detect sketchy links and keep you from clicking on them by mistake.
Many scams are effective because the scammer creates a false sense of urgency or preys on a heightened emotional state. Pause before you rush to interact with any message that is threatening or urgent, especially if it is from an unknown or unlikely sender. The same very much applies for deals and sales online. Scammers will pop up bogus online ads and stores for sought-after gifts, of course with no intention of shipping you anything. Look out for offers that seem priced too low and hard-to-find items that are miraculously in stock at an online store you’ve never heard of. Stick with reputable retailers instead.
Survey methodology
The survey, which focused on the topic of deepfakes, scam messages, and holiday shopping, was conducted online in November 2024. 7,128 adults, age 18+, In 7 countries (US, Australia, India, UK, France, Germany, Japan), participated in the study.
The post How AI Deepfakes and Scams Are Changing the Way We Shop Online appeared first on McAfee Blog.
What is a botnet? And what does it have to do with a toaster?
We’ll get to that. First, a definition:
A botnet is a group of internet-connected devices that bad actors hijack with malware. Using remote controls, bad actors can harness the power of the network to perform several types of attacks. These include distributed denial-of-service (DDoS) attacks that shut down internet services, breaking into other networks to steal data, and sending massive volumes of spam.
In a way, the metaphor of an “army of devices” leveling a cyberattack works well. With thousands or even millions of compromised devices working in concert, bad actors can do plenty of harm. As we’ll see in a moment, they’ve done their share already.
Which brings us back to that toaster.
The pop-up toaster as we know it first hit the shelves in 1926, under the brand name “Toastmaster.”[i] With a familiar springy *pop*, it has ejected toast just the way we like it for nearly a century. Given that its design was so simple and effective, it’s remained largely unchanged. Until now. Thanks to the internet and so-called “smart home” devices.
Toasters, among other things, are all getting connected. And have been for a few years now, to the point where the number of connected Internet of Things (IoT) devices reaches well into the billions worldwide — which includes smart home devices.[ii]
Businesses use IoT devices to track shipments and various aspects of their supply chain. Cities use them to manage traffic flow and monitor energy use. (Does your home have a smart electric meter?) And for people like us, we use them to play music on smart speakers, see who’s at the front door with smart doorbells, and order groceries from an LCD screen on our smart refrigerators — just to name a few ways we’ve welcomed smart home devices into our households.
In the U.S. alone, smart home devices make up a $30-plus billion marketplace per year.[iii] However, it’s still a relatively young marketplace. And with that comes several security issues.
First and foremost, many of these devices still lack sophisticated security measures, which makes them easy pickings for cybercriminals. Why would a cybercriminal target that smart lightbulb in your living room reading lamp? Networks are only as secure as their least secure device. Thus, if a cybercriminal can compromise that smart lightbulb, it can potentially give them access to the entire home network it is on — along with all the other devices and data on it.
More commonly, though, hackers target smart home devices for another reason. They conscript them into botnets. It’s a highly automated affair. Hackers use bots to add devices to their networks. They scan the internet in search of vulnerable devices and use brute-force password attacks to take control of them.
At issue: many of these devices ship with factory usernames and passwords. Fed with that info, a hacker’s bot can have a relatively good success rate because people often leave the factory password unchanged. It’s an easy in.
Results from one real-life test show just how active these hacker bots are:
We created a fake smart home and set up a range of real consumer devices, from televisions to thermostats to smart security systems and even a smart kettle – and hooked it up to the internet.
What happened next was a deluge of attempts by cybercriminals and other unknown actors to break into our devices, at one stage, reaching 14 hacking attempts every single hour.
Put another way, that hourly rate added up to more than 12,000 unique scans and attack attempts a week.[iv] Imagine all that activity pinging your smart home devices.
Now, with a botnet in place, hackers can wage the kinds of attacks we mentioned above, particularly DDoS attacks. DDoS attacks can shut down websites, disrupt service and even choke traffic across broad swathes of the internet.
Remember the “Mirai” botnet attack of 2016, where hackers targeted a major provider of internet infrastructure?[v] It ended up crippling traffic in concentrated areas across the U.S., including the northeast, Great Lakes, south-central, and western regions. Millions of internet users were affected, people, businesses, and government workers alike.
Another more recent set of headline-makers are the December 2023 and July 2024 attacks on Amazon Web Services (AWS).[vi],[vii] AWS provides cloud computing services to millions of businesses and organizations, large and small. Those customers saw slowdowns and disruptions for three days, which in turn slowed down and disrupted the people and services that wanted to connect with them.
Also in July 2024, Microsoft likewise fell victim to a DDoS attack. It affected everything from Outlook email to Azure web services, and Microsoft Office to online games of Minecraft. They all got swept up in it.[viii]
These attacks stand out as high-profile DDoS attacks, yet smaller botnet attacks abound, ones that don’t make headlines. They can disrupt the operations of websites, public infrastructure, and businesses, not to mention the well-being of people who rely on the internet.
Earlier we mentioned the problem of unchanged factory usernames and passwords. These include everything from “admin123” to the product’s name. Easy to remember, and highly insecure. The practice is so common that they get posted in bulk on hacking websites, making it easy for cybercriminals to simply look up the type of device they want to attack.
Complicating security yet further is the fact that some IoT and smart home device manufacturers introduce flaws in their design, protocols, and code that make them susceptible to attacks.[ix] The thought gets yet more unsettling when you consider that some of the flaws were found in things like smart door locks.
The ease with which IoT devices can be compromised is a big problem. The solution, however, starts with manufacturers that develop IoT devices with security in mind. Everything in these devices will need to be deployed with the ability to accept security updates and embed strong security solutions from the get-go.
Until industry standards get established to ensure such basic security, a portion of securing your IoT and smart home devices falls on us, as people and consumers.
As for security, you can take steps that can help keep you safer. Broadly speaking, they involve two things: protecting your devices and protecting the network they’re on. These security measures will look familiar, as they follow many of the same measures you can take to protect your computers, tablets, and phones.
Grab online protection for your smartphone.
Many smart home devices use a smartphone as a sort of remote control, not to mention as a place for gathering, storing, and sharing data. So whether you’re an Android owner or iOS owner, use online protection software on your phone to help keep it safe from compromise and attack.
Don’t use the default — Set a strong, unique password.
One issue with many IoT devices is that they often come with a default username and password. This could mean that your device and thousands of others just like it all share the same credentials, which makes it painfully easy for a hacker to gain access to them because those default usernames and passwords are often published online. When you purchase any IoT device, set a fresh password using a strong method of password creation, such as ours. Likewise, create an entirely new username for additional protection as well.
Use multi-factor authentication.
Online banks, shops, and other services commonly offer multi-factor authentication to help protect your accounts — with the typical combination of your username, password, and a security code sent to another device you own (often a mobile phone). If your IoT device supports multi-factor authentication, consider using it there too. It throws a big barrier in the way of hackers who simply try and force their way into your device with a password/username combination.
Secure your internet router too.
Another device that needs good password protection is your internet router. Make sure you use a strong and unique password as well to help prevent hackers from breaking into your home network. Also, consider changing the name of your home network so that it doesn’t personally identify you. Fun alternatives to using your name or address include everything from movie lines like “May the Wi-Fi be with you” to old sitcom references like “Central Perk.” Also check that your router is using an encryption method, like WPA2 or the newer WPA3, which keeps your signal secure.
Upgrade to a newer internet router.
Older routers might have outdated security measures, which might make them more prone to attacks. If you’re renting yours from your internet provider, contact them for an upgrade. If you’re using your own, visit a reputable news or review site such as Consumer Reports for a list of the best routers that combine speed, capacity, and security.
Update your apps and devices regularly.
In addition to fixing the odd bug or adding the occasional new feature, updates often fix security gaps. Out-of-date apps and devices might have flaws that hackers can exploit, so regular updating is a must from a security standpoint. If you can set your smart home apps and devices to receive automatic updates, that’s even better.
Set up a guest network specifically for your IoT devices.
Just as you can offer your guests secure access that’s separate from your own devices, creating an additional network on your router allows you to keep your computers and smartphones separate from IoT devices. This way, if an IoT device is compromised, a hacker will still have difficulty accessing your other devices on your primary network, the one where you connect your computers and smartphones.
Shop smart.
Read trusted reviews and look up the manufacturer’s track record online. Have their devices been compromised in the past? Do they provide regular updates for their devices to ensure ongoing security? What kind of security features do they offer? And privacy features too? Resources like Consumer Reports can provide extensive and unbiased information that can help you make a sound purchasing decision.
As more and more connected devices make their way into our homes, the need to ensure that they’re secure only increases. More devices mean more potential avenues of attack, and your home network is only as secure as the least secure device that’s on it.
While standards put forward by industry groups such as UL and Matter have started to take root, a good portion of keeping IoT and smart home devices secure falls on us as consumers. Taking the steps above can help prevent your connected toaster from playing its part in a botnet army attack — and it can also protect your network and your home from getting hacked.
It’s no surprise that IoT and smart home devices have raked in billions of dollars over the years. They introduce conveniences and little touches into our homes that make life more comfortable and enjoyable. However, they’re still connected devices. And like anything that’s connected, they must be protected.
[i] https://www.hagley.org/librarynews/history-making-toast
[ii] https://www.statista.com/statistics/1183457/iot-connected-devices-worldwide/
[iii] https://www.statista.com/outlook/dmo/smart-home/united-states
[iv] https://www.which.co.uk/news/article/how-the-smart-home-could-be-at-risk-from-hackers-akeR18s9eBHU
[v] https://en.wikipedia.org/wiki/Mirai_(malware)
[vi] https://www.darkreading.com/cloud-security/eight-hour-ddos-attack-struck-aws-customers
[vii] https://www.forbes.com/sites/emilsayegh/2024/07/31/microsoft-and-aws-outages-a-wake-up-call-for-cloud-dependency/
[viii] https://www.bbc.com/news/articles/c903e793w74o
[ix] https://news.fit.edu/academics-research/apps-for-popular-smart-home-devices-contain-security-flaws-new-research-finds/
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As we honor Veterans Day, it’s crucial to recognize not only the sacrifices made by those who served but also the unique cybersecurity challenges they face in today’s digital age. Veterans, with their deep ties to sensitive military information and benefits, are increasingly being targeted by cybercriminals seeking to exploit their personal data. Seven in 10 military vets and active-duty service members have been a victim of at least one digital crime.
From phishing scams impersonating official VA communications to the risk of military identity theft, veterans encounter specific threats that require tailored cybersecurity awareness and precautions. By taking proactive steps, veterans can implement strong security practices to better protect their identities and enjoy a safer online experience.
Veterans possess a wealth of sensitive information tied to their military service. This includes not only Social Security numbers, medical records, and details about deployments and benefits, but also personal histories that can include addresses, family information, and even details about combat experiences. Such comprehensive information is highly valuable to cybercriminals for various malicious activities, including identity theft and financial fraud.
Cybercriminals can exploit this data to impersonate veterans, gain unauthorized access to financial accounts, file false claims for VA benefits, or sell the information on the dark web. The repercussions of such breaches extend beyond financial loss, impacting veterans’ reputations, access to essential services, and overall peace of mind. Safeguarding this sensitive data is critical to ensuring veterans’ security and well-being in the digital age.
One of the primary threats that veterans encounter is phishing scams. These scams often impersonate official communications from the Department of Veterans Affairs (VA) or other military organizations. Cybercriminals use deceptive emails, text messages, or phone calls to trick veterans into revealing personal information or clicking malicious links that can compromise their devices.
Another prevalent danger is military identity theft, where criminals use stolen or fabricated military credentials to access benefits, obtain loans, or commit fraud in the veteran’s name. This type of identity theft can be particularly devastating, affecting not only financial stability but also the veteran’s reputation and access to crucial services.
In 2023, military consumers filed more than 93,000 fraud complaints, with imposter scams alone accounting for 42,766 cases, resulting in reported losses exceeding $178 million. To combat these threats, veterans must be equipped with robust cybersecurity awareness and practices:
If you think you have been the victim of identity theft, immediately take steps to protect yourself and your family:
As veterans continue to navigate the complexities of modern life, safeguarding their personal information online is paramount. By staying informed about cybersecurity best practices and leveraging available resources, veterans can significantly reduce their risk of falling victim to cyber threats.
The post Safeguarding Those Who Served: Cybersecurity Challenges for Veterans appeared first on McAfee Blog.
So, what does your phone know about you? Taken all together it knows plenty — sometimes in ways that feel like your phone is watching you.
It all comes down to the data that courses through your phone and your apps, along with a phone’s built-in tracking capabilities. Indeed, your phone certainly knows plenty about you. And companies keep tabs on that. Here’s how…
The apps on our phones entertain us, inform us, and help us shop. Many of them also track our activities and location — and then sell or share that info with third parties. From there, that info can end up with data brokers who sell that info to anyone who’ll pay. That includes advertisers, spammers, insurance companies, hackers, law enforcement, private investigators, and so on. It’s all legal, and it’s all part of a multi-billion-dollar industry worldwide.
Still, you can take charge of your privacy amidst all this data and info gathering. Several steps can reduce what your phone collects and shares with others.
For starters, though, let’s look at several of the things your phone knows about you.
Unless you’ve turned it off completely, your phone can track you in several ways with several degrees of accuracy:
GPS: The Global Positioning System, or GPS as many of us know it, is a system of satellites run by the U.S. government for navigation purposes. First designed for national defense, the system became available for public use in the 1980s. It’s highly accurate, to anywhere between nine to 30 feet depending on conditions and technology used, making it one of the strongest tools for determining a phone’s location. This is what powers location services on cell phones, and thus can help an app recommend a great burger joint nearby.
Cell towers: Cell phone providers can track a phone’s location by the distance it is to various cell phone towers and by the strength of its signal. The location info this method provides is a bit coarser than GPS, providing results that can place a phone within 150 feet. It’s most accurate in urban areas with high densities of cell phone towers, although it does not always work well indoors as some buildings can weaken or block cell phone signals.
One of the most significant public benefits of this method is that it automatically routes emergency service calls (like 911 in the U.S.) to the proper local authorities without any guesswork from the caller.
Public Wi-Fi: Larger tech companies and internet providers will sometimes provide free public Wi-Fi hotspots that people can tap into at airports, restaurants, coffeehouses, and such. It’s a nice convenience, but connecting to their Wi-Fi might share a phone’s MAC address, a unique identifier for connected devices, along with other identifiers on the smartphone.
Taken together, this can allow the Wi-Fi hosting company to gather location and behavioral data while you use your phone on their Wi-Fi network.
Bluetooth: Like with public Wi-Fi, companies can use strategically placed Bluetooth devices to gather location info as well. If Bluetooth is enabled on a phone, it will periodically seek out Bluetooth-enabled devices to connect to while the phone is awake. This way, a Bluetooth receiver can then capture that phone’s unique MAC address. This provides highly exact location info to within just a few feet because of Bluetooth’s short broadcast range.
In the past, we’ve seen retailers use this method to track customers in their physical stores to better understand their shopping habits. However, newer phones often create dummy MAC addresses when they seek out Bluetooth connections, which helps thwart this practice.
Certain apps pair location info with other info they collect while you use that app. In some cases, an app shares that precise combination of info with third parties. (It all depends on the terms in the user agreement you accepted once you installed it.)
What does that look like in the real world? Third parties might know:
Those are just a few examples of many.
Just to emphasize what we said above, not every app sells shares or sells your info to third parties. However, that gets into the complicated nature of user agreements. The language that covers what’s collected, for what reasons, what’s done with it, and who it’s shared can be tough to tease out because it’s often written in some form of legalese.
Broadly though, apps need to request permission to access location tracking services. In the past, we’ve seen some sketchy apps request location permissions even though they have no reason to. Examples include coupon apps, wallpaper apps, productivity apps, and plenty of games too. When apps like those ask for permission to access location tracking services, raises a red flag that your privacy is in jeopardy.
Depending on what apps and services you use, your phone might know a lot about your health. That can include range of info, as apps can track things like step counts, vital signs, and menstrual cycles. Other apps manage health conditions or work as symptom checkers. In all, this data can get very private. Unfortunately, sometimes that data winds up in the hands of third parties.
With that, we’ve seen cases where people’s medical info was shared without their knowledge by medical apps and services.
In April 2024, The U.S. Federal Trade Commission (FTC) ruled against an online mental health service that “disclosed consumers’ sensitive personal health information and other sensitive data to third parties for advertising purposes…”[i] Also according to the complaint, the company gave third parties personal data about its users including names, medical and prescription histories, pharmacy and health insurance info, and other health info.
Also in April 2024, U.S. healthcare provider Kaiser Permanente disclosed that more than 13 million people had some of their personal data shared by third parties via tracking technologies on its websites and apps. Companies such as Microsoft (Bing), Google, and X (Twitter) were all named.[ii] That info possibly included how people interacted with and navigated through their website or mobile app, along with search terms used in Kaiser’s health encyclopedia.
So, is someone on the other end of your smartphone listening to your recordings when you use Siri or Google Assistant? Possibly, yes. Companies make constant improvements to their devices and services, which may include the review of commands from users to make sure they are interpreted correctly. There are typically two types of review — machine and human. As the names suggest, a machine review is a digital analysis. Human reviews entail someone listening to and evaluating a recorded command or reading and evaluating a transcript of a written command.
However, several manufacturers let you opt out of those reviews. In fact, you’ll find that they post a fair share of articles about this collection and review process, along with your choices for opting in or out as you wish:
Turn off your phone or switch to Airplane Mode. Disconnect. Without a Wi-Fi or data connection, you can’t get tracked. While this makes you unreachable, it also makes you untraceable, which you might want to consider if you’d rather keep your whereabouts and travels to yourself for periods of time.
Turn off location services altogether. As noted above, your smartphone can get tracked by other means, yet disabling location services in your phone settings shuts down a primary avenue of location data collection. Note that your maps apps won’t offer directions, and your restaurant app won’t point you toward that tasty burger when location services are off, but you’ll be more private than with them turned on.
Provide permissions on an app-by-app basis. Another option is to go into your phone settings and enable location services for specific apps in specific cases. For example, you can set your map app to enable location services only while in use. For other apps, you can disable location services entirely. Yet another option is to have the app ask for permissions each time. Note that this is a great way to discover if apps have defaulted to using location services without your knowledge when you installed them.
On an iPhone, you can find this in Settings -> Privacy & Security -> Location Services. On an Android, go to Settings -> Locations -> App Locations Permissions.
Turn off app tracking. As you’ve seen, some apps will ask to track your activity and potentially share it with data brokers and other third parties. You can halt this by turning off app tracking. On an iPhone, go to Settings -> Privacy & Security -> Tracking and disable “Allow Apps to Request to Track.” On an Android phone, go to Settings -> Privacy and Security, then turn on “Do Not Track.”
And just as you can with location services, you can set apps to make tracking requests on an app-by-app basis. You’ll see it on the same screen that has the global “Do Not Track” option.
Opt yourself out of cell phone carrier ad programs. Different cell phone carriers have different user agreements, yet some might allow the carrier to share insights about you with third parties based on browsing and usage history. Opting out of these programs might not stop your cell phone carrier from collecting data about you, but it might prevent it from sharing insights about you with others.
To see if you take part in one of these programs, log into your account portal or app. Look for settings around “relevant advertising,” “custom experience,” or even “advertising,” and then figure out if these programs are worth it.
Delete old apps. And be choosy about new ones. Fewer apps mean fewer avenues of potential data collection. If you have old, unused apps, consider deleting them, along with the accounts and data associated with them. Our Online Account Cleanup Online Account Cleanup can make quick work of it. It scans for accounts you no longer use, shows how risky they are, and helps you delete them, along with your personal info. In all, breaches and leaks are a numbers game. The fewer you keep, the better, when it comes to protecting your personal info.
Remove your info from data broker sites. As we’ve seen, the personal info on your smartphone can wind up on data broker sites. And they’ll sell it to practically anyone. Our Personal Data Cleanup can help you remove your personal info from several of the sketchiest brokers out there. Running it periodically can help keep your info off those sites if it crops up again.
[i] https://www.ftc.gov/news-events/news/press-releases/2024/04/proposed-ftc-order-will-prohibit-telehealth-firm-cerebral-using-or-disclosing-sensitive-data?utm_source=govdelivery
[ii] https://www.hipaajournal.com/kaiser-permanente-website-tracker-breach-affects-13-4-million-individuals/
The post Every Step You Take, Every Call You Make: Is Your Phone Tracking You? appeared first on McAfee Blog.
As Black Friday approaches, eager bargain hunters are gearing up to snag the best deals online. But with the excitement of holiday shopping also comes the risk of cyber threats, as cybercriminals see this busy time as an opportunity to exploit unsuspecting shoppers. Here’s what you need to know to protect yourself from potential risks while scoring your favorite holiday deals.
Authorities are already sounding the alarm about the risks associated with online shopping during the festive season. Cybersecurity agencies, including the UK’s National Cyber Security Centre (NCSC) and the Canadian Royal Canadian Mounted Police (RCMP), have warned that cybercriminals are using increasingly sophisticated tactics, including leveraging AI to create more convincing scams, malicious ads, and spoofed websites. In the United States, the FBI and Cybersecurity and Infrastructure Security Agency (CISA) have issued advisories to stay vigilant against ransomware attacks during holiday periods when many businesses operate with minimal staff. Cybercriminals take advantage of widely celebrated holidays like Black Friday to launch impactful attacks.
Modern AI tools have made it easier for scammers to create:
During the bustling shopping period that spans Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday, online sales hit record highs, and cybercriminals follow the money trail. Here are some of the most common scams to watch out for and ways to protect yourself.
Phishing attacks often involve fake emails or social media messages that mimic legitimate promotional offers or shipping notifications. These messages are designed to trick you into revealing sensitive information, such as credit card details, or to download malware onto your device. Common tactics include sending fake order confirmations or gift card scams, which pressure recipients to act quickly by purchasing gift cards to resolve a fabricated issue.
Fake websites that imitate popular online retailers pop up frequently during the Black Friday shopping season. These sites may look identical to the real thing, but their sole purpose is to steal your payment information.
Malicious advertisements can infiltrate legitimate websites, leading you to infected sites that install malware on your device. E-skimming occurs when hackers insert malicious code into payment pages on legitimate eCommerce sites, stealing your credit card information during checkout.
During the busy holiday season, identity theft and credit card fraud rise sharply. Cybercriminals use stolen personal information to make fraudulent purchases or open accounts in your name.
Here are some extra tips to keep your online shopping secure during the holiday season:
While Black Friday is a fantastic time to grab deals, it’s also a time to be extra cautious. By understanding common threats and following these safety tips, you can enjoy your holiday shopping while minimizing the risks. Remember, If a deal seems too good to be true, it probably is. Legitimate retailers won’t pressure you into quick decisions or require unusual payment methods. Take your time, verify offers, and trust your instincts.
The best defense against AI scams is a careful, methodical approach to holiday shopping. Create a budget, make a list of what you want to buy, and stick to trusted retailers. A missed deal is better than falling victim to a scam.
The post How To Protect Yourself from Black Friday and Cyber Monday AI Scams appeared first on McAfee Blog.
In today’s fast-paced educational environment, productivity is a key determinant of academic success. Enter AI PCs—computers enhanced with artificial intelligence (AI) capabilities—that are reshaping how students interact with productivity tools. AI PCs are designed with built-in AI capabilities that optimize performance and user experience by leveraging machine learning algorithms to enhance software applications. This makes routine tasks more efficient and allows for a more personalized user experience.
For students, this means AI tools are becoming not just supplementary resources but integral parts of their academic toolkit. A new report, “The Dawn of the AI Era: Teens, Parents, and the Adoption of Generative AI at Home and School,” found that seven in 10 teenagers say they have used at least one type of generative AI tool, with 40% report using generative AI for school assignments.
From advanced writing assistants to research enhancers, these AI-driven machines have the power to elevate the academic experience. This blog post will explore how AI PCs integrate with AI tools to boost productivity and offer actionable tips to maximize these features for academic success.
ChatGPT, an AI language model developed by OpenAI, serves as a powerful research assistant, capable of summarizing articles, generating topic ideas, and answering questions on a wide range of subjects. When integrated into an AI PC, ChatGPT can be accessed directly from the desktop or through dedicated applications, providing students with on-demand research support. Several other AI tools can also greatly benefit students in research and writing, such as Google Bard, Jasper, and Copy.ai.
McAfee Tip: Use an AI tool like ChatGPT to brainstorm ideas and outline essays or research papers. For instance, if you’re writing a paper on climate change, ChatGPT can help you outline key points, suggest relevant sources, and even provide a summary of complex scientific articles.
Beyond research, AI tools can assist with writing tasks by generating content, offering suggestions, and even helping with creative projects. Its ability to understand context and generate coherent text means that students can use it for drafting essays, creating reports, or even composing emails.
McAfee Tip: Check with your school policies to ensure you remain compliant with their rules around AI usage. For example, use the tool to generate insights and ideas, but cross-check and cite any specific sources or information included in your work to maintain academic integrity.
Grammarly, an AI-powered writing assistant, is renowned for its grammar and style-checking capabilities. On an AI PC, Grammarly is not just a browser extension but a deeply integrated tool that offers real-time feedback on spelling, punctuation, and stylistic errors. This seamless integration ensures that students can produce polished and professional documents with ease.
McAfee Tip: Use Grammarly’s advanced features, such as clarity and engagement suggestions, to help enhance the readability of your work. Before submitting any paper, run it through Grammarly’s plagiarism checker to ensure that all sources are properly cited and that your work is original.
AI PCs can streamline study sessions by using tools to create comprehensive study guides, generate practice questions, and summarize textbook chapters. For example, AI PCs can integrate with note-taking apps, like Evernote and Microsoft OneNote, to organize lecture notes, create study guides, and sync information across devices. AI features can then assist in summarizing notes and organizing content for easier review.
McAfee Tip: Zotero and Mendeley can help students organize research papers, manage citations, and create bibliographies. Integration with Khan Academy and Coursera on AI PCs allows students to access and interact with educational content, complete with AI-driven recommendations for supplemental learning and practice.
For group projects, AI tools can enhance collaboration by providing a platform for drafting and reviewing content together. AI PCs with integrated ChatGPT can help in brainstorming sessions, while Grammarly ensures that all written contributions are cohesive and professionally presented. Integration with tools like Natural Reader and Otter.ai to convert text to speech and vice versa can help with reviewing study materials and transcribing spoken content into written form.
McAfee Tip: Utilize shared documents with built-in Grammarly and ChatGPT features to collaborate on essays or research papers. This allows for real-time feedback and adjustments, leading to a more polished final product.
In the realm of online research and media consumption, discerning authentic content from manipulated material is increasingly important. This is where McAfee Deepfake Detector comes into play. Integrated into AI PCs, this tool provides real-time alerts when it detects AI-generated audio within videos. By utilizing advanced AI technology, Deepfake Detector helps students quickly identify whether a video’s audio has been manipulated, right from their browser without extra steps.
McAfee Tip: When engaging with online videos for research or study, use Deepfake Detector to ensure the content is authentic. This tool helps you avoid falling for misleading or false information, which is crucial for maintaining the integrity of your academic work.
Ultimately, AI PCs are revolutionizing students’ daily academic routines by integrating advanced AI tools into everyday life. AI-driven tools are offering unprecedented support in writing, research, and creative projects, making them invaluable assets in achieving academic and professional success. By leveraging these capabilities, students can enhance their productivity, produce high-quality work, and prepare for future challenges with confidence.
The post How AI PCs Are Optimizing Productivity Tools for Students appeared first on McAfee Blog.
As malicious deepfakes continue to flood our screens with disinformation during this election year, we’ve released our 2024 Election AI Toolkit to help voters protect themselves and their vote.
Our own research reveals just how deep the problem runs. More than six in ten (63%) of Americans said they’ve seen a deepfake in the past 60 days. As for the impact of those deepfakes, nearly half (48%) who’ve seen one said it’s influenced who they’ll vote for in the upcoming election.
In all, we found that 91% of Americans said they’re concerned that AI-generated disinformation could interfere with public perception of candidates, their platforms, or even election results.
Disinformation has played a long and shady role in politics. For some time now. George Washington fell victim to it in 1777 when forged letters painted him as a British sympathizer — disinformation that followed him to the first presidency. [i]
And it’s appeared on the internet for some time too. For years, creating disinformation on the internet called for plenty of manual labor. Writers, designers, and developers all put hours into writing, creating images, and creating sites for spreading disinformation. Now, it takes just one person mere minutes. The advent of cheap and free AI tools has put disinformation into overdrive.
We’ve seen an explosive rise in malicious deepfakes in the run-up to Election Day.
With polling in some states already underway, we can expect the glut of malicious deepfakes to continue. They might:
With that, it’s little surprise that nearly 60% of Americans say that they’re extremely or very concerned about AI’s influence on the election.[vi] Deepfakes have simply become pervasive.
AI has given new life to the old problem of disinformation and fake news. In many ways, it’s supercharged it.
It’s done so in two primary ways:
In all, it’s easier, cheaper, and quicker than ever to create malicious deepfakes with AI tools. On top of that, the image and sound quality of deepfakes continues to improve. In all, it’s only getting tougher when it’s time to tell the difference between what’s real and what’s fake.
Taken together, this has put voters in a lurch. Who and what can they trust online?
Even as the creators of malicious AI-generated content have gotten cagier in their ways, their work still gives off signs of a fake. However, spotting this malicious content calls for extra effort on everyone’s part when getting their news or scrolling their feeds online. That means scrutinizing what we consume and relying on trusted fact-checking resources to get at the truth. It also means using AI as any ally, with AI tools that detect AI deepfakes in real time.
Our Election Year Toolkit will help you do just that. It covers the basics of fake news and malicious AI deepfakes, how to spot them, and more. As you’ll see, it’s a topic both broad and deep, and we explore it in a step-by-step way that helps make sense of it all for voters.
Sharing info about AI with voters is one of several steps we’ve taken to fight against malicious deepfakes.
In a first-of-its-kind collaboration, we’ve teamed up with Yahoo News to bolster the credibility of images on the Yahoo News platform. This collaboration integrates McAfee’s sophisticated deepfake image detection technology into Yahoo News’s content quality system, offering readers an added layer of trust.
And we’re rolling out our McAfee Deepfake detector through our partners too. It checks audio being played through your browser to figure out if the content you’re watching or listening to contains AI-generated audio. When AI audio is detected, users are notified in seconds.
AI makes disinformation look and sound far more credible than ever. And bad actors can produce it on a tremendous scale, thanks to the ease and speed of AI tools. In an election year that calls for more scrutiny on our collective part — and our 2024 Election AI Toolkit can help. It covers how to spot a deepfake, how they spread, and several fact-checking resources that you can rely on when that bit of news you stumble across seems a little sketchy.
Download the full McAfee AI Election Toolkit here
[i] https://www.politifact.com/article/2022/feb/21/when-george-washington-fought-misinformation/
[v] https://techcrunch.com/2024/03/06/political-deepfakes-are-spreading-like-wildfire-thanks-to-genai/
The post How To Survive the Deepfake Election with McAfee’s 2024 Election AI Toolkit appeared first on McAfee Blog.
Think you can spot a fake on social media? It’s getting tougher. Particularly as deepfake technology gets far better and far easier to use.
Here’s why that matters.
You might find yourself among the 50% of Americans who say they get their news on social media at least “sometimes.”[i] Plenty of deepfakes deliberately pose as legitimate news. You might also stumble across promos or deals on social media. Scammers create yet more deepfakes for phony giveaways and bogus investment opportunities.
In short, what you’re seeing might be a fake. And your odds of stumbling across a deepfake on social media are on the climb.
That means using social media today requires more scrutiny and skepticism, which are two of your best tools for spotting deepfakes.
Whether you’re staring down AI-generated text, photography, audio, or video, some straightforward steps can help you spot a fake. Even as AI tools create increasingly convincing deepfakes, a consistent truth applies — they’re lies. And you have ways of calling out a liar.
Malicious deepfakes share something in common. They play on emotions. And they play to biases as well. By stirring up excitement about a “guaranteed” investment or outrage at the apparent words of a politician or public figure, deepfakes cloud judgment. That’s by design. It makes deepfakes more difficult to spot because people want to believe them on some level.
With that, slow down. Especially if you see something that riles you up. This offers one of the best ways to spot a fake. From there, the next step is to validate what you’ve seen or heard.
Because what you’re seeing got posted on social media, you can see who posted the piece of content in question. If it’s a friend, did they repost it? Who was the original poster? Could it be a bot or a bogus account? How long has the account been active? What kind of other posts have popped up on it? If an organization posted it, look it up online. Does it seem reputable? This bit of detective work might not provide a definitive answer, but it can let you know if something seems fishy.
Whether they aim to spread disinformation, commit fraud, or rile up emotions, malicious deepfakes try to pass themselves off as legitimate. Consider a video clip that looks like it got recorded at a press conference. The figure behind the podium says some outrageous things. Did that really happen? Consult other established and respected sources. If they’re not reporting on it, you’re likely dealing with a deepfake.
Moreover, they might report that what you’re looking at is a deepfake that’s making the rounds on the internet. Consider the Taylor Swift “Le Creuset scam” of early 2024. News outlets quickly revealed that the singer was not giving away free, high-end cookware.
A technique called SIFT can help root out a fake. It stands for: Stop, Investigate the source, Find better coverage, and Trace the media to the original context. With the SIFT method, you can indeed slow down and determine what’s real.
De-bunking fake news takes time and effort. Often a bit of digging and research too. Professional fact-checkers at news and media organizations do this work daily. Posted for all to see, they provide a quick way to get your answers. Some fact-checking groups include:
This gets to the tricky bit. The AI tools for creating deepfakes continually improve. It’s getting tougher and yet tougher still to spot the signs of a deepfake. The advice we give here now might not broadly apply later. Still, bad actors still use older and less sophisticated tools. As such, they can leave signs.
Look for typos. If you spot some, a human likely did the writing. AI generally writes clean text when it comes to spelling and grammar.
Look for repetition. AI chatbots get trained on volumes and volumes of text. As such, they often latch onto pet terms and phrases that they learned as they were trained. Stylistically, AI chatbots often overlook that repetition.
Look for style (or lack thereof). Today’s chatbots are no Ernest Hemingway, Mark Twain, or Vladimir Nabokov. They lack style. The text they generate often feels canned and flat. Moreover, they tend to spit out statements, yet with little consideration for how they flow together.
Zoom in. A close look at deepfake photos often reveals inconsistencies and flat-out oddities. Consider this viral picture of the “Puffer Pope” that circulated recently. Several things point toward a bogus image.
Keep an eye on the speaker. A close look at who’s doing the talking in a deepfake video can reveal if it’s a fake. Subtle things reveal themselves. Is the speaker blinking too much? Too little? At all? How about their speech. Does it sync up with their mouth perfectly? These might be signs of a deepfake.
Watch how the speaker moves. In the example of the Ukrainian presidential deepfake, it appears that only President Zelensky’s head moves. Just slightly. This is a sign of lower-grade video deepfake technology. It has difficulty tracking movement. Another possible sign is if the speaker never moves their hand across their face. Once again, that might indicate the work of lesser AI tools. In that case, they render the facial image on the hand.
How does the speaker sound? In the case of audio-only deepfakes, today’s AI tools work best when they’re fed smaller chunks of text to create speech. They don’t work as well with big blocks. This requires creators to stitch those chunks together. As a result, the cadence and flow might sound on the copy side. Also, you might not hear the speaker taking breaths, as normal speakers do.
With AI tools improving so quickly, we can no longer take things at face value. Malicious deepfakes look to deceive, defraud, and disinform. And the people who create them hope you’ll consume their content in one, unthinking gulp. Scrutiny is key today. Fact-checking is a must, particularly as deepfakes look sharper and sharper as the technology evolves.
Plenty of deepfakes can lure you into sketchy corners of the internet. Places where malware and phishing sites take root. Consider using comprehensive online protection software with McAfee+ to keep safe. In addition to several features that protect your devices, privacy, and identity, they can warn you of unsafe sites too. While it might not sniff out AI content (yet), it offers strong protection against bad actors who might use fake news to steal your info or harm your data and devices.
[i] https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet
The post How to Spot a Deepfake on Social Media appeared first on McAfee Blog.
When considering leaving Instagram, you have two main options: deactivating or deleting your account. Understanding the distinctions is key to making the right choice for your privacy and digital presence. Deactivation is a temporary measure. Your profile, photos, comments, and likes are hidden from other users, including your followers, as if your account doesn’t exist. However, all your information is saved by Instagram, allowing you to reactivate your account at any time by simply logging back in. Your direct messages will still be visible to recipients. This option is ideal if you need a break or want to temporarily reduce your online visibility without losing your data or account history. If you are looking for how to deactivate Instagram account, this is a reversible step.
On the other hand, learning how to delete Instagram account permanently is a final step. Once you request deletion and a 30-day grace period passes (during which you can cancel by logging back in), your account and all associated data – photos, videos, followers, messages (from your end), and profile information – are permanently erased from Instagram’s main servers. While some data might remain in backups for a longer period for disaster recovery, you won’t be able to access it or recover your account. This is the choice if you want to permanently remove your footprint from the platform. Understanding how to delete Instagram is crucial if this is your goal.
Before you take the irreversible step to delete your Instagram account, it is highly recommended to back up your data. This ensures that you retain a copy of your photos, videos, messages, and other information you’ve shared on the platform. Once an Instagram account is deleted, this data cannot be recovered. Instagram provides a built-in tool, often referred to as Meta’s “Download Your Information” feature, which allows you to request a complete copy of your data. This includes content types such as your photos (including feed posts, Stories, and Reels you’ve archived or posted), videos, comments you’ve made, your profile information, and direct messages (DMs). While some users might have manually saved individual photos or videos to their devices over time, using Instagram’s official download tool is the most comprehensive method to secure a full archive. This is a vital step before you learn how to delete Instagram and commit to removing your presence.
When you initiate the request for how to delete Instagram account permanently, the removal isn’t immediate. Instagram implements a 30-day grace period starting from the moment you confirm your deletion request. During this 30-day window, your account, along with all your information like photos, videos, and profile details, becomes invisible to other users on the platform. However, it’s not yet fully deleted. If you change your mind and log back into your account any time within these 30 days, the deletion request is automatically cancelled, and your account will be reinstated. If you do not log in during this period, your account will be permanently deleted after the 30 days conclude. Following this, Instagram states that the complete deletion of your data from their backend systems and servers can take up to an additional 90 days. Therefore, the entire process from request to potential full backend deletion can span up to 120 days. It’s also important to note that even after the 90-day backend deletion window, copies of some of your content may remain in backup storage that Instagram uses for disaster recovery, software errors, or other data loss events, though this data is generally not accessible. Cached copies of your profile might also briefly appear in search engine results until their indexes are updated.
After you successfully delete your Instagram account and the 30-day grace period has passed, your presence on the platform is permanently erased. This means your profile, all your photos, videos, comments, likes, and followers will be irretrievably removed. You will no longer be able to log in or reactivate that specific account. Your username might become available for others to use in the future, although Instagram may have policies that prevent immediate reuse. Any Direct Messages (DMs) you sent will typically remain visible to the recipients; however, they will usually be attributed to a generic “Instagram User” or a similar placeholder, without any link back to your deleted profile or your profile picture. Tags of your former account on other users’ photos will persist, but they will become inactive text rather than a clickable link to a profile. If you had embedded Instagram posts on external websites or blogs, these embeds will likely stop displaying your content or show an error message. Any third-party applications or services that were connected to your Instagram account will lose their access and will no longer function with that account. While Instagram aims to delete your data, they note in their policy that copies of some information (like log records) may remain in their database but are disassociated from personal identifiers. Furthermore, advertisers and Meta may retain aggregated, anonymized engagement metrics (e.g., if you clicked on an ad), but this data would not be linked to your specific, now-deleted, account.
Understanding whether you can recover an Instagram account depends heavily on whether it was disabled (deactivated) or permanently deleted. If you chose to deactivate your Instagram account, this is a temporary measure. You can reactivate a disabled account at any time simply by logging back in with your username and password. Upon reactivation, your profile, photos, comments, and likes will be restored as they were. However, if you followed the steps for how to delete Instagram account permanently, the situation is different. After you request deletion, Meta provides a 30-day window during which your account is hidden but not yet permanently erased. If you log back into your account within these 30 days, the deletion request is cancelled, and your account is recovered. If this 30-day period lapses without you logging in, your account and all associated data are permanently deleted and cannot be recovered by you or by Instagram support. There is no way to get it back after this point. While you might be able to create a new account, you generally cannot reuse the same username immediately, as Instagram may hold it for a period or it could be claimed by someone else. If you attempt recovery after the 30-day window for a permanently deleted account, it will fail.
Instagram does not send out a direct notification to your followers informing them that you have decided to delete your Instagram account or even if you’ve chosen to deactivate your Instagram account. However, your followers will notice your absence in different ways depending on your action. If you deactivate your account, your profile, along with all your posts, comments, and likes, becomes completely invisible on the platform. If a follower searches for your username, they won’t find your account. It will appear as if you’ve vanished or your account never existed, until you decide to reactivate it by logging back in. If you proceed to delete Instagram account permanently, after the 30-day grace period, your profile and all its content are permanently removed. For your followers, this means they will no longer see your account in their follower lists or following lists. Any past comments or likes you made on their posts might disappear or become attributed to a generic “Instagram User.” Essentially, your digital presence on Instagram ceases to exist. If you wish to leave quietly without drawing attention, both deactivation and deletion achieve this in terms of formal notifications. However, a sudden disappearance will likely be noticed by those who regularly interact with you or check your profile. You may choose to inform close friends or followers personally before you Instagram delete account if you want to manage their expectations.
The post How to Delete Your Instagram Account appeared first on McAfee Blog.
Thinking about deleting your Facebook account? We can show you how.
Before we get to that, you might be interested to find what kind of data Facebook collects about you — and how long Facebook keeps your account data, even after you delete it.
For that answer, we turn to Facebook’s privacy policy page.[i] As you might imagine, the list of what they collect is long—long enough that you’ll want to read it for yourself. Yet, broadly, Facebook provides the following summary as part of its June 2024 Privacy Policy.
Per Facebook, they collect:
The last bullet is an important one. Facebook very likely knows about things you do even when you’re not using Facebook.
How do they know about that? Increasingly, that comes through a technology called “server-side tracking.” It’s a form of ad and behavior tracking where a company’s servers communicate directly with each other. In this case, that’s a company’s servers and Facebook’s servers. It can track custom events like page visits, purchases, and the like. This way, companies can track the performance of their Facebook campaigns. It’s like using tracking cookies, with one important difference — it bypasses the user’s device. (Cookies rely on data stored on your device.) The process is invisible to the user.
How extensive is its use? A recent study by Consumer Reports of more than 700 Facebook users found that the average user was tracked by more than 2,200 companies partly using this technology.[ii] Consumer Reports was quick to state that their findings don’t reflect a representative sample because participants were volunteers, and the results weren’t adjusted for demographics. Yet it is telling that across these 700-plus Facebook users, roughly 7,000 different companies shared their data with Facebook.
Everyone has their own appetite for privacy, and we’ve all known for some time that with using a “free” social media platform comes a price — privacy to some extent or other. The more you know how much a platform knows about you, the better decision you can make about participating in it.
As for how long they keep all that data and info they collect, the answer varies. Per Facebook,
In short, deleting your Facebook account is no guarantee that your data will immediately get deleted along with it. Per the list above, Facebook’s Privacy Policy allows the platform to keep your data for an indeterminate amount of time.
Now, onto the steps for deleting your Facebook account.
Before you permanently delete your account, keep a few things in mind. Per Facebook:
Note that Facebook provides a 30-day grace period once you delete your account. If you want to hop back onto the platform, you can simply reactivate your account during that period. All your info, data, and posts will be there. After those 30 days, you’ll no longer have access to them.
As for the steps, that varies. If you’re deleting Facebook from a computer:
If you’re deleting Facebook from an iOS device:
in the bottom right of Facebook.And from an Android device:
in the top right of Facebook.We suggest one more step in addition to the ones above.
Remove your info from the data broker sites that sell it.
Here’s why you might want to do that … Given the way social media companies share info with third parties, there’s a chance your personal info might have made it onto one or several data broker sites. These sites buy and sell extensive lists of personal to anyone, which ranges anywhere from advertisers to spammers and scammers.
If the thought of your personal info being bought and sold puts you off, there’s something you can do about it. Our Personal Data Cleanup service can scan some of the riskiest data broker sites and show you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites, and with select products, it can even manage the removal for you.
[i] https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0
[ii] https://www.consumerreports.org/electronics/privacy/each-facebook-user-is-monitored-by-thousands-of-companies-a5824207467/
The post How to Delete Your Facebook Account appeared first on McAfee Blog.
Thinking about deleting your TikTok account? We can show you how.
Before we get to that, you might be interested to find what kind of data TikTok collects about you — and how long TikTok keeps your account data, even after you delete it.
For that, we turn to TikTok’s privacy policy page.[i] TikTok collects data just like practically any other social media platform, and the list of what they collect runs long. You can see a full list in their privacy policy, yet here are a few things you might want to know about. Per TikTok:
So, TikTok knows the content you create, the content you appear in, and the messages you send (and the specific contents of those messages) — and potentially payment info and the people in your phone contacts. Additionally, it collects info on you from other sources and on any purchases you might have made through the platform.
The list continues. Once again, you can visit their privacy policy page for more details, yet here’s a partial rundown of other data they collect about you automatically. Per TikTok:
As for how long they keep all that data and info they collect, the answer is unclear. Per TikTok,
“We retain information for as long as necessary to provide the Platform and for the other purposes set out in this Privacy Policy. We also retain information when necessary to comply with contractual and legal obligations, when we have a legitimate business interest to do so (such as improving and developing the Platform and enhancing its safety, security, and stability), and for the exercise or defense of legal claims.” [ii]
The key phrases here are “as long as necessary” and “when necessary.” TikTok doesn’t set a specific period in its policy. In fact, TikTok goes on to say that the periods vary based on “different criteria, such as the type of information and the purposes for which we use the information.”
Now, onto the steps for deleting your TikTok account.
Note that TikTok provides a 30-day grace period once you delete your account. If you want to hop back onto the platform, you can simply reactivate your account during that period. All your info, data, and posts will be there. After those 30 days, you’ll no longer have access to them.
We suggest one more step in addition to the ones above.
Here’s why you might want to do that … Given the way social media companies share info with third parties, there’s a chance your personal info might have made it onto one or several data broker sites. These sites buy and sell extensive lists of personal to anyone, which ranges anywhere from advertisers to spammers and scammers.
If the thought of your personal info being bought and sold puts you off, there’s something you can do about it. Our Personal Data Cleanup service can scan some of the riskiest data broker sites and show you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites, and with select products, it can even manage the removal for you.
[i] https://www.tiktok.com/legal/page/row/privacy-policy/en
[ii] https://www.tiktok.com/legal/page/row/privacy-policy/en
The post How to Delete Your TikTok Account appeared first on McAfee Blog.
What is oversharing on social media? And how do you avoid it?
Oversharing on social media takes on a couple different aspects. There’s one that’s personal, like what you share and how often you share it. Another revolves around your privacy and your security. Namely, how does what you share and how often you share it affect your privacy — and what further effect does that have on your security? Does it open you up to scams, identity theft, and other forms of cybercrime?
A grasp on that can help you avoid oversharing and post on social media in a way that’s “just right.”
Granted, it might seem a little odd to talk about privacy and the like on social media, which is, by definition, social in nature. The idea, though, is striking a balance — getting all the benefits of connection and keeping up with people and groups that matter to you in a way that’s enjoyable and safe. And healthy too.
Let’s start with a look at what oversharing looks like and its possible effects. From there, we can check out some specific ways you can avoid oversharing on social media.
For starters, oversharing usually conjures up the notion of T.M.I., or “too much information.” That might involve posting too often, yet it can also involve sharing too many personal details. Along those lines, a long-standing definition of oversharing goes like this:
“The excessive generosity with information about one’s private life or the private lives of others.”[i]
Of course, “excessive” is a relative term. Different people have different boundaries when it comes to what’s personal. Likewise, the people reading a post have different ideas of what counts as sharing “too much” and what doesn’t.
Further complicating the matter is how many people choose to have multiple accounts on the same platform.
In particular, teens and younger adults often have a broader public account with many followers along with a more private account that they share with select friends. A post that might be fine, and expected, on a private account might come across as an overshare on a public account.
However, there are cases where oversharing can point to deeper issues, like anxiety, depression, and unhealthy attention-seeking behavior. So-called “sadfishing” offers one example, where people create negative posts in a bid to get sympathy. Other examples include sharing details about oneself online that a person would normally never share on a phone call or in a face-to-face conversation.
If you have concerns about yourself or someone you know, confide in someone you trust for advice. See if they have the same concerns as you do. Also, in the U.S., you can speak to speak to a licensed counselor through the “988” service, which you can learn more about at https://988lifeline.org. It’s free and confidential.
When it comes to privacy and security, oversharing takes on a different meaning. Elsewhere in our blogs, we’ve talked about that issue like this:
“Saying more than you should to more people than you should.”
Now, here’s where your privacy and security come in. Consider the audience you have across your social media profiles. Perhaps you have dozens, if not hundreds of friends and followers. All with various degrees of closeness and familiarity. Post something personal on social media to that broad audience, and you indeed might end up sharing something that puts your personal privacy and security at risk. After all, if you have hundreds of followers, how many of them are people you truly know and absolutely trust?
Here are a few scenarios:
In other words, social media posts have a way of saying much more than we might think. And when shared publicly or to a large audience of friends and followers you don’t know well, that can expose you in ways you might not want.
As with so many things online, staying safer and more private calls for a mix of technology and internet street smarts. Things like settings, privacy tools, and what you post can help you enjoy social media safely.
Be more selective with your settings.
Social media platforms like Facebook, Instagram, and others give you the choice of making your profile and posts visible to friends only. Choosing this setting keeps the broader internet from seeing what you’re doing, saying, and posting — not to mention your relationships and likes. (Think of your social media profile showing up in a Google search.) Taking a “friends only” approach to your social media profiles can help protect your privacy because that gives a possible scammer or stalker much less material to work with.
Some platforms further allow you to create sub-groups of friends and followers. With a quick review of your network, you can create a sub-group of your most trusted friends and restrict your posts to them as needed.
Stay on top of your privacy with our Social Privacy Manager.
Here’s the thing with those social media settings — they can be challenging to locate and confusing to adjust. In all, it can take time to make sure that your info and posts are only shown to people you want to see them. Our Social Privacy Manager can do that work for you.
Based on your preferences, it adjusts more than 100 privacy settings across your social media accounts in just a few clicks. This way, your personal info is only visible to the people you want to share it with.
Say “no” to bots and bogus accounts.
There are plenty of fake accounts out there on social media. On Facebook, the platform acted on 1.2 billion fake accounts between April and June 2024 alone.[iii] On X, formerly Twitter, the platform announced a “bot purge” in 2024. However, in May 2023, the platform suspended access to a publicly available data set that helped find and track bots on the platform. Still, researchers continue to find false accounts, particularly ones powered by AI tools.[iv]
The bottom line is this: don’t accept invites from people you don’t know. Bad actors might use them to launch scams, gather personal info on potential identity theft victims, and spread disinformation. Also, be aware that some followers might not be who they appear to be. In the immediate wake of the “bot purge” on X, many accounts saw themselves losing thousands of followers.[v]
Consider what you post.
Think about posting those vacation pictures after you get back home, so people don’t know you’re away when you’re away. Also, consider if your post pinpoints where you are or where you go regularly. Do you want people in your broader network to know that? Closely review the pics you take and see if there’s any revealing information in the background. If so, you can crop it out (think notes on a whiteboard, reflections in a window, or revealing location info). Further, ask anyone you want to include in their post for their permission. In all, consider their privacy too.
Consider what you post about others, too.
Indeed, oversharing can include what you post and say about others online as well. A good rule of thumb when posting group pictures online is to ask if the other people in them are okay with it going onto social media. Also ask yourself, “Is this my news to share?” For example, a friend leaves one job to take on a new role elsewhere. Before posting, “Congrats on the new job!” let them make that first announcement themselves.
For parents, this calls for extra consideration too. Anything you post about your child becomes a part of their permanent online record. What might seem funny or cute today might become embarrassing or even fodder for cyberbullies tomorrow.
Yes, you give up some privacy by using social media. That’s the very nature of it. The trick is in sharing just enough and with just the right people.
Being careful of who you accept as a friend, keeping an eye on accounts that follow you, and paying mind to what you post and how often are all ways you can prevent oversharing. Likewise, using tools to fine-tune who sees your posts, keeping things to close friends in sub-groups or secondary accounts, and keeping your social media accounts out of the public eye are yet more steps you can take to protect yourself, your privacy, and your security on social media.
[i] https://portal.research.lu.se/en/publications/front-and-backstage-in-social-media
[ii] https://www.theguardian.com/world/2019/oct/11/japanese-assault-suspect-tracked-down-pop-star-via-eye-reflection-in-selfie
[iii] https://transparency.meta.com/reports/community-standards-enforcement/fake-accounts/facebook
[iv] https://arxiv.org/pdf/2307.16336
[v] https://www.socialmediatoday.com/news/x-formerly-twitter-bot-purge-sees-big-accounts-lose-followers/712495/
The post How to Avoid Oversharing on Social Media appeared first on McAfee Blog.
With its built-in location services, your smartphone can point you to plenty of places. To the location of your vacation rental. To the quickest route around a traffic jam. And to a tasty burger. It’s a tremendous convenience. Yet, there’s a flip side. Your smartphone also tracks your location. Getting to know how your phone tracks you and how you can limit that tracking can make you far more private online.
The basic privacy issue with location services is this: many companies use your activities and apps as a way of gathering info on you. They might collect that info for their own purposes, and they might sell that info to third parties.
As to why some companies do that, the answer typically boils down to a handful of things. They will:
So, it’s a bit of a tradeoff. You might use an app to show you the closest Indian restaurant to your hotel — but depending on the user agreement for that app, the company behind it might collect your info for their own financial gain.
We can boil that down yet further. Sometimes what you gain in convenience you lose in privacy.
Let’s look at how smartphones track your movements and follow that up with ways you can limit that tracking.
Unless you’ve turned it off completely, your phone can track you in several ways with several degrees of accuracy:
GPS: The Global Positioning System, or GPS as many of us know it, is a system of satellites operated by the U.S. government for navigation purposes. First designed for national defense, the system became available for public use in the 1980s. It’s highly accurate, to anywhere between nine to 30 feet depending on conditions and technology used, making it one of the strongest tools for determining a phone’s location. This is what powers location services on cell phones, and thus can help an app recommend a great burger joint nearby.
Cell towers: Cell phone providers can track a phone’s location by the distance it is to various cell phone towers and by the strength of its signal. The location info this method provides is a bit coarser than GPS, providing results that can place a phone within 150 feet. It’s most accurate in urban areas with high densities of cell phone towers, although it does not always work well indoors as some buildings can weaken or block cell phone signals.
One of the most significant public benefits of this method is that it automatically routes emergency services calls (like 911 in the U.S.) to the proper local authorities without any guesswork from the caller.
Public Wi-Fi: Larger tech companies and internet providers will sometimes provide free public Wi-Fi hotspots that people can tap into at airports, restaurants, coffeehouses, and such. It’s a nice convenience, but connecting to their Wi-Fi might share a phone’s MAC address, a unique identifier for connected devices, along with other identifiers on the smartphone.
Taken together, this can allow the Wi-Fi hosting company to gather location and behavioral data while you use your phone on their Wi-Fi network.
Bluetooth: Like with public Wi-Fi, companies can use strategically placed Bluetooth devices to gather location info as well. If Bluetooth is enabled on a phone, it will periodically seek out Bluetooth-enabled devices to connect to while the phone is awake. This way, a Bluetooth receiver can then capture that phone’s unique MAC address. This provides highly accurate location info to within just a few feet because of Bluetooth’s short broadcast range.
In the past, we’ve seen retailers use this method to track customers in their physical stores to better understand their shopping habits. However, newer phones often create dummy MAC addresses when they seek out Bluetooth connections, which helps thwart this practice.
So, just to emphasize what we said above, not every app sells shares or sells your info to third parties. However, that gets into the complicated nature of user agreements. The language that covers what’s collected, for what reasons, what’s done with it, and who it’s shared with often finds itself buried in a wall of legalese.
Ultimately, it’s up to you to determine what your comfort level is in any kind of convenience in exchange for a loss of privacy. Everyone has their own comfort levels.
With that, you can take several steps to limit tracking on your smartphone to various degrees — and boost your privacy to various degrees as a result:
Turn off your phone or switch to Airplane Mode. Disconnect. Without a Wi-Fi or data connection, you can’t get tracked. While this makes you unreachable, it also makes you untraceable, which you might want to consider if you’d rather keep your whereabouts and travels to yourself for periods of time.
Turn off location services altogether. As noted above, your smartphone can get tracked by other means, yet disabling location services in your phone settings shuts down a primary avenue of location data collection. Note that your maps apps won’t offer directions and your restaurant app won’t point you toward that tasty burger when location services are off, but you’ll be more private than with them turned on.
Provide permissions on an app-by-app basis. Another option is to go into your phone settings and enable location services for specific apps in specific cases. For example, you can set your map app to enable location services only while in use. For other apps, you can disable location services entirely. Yet another option is to have the app ask for permissions each time. Note that this is a great way to discover if apps have defaulted to using location services without your knowledge when you installed them.
On an iPhone, you can find this in Settings -> Privacy & Security -> Location Services. On an Android, go to Settings -> Locations -> App Locations Permissions.
Delete old apps. And be choosy about new ones. Fewer apps mean fewer avenues of potential data collection. If you have old, unused apps, consider deleting them, along with the accounts and data associated with them.
Use a VPN. A VPN can make your time online more private and more secure by obscuring things like your IP address and by preventing snoops from monitoring your activity.
Turn off app tracking. As you’ve seen, some apps will ask to track your activity and potentially share it with data brokers and other third parties. You can halt this by turning off app tracking. On an iPhone, go to Settings -> Privacy & Security -> Tracking and disable “Allow Apps to Request to Track.” On an Android phone, go to Settings -> Privacy and Security, then turn on “Do Not Track.”
And just as you can with location services, you can set apps to make tracking requests on an app-by-app basis. You’ll see it on the same screen that has the global “Do Not Track” option.
Opt yourself out of cell phone carrier ad programs. Different cell phone carriers have different user agreements, yet some might allow the carrier to share insights about you with third parties based on browsing and usage history. Opting out of these programs might not stop your cell phone carrier from collecting data about you, but it might prevent it from sharing insights about you with others.
To see if you participate in one of these programs, log into your account portal or app. Look for settings around “relevant advertising,” “custom experience,” or even “advertising,” and then determine if these programs are of worth to you.
The post Location, Location, Location: Three Reasons It Matters for Your Smartphone appeared first on McAfee Blog.
What is malware? A dictionary-like definition is “malicious software that attacks computers, smartphones, and other connected devices.”
In fact, “malware” is a mash-up of “malicious software.” It describes any type of software or code specifically designed to exploit a connected device or network without consent. And, unsurprisingly, hackers design most of it for financial gain.
Think of malware as an umbrella term that covers an entire host of “bad stuff,” such as:
Spyware that tracks activity, like what you type and where you type it. (Think snooping on your bank account logins.
Ransomware that holds devices or the data on them hostage, that hackers only release for a price. (And even so, payment is no guarantee you’ll get back your access.)
Adware that serves up spammy ads on your device. (The hacker gets paid for the number of “impressions” the ads have. The more they show up on people’s devices, the more they get paid.)
Botnet software, that hijacks a device into a remote-controlled network of other devices. (These networks are used to shut down websites or even shut down large portions of the internet, just to mention two of the things they can do.)
Rootkit that attacks that give hackers remote-control access to a device. (And with that control, they can wage all manner of attacks — on the device and on other devices too.)
Viruses that modify the way a device and its apps function. Also, they can effectively bring a device or network to a grinding halt. (Yes, viruses are a subset of malware. They can copy, delete, and steal data, among other things.)
You might know malware by its more commonly used name — viruses.
There’s a pretty good reason why people commonly refer to malware as a “virus.” Viruses have been on our collective minds for some time.
Viruses have a long history. You could call it “the original malware.” And depending on how you define what a virus is, the first one took root in 1971 — more than 50 years ago. It was known as Creeper, and rather than being malicious in nature, the creator designed it to show how a self-replicating program could spot other devices on a network, transfer itself to them, and find yet more devices to repeat the process. Later, the same programmer who created a refined version of Creeper developed Reaper, a program that could remove the Creeper program. In a way, Reaper could be considered the first piece of antivirus software.[i]
From there, it wasn’t until the 1980s that malware started affecting the broader population, a time when computers became more commonplace in businesses and people’s homes.
At first, malware typically spread by infected floppy disks, much like the “Brain” virus in 1986. While recognized today as the first large-scale computer virus, its authors say they never intended it to work that way. Rather, they say they created Brain as an anti-piracy measure to protect their proprietary software from theft. However, Brain got loose. It went beyond their software and affected computers worldwide. Although not malicious or destructive in nature, Brain most certainly put the industry, businesses, and consumers on notice. Computer viruses were a thing.[ii]
Another piece of malware that got passed along via floppy disks was the “PC Cyborg” attack that targeted the medical research community in and around 1989. There, the malware would lie in wait until the user rebooted their computer for the 90th time and was presented with a digital ransom note.[iii]
An early example of ransomware – Source, Wikipedia
Upon that 90th boot, PC Cyborg encrypted the computer’s files, which would only get unencrypted if the victim paid a fee, making it the first documented form of ransomware.
Shortly thereafter, the internet started connecting computers, which opened millions of doors for hackers as people went online. Among the most noteworthy was 1999’s “Melissa” virus, which spread by way of infected email attachments and overloaded hundreds of corporate and governmental email servers worldwide.
It was quickly followed in 2000 by what’s considered among the most damaging malware to date — ILOVEYOU, which also spread by way of an attachment, this one posing as a love letter. Specifically, it was a self-replicating worm that installed itself on the victim’s computer where it destroyed some info and stole other info, then spread to other computers. One estimate put the global cost of ILOVEYOU at $10 billion. It further speculated that it infected 10% of the world’s internet-connected computers at the time.[iv]
With that history, it’s no surprise that anti-malware software is commonly called “antivirus.”
Antivirus forms a major cornerstone of online protection software. It protects your devices against malware through a combination of prevention, detection, and removal. Our antivirus uses AI to detect the absolute latest threats — and has for several years now.
Today, McAfee registers more than a million new malicious programs and potentially unwanted apps (PUA) each day, which contributes to the millions and millions already in existence. Now with the arrival of AI-powered coding tools, hackers can create new strains at rates unseen before.
That’s another reason why we use AI in our antivirus software. We use AI to protect against AI-created malware. It does so in three ways:
Once again, it’s important to remind ourselves that today’s malware is created largely for profit. Hackers use it to gain personal and financial info, either for their own purposes or to sell it for profit. The files you have stored on your devices have a street value. That includes tax returns, financial docs, payment info, and so on. Moreover, when you consider all the important things you keep on your devices, like your photos and documents, those have value too. Should you get caught up in a ransomware attack, a hacker puts a price tag on them for their return.
Needless to say, and you likely know this already, antivirus is essential for you and your devices.
You’ll find our AI-powered antivirus in all our McAfee+ plans. Better yet, our plans have dozens of protections that block the ways hackers distribute malware. To name just a few, our Text Scam Detector blocks links to suspicious sites that host malware and other attacks — and our Web Protection does the same for your browser. It also includes our industry-first online protection score that shows you just how safe you are, along with suggestions that can make you safer still. Together, our McAfee+ plans offer more than just antivirus. They protect your devices, your privacy, and your identity overall.
[i] https://www.historyofinformation.com/detail.php?entryid=2860
[ii] https://www.historyofinformation.com/detail.php?id=1676
[iii] https://www.theatlantic.com/technology/archive/2016/05/the-computer-virus-that-haunted-early-aids-researchers/481965/
[iv] https://www.forbes.com/sites/daveywinder/2020/05/04/this-20-year-old-virus-infected-50-million-windows-computers-in-10-days-why-the-iloveyou-pandemic-matters-in-2020
The post What is Malware? appeared first on McAfee Blog.
If you think your Gmail account’s been hacked, you’ll want to act. And act quickly.
The fact is that your email has all manner of personal info in there. Receipts, tax correspondence, medical info, and so on. With a hacked account, that info might get deleted, shared, or used against you for identity theft.
Luckily, Google has mechanisms in place to restore a hacked Gmail account. We’ll walk through the steps here — and a few others that can keep you secure in the long term after you have your account back.
Several things can tip you off, including:
With varying degrees of certainty, those are some signs that your account has been hacked.
Also, many people have a Google Account linked with their Gmail password and login. Beyond email, that might include files in Google Drive, photos, a YouTube account, and other features that contain personal info. In those cases, that only increases the potential harm of a hacked account.
Additionally, services like Google Pay and Google Play complicate matters more in the event of a hacked account because they contain financial info.
If you see any unusual changes in those apps or services, that might be a sign of a hacked account as well.
If you think someone else has changed your password or deleted your account, head to Google’s account recovery page. It’ll take you through a multi-step process to restore your account.
With that, you’ll want to do some quick prep. First, do your best to begin the recovery process with a device that you typically use to access your account. Also, if possible, do it in a location where you typically access your account. This provides Google with identifiers that you are who you say you are.
After that, gather up your Gmail account passwords, old and current. The recovery page will ask for them, along with other questions. Do your best to answer each question the very best you can. There’s no penalty for a wrong answer and the more info you can provide, the better.
If you can log into your account, yet worry it’s been hacked, take these steps:
Next, run a virus scan on your device. Your password might have gotten compromised in one of several ways, including malware. This can remove any malware that might be spying on your device (and your passwords).
At this point, create a new password that’s strong and unique. Use at least 14 characters using a mix of upper- and lowercase letters, symbols, and numbers. Or have a password manager do that work for you.
And finally, set two-factor verification on your account if you aren’t already using it. This makes your account far tougher to hack, as two-factor verification requires a unique code to log in. One that only you receive. And just like with your password, never share your unique code. Anyone asking for it is a scammer.
By taking the steps we just covered, you’ve done two important things that can protect you moving forward. One is setting up a strong, unique password. The second is using two-factor verification.
The next thing is to get comprehensive online protection in place. Protection like you’ll find in our McAfee+ plans offers several features that can keep you and your accounts safe.
Once again, your password got compromised one way or another. It could have been spyware on your device. It could have been a phishing attack. It could have been a data breach. The list goes on. However, we refer to it as comprehensive online protection because it’s exactly that. In addition to antivirus, our McAfee+ plans have dozens of features that can protect your devices, identity, and privacy.
For example:
The important thing is this: if you think your Gmail account got hacked, act quickly. You might have much more than just your email linked to that account. Files, photos, and finances might be tied to it as well.
Even if something looks just slightly off, act as if your account got hacked. Log in, change your password, establish two-step verification if you haven’t, and take the other steps mentioned above. Above and beyond your email and all the personal info packed in there, your account can give a hacker access to plenty more.
The post How to Reset Your Gmail Password After Being Hacked appeared first on McAfee Blog.
The number of AI-powered fake news sites has now surpassed the number of real local newspaper sites in the U.S.
How? AI tools have made creating entire fake news sites quicker and easier than before — taking one person minutes to create what once took days for dozens and dozens of people.
Researchers say we crossed this threshold in June 2024, a “sad milestone” by their reckoning.[i] As traditional, trusted sources of local news shut down, they’re getting replaced with sensationalistic and often divisive fake news sites. What’s more, many of these fake news sites pose as hometown newspapers.
They’re anything but.
These sites produce disinformation in bulk and give it a home. In turn, the articles on these fake news sites fuel social media posts by the thousands and thousands. Unsuspecting social media users fall for the clickbait-y headlines, click the links, read the articles, and get exposed to yet more “news” on those sites – which they then share on their social feeds thinking the stories are legit. And the cycle continues.
As a result, social media feeds find themselves flooded with falsehoods, misrepresentations, and flat-out lies. Researchers spotted the first of them in mid-2023, and they number of them are growing rapidly today.
In all, the rise of AI-powered fake news sites now plays a major role in the spread of disinformation.
When we talk about so-called “fake news,” we’re really talking about disinformation and misinformation. You might see and hear those two terms used interchangeably. They’re different, yet they’re closely related.
Disinformation is intentionally spreading misleading info.
Misinformation is unintentionally spreading misleading info (the person sharing the info thinks it’s true).
This way, you can see how disinformation spreads. A bad actor posts a deepfake with deliberately misleading info — a form of disinformation. From there, others take the misleading info at face value and pass it along as truth via social media — a form of misinformation.
The bad actors behind disinformation campaigns know this relationship well. Indeed, they feed it. In many ways, they rely on others to amplify their message for them.
With that, we’re seeing an explosion of fake news sites with content nearly, if not entirely, created by AI — with bad actors pushing the buttons.
Funded by partisan operations in the U.S. and by disinformation operations abroad, these sites pose as legitimate news sources yet push fake news that suits their agenda — whether to undermine elections, tarnish the reputation of candidates, create rifts in public opinion, or simply foster a sense of unease.
One media watchdog organization put some striking figures to the recent onrush of fake news sites. In May 2023, the organization found 49 sites that it defined as “Unreliable AI-Generated News Websites,” or UAINS. In February 2024, that number grew to more than 700 UAINS.[ii]
Per the watchdog group, these sites run with little to no human oversight. Additionally, they try to pass themselves off as legitimate by presenting their AI “authors” as people.[iii] Brazenly, at least one publisher had to say this when confronted with the fact that his “reporter” bylines were really AI bots:
The goal was to create “AI personas” that can eventually “grow into having their own following,” maybe even one day becoming a TV anchor. “Each AI persona has a unique style … Some sort of — this is probably not the right word — personality style to it.” [iv]
Beyond spreading disinformation, these sites are profitable. Recent research found that among the top 100 digital advertisers, 55% of them had their ads placed on disinformation sites. Across all industries and brands, 67% of those with digital ads wound up on disinformation sites.[v]
To clarify, these advertisers support these disinformation sites unwittingly. The researchers cite the way that online advertising platforms algorithmically place ads on various sites as the culprit. Not the advertisers themselves.
So as we talk about disinformation sites cropping up at alarming rates, we also see bad actors profiting as they prop them up.
Follow-up research pushes the estimated number of AI-powered fake news sites yet higher. In June, analysts discovered 1,265 sites targeting U.S. internet users with fake news – many posing as “local” news outlets. Shockingly, that figure surpasses the number of local newspapers still running in the U.S., at 1,213 outlets.[vi] (Side note: between 2005 and 2022, some 2,500 local newspapers shuttered in the U.S.[vii])
The actors and interests behind these sites follow a straightforward formula. In word salad fashion, they’ll mix the name of a town with classic publication names like Times, Post, or Chronicle to try to give themselves an air of credibility. Yet the content they post is anything but credible. AI generates the content from tip-to-tail, all to suit the disinformation the site wants to pump out.
The U.S. isn’t alone here. Similar sites have cropped up in the European Union as well. The European Union’s Disinformation Lab (EU DisinfoLab) found that outside actors mimicked several legitimate European sites and used them to spread disinformation.[viii] Legitimate sites that outside actors mimicked included Bild, The Guardian, and the NATO website.
The answer is that it’s getting tougher and tougher.
Fake news sites once gave off several cues that they were indeed fake, whether because they were created by earlier, cruder versions of AI tools or by human content creators. They simply didn’t look, feel, or read right. That’s because it took a lot of manual work to create a fake news site and make it look legitimate.
For starters, the site needed a sharp visual design and an easy way of surfacing articles to readers. It also meant cooking up a virtual staff, including bios of owners, publishers, editors, and bylines for the writers on the site. It also called for creating credible “About” pages and other deeper site content that legitimate news sites feature. Oh, and it needed a nice logo too. Then, and only then, could the actors behind these sites start writing fake news articles.
Now, AI does all this in minutes.
The Poynter Institute for Media Studies, a non-profit journalism school and research organization, showed how it indeed took minutes using several different AI tools.[ix] One tool created fake journalists, along with backgrounds, bylines, and photos. Another tool provided the framework of web code to design and build the site. As for the articles themselves, a few prompts into ChatGPT wrote serviceable, if not bland, articles in minutes as well.
As a result, these sites can look “real enough” to casual viewers. Taken at face value, all the trappings of a legitimate news site are there, with one exception — the articles. They’re fake. And they go on to do the damage that the bad actors behind them want them to do.
The people who create these fake news sites rely on others to take the lies they push at face value — and then immediately react to the feelings they stir up. Outrage. Anger. Dark joy. Without pause. Without consideration. If an article or post you come across online acts taps into those emotions, it’s a sure-fire sign you should follow up and see if what you’ve stumbled across is really real.
Here are a few things you can do:
Seek out objective reporting.
Outside of a newspaper’s Op-Ed pages where editorial opinions get aired, legitimate editorial staff strive for objectivity—reporting multiple dimensions of a story and letting the facts speak for themselves. If you find articles that are blatantly one-sided or articles that blast one party while going excessively easy on another, consider that type of reporting a red flag.
Watch out for clickbait.
Sensationalism, raw plays to emotion, headlines that conjure outrage — they’re all profitable because they stir people up and get them to click. Content like this is the hallmark of fake news, and it’s certainly the hallmark of AI-powered fake news as well. Consider stories like these as red flags as well.
Use fact-checking resources.
Come across something questionable? Still uncertain of what you’re seeing? You can turn to one of the several fact-checking organizations and media outlets that make it their business to separate fact from fiction. Each day, they assess the latest claims making their way across the internet — and then figure out if they’re true, false, or somewhere in between.
Check other known and long-standing news sources.
Search for other reputable sources and see what they’re saying on the topic. If anything at all. If the accounts differ, or you can’t find other accounts at all, that might be a sign you’re looking at fake news.
Additionally, for a list of reputable information sources, along with the reasons they’re reputable, check out “10 Journalism Brands Where You Find Real Facts Rather Than Alternative Facts.” It’s published by Forbes and authored by an associate professor at The King’s College in New York City.[x] It certainly isn’t the end-all, be-all of lists, yet it provides you with a good starting point. Both left-leaning and right-leaning editorial boards are included in the list for balance.
Stick with trusted voter resources.
With Election Day coming around here in the U.S., expect many bad actors to push false voting info, polling results, and other fake news that tries to undermine your vote. Go straight to the source for voting info, like how to register, when, where, and how to vote — along with how to confirm your voting registration status. You can find all this info and far more with a visit to https://www.usa.gov/voting-and-elections.
You can find another excellent resource for voters at https://www.vote411.org, which is made possible by the League of Women Voters. Particularly helpful is the personalized voting info it offers. By entering your address, you can:
If you have further questions, contact your state, territory, or local election office. Once again, usa.gov offers a quick way to get that info at https://www.usa.gov/state-election-office.
[i] https://www.newsguardtech.com/press/sad-milestone-fake-local-news-sites-now-outnumber-real-local-newspaper-sites-in-u-s/
[ii] https://www.newsguardtech.com/press/newsguard-launches-2024-election-misinformation-tracking-center-rolls-out-new-election-safety-assurance-package-for-brand-advertising/
[iii] https://www.bloomberg.com/news/newsletters/2024-05-17/ai-fake-bylines-on-news-site-raise-questions-of-credibility-for-journalists
[iv] Ibid.
[v] https://www.nature.com/articles/s41586-024-07404-1
[vi] https://www.newsguardtech.com/press/sad-milestone-fake-local-news-sites-now-outnumber-real-local-newspaper-sites-in-u-s/
[vii] https://localnewsinitiative.northwestern.edu/research/state-of-local-news/2022/report/
[viii] https://www.cybercom.mil/Media/News/Article/3895345/russian-disinformation-campaign-doppelgnger-unmasked-a-web-of-deception/
[ix] https://www.poynter.org/fact-checking/2023/chatgpt-build-fake-news-organization-website/
[x] https://www.forbes.com/sites/berlinschoolofcreativeleadership/2017/02/01/10-journalism-brands-where-you-will-find-real-facts-rather-than-alternative-facts
The post Hallucinating Headlines: The AI-Powered Rise of Fake News appeared first on McAfee Blog.
In the aftermath of a major disaster like Hurricane Helene and Milton, people come together to rebuild and recover. Unfortunately, alongside the genuine help, there are always opportunistic scammers ready to exploit the chaos for personal gain. Knowing what to look out for can help protect you and your community from falling victim to these fraudulent schemes.
The National Center for Disaster Fraud (NCDF), established by the Justice Department after Hurricane Katrina in 2005, reminds the public to be cautious of hurricane-related solicitations. As natural disasters, like Hurricane Helene, often bring out the best in people eager to help, they also provide an opportunity for criminals to exploit the situation by stealing money or personal information. Here are some of common scams and fraud to watch out for, and how you can safeguard yourself.
As residents begin to rebuild, many turn to contractors for help with repairs. Scammers often pose as legitimate contractors but lack proper licensing or qualifications. They may demand upfront payment and then disappear without completing the work or do subpar repairs.
How to Protect Yourself:
Disasters often inspire a wave of generosity, but they also give rise to fake charities. Scammers may set up fraudulent organizations that claim to be helping victims of Hurricane Helene and Milton, only to pocket the money for themselves.
How to Protect Yourself:
After a major disaster, there is often a sharp increase in demand for essential goods like water, fuel, and building supplies. Unscrupulous businesses or individuals may take advantage by charging exorbitant prices.
How to Protect Yourself:
Scammers may pose as FEMA representatives, insurance adjusters, or other government officials. They’ll claim to help expedite your relief or insurance claim in exchange for personal information or payment.
How to Protect Yourself:
Cybercriminals often send out emails or texts that look like they’re from legitimate organizations, trying to trick people into clicking on malicious links. These phishing scams can lead to identity theft or financial loss.
How to Protect Yourself:
In the wake of Hurricane Helene and Milton, the most important thing you can do is stay vigilant. While the majority of people are focused on helping and healing, there will always be a small number looking to take advantage. By recognizing the signs of common scams and taking precautionary measures, you can protect yourself and your community from further harm. If you suspect you’ve been targeted by a scam, report it to local law enforcement or the Federal Trade Commission (FTC) immediately.
The post How to Avoid Scams in the Wake of Hurricane Helene and Milton appeared first on McAfee Blog.
With the election quickly approaching, it’s essential to be informed and cautious about the growing number of voting scams. Scammers are becoming more sophisticated, using everything from artificial intelligence to fake text messages to trick people into sharing sensitive information. Here’s a breakdown of the types of voting scams that have already been seen this year and the specific steps you can take to protect yourself.
Scammers pretending to be election workers are sending fraudulent text messages to Maryland voters, falsely claiming they are not registered to vote in November. The texts urge recipients to click a fake link to “resolve” their registration status. Similar scams have been reported across the country from Sacramento, California to Marietta, Georgia.
How to protect yourself:
A new voting scam is targeting seniors in Michigan, where scammers are asking for Social Security and credit card information under the pretense of early voting opportunities. Michigan’s Secretary of State office has received numerous complaints about seniors being approached in person by imposters posing as election workers while trying to steal individuals’ identities.
How to protect yourself:
A bipartisan group of 51 attorneys general issued a warning to Life Corporation, a company accused of sending scam robocalls during the New Hampshire primary. These calls used AI to impersonate President Biden and spread false information to discourage voter participation. While this bipartisan task force is committed to tackling illegal robocalls nationwide, citizens should still be aware of the risk of deepfake audio.
How to protect yourself:
Scams tend to increase during election years, so be proactive in safeguarding against these latest fraud tactics. By following these steps, you can help protect yourself from falling victim to election-related scams. Voting is a critical part of democracy, and staying vigilant is key to both safeguarding your personal information and your right to participate.
The post Beware of These Voting Scams Happening Now appeared first on McAfee Blog.
In today’s digital world, the line between reality and deception has become increasingly blurred, with cybercriminals leveraging cutting-edge AI technologies to exploit our trust and interest in celebrities. As we continue to engage with the internet in unprecedented ways, McAfee’s 2024 Celebrity Hacker Hotlist sheds light on a growing threat—online scams using the identities of our favorite stars.
At the forefront of McAfee’s latest list is Scarlett Johansson, a renowned actress, recognized for her roles in Marvel’s Black Widow and Lost in Translation. However, this time, Johansson isn’t making headlines for a movie—she’s ranked as the U.S. celebrity whose name is most frequently used in online scams. Her likeness has been used in AI-generated deepfakes, from unauthorized ads to fake endorsements, creating a major risk for unsuspecting fans. The list doesn’t stop with Johansson. Celebrities like Kylie Jenner, Taylor Swift, and Tom Hanks also find themselves in the top 10, with hackers exploiting their images, voices, and reputations to deceive internet users. Whether it’s for fake giveaways, cryptocurrency scams, tickets to high-demand concerts, free downloads, or disinformation campaigns, these stars are unwilling participants in the cybercrime ecosystem.
McAfee’s Threat Research Labs Team compiled the Celebrity Hacker Hotlist by identifying the celebrities – including social media influencers – whose names and likenesses are most often exploited to lead consumers to online scams. This ranges from the purchase of fake goods or services that then steal your money or bank details to social media or email scams that convince consumers to click a risky link that unknowingly installs malware. All of these scams jeopardize consumers’ data, privacy, and identity.
The top ten list includes a combination of longtime talent and more recently well-known names from various fields, showcasing their potential influence on consumers of all generations:
The advent of AI has revolutionized many industries, but it’s also given cybercriminals a powerful new tool: the deepfake. In addition to phishing scams and links containing malware that exploit the popularity and reputation of celebrities and deceive their fans, these highly realistic video or audio clips can mimic the likeness of a person, making it nearly impossible to tell whether the content is real or fake. Deepfakes of celebrities are now being used to promote fraudulent products, steal personal information, and trick people into downloading malware. Imagine watching a video of your favorite star endorsing a new product, only to find out later it wasn’t them at all. This is no longer a distant possibility but a reality many fans face as scammers get better at crafting fake content. In fact, some of these AI-generated videos are so convincing that even the savviest of internet users can fall for them.
For instance, Tom Hanks’ image was manipulated to promote dubious “miracle cures,” while Taylor Swift’s likeness has been used in fake political endorsements. Johnny Depp and Kylie Jenner’s names have been used by scammers in fake cryptocurrency giveaways, luring fans to engage with risky websites or phishing scams.
While these scams primarily aim to steal money or personal data from consumers, the effects are far-reaching. For fans, the consequences can be devastating, with financial losses ranging from a few hundred dollars to over half a million. In addition to the financial risks, victims often feel violated after engaging with fraudulent content. For celebrities, these scams can have a serious impact on their public image and brand. Many stars, including Johansson, have taken a firm stand against the unauthorized use of their images in AI-generated content. As Johansson has publicly expressed, it’s not just about personal privacy but about the broader implications of AI and the need for accountability in the tech world.
As AI becomes more accessible, these scams are only expected to rise. To combat this growing issue, McAfee recently introduced a powerful combination of educational resources and advanced, AI-powered technology: McAfee Deepfake Detector, the world’s first automatic and AI-powered deepfake detector, and the McAfee Smart AI Hub, a go-to online space for the latest in AI security knowledge and news. Here are some practical tips to protect yourself from AI-generated scams:
In 2024, staying safe online means being aware of the rapidly evolving landscape of AI and cybercrime. Scammers are getting better at mimicking trusted names like Scarlett Johansson, Kylie Jenner, and Johnny Depp to deceive fans. With AI-powered tools like deepfake detectors and informed vigilance, we can reduce the risk of falling victim to these digital traps. Stay informed, stay cautious, and always think twice before clicking on a too-good-to-be-true celebrity endorsement. For more information about McAfee’s 2024 Celebrity Hacker Hotlist and ways to protect yourself, visit https://www.mcafee.ai
The study was conducted by McAfee® threat intelligence researchers to determine the number of risky sites and amount of misleading content generated by searching a celebrity name with commonly used terms. A risk score was calculated for each celebrity using a combination of McAfee WebAdvisor results and an analysis of known deepfakes recorded between January 1 to September 15, 2024. McAfee’s WebAdvisor browser extension leverages McAfee’s technology to protect users from malicious websites and, when turned on, rates nearly every internet website it finds, using red, yellow and green icons to indicate the website’s risk level and blocking access to or warning a user if they click on a malicious or risky URL link. Ratings are created by using patented advanced technology to conduct automated website tests and works with Chrome, Edge, Safari, and Firefox.
The post Scarlett Johansson Tops McAfee’s 2024 Celebrity Hacker Hotlist for AI Online Scams appeared first on McAfee Blog.
Bad news travels quickly. Or so goes the old saying. Yet we do know this: disinformation and fake news spread faster than the truth. And what makes it spread even faster is AI.
A recent study on the subject shows that fake news travels across the internet than stories that are true. Complicating matters is just how quickly and easily people can create fake news stories with AI tools.
Broadly speaking, AI-generated content has flooded the internet in the past year — an onrush of AI voice clones, AI-altered images, video AI deepfakes, and all manner of text in posts. Not to mention, entire websites are populated with AI-created content.
One set of published research shows how this glut of AI-created content has grown since AI tools started becoming publicly available in 2023. In just the first three months of 2024, one set of research suggests that the volume of deepfakes worldwide surged by 245% compared to the start of 2023. In the U.S., that figure jumped to 303%.[i]
But before we dive into the topic, we need to make an important point — not all AI-generated content is bad. Companies use AI deepfake technologies to create training videos. Studios use AI tools to dub movies into other languages and create captions. And some content creators just want to get a laugh out of Arnold Schwarzenegger singing show tunes. So, while deepfakes are on the rise, not all of them are malicious.
The problem arises when people use deepfakes and other AI tools to spread disinformation. That’s what we’ll focus on here.
First, let’s look at what deepfakes are and what disinformation really is.
First, what is a deepfake? One dictionary definition of a deepfake reads like this:
An image or recording that has been convincingly altered and manipulated to misrepresent someone as doing or saying something that was not actually done or said.[ii]
Looking closely at that definition, three key terms stand out: “altered,” “manipulated,” and “misrepresent.”
Altered
This term relates to how AI tools work. People with little to no technical expertise can tamper with existing source materials (images, voices, video) and create clones of them.
Manipulated
This speaks to what can be done with these copies and clones. With them, people can create entirely new images, tracts of speech, and videos.
Misrepresent
Lastly, this gets to the motives of the creators. They might create a deepfake as an obvious spoof like many of the parody deepfakes that go viral. Or maliciously, they might create a deepfake of a public official spewing hate speech and try to pass it off as real.
Again, not all deepfakes are malicious. It indeed comes down to what drives the creator. Does the creator want to entertain with a gag reel or inform with a how-to video narrated by AI? That’s fine. Yet if the creator wants to besmirch a political candidate, make a person look like they’ve said or done something they haven’t, or to pump out false polling location info to skew an election, that’s malicious. They clearly want to spread disinformation.
You might see and hear these terms used interchangeably. They’re different, yet they’re closely related. And both will play a role in this election.
Disinformation is intentionally spreading misleading info.
Misinformation is unintentionally spreading misleading info (the person sharing the info thinks it’s true).
This way, you can see how disinformation spreads. A bad actor posts a deepfake with misleading info — a form of disinformation. From there, others take the misleading info at face value, and pass it along as truth — a form of misinformation.
The two work hand-in-hand by design, because bad actors have a solid grasp on how lies spread online.
Deepfakes primarily spread on social media. And disinformation there has a way of spreading quickly.
Researchers found that disinformation travels deeper and more broadly, reaches more people, and goes more viral than any other category of false info.[iii]
According to the research findings published in Science,
“We found that false news was more novel than true news, which suggests that people were more likely to share novel information … Contrary to conventional wisdom, robots accelerated the spread of true and false news at the same rate, implying that false news spreads more than the truth because humans, not robots, are more likely to spread it.”
Thus, bad actors pump false info about them into social media channels and let people spread it by way of shares, retweets, and the like.
And convincing deepfakes have only made it easier for bad actors to spread disinformation.
The advent of AI tools has spawned a glut of disinformation unseen before, and for two primary reasons:
In effect, the malicious use of AI makes it easier for fakery to masquerade as reality, with chilling authenticity that’s only increasing. Moreover, it churns out fake news on a massive scope and scale that’s increasing rapidly, as we cited above.
AI tools can certainly create content quickly, but they also do the work of many. What once took sizable ranks of writers, visual designers, and content producers to create fake stories, fake images, and fake videos now gets done with AI tools. Also as mentioned above, we’re seeing entire websites that run on AI-generated content, which then spawn social media posts that point to their phony articles.
Largely we’ve talked about disinformation, fake news, and deepfakes in the context of politics and in attempts to mislead people. Yet there’s another thing about malicious deepfakes and the bad news they peddle. They’re profitable.
Bad news gets clicks, and clicks generate ad revenue. Now with AI powering increasingly high volumes of clickbait-y bad news, it’s led to what some researchers have coined the “Disinformation Economy.” This means that the creators of some deepfakes might not be politically motivated at all. They’re in it just for the money. The more people who fall for their fake stories, the more money they make as people click.
And early indications show that disinformation has broader economic effects as well.
Researchers at the Centre for Economic Policy Research (CEPR) in Europe have started exploring the impact of fake news on economic stability. In their first findings, they said, “Fake news profoundly influences economic dynamics.”[iv] Specifically they found that as fake news sows seeds of uncertainty, it reverberates through the economy, leading to increased unemployment rates and lower industrial production.
They further found bad news can lead to pessimism, particularly about the economy, which leads to people spending less and lower sales for companies — which further fuels unemployment and reductions in available jobs as companies cut back.[v]
Granted, these early findings beg more research. Yet we can say this: many people turn to social media for their news, the place where fake news and malicious deepfakes spread.
Global research from Reuters uncovered that more people primarily get their news from social media (30%) rather than from an established news site or app (22%).[vi] This marks the first time that social media has toppled direct access to news. Now, if that leads to exposure to significant portions of pessimistic fake news, it makes sense that millions of people could have their perceptions altered by it to some extent — which could translate into some form of economic impact.
As you can quickly surmise, that comes down to us. Collectively. The fewer people who like and share disinformation and malicious deepfakes, the quicker they’ll die off.
A few steps can help you do your part in curbing disinformation and malicious deepfakes …
Verify, then share.
This all starts by ensuring what you’re sharing is indeed the truth. Doubling back and doing some quick fact-checking can help you make sure that you’re passing along the truth. Once more, bad actors entirely rely on just how readily people can share and amplify content on social media. The platforms are built for it. Stop and verify the truth of the post before you share.
Come across something questionable? You can turn to one of the several fact-checking organizations and media outlets that make it their business to separate fact from fiction:
Flag falsehoods.
If you strongly suspect that something in your feed is a malicious deepfake, flag it. Social media platforms have reporting mechanisms built in, which typically include a reason for flagging the content.
Get yourself a Deepfake Detector.
Our new Deepfake Detector spots AI phonies in seconds. It works in the background as you browse — and lets you know if a video or audio clip was created with AI audio. All with 95% accuracy.
Deepfake Detector monitors audio being played through your browser to determine if the content you’re watching or listening to contains AI-generated audio. McAfee doesn’t store any of this audio or browsing history.
Further, a browser extension shows just how much audio was deepfaked, and at what point in the video that content cropped up.
McAfee Deepfake Detector is available for English language detection in select new Lenovo AI PCs, ordered on Lenovo.com and select local retailers in the U.S., UK, and Australia.
From January to July of 2024, states across the U.S. introduced or passed 151 bills that deal with malicious deepfakes and deceptive media.[vii] However, stopping their spread really comes down to us.
The people behind AI-powered fake news absolutely rely on us to pass them along. That’s how fake news takes root, and that’s how it gets an audience. Verifying that what you’re about to share is true is vital — as is flagging what you find to be untrue or questionable.
Whether you use fact-checking sites to verify what you come across online, use a tool like our Deepfake Detector, or simply take a pass on sharing something that seems questionable, they’re all ways you can stop the spread of disinformation.
[i] https://sumsub.com/newsroom/deepfake-cases-surge-in-countries-holding-2024-elections-sumsub-research-shows/
[ii] https://www.merriam-webster.com/dictionary/deepfake
[iii] https://science.sciencemag.org/content/359/6380/1146
[iv] https://cepr.org/voxeu/columns/buzz-bust-how-fake-news-shapes-business-cycle
[v] https://www.uni-bonn.de/en/news/134-2024
[vi] https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2023/dnr-executive-summary
[vii] Ibid.
The post Clickbait and Switch: How AI Makes Disinformation Go Viral appeared first on McAfee Blog.
You crack open your credit card statement and something seems … off. Maybe it’s a couple of small online purchases that make you think, “Hmm, that’s strange.” Or maybe a statement shows up in your mailbox — one for a card that you don’t own at all. That calls for a huge “What the heck???” Sure enough, you’re looking at cases of identity fraud and theft.
And there’s a difference between identity fraud and identity theft. It’s subtle. And because of that, they often get used interchangeably. Each one can really sting but in different ways.
So, put simply, identity fraud involves stealing from an existing account. Identity theft means that someone used your personal info to impersonate you in some way, such as opening new accounts in your name.
Each year, the U.S. Federal Trade Commission (FTC) publishes a data book that collects consumer reports of fraud, identity theft, and other similar crimes. Using the most recent data from the FTC, we can plot what the top forms of identity theft and fraud look like.
Credit cards
By far the top form of identity theft and fraud. As mentioned in the examples above, these can include crooks who string out several small purchases over time. All in the hope that the cardholder will overlook it. It can also include a one-whopper of a purchase for a big-ticket item. Here, the crook knows the card will likely get canceled quickly afterward. It’s a one-and-done deal.
Loans and leases
Second, we have loans and leases. This can range from student loans, personal loans, and auto loans, and to real estate rentals as well. Common across them all is someone impersonating you to take them out or tap into their funds in some way.
Bank accounts
Here, the creation of totally new accounts leads the way in this category. As we described above, that’s a form of identity theft. Yet identity fraud accounts for a noticeable chuck, which includes account takeovers. In these cases, crooks siphon off funds via debit cards, Electronic Funds Transfer (ETF), and other forms of withdrawal and transfer.
ID and government benefits
This covers cases where crooks use stolen personal info to get IDs. That includes driver’s licenses, passports, and other government documentation. Further, this category also encompasses the theft of government-issued benefits ranging from medical assistance to veteran’s pay.
Tax returns
While all forms of identity theft and fraud can pack a punch, this type hits particularly hard because it involves your SSN. Around tax time, scammers with access to SSNs will file bogus returns, all with the aim of claiming the refund for themselves.
Utilities
Largely, this involves people buying cell phones and opening new mobile accounts along with them. Yet it also includes people opening other utilities in other people’s names. Indeed, crooks will scam their way into getting free electricity, water, gas, and yes…cable TV.
Although these forms don’t top the list in terms of reports, they still bear mentioning. They’re serious enough, and they can go undetected for some time before their victims find out.
Medical identity theft
In this form, an imposter receives care, medications, or medical devices in someone else’s name. They might pass off phony documentation to the care provider involved, the insurance company that pays for the care, or a combination of the two. A few things can happen as a result. It can impact the care you can get and the benefits you can use. In extreme cases, the thief’s health info can get mixed in with yours and impact your care. Medical identity theft is a good reason to closely review all the medical and insurance statements you get.
Child identity theft
Imagine your child about to rent a first apartment. The property management company runs a credit check, only to find a horrendous credit rating. But how? An identity thief has been using your child’s identity for years now. After all, what parent thinks, “I really should run a credit report on my kindergartener.” And that’s fair. However, signing up your child for identity is a sound move. It can help spot if your child’s identity got stolen.
1) Notify the companies and institutions involved and consider a credit freeze.
Whether you spot a curious charge on your bank statement or you discover what looks like a fraudulent account in your credit monitoring service, let the bank or business involved know you suspect fraud. With a visit to their website, you can track down the appropriate number to call and get the investigation process started.
In the meantime, consider putting a security freeze in place. A security freeze service prevents others from opening new credit, bank, and utility accounts in your name. It won’t hit your credit score, and you can unfreeze it when needed. You’ll find this feature in our McAfee+ plans as well.
2) File a police report.
Some businesses will require you to file a local police report to acquire a case number to complete your claim. Beyond that, filing a report is still a good idea. Identity theft is still theft, and reporting it provides an official record of it.
Should your case of identity theft lead to someone impersonating you or committing a crime in your name, filing a police report right away can help you clear your name down the road. Likewise, save any evidence you have, such as statements or documents associated with the theft. They can help you clean up your record as well.
3) Contact the Federal Trade Commission (FTC).
The FTC’s identity theft website is a fantastic resource should you find yourself in need. Above and beyond simply reporting the theft, the FTC can provide you with a step-by-step recovery plan—and even walk you through the process if you create an account with them. Additionally, reporting theft to the FTC can prove helpful if debtors come knocking to collect on any bogus charges in your name. You can provide them with a copy of your FTC report and ask them to stop.
4) Contact the IRS, if needed.
If you receive a notice from the IRS that someone used your identity to file a tax return in your name, follow the information provided by the IRS in the notice. From there, you can file an identity theft affidavit with the IRS. If the notice mentions that you were paid by an employer you don’t know, contact that employer as well and let them know of possible fraud — namely that someone has stolen your identity and that you don’t truly work for them.
Also, be aware that the IRS has specific guidelines as to how and when they will contact you. As a rule, they will most likely contact you via physical mail delivered by the U.S. Postal Service. (They won’t call, nor will they call and apply harassing pressure tactics — only scammers do that.) Identity-based tax scams are a topic all of their own, and for more on it, you can check out this article on tax scams and how to avoid them.
5) Continue to monitor your credit report, invoices, and statements.
Another downside of identity theft is that it can mark the start of a long, drawn-out affair. One instance of theft can possibly lead to another, so even what may appear to be an isolated bad charge on your credit card calls for keeping an eye on your identity. Many of the tools you would use up to this point still apply, such as checking up on your credit reports, maintaining fraud alerts as needed, in addition to reviewing your accounts closely.
Several features in our McAfee+ plans can do this work, and quite a bit more, for you:
The post What Are the 6 Types of Identity Theft appeared first on McAfee Blog.
Imagine this: you wake up one morning to find that your bank account has been emptied overnight. Someone halfway across the world has accessed your account using a password you thought was secure. Incidents like these are unfortunately becoming more common, with identity theft and fraud cases steadily increasing over the last decade.
This month is Cybersecurity Awareness Month, with the theme “Secure Our World,” which serves as a timely reminder to reassess and enhance your cybersecurity strategies against ever-evolving cyber threats. In an election year, the digital landscape becomes a breeding ground for cyber scams and malicious activities aimed at exploiting political fervor and public uncertainty. With the 2024 election on the horizon, it’s more critical than ever to strengthen our cybersecurity defenses.
By prioritizing cybersecurity awareness and implementing robust protective measures during this dedicated month, you can safeguard your personal information, protect your financial assets, and ensure the security of your digital interactions. Let’s explore five simple yet powerful ways to increase your internet security and have peace of mind in today’s digital landscape.
Passwords serve as the first line of defense against unauthorized access to your accounts but 78% of people use the same password for more than one account. Here’s how you can create and manage complex passwords:
Multifactor authentication (MFA) adds an extra layer of security by requiring two or more of the following factors to access your accounts:
Follow these steps to enable multifactor authentication:
Phishing is a common tactic used by cybercriminals to trick you into revealing sensitive information by impersonating legitimate entities, such as banks or reputable companies, to lure individuals into disclosing sensitive information like passwords or credit card numbers. These attacks often occur via email, text messages, or fake websites designed to appear authentic, exploiting human trust and curiosity to steal valuable data for malicious purposes.
Identifying Phishing Emails:
Reporting Phishing:
Software updates, also known as patches, often include security fixes to protect against known vulnerabilities. Here’s how to keep your software up to date:
Updating Operating Systems and Applications:
Social media platforms are integral parts of modern communication, but they also pose significant security risks if not managed carefully. Here are essential tips to enhance your social media security:
By implementing these straightforward yet effective cybersecurity practices, you can significantly reduce the risk of falling victim to online threats. McAfee+ can also keep you more secure and private online with 24/7 scans of the dark web to ensure your personal and financial info is safe, alerts about suspicious financial transactions and credit activity, and up to $2 million in identity theft coverage and restoration.
The post Top Tips for Cybersecurity Awareness Month appeared first on McAfee Blog.
In today’s digital world, both personal and professional environments are evolving faster than ever. As artificial intelligence (AI) becomes integral to our daily lives, it’s crucial that the devices we use stay ahead of the curve—both in terms of performance and security. According to Gartner, AI PCs are projected to total 114 million units in 2025, an increase of 165.5% from 2024. That’s why we’re excited to introduce the next generation of AI-powered PCs with our partners, designed to provide cutting-edge computing experiences with next-level AI-protection with McAfee Deepfake Detector.
These AI PCs have been built with one goal in mind: to harness the power of AI for every user. Whether you’re a content creator, business professional, gamer, or researcher, AI PCs adapt to your needs, offering enhanced processing speed, personalized optimization, and smart task management. From boosting productivity to delivering immersive entertainment, AI PCs are designed to handle it all.
We understand that in an age where digital content is omnipresent, online security must be a top priority. That’s why the following AI PCs come with McAfee Deepfake Detector preinstalled. This advanced tool is designed to protect you against the growing threat of AI-manipulated media, ensuring that you can trust the content you see online. McAfee’s Deepfake Detector uses cutting-edge algorithms to analyze AI-generated audio, distinguishing between real and manipulated content.
McAfee’s recent research shows that 27% of Americans say they may or will purchase an AI PC for themselves or a loved one during the 2024 holiday season. 40% of people aged 25-34 say the same. When asked what characteristics of an AI PC are most important to consumers:
As deepfakes become more sophisticated, this feature provides peace of mind, ensuring that you’re always one step ahead of malicious actors.
Our new AI PC range combines world-class performance with trusted security solutions. Whether you’re using these devices for work, play, or creativity, you’ll have the confidence of knowing your personal data and online experiences are safeguarded by the latest in AI-driven protection. McAfee Deepfake Detector is available on the following AI PC:
Stay tuned for more details about this exciting new range, and discover how we’re redefining the future of online protection
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As we head into a season filled with moments that matter to consumers – from the upcoming U.S. election to the holiday shopping rush – online safety is more important than ever. With AI-generated content on the rise and scammers able to carry out more sophisticated scams, it’s crucial to stay vigilant and ensure you’re fully protected. If you’ve ever thought, “is that text message really from my bank?” Or “I don’t want my personal life to be available to people I don’t know on my social media?” McAfee+ can help you.
This autumn, McAfee has introduced a set of innovative tools designed to make online protection simpler, faster, and more effective. This includes streamlined experiences that make it easier and faster to be protected from the start, as well as enhancements that reinforce privacy protection across social media platforms, protect against the latest smishing texts in real time, and provide control over performance impact of malware scans. Whether it’s staying safe during the rush of holiday shopping or navigating potential misinformation leading up to the elections, McAfee has you covered with the latest online protection.
During the busy autumn season, time is of the essence. With more people shopping online and receiving an influx of emails and text messages, the last thing you need is complicated, time-consuming setup processes. McAfee’s latest update is all about making protection simpler and more accessible.
The newly streamlined setup ensures you’re fully protected in fewer steps, whether you’re setting up Windows or mobile. And by integrating experiences that were initially cloud-based directly in Windows and mobile apps, consumers can seamlessly manage their online privacy and social media settings directly from their devices.
With the upcoming elections and family gatherings on the horizon, many of us may be sharing more on social media than usual. But how much is too much? With McAfee’s Social Privacy Manager, people get personalized privacy settings based on their sharing preferences – now with industry-first support for TikTok – in addition to platforms like Facebook, Instagram, and LinkedIn. In an era where online privacy concerns are skyrocketing, and 9 out of 10 social media users are concerned about protecting their online privacy and identity, McAfee continues to stand at the forefront of online security.
Whether you’re prepping for holiday photos or protecting your kids’ privacy on TikTok and YouTube, Social Privacy Manager empowers you to adjust over 100 privacy settings across seven social platforms – Facebook, Instagram, X, LinkedIn, YouTube, Google and TikTok – ensuring your information stays private with just a few clicks.
By adding TikTok support Social Privacy Manager also covers the top two platforms that teens use1, TikTok and YouTube. With a family plan, parents can now easily help set privacy settings for their kids – and with 43% of people feeling that online privacy risks have increased in 2024, McAfee’s focus on providing control over social media privacy is both timely and essential.
The McAfee Social Privacy Dashboard
Heading into the holiday season, consumers often face an uptick in phishing and smishing scams, as fraudsters take advantage of shopping rushes and delivery notifications to deceive people. More than a third (39%) of people who use mobile phones admit they have clicked on a text scam message such as a suspicious text from an unknown number or a fake package delivery text, and nearly half (44%) state that they or someone they know have been a victim of such a text scam.
In response to rising phishing and text scam threats, McAfee has upgraded its AI-powered Text Scam Detector. When a text message arrives that contains a link to a website, that link will be scanned and analyzed by McAfee Smart AITM in real-time. If the link leads to a malicious or phishing website, the text message will be blocked.
On iPhones, scam texts are automatically filtered into a junk folder, and on Android, you’ll receive instant alerts when a suspicious message arrives, helping you avoid costly mistakes when you’re busiest.
Text Scam Detector as part of McAfee Mobile Security
“Antivirus protection slows down my PC” is something that is often heard, however recent research from AV-Comparatives shows that this is not the case; in fact, McAfee provides protection with the least amount of performance impact on PCs, of all tested vendors.
To ensure people do not even have to worry about their computer slowing down during holiday shopping or while working through election news, McAfee’s Antivirus now offers a ‘Fast Scanning’ feature. This allows people to balance performance and security, offering customizable options for quick scans or deeper system checks without compromising PC speed.
The Antivirus Dashboard
Whether you’re working remotely, traveling for the holidays, or accessing election news online, privacy is essential – and while a VPN service is sometimes seen as a double-edged sword, providing privacy when people are connected to the internet but impacting the speed of that connection, McAfee’s Secure VPN now offers even faster, more stable connections with an expanded network of 7,000 servers in 48 countries. Additionally, consumers can enjoy extended WireGuard protocol support on Android, Windows, and iOS, for online privacy protection across devices no matter where you are.
VPN Settings
From safeguarding social media privacy to blocking scam texts and ensuring secure browsing, McAfee+ is designed to help you stay safe in an increasingly complex digital world. McAfee+ plans are available for both individuals and families – and with protections such as McAfee’s Social Privacy Manager and McAfee’s Text Scam Detector included, consumers can rest easy knowing that McAfee is constantly watching out for their online protection.
In today’s digital age, securing your online identity and privacy has never been more critical. McAfee’s latest product enhancements reflect the company’s commitment to delivering advanced, easy-to-use solutions that help consumers stay safe online. Whether you’re looking for protection from phishing and smishing scams, safeguarding privacy on social media, or malware, our expanded product range offers solutions for all consumers.
For more information on McAfee’s latest products and plans, visit McAfee.com.
The post How to Maximize the Latest McAfee+ Enhancements for Peace of Mind This Autumn appeared first on McAfee Blog.
Elections are the bedrock of democratic societies, but historically, they have been vulnerable to various forms of manipulation and fraud. Over the last decade, there have only been 1,465 proven cases of election fraud out of the hundreds of millions of votes cast, but election interference through tactics like deliberately spreading disinformation has become increasingly more common.
Election Day for determining the next U.S. President isn’t until November 5th, but early voting starts as early as September 6th in some states. With election season officially underway, understanding past election scams and current threats is crucial for safeguarding the future of democratic processes. As technology and political landscapes evolve, so do the methods used to undermine electoral integrity. Let’s examine the impact of historical election scams, how cybersecurity measures have advanced in response, and the current landscape of election cybersecurity threats.
Throughout history, election scams have come in many forms, from ballot stuffing to voter intimidation. One of the most notorious examples is the 1960 Kennedy-Nixon U.S. presidential election, which was so close that both Republicans and Democrats accused the other side of stuffing ballot boxes. Nixon later claimed in his autobiography that widespread fraud had happened in Illinois, which Kennedy won by less than 10,000 votes.
In more recent history, the 2016 U.S. presidential election highlighted a new dimension of electoral interference: cyber manipulation and disinformation. Russian operatives used social media to spread divisive content and hacked into the email accounts of political figures to release sensitive information. This year, Iranian hackers successfully breached the Trump campaign and targeted the Harris campaign as well.
Hacking is not limited to U.S. elections. In the 2017 French presidential election, hackers targeted the campaign of Emmanuel Macron, leaking internal documents and emails. While the impact of this breach was mitigated by the swift response of the Macron campaign and French authorities, it highlighted the vulnerability of political campaigns to cyberattacks and the importance of rapid countermeasures.
In response to these emerging threats, cybersecurity measures have evolved substantially. In the wake of the 2016 election interference, there was a heightened awareness of the vulnerabilities in electoral systems. This led to the development and implementation of more robust cybersecurity protocols aimed at protecting the integrity of elections.
As technology continues to advance, so do the tactics used by malicious actors. The current landscape of election cybersecurity threats includes:
To effectively address these threats, it is essential for both voters and election officials to be informed and proactive. Voters should be educated about the signs of misinformation and the importance of verifying information from credible sources. Election officials should stay informed about the latest cybersecurity practices and potential threats and adhere to best practices for cybersecurity, including regular updates, strong access controls, and encryption. Transparent communication with the public about the steps being taken to secure elections can build trust and counteract disinformation efforts.
Understanding past election scams and current cybersecurity threats is vital for protecting the integrity of democratic processes. By learning from historical incidents and staying vigilant against emerging threats, we can strengthen our electoral systems and ensure that future elections are fair, transparent, and secure. Through ongoing advancements in technology and policy, we can address the challenges of today and safeguard the future of democracy.
The post Past Election Scams: Lessons Learned and Current Threats appeared first on McAfee Blog.
In a recent special hosted by Oprah Winfrey titled “AI and the Future of Us”, some of the biggest names in technology and law enforcement discussed artificial intelligence (AI) and its wide-ranging effects on society. The conversation included insights from OpenAI CEO Sam Altman, tech influencer Marques Brownlee, and FBI Director Christopher Wray. These experts explored both the promises and potential pitfalls of this rapidly advancing technology. As AI continues to shape our world, it’s crucial to understand its complexities—especially for those unfamiliar with the nuances of AI technology.One of the most significant concerns raised in the special was the rise of AI-generated content, specifically deepfakes, and how they are being weaponized for disinformation. Deepfakes, alongside other generative AI advancements, are progressing at a pace that outstrips our capacity to manage them effectively, posing new challenges to the public.
A deepfake is a highly realistic piece of synthetic media, often video or audio, that uses AI to swap faces or voices to create fake, yet believable, content. Brownlee demonstrated how rapidly this technology is evolving by comparing two pieces of AI-generated footage. The newer sample, powered by OpenAI’s Sora, was far more convincing than its predecessor from just months earlier. While seasoned observers might spot the odd flaw, most people could easily mistake these fakes for real footage, especially as the technology improves.
A demonstration by tech expert Marques Brownlee revealed how AI-generated content has reached unprecedented levels of realism, making it difficult to distinguish between what’s real and what’s fake. This development raises serious concerns about misinformation, particularly in the context of deepfake technology, where AI can create highly realistic, yet entirely fabricated, videos and audio.
The ability of AI to generate convincingly fake content isn’t just a novelty—it’s a threat, particularly when used for malicious purposes. FBI Director Christopher Wray highlighted a chilling example of his introduction to deepfake technology. At an internal meeting, his team presented a fabricated video of him speaking words he never said. It was a stark reminder of how AI could be used to manipulate public opinion, create false narratives, and tarnish reputations. McAfee created Deepfake Detector as a defense against malicious and misleading deepfakes. McAfee Threat Labs data have found 3 seconds of your voice is all scammers and cybercriminals need to create a deepfake.
Wray discussed the increasing use of deepfakes in *sextortion*—a disturbing crime where predators manipulate images of children and teens using AI to blackmail them into sending explicit content. The misuse of AI doesn’t end there, though. In a world where misinformation and disinformation are rampant, deepfakes have become a powerful tool for deception, influencing everything from personal relationships to politics.
The upcoming U.S. presidential election is one area where deepfakes could have particularly dire consequences. Wray pointed out that foreign adversaries are already using AI to interfere with American democracy. Posing as ordinary citizens, these bad actors use fake social media accounts to spread misleading AI-generated content, adding to the chaos of political discourse. In fact, AI-generated images of high-profile figures like former President Donald Trump and Vice President Kamala Harris have already misled millions of people.
Bill Gates emphasized that AI’s progression is moving faster than many anticipated, even for experts in the field. This rapid evolution could lead to major societal shifts sooner than expected, presenting both exciting opportunities and significant challenges. Sam Altman of OpenAI echoed these concerns, stressing that the world is only beginning to see the full scope of AI’s potential impact on the economy and everyday life.
One of the more controversial points discussed was AI’s potential to displace jobs. Gates predicted that in the future, the workweek might shrink as automation takes over many tasks, suggesting a shift to a three-day workweek. While automation may replace many roles, Gates argued that human-centric professions—those requiring creativity and interpersonal skills—will remain in demand. This highlights the growing need for skills that machines can’t replicate.
Christopher Wray, Director of the FBI, warned of how AI is being weaponized by criminals. From manipulating innocent images into explicit content to using AI for extortion, the technology is being leveraged to amplify illegal activities. Wray illustrated how AI has made it easier for less experienced criminals to engage in more sophisticated crimes, particularly in targeting vulnerable populations like teenagers.
The overarching message from the discussion was clear: to mitigate the risks posed by AI, close collaboration between governments and technology companies is crucial. Altman stressed the importance of implementing safety measures, likening the regulation of AI to that of airplanes and pharmaceuticals. Gates echoed the call for responsible development, emphasizing that regulatory frameworks must evolve alongside the technology.
AI is advancing rapidly, changing the way we live, work, and communicate. For those unfamiliar with the intricacies of generative AI, the recent discussion on AI and the Future of Us” provided a comprehensive look at both the opportunities and dangers AI presents. From job market disruptions to the rise of deepfakes and disinformation, it’s clear that AI will continue to shape our world in unpredictable ways. By acknowledging both its promise and its peril, we can better prepare ourselves for the future of AI.
Despite the concerns raised, the conversation was not without optimism. AI holds immense potential to revolutionize sectors like healthcare and education. However, the discussion made it clear that thoughtful regulation and public awareness are necessary to ensure AI serves society positively and ethically. By balancing innovation with caution, there’s hope that AI can be harnessed to benefit everyone.
The post Unmasking AI and the Future of Us: Five Takeaways from the Oprah TV Special appeared first on McAfee Blog.
All day long, it’s almost always within arm’s reach. Your smartphone. And we rely on it plenty. That makes securing your phone so important. Good thing that some of the best tips for making your phone safer are also some of the easiest.
Here’s a quick rundown:
1. Lock your phone.
Locking your phone is one of the most basic smartphone security measures you can take. Trouble is, few of us do it. Our recent global research showed that only 56% of adults said that they protect their smartphone with a password, passcode, or other form of lock.[i] In effect, an unlocked phone is an open book to anyone who finds or steals a phone.
Setting up a lock screen is easy. It’s a simple feature found on iOS and Android devices. iPhones and Androids have an auto-lock feature that locks your phone after a certain period of inactivity. Keep this time on the low end, one minute or less, to help prevent unauthorized access.
We suggest using a six-digit PIN or passcode rather than using a gesture to unlock your phone. They’re more complex and secure. Researchers proved as much with a little “shoulder surfing” test. They looked at how well one group of subjects could unlock a phone after observing the way another group of subjects unlocked it.[ii]
2. Turn on “Find My Phone.”
Another powerful tool you have at your disposal is the Find My Phone feature made possible thanks to GPS technology. The “find my” feature can help you pinpoint your phone if your lost or stolen phone has an active data or Wi-Fi connection and has its GPS location services enabled. Even if the phone gets powered down or loses connection, it can guide you to its last known location.
Setting up this feature is easy. Apple offers a comprehensive web page on how to enable and use their “Find My” feature for phones (and other devices too). Android users can get a step-by-step walkthrough on Google’s Android support page as well.
3. Learn how to remotely track, lock or erase your phone.
In the event of your phone getting lost or stolen, a combination of device tracking, device locking, and remote erasing can help protect your phone and the data on it.
Different device manufacturers have different ways of going about it. But the result is the same — you can prevent others from using your phone, and even erase it if you’re truly worried that it’s in the wrong hands or gone for good. Apple provides iOS users with a step-by-step guide, and Google offers up a guide for Android users as well.
4. Back up your stuff in the cloud.
Thanks to cloud storage, you might be able to recover your photos, files, apps, notes, contact info, and more if your phone is lost or stolen. Android owners can learn how to set up cloud backup with Google Drive here, and iPhone users can learn the same for iCloud here.
5. Update your phone’s operating system and apps.
Keep your phone’s operating system up to date. Updates can fix vulnerabilities that hackers rely on to pull off their malware-based attacks — it’s another tried-and-true method of keeping yourself safer and your phone running great too.
The same goes for the apps on your phone. Ideally, set them up to update automatically so that you don’t have to take extra time to do it yourself. Also, look for opportunities to delete old apps and any data linked with them. Fewer apps on your phone means fewer vulnerabilities. And less data in fewer places can reduce your exposure to data breaches.
6. Stick with official app stores.
Legitimate app stores like Google Play and Apple’s App Store have measures in place that help ensure that apps are safe and secure. And for the malicious apps that sneak past these processes, Google and Apple are quick to remove them once discovered, making their stores that much safer. Meanwhile, third-party app stores might not have these measures in place. Further, they might be a front for hackers looking to spread mobile malware through malicious apps.
7. Go with a strong app recommendation.
Yet better than combing through user reviews yourself is getting a recommendation from a trusted source, like a well-known publication or from app store editors themselves. In this case, much of the vetting work has been done for you by an established reviewer. A quick online search like “best fitness apps” or “best apps for travelers” should turn up articles from legitimate sites that can suggest good options and describe them in detail before you download.
That’s not to say that you should overlook user reviews. Certainly, legitimate reviews can be a big help. Look closely at the listing, though. Check out the developer’s track record. Have they published several other apps with many downloads and good reviews? A legit app typically has quite a few reviews, whereas malicious apps may have only a handful of (phony) five-star reviews. Lastly, look for typos and poor grammar in both the app description and screenshots. They could be a sign that a hacker slapped the app together and quickly deployed it.
8. Keep an eye on app permissions.
Another way hackers weasel their way into your device is by getting permissions to access things like your location, contacts, and photos — and they’ll use sketchy apps to do it. So check and see what permissions the app is requesting. If it’s asking for way more than you bargained for, like a simple game wanting access to your camera or microphone, it might be a scam.
Delete the app and find a legitimate one that doesn’t ask for invasive permissions. If you’re curious about permissions for apps that are already on your phone, iPhone users can learn how to allow or revoke app permission here, and Android can do the same here.
9. Spot scam texts and their bad links.
Scam texts seem like an unfortunate fact of life. Scammers can blast thousands of phones with texts that contain links to phishing sites and to others that host malware. Our Text Scam Detector puts a stop to scams before you click — detecting any suspicious links and sending you an alert. And if you accidentally tap that bad link, it can still block the site for you.
10. Protect your smartphone with security software.
With all that we do on our phones, it’s important to get security software installed on them, just like we install it on our computers and laptops. Whether you go with comprehensive online protection software that secures all your devices or pick up an app in Google Play or Apple’s App Store, you’ll have malware, web, and device security that’ll help you stay safe on your phone.
[i] https://www.mcafee.com/content/dam/consumer/en-us/docs/reports/rp-connected-family-study-2022-global.pdf
[ii] https://arxiv.org/abs/1709.04959
The post 10 Quick Tips for Mobile Security appeared first on McAfee Blog.
With less than 60 days left until Election Day, the digital landscape has become a battleground not just for votes but for your personal security. With political ads, fake voter registration sites, and disinformation campaigns cropping up everywhere, it’s essential to stay vigilant against common election scams and election manipulation schemes. Here’s how you can navigate this crucial time safely.
Before diving into specific scams, it’s important to differentiate between misinformation and disinformation. Misinformation refers to false or misleading information shared without malicious intent, often due to ignorance or misunderstanding. Disinformation, on the other hand, is deliberately false or misleading information spread with the intent to deceive, manipulate, or sway public opinion.
Knowing the difference is crucial because it influences how you approach and verify the information you encounter. Disinformation campaigns are often more sophisticated and can be more challenging to detect, making it essential to keep a healthy dose of skepticism while navigating this election season.
One prevalent scam during election season is fake voter registration websites. These sites may look official but are designed to steal your personal information. They often appear as pop-ups or ads on social media and search engines.
To protect yourself:
When you’re excited about a political candidate, it’s natural to want to support their campaign by sending them a donation. Scammers prey on that excitement by creating fake donation websites to try to take money from unsuspecting individuals. TikTok banned requests for political donations on their platform because of the prevalence of these types of scams.
To avoid sending money to scammers:
Political ads are ubiquitous during election season, with political ad spending projected to be $10.2 billion in 2024. But not all political ads are created equal. Misleading or false ads can be crafted to manipulate voters by presenting distorted facts or outright lies.
To discern the truth:
Social media is a double-edged sword during elections. While it offers a platform for legitimate discourse, it’s also a breeding ground for disinformation. Social media amplifies both credible information and disinformation due to its algorithms prioritizing engagement over accuracy, making sensational or misleading content more likely to be seen and shared. The anonymity and ease of content creation on these platforms enable the rapid spread of false narratives, which can be difficult to counteract amidst the sheer volume of information circulating.
You might encounter false content designed to manipulate voter perceptions. To navigate this:
Advances in artificial intelligence (AI) have led to easily created realistic deepfakes—manipulated videos or images that can spread false narratives. Earlier this year, a fake robocall using AI voice-cloning technologies tried to influence voters in the New Hampshire primary.
Our mission is to help you navigate these challenges effectively. For decades, McAfee has stood as a reliable source of information and guidance. This election season, we are helping to discern what is real versus what is fake through our new Deepfake Detector, the world’s first automatic and AI-powered deepfake detector. Trained on close to 200,000 samples and counting, Deepfake Detector can identify and alert consumers within seconds of AI-altered audio being detected in videos.
To detect deepfakes on your own:
By understanding the types of scams and misinformation that proliferate during election season and implementing these practical tips, you can confidently and securely engage in the democratic process. Protecting your personal information and making informed decisions is not just about securing your vote—it’s about safeguarding the integrity of your digital presence and ensuring that your voice is heard clearly and accurately.
The post How to Avoid Common Election Scams appeared first on McAfee Blog.
You didn’t get the job. Worse yet, you got scammed. Because the opening was never real in the first place. It was a job scam, through and through.
We’ve covered job scams for some time here in our blogs. And as it is with many other sorts of scams, AI tools have made it easier for scammers to pull them off.
It looks something like this:
And the number of these attacks? They’re on the rise.
In the Federal Trade Commission’s (FTC) report earlier this year, it called out $491 million in reported losses due to job scams in 2023. Compared to the $367 million reported the year prior, that marked more than a 25% increase in losses. Overall, the median loss per victim was just above $2,000 each.
This aligns with further figures from the Identity Theft Resource Center (ITRC), which also saw a bump in online job scams. Comparing 2023 with 2022, the ITRC reported a 118% jump in reported scams.
As with all such figures, these only capture reported cases of job scams. Not everyone files a complaint with the FTC, law enforcement, or other agencies. Those figures are thus likely higher.
Social media platforms have several mechanisms in place to identify and delete the phony profiles that scammers use for these attacks. In 2023, LinkedIn reported the removal of 86.8 million fake accounts over the year.[i] More than 90% were caught at registration and the remainder were caught through manual investigations. Overall, 99.6% of fake accounts were eliminated before a LinkedIn member reported it.
Likewise, Facebook has its own measures in place. Across 2023, they removed more than 2.6 billion fake accounts.[ii] Automated and other internal safeguards caught roughly 99% before users reported them. As for their latest figures, Facebook says it caught 99.7% of fake accounts before users reported them.
However, other platforms prove problematic. That’s simply due to their nature. As such, many job scam offers come by way of a Telegram message. Here, “recruiters” have a particularly enticing offer, yet say that they only communicate over Telegram. With that, job seekers have no real way of knowing who’s truly on the other end of the conversation.
Needless to say, that’s much the same problem people have with job scams that find them via text.
With that, scammers still find their way through carefully established defenses. And others stick to platforms and technologies that provide them with cover. For them, it’s a numbers game. They create high volumes of scam profiles, posts, and messages — now made easier with AI tools — and reel in their victims who fall for their lures. As the FTC’s data shows, just a handful of victims can reap thousands in return.
The people behind job scams want the same old things. They want your money, and they want your personal info for identity theft. In some cases, they want you to launder money or pass along bad checks, all under the guise of signing up for onboard training and materials.
Those are just a few of the signs. Here are several other red flags to look for:
They ask for your Social Security or tax ID number.
In the hands of a scammer, your SSN or tax ID is the primary key to your identity. With it, they can open up bank cards, and lines of credit, apply for insurance benefits, collect benefits and tax returns, or even commit crimes, all in your name. Needless to say, scammers will ask for it, perhaps under the guise of a background check or for payroll purposes. The only time you should provide your SSN or tax ID is when you know that you have accepted a legitimate job with a legitimate company, and through a secure document signing service, never via email, text, or over the phone.
They want your banking information.
Another trick scammers rely on is asking for bank account information so that they can wire a payment to you. As with the SSN above, closely guard this info and treat it in the same way. Don’t give it out unless you actually have a legitimate job with a legitimate company.
They want you to pay before you get paid.
Some scammers will take a different route. They’ll promise employment, but first, you’ll need to pay them for training, onboarding, or equipment before you can start work. Legitimate companies won’t make these kinds of requests.
Aside from the types of info they ask for, the way they ask for your info offers other clues that you might be mixed up in a scam. Look out for the following as well:
You can sniff out many online scams with the “too good to be true” test. High pay, low hours, and even offers of things like a laptop and other perks might be the signs of a scam. When pressed for details, some scammers offer an answer full of holes or no reply at all.
Job scammers hide behind their screens. They use the anonymity of the internet to their advantage, so they won’t agree to a video chat or call, which are common nowadays. That’s a possible sign. Yet AI tools have changed the game here somewhat. Sophisticated scammers can create real-time deepfakes that overlay faces and voices over a scammer’s face and voice in video calls.
Scammers love to keep their scams moving along at a good clip. They want to cash in quickly and move on to their next victim. Pay close attention if the recruiter starts asking for personal info almost right away. Or if they start asking for money or any dealings with money. It might be a scam.
Do a little background check. Any time an employer or recruiter comes along, check out their company or employment agency online. It’s just the same as you would if you were prepping for an interview. Look at their history, what they do, how long they’ve been doing it, and where they have locations. Online reviews can help, as can a quick search online with the company’s name followed by “scam.”
You can also dig a little deeper than that.
In the U.S., the Better Business Bureau (BBB) offers a searchable listing of businesses. That includes a brief profile, a rating, and even a list of complaints (and company responses) waged against them. Spending some time here can help sniff out trouble.
Internationally, you can turn to organizations like S&P Global Ratings and the Dun and Bradstreet Corporation. They can provide detailed background info, yet they might require signing up for an account.
Yet be on the lookout for imposters. Many job scammers will pose as recruiters at legitimate companies. They’ll use the logos and digital letterhead of real organizations and generally do what they can to convince you that they, and their offer, are real.
In these cases, look for the warning signs mentioned above. Follow up by visiting the website of the company in question. See if the job is listed there. Also, see if the contact info on the site matches up with the contact info the “recruiter” used to reach you. If they differ, you’re likely looking at a scam.
Given the way we rely so heavily on the internet to get things done and simply enjoy our day, comprehensive online protection software that looks out for your identity, privacy, and devices is a must. Specific to job scams, it can help you in several ways, these being just a few:
[i] https://about.linkedin.com/transparency/community-report#fake-accounts-2023-jul-dec
[ii] https://transparency.meta.com/reports/community-standards-enforcement/fake-accounts/facebook/#content-actioned
The post AI Enters the Mix as Online Job Scams Continue to Rise appeared first on McAfee Blog.
As technology rapidly advances, the boundaries of what’s possible in personal computing are continuously expanding. One of the most exciting innovations on the horizon is the concept of the AI PC, which stands for Artificial Intelligence Personal Computer. AI PCs accounted for 14% of all personal computers shipped in the second quarter of 2024, with demand expected to continue to grow.
These intelligent machines are set to transform the way we interact with our computers, offering unprecedented performance and personalization. Let’s delve into what an AI PC is, explore the benefits it offers consumers, and understand how it is reshaping the future of computing.
An AI PC is a computing device that integrates artificial intelligence capabilities directly into its hardware and software. Unlike traditional PCs, which rely on external software or cloud services for AI functionalities, AI PCs have built-in AI processors or coprocessors that enable them to perform intelligent tasks locally.
These machines leverage advanced AI algorithms to enhance various aspects of computing, from performance and efficiency to user experience and security. They have a neural processing unit (NPU), “a type of processor designed to handle the mathematical computations specific to machine learning algorithms.” NPU speed is now measured by “trillions of operations per second” (TOPS).
By embedding AI capabilities into the core of the PC, these devices can offer a more responsive, personalized, and secure computing environment. Here’s how they are transforming personal computing:
One of the standout features of AI PCs is their ability to automate and optimize tasks intelligently. AI PCs can learn from user behavior and system performance to streamline processes and improve efficiency. For example, AI can manage system resources dynamically, prioritizing tasks based on current needs and usage patterns. This means that applications requiring high performance, such as gaming or video editing, can run more smoothly without manual intervention.
AI algorithms can also predict and pre-load applications and files that users are likely to access next, reducing load times and improving overall responsiveness. This level of automation and optimization ensures that users experience a seamless and efficient computing environment.
Data-intensive applications, such as those used for machine learning, scientific research, and complex simulations, benefit greatly from the power of AI PCs. These machines are equipped with specialized AI processors designed to handle large volumes of data quickly and efficiently. By offloading specific tasks to these AI processors, the main CPU is freed up to handle other operations, resulting in faster processing speeds and reduced latency.
For professionals and researchers working with big data or computationally heavy applications, AI PCs can drastically cut down processing times and enhance productivity. The integration of AI ensures that these applications can perform complex calculations and analyses with greater accuracy and speed.
AI PCs excel in delivering personalized user experiences by learning and adapting to individual preferences and behaviors. Through continuous learning, AI systems can customize the operating environment based on how users interact with their PCs. This can include adjusting system settings, recommending software or files, and even optimizing user interfaces to align with personal habits and preferences.
For example, an AI PC might analyze your work patterns and suggest tools or shortcuts that enhance productivity. It can also personalize your entertainment experience by recommending media content based on your viewing history and preferences. This level of personalization creates a more intuitive and enjoyable user experience.
Cybersecurity has become a constant underlying threat in the digital age. Last year, 880,418 Americans reported cybercrime to the FBI’s Internet Crime Complaint Center, which was a 10% increase from 2022.
AI PCs are addressing this issue with advanced threat detection and mitigation capabilities. AI-driven security systems can analyze patterns and behaviors to identify potential threats such as malware, phishing attempts, or unauthorized access. AI-driven security systems use machine learning algorithms to detect threats in real-time. This proactive approach enhances the protection of sensitive data and ensures a safer computing environment.
AI PCs are not just about high-performance computing and security; they also excel in assisting with everyday personal tasks. For instance, AI-powered virtual assistants integrated into the PC can help manage schedules, set reminders, and perform routine tasks such as composing emails or creating documents.
These virtual assistants learn from user interactions to offer more accurate and contextually relevant assistance. They can also automate repetitive tasks, such as file organization or data entry, saving users time and effort. By handling mundane activities, AI PCs allow consumers to focus on more complex and creative tasks.
The integration of AI into personal computing is a glimpse into the future of technology. As AI PCs become more advanced, we can expect even greater enhancements in performance, efficiency, and user experience. These devices are not just about adding new features; they represent a fundamental shift in how we interact with technology, making computing more intuitive, personalized, and secure.
As we move forward, keeping an eye on these advancements will be crucial in harnessing their full potential and embracing the next era of personal computing. The future of AI PCs is here, and it’s poised to redefine how we interact with our digital world.
The post What is an AI PC? appeared first on McAfee Blog.
Tom Hanks, one of the most recognizable faces in the world, warns that scammers have swiped his likeness in malicious AI deepfakes.
As reported by NBC News, Actor Tom Hanks issued an announcement to his followers saying his name, likeness, and voice have shown up in deepfaked ads that promote “miracle cures” without his consent. The actor posted on Instagram:
In the ever-evolving landscape of digital advertising, a new challenge has emerged that blurs the lines between reality and artificial fabrication: AI-generated content using celebrity likenesses.
Tom Hanks isn’t the only victim. Earlier in 2024, we saw a malicious AI deepfake of Taylor Swift front a phishing scam with a free cookware offer. In 2023, the deepfaked likeness of Kelly Clarkson pushed weight loss gummies. And, just a few weeks ago, malicious deepfakes of Prince William endorsed a bogus investment platform. We’ve also seen deepfakes of noteworthy researchers hawking miracle cures as well, which we’ll soon cover in another blog post.
Without question, we live in a time where scammers can turn practically anyone into a deepfake. The AI tools used to create them have only gotten better, more accessible, and easier to use. Compounding that concern is just how convincing these bogus endorsements look and sound.
Malicious deepfakes affect more than the celebrities they mimic. They affect everyone who goes online. As we’ve seen with Tom Hanks, while deepfakes can potentially tarnish his reputation, they can also harm the general public. By pushing disinformation and frauds, deepfakes open the door to health risks, identity theft, and in an election year, voter suppression — as we saw with the Joe Biden AI voice clone robocalls in Vermont.
Celebrities like Scarlett Johansson have begun to fight back legally against the unauthorized use of their likenesses. However, the legal framework in the U.S. remains largely unprepared for the challenges posed by AI-generated content. Yet we’re seeing some progress, at least on a state level in the U.S.
Tennessee recently issued a piece of legislation that says state residents have a property right to their own likeness and voice. In effect, Tennesseans can take legal action if another person or group creates deepfakes in their likeness. Illinois and South Carolina have similar legislation under consideration.
Those represent just a handful of 151 state-level bills that have been introduced or passed through July of this year — all covering AI deepfakes and deceptive media online.[i] Likewise, we’ll take a closer look at how legislation is catching up with AI in an upcoming blog.
As we’re quick to point out in our blogs, not all AI deepfakes are bad. AI deepfake tools have plenty of positive uses, such as dubbing and subtitling movies, creating training and “how-to” videos, and even creating harmless and humorous parody videos — all well within the scope of the law.
The problem is with malicious deepfakes, like the ones Tom Hanks warned us about. Yet how can you spot them?
Technology has kept pace, as it has with our newly released Deepfake Detector. It alerts you in seconds if it spots AI-manipulated content. Right in your browser. It works like this:
Deepfake Detector monitors audio being played through your browser while you browse. If it determines what you’re watching or listening to contains AI-generated audio, it alerts you right away.
McAfee doesn’t store any of this audio or browsing history. What you watch is yours, and you get to keep that private.
It works in the background while you browse. So, if a deepfake Tom Hanks or Taylor Swift video crops up in your feed, you’ll know with a high degree of confidence that it’s a fake. You can easily snooze notifications or turn off scanning right from your dashboard.
Deepfake Detector shows how much is real and how much is fake. With a browser extension, Deepfake Detector shows what portion of audio was deepfaked, and at what point in the video that content cropped up. Think of it working like a lie detector in the movies. As the video plays, peaks of red lines and troughs of gray lines show you what’s likely a fake and what’s likely real.
As AI-detection technology continues to advance, the responsibility also falls on us, collectively, to keep an eye out for fakes. Especially the glut of malicious deepfakes we now face.
The key to navigating this new era of AI is awareness. Indeed, tools will help us spot deepfakes. Yet we can count on ourselves to spot them too.
First off, we need to realize just how easy it is to create a deepfake. Keeping that in mind keeps us on guard. Next, when we see that celebrity gushing about a miracle cure or another promoting a screaming great deal, we know to stop and think before we act.
From there, we have plenty of excellent and reputable fact-checking resources that can help us get to the truth. Snopes, Reuters, Politifact, the Associated Press, and FactCheck.org all offer great ways to find out if what we’re seeing and hearing is true, false, or somewhere in between.
And with this kind of awareness in mind, we’ve launched the McAfee Smart AI Hub. We see the rise of malicious deepfakes as a major concern. It’s a security concern. An identity theft concern. A health concern. An election concern. And a family concern as well. We created the hub with these in mind and established it as a place where you can learn about the latest AI threats. Additionally, it’s a place where you can join the fight against malicious deepfakes by turning in the ones you find online.
While the advent of AI brings remarkable benefits, it also introduces complex challenges. As we move forward, balancing innovation with ethical considerations and consumer protection will be paramount. Without a doubt, we’ll continue to follow it all closely here in our blogs.
As for the Tom Hanks deepfakes, if something seems too good to be true, like miracle advice, it probably is. Stay curious, stay cautious.
[i] https://www.brennancenter.org/our-work/research-reports/states-take-lead-regulating-ai-elections-within-limits
The post Tom Hanks Warns Fans: The Dark Side of AI Scams appeared first on McAfee Blog.
Have you ever come across a website that just didn’t look quite right? Perhaps the company logo looked slightly misshapen, or the font seemed off-brand. Odds are, you landed on a phony version of a legitimate corporation’s website—a tried and true tactic relied on by many cyber criminals.
A fake login page is essentially a knock-off of a real login page used to trick people into entering their login credentials, which hackers can later use to break into online accounts. These websites mirror legitimate pages by using company logos, fonts, formatting, and overall templates. Depending on the attention to detail put in by the hackers behind the imposter website, it can be nearly impossible to distinguish from the real thing. Consequentially, fake login pages can be highly effective in their end goal: credential theft.
How do these pages get in front of a consumer in the first place? Typically, scammers will target unsuspecting recipients with phishing emails spoofing a trusted brand. These emails may state that the user needs to reset their password or entice them with a deal that sounds too good to be true. If the consumer clicks on the link in the email, they will be directed to the fake login page and asked to enter their username and password. Once they submit their information, cybercriminals can use the consumer’s data to conduct credential-stuffing attacks and hack their online profiles. This could lead to credit card fraud, data extraction, wire transfers, identity theft, and more.
If you Google “fake login pages,” you will quickly find countless guides on how to create fake websites in seconds. Ethical concerns aside, this demonstrates just how common vector-spoofed websites are for cyberattacks. While it has been easier to distinguish between real and fake login pages in the past, criminals are constantly updating their techniques to be more sophisticated, therefore making it more difficult for consumers to recognize their fraudulent schemes.
One reason why fake login pages are so effective is due to inattentional blindness, or failure to notice something that is completely visible because of a lack of attention. One of the most famous studies on inattentional blindness is the “invisible gorilla test.” In this study, participants watched a video of people dressed in black and white shirts passing basketballs. Participants were asked to count the number of times the team in white passed the ball:
Because participants were intently focused on counting the number of times the players in white passed the ball, more than 50% failed to notice the person in the gorilla costume walking through the game. If this is the first time you’ve seen this video, it’s likely that you didn’t notice the gorilla, the curtain changing color from red to gold, or the player in black leaving the game. Similarly, if you come across a well-forged login page and aren’t actively looking for signs of fraud, you could inherently miss a cybercriminal’s “invisible gorilla.” That’s why it’s crucial for even those with phishing training to practice caution when they come across a website asking them to take action or enter personal details.
The most important defense against steering clear of fake login pages is knowing how to recognize them. Follow these tips to help you decipher between a legitimate and a fake website:
Most fake login pages are circulated via phishing messages. If you receive a suspicious message that asks for personal details, there are a few ways to determine if it was sent by a phisher aiming to steal your identity. Phishers often send messages with a tone of urgency, and they try to inspire extreme emotions such as excitement or fear. If an unsolicited email urges you to “act fast!” slow down and evaluate the situation.
Oftentimes, hackers will use a URL for their spoofed website that is just one character off from the legitimate site, such as using “www.rbcr0yalbank.com” versus “www.rbcroyalbank.com.” Before clicking on any website from an email asking you to act, hover over the link with your cursor. This will allow you to preview the URL and identify any suspicious misspellings or grammatical errors before navigating to a potentially dangerous website.
HTTPS, or Hypertext Transfer Protocol Secure, is a protocol that encrypts your interaction with a website. Typically, websites that begin with HTTPS and feature a padlock in the top left corner are considered safer. However, cybercriminals have more recently developed malware toolkits that leverage HTTPS to hide malware from detection by various security defenses. If the website is secured with HTTPS, ensure that this isn’t the only way you’re analyzing the page for online safety.
Multi-factor authentication requires that users confirm a collection of things to verify their identity—usually something they have, and a factor unique to their physical being—such as a retina or fingerprint scan. This can prevent a cybercriminal from using credential-stuffing tactics (where they will use email and password combinations to hack into online profiles) to access your network or account if your login details were ever exposed during a data breach.
An identity theft alert service warns you about suspicious activity surrounding your personal information, allowing you to jump to action before irreparable damage is done. McAfee+ not only keeps your devices safe from viruses but gives you the added peace of mind that your identity is secure, as well.
The post How to Spot Fake Login Pages appeared first on McAfee Blog.
Scary movies are great. Scary mobile threats, not so much.
Ghosts, killer clowns, and the creatures can stir up all sorts of heebie-jeebies. The fun kind. Yet mobile threats like spyware, living dead apps, and botnets can conjure up all kinds of trouble.
Let’s get a rundown on the top mobile threats — then look at how you can banish them from your phone.
“I Know What You Did Because of Spyware”
Spyware is a type of malware that lurks in the shadows of your trusted device, collecting information around your browsing habits, personal information and more. Your private information is then sent to third parties, without your knowledge. Spooky stuff.
“Dawn of the Dead Apps”
Think haunted graveyards only exist in horror movies? Think again! Old apps lying dormant on your phones are like app graveyards, Many of these older apps may no longer be supported by Google or Apple stores. Lying there un-updated, these apps might harbor vulnerabilities. And that can infect your device with malware or leak your data to a third party.
“Bone Chilling Botnets”
Think “Invasion of the Body Snatchers,” but on your mobile device. What is a botnet you ask? When malware infiltrates a mobile device (like through a sketchy app) the device becomes a “bot.” This bot becomes one in an army of thousands of infected internet-connected devices. From there, they spread viruses, generate spam, and commit sorts of cybercrime. Most mobile device users aren’t even aware that their gadgets are compromised, which is why protecting your device before an attack is so important.
“Malicious Click or Treat”
Clicking links and mobile devices go together like Frankenstein and his bride. Which is why ad and click fraud through mobile devices is becoming more prevalent for cybercriminals. Whether through a phishing campaign or malicious apps, hackers can gain access to your device and your private information. Always remember to click with caution.
“IoT Follows”
The Internet of Things (IoT) has quickly become a staple in our everyday lives, and hackers are always ready to target easy prey. Most IoT devices connect to mobile devices, so if a hacker can gain access to your smartphone, they can infiltrate your connected devices as well. Or vice versa.
1) Avoid third-party app stores. Unlike Google Play and Apple’s App Store, which have measures in place to review and vet apps to help ensure that they are safe and secure, third-party sites may very well not. Further, some third-party sites may intentionally host malicious apps as part of a broader scam.
Granted, hackers have found ways to work around Google and Apple’s review process, yet the chances of downloading a safe app from them are far greater than anywhere else. Further, both Google and Apple are quick to remove malicious apps once discovered, making their stores that much safer.
2) Review with a critical eye. As with so many attacks, hackers rely on people clicking links or tapping “download” without a second thought. Before you download, take time to do some quick research. That may uncover some signs that the app is malicious. Check out the developer—have they published several other apps with many downloads and good reviews? A legit app typically has quite a few reviews, whereas malicious apps may have only a handful of (phony) five-star reviews.
Lastly, look for typos and poor grammar in both the app description and screenshots. They could be a sign that a hacker slapped the app together and quickly deployed it.
3) Go with a strong recommendation. Yet better than combing through user reviews yourself is getting a recommendation from a trusted source, like a well-known publication or from app store editors themselves. In this case, much of the vetting work has been done for you by an established reviewer. A quick online search like “best fitness apps” or “best apps for travelers” should turn up articles from legitimate sites that can suggest good options and describe them in detail before you download.
4) Keep an eye on app permissions. Another way hackers weasel their way into your device is by getting permission to access things like your location, contacts, and photos—and they’ll use sketchy apps to do it. (Consider the long-running free flashlight app scams mentioned above that requested up to more than 70 different permissions, such as the right to record audio, and video, and access contacts.
So check and see what permissions the app is requesting. If it’s asking for way more than you bargained for, like a simple game wanting access to your camera or microphone, it may be a scam. Delete the app and find a legitimate one that doesn’t ask for invasive permissions like that. If you’re curious about permissions for apps that are already on your phone, iPhone users can learn how to allow or revoke app permission here, and Android can do the same here.
5) Get scam protection. Plenty of scams find your phone by way of sketchy links sent in texts, messages, and emails. Our Text Scam Detector can block them before they do you any harm. And if you tap that link by mistake, Scam Protection still blocks it.
6) Protect your smartphone with security software. With all that we do on our phones, it’s important to get security software installed on them, just like we install it on our computers and laptops. Whether you go with comprehensive security software that protects all of your devices or pick up an app in Google Play or Apple’s App Store, you’ll have malware, web, and device security that’ll help you stay safe on your phone.
The post The Top 5 Scariest Mobile Threats appeared first on McAfee Blog.
Mobile banking is highly secure — when you take a few straightforward steps, it becomes even safer.
And those steps only take minutes, leaving you and your finances far more secure than before.
Use strong passwords.
Start here. Strong and unique passwords for each of your accounts form your first line of defense. However, one thing that can be a headache is the number of passwords we have to juggle — a number that seems like it’s growing every day. To help with that, you should strongly consider using a password manager. A good choice generates strong, unique passwords for each of your accounts and stores them securely for you.
If you want to set up your own passwords, check out this article on how you can make them strong and unique.
Use two-factor authentication to protect your accounts.
Two-factor authentication is practically a banking standard nowadays. What exactly is two-factor authentication? It’s an extra layer of defense for your accounts. With two-factor authentication, you also receive a special one-time-use code when logging in. That code might be sent to you via email or to your phone by text. In some cases, you can also receive that code by a call to your phone. In all, this makes it much tougher for a hacker to hijack your account.
Quick note — never share your unique code with anyone. If someone asks you for it at any time, it’s a scam.
Keep an eye out for phishing attacks.
Scammers use phishing attacks to steal personal info through emails, texts, and even social media messages. In the case of banking, they look to phish (“fish”) personal and financial info out of you by posing as your bank. They typically make their message sound urgent, like your account shows some unusual activity.
When you get these messages, always check the sender. Is the address or phone number one that your bank uses? And note that scammers often “spoof” addresses and phone numbers — making them look legit even though they’re fake. If you’re ever unsure, don’t reply. Contact your bank directly to see if your account indeed has an issue. Also, ignore such messages on social media. Banks don’t use social media messages to contact their account holders.
Yet better, you can use our Text Scam Detector to detect the sketchy links scammers use in their attacks. AI technology automatically detects scams by scanning URLs in your text messages. If you accidentally tap? Don’t worry, it can block risky sites if you tap on a suspicious link in texts, emails, social media, and more.
Be skeptical about calls as well. Fraudsters use the phone too.
It might seem a little traditional, yet criminals still like to use phone calls. In fact, they rely on the fact that many still see the phone as a trusted line of communication. This is known as “vishing,” which is short for “voice phishing.” The aim is the same as it is with phishing. The fraudster is looking to lure you into a bogus financial transaction or attempting to steal info, whether that’s financial, personal, or both.
The same advice applies here. End the call and then dial your bank directly to follow up.
Steer clear of financial transactions on public Wi-Fi in cafes, hotels, and elsewhere.
There’s a good reason not to use public Wi-Fi: it’s not private. They’re public networks, and that means they’re unsecured and shared by everyone who’s using it. With that, determined hackers can read any data passing through them like an open book. And that includes your accounts and passwords.
Instead of public Wi-Fi, use your smartphone’s data connection, which is far more secure. Yet better, consider connecting with a VPN. Short for a “virtual private network,” a VPN helps you stay safer with bank-grade encryption and private browsing. Think of it as a secure tunnel for your data, which keeps unwanted eyes from snooping. It’s a particularly excellent option if you find yourself needing to use public Wi-Fi, as a VPN effectively makes a public network connection private.
Some basic digital hygiene goes a long way toward protecting you even more. It’ll protect your banking and finances and all the things you do online as well.
Update your software.
That includes the operating system of your computers, smartphones, and tablets, along with the apps that are on them. Many updates include security upgrades and fixes that make it tougher for hackers to launch an attack.
Lock up.
Your computers, smartphones, and tablets have a way of locking them with a PIN, a password, your fingerprint, or your face. Take advantage of that protection, which is particularly important if your device is lost or stolen.
Use security software.
Protecting your devices with comprehensive online protection software fends off the latest malware, spyware, and ransomware attacks. Online protection like our McAfee+ plans further protects your privacy and identity in several ways:
The post How to Safely Bank Online appeared first on McAfee Blog.
Your smart home hums right along. It sets your alarm, opens your garage door, pops up recipes on your refrigerator screen, turns up your lighting, and even spins selections as your in-house DJ. That’s to name just a few of the things it can do. Yet with all these connected conveniences, can smart homes get hacked?
The short answer is, unfortunately, yes. Yet you have plenty of ways you can prevent it from happening.
Smart homes and the Internet of Things (IoT) devices that populate them often offer prime targets for hackers. The reason? Many IoT smart home devices have poor security features in place. And because a home network is only as strong as its weakest point, smart home devices offer a ready means of entry. With that access to the network, a hacker has access to all the other devices on it…computers, tablets, smartphones, baby monitors, and alarm systems. Everything.
Recent research sheds light on what’s at stake. Cybersecurity teams at the Florida Institute of Technology found that companion apps for several big brand smart devices had security flaws. Of the 20 apps linked to connected doorbells, locks, security systems, televisions, and cameras they studied, 16 had “critical cryptographic flaws” that might allow attackers to intercept and modify their traffic. These flaws might lead to the theft of login credentials and spying, the compromise of the connected device, or the compromise of other devices and data on the network.[i]
Over the years, our research teams at McAfee Labs have uncovered similar security vulnerabilities in other IoT devices like smart coffee makers and smart wall plugs.
Let’s imagine a smart lightbulb with poor security measures. As part of your home network, a motivated hacker might target it, compromise it, and gain access to the other devices on your network. In that way, a lightbulb might lead to your laptop — and all the files and data on it.
In all, hackers have many reasons why they might break into your smart home.
You can take several steps to make your current smart home safer. Some of them involve protecting your devices, while others focus on protecting your home network.
Aside from protecting your devices, there’s protecting yourself. Comprehensive online protection software will protect your privacy and identity as well. Depending on your location and the plan you select, ours includes up to $2 million in identity theft coverage, plus features that clean up old and risky online accounts. Further features remove your personal info from the sketchiest of online data brokers and help you monitor all your transactions in one place — including retirement and investment accounts. It’s comprehensive protection for a reason.
Check out our Smart Home Security Guide. It offers further details on device protection and privacy advice for smart devices and smart speakers too. It’s free, and part of the McAfee Safety Series that covers topics ranging from online shopping and cyberbullying to identity protection and ransomware prevention.
[i] https://news.fit.edu/academics-research/apps-for-popular-smart-home-devices-contain-security-flaws-new-research-finds/
[ii] https://www.zdnet.com/article/hacker-leaks-passwords-for-more-than-500000-servers-routers-and-iot-devices/
[iii] https://docs.fcc.gov/public/attachments/DOC-401201A1.pdf
The post Is Your Smart Home Vulnerable to a Hack Attack? appeared first on McAfee Blog.
A safer internet isn’t a nice thing to have. It’s a necessity because we rely on it so heavily. And there’s plenty we can do to make it happen.
A safer internet might seem like it’s a bit out of our hands as individuals. The truth is that each of us plays a major role in making it so. As members, contributors, and participants who hop on the internet daily, our actions can make the internet a safer place.
So, specifically, what can we do? Take a few moments to ponder the questions that follow. Using them can help frame your thinking about internet safety and how you can make yourself, and others, safer.
Device safety is relatively straightforward provided you take the steps to ensure it. You can protect your things with comprehensive online protection like our McAfee+ plans, you can update your devices and apps, and you can use strong, unique passwords with the help of a password manager.
Put another way, internet safety is another way to keep your house in shape. Just as you mow your lawn, swap out the batteries in your smoke alarm, or change the filters in your heating system, much goes the same for the way you should look after computers, tablets, phones, and connected devices in your home. They need your regular care and maintenance as well. Again, good security software can handle so much of this automatically or with relatively easy effort on your part.
If you’re wondering where to start with looking after the security of your devices, check out our article on how to become an IT pro in your home. It makes the process easy by breaking down the basics into steps that build your confidence along the way.
This includes all kinds of topics. The range covers identity theft, protecting your personal info, privacy, cyberbullying, screen time, when to get a smartphone for your child, and learning how to spot scams online. Just to name a few. And if you visit our blogs from time to time, you see that we cover those and other topics in detail. It offers a solid resource any time you have questions.
Certainly, you have tools that can give you a big hand with those concerns. That includes virtual private networks (VPNs) that encrypt your personal info, built-in browser advisors that help you search and surf safely, plus scam protection that lets you know when sketchy links pop up in emails and messages.
However, internet safety goes beyond devices. It’s a mindset. As with driving a car, so much of our online safety relies on our behaviors and good judgment. For example, one piece of research found that ninety-one percent of all cyberattacks start with phishing emails.i
As Tomas Holt, professor of criminal justice at Michigan State University, states, “An individual’s characteristics are critical in studying how cybercrime perseveres, particularly the person’s impulsiveness and the activities that they engage in while online that have the greatest impact on their risk.”
Put another way, scammers bank on an itchy clicker-finger — where a quick click opens the door for an attack. Educating your family about the risks out there, such as phishing attacks and sketchy links that crop up in search goes a long way to keep everyone out of trouble. In combination with online protection software like ours covers the rest of the way.
A big part of a safer internet is us. Specifically, how we treat each other — and how we project ourselves to friends, family, and the wider internet. With so much of our communication happening online through the written word or posted pictures, all of it creates a climate around each of us. It can take on an uplifting air or mire you in a cloud of negativity. What’s more, it’s largely out there for all to see. Especially on social media.
Take time to pause and reflect on your climate. A good place to start is with basic etiquette. Verywell Family put together an article on internet etiquette for kids, yet when you give it a close read, you’ll see that it provides good advice for everyone.ii
In summary, their advice focuses on five key points:
Of course, the flip side to all of this is what to do when someone targets you with their bad behavior. Such as when an online troll who hurls hurtful or malicious comments your way. That’s a topic in itself. Check out our article on internet trolls and how to handle them. Once again, the advice there is great for everyone in the family.
We’ve shared quite a bit of info in this article and loaded it up with plenty of helpful links too. Don’t feel like you have to take care of everything in one sitting. See what you have in place and make notes about where you’d like to make improvements. Then, start working down the list. A few minutes each week dedicated to your security can greatly increase your security, safety, and savvy.
[i] https://www.darkreading.com/endpoint/91–of-cyberattacks-start-with-a-phishing-email/d/d-id/1327704
[ii] https://www.verywellfamily.com/things-to-teach-your-kids-about-digital-etiquette-460548
The post Internet Safety Begins with All of Us appeared first on McAfee Blog.
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