Google has once again pushed its plans to deprecate third-party tracking cookies in its Chrome web browser as it works to address outstanding competition concerns from U.K. regulators over its Privacy Sandbox initiative.
The tech giant said it's working closely with the U.K. Competition and Markets Authority (CMA) and hopes to achieve an agreement by the end of the year.
As part of the
Google on Thursday announced that it will start testing a new feature called "Tracking Protection" beginning January 4, 2024, to 1% of Chrome users as part of its efforts to deprecate third-party cookies in the web browser.
The setting is designed to limit "cross-site tracking by restricting website access to third-party cookies by default," Anthony Chavez, vice president of Privacy
Google has officially begun its rollout of Privacy Sandbox in the Chrome web browser to a majority of its users, nearly four months after it announced the plans.
"We believe it is vital to both improve privacy and preserve access to information, whether it's news, a how-to-guide, or a fun video," Anthony Chavez, vice president of Privacy Sandbox initiatives at Google, said.
"Without viable
Google has announced plans to officially flip the switch on its twice-delayed Privacy Sandbox initiatives as it slowly works its way to deprecate support for third-party cookies in Chrome browser.
To that end, the search and advertising giant said it intends to phase out third-party cookies for 1% of Chrome users globally in the first quarter of 2024.
"This will support developers in conducting
Google announced on Tuesday that it's officially rolling out Privacy Sandbox on Android in beta to eligible mobile devices running Android 13.
"The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don't use identifiers that can track your activity across apps and websites," the search and advertising giant said. "Apps that choose to participate in the Beta
Internet behemoth Google on Tuesday said it plans to roll out Privacy Sandbox for Android in beta to mobile devices running Android 13 starting early next year.
"The Privacy Sandbox Beta will be available for ad tech and app developers who wish to test the ads-related APIs as part of their solutions," the company said.
To that end, developers will need to complete an enrollment process in order
Google on Wednesday said it's once again delaying its plans to turn off third-party cookies in the Chrome web browser from late 2023 to the second half of 2024.
"The most consistent feedback we've received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome," Anthony Chavez, vice president of Privacy Sandbox, said.
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