At 49, Branden Spikes isn’t just one of the oldest technologists who has been involved in Elon Musk’s Department of Government Efficiency (DOGE). As the current director of information technology at X/Twitter and an early hire at PayPal, Zip2, Tesla and SpaceX, Spikes is also among Musk’s most loyal employees. Here’s a closer look at this trusted Musk lieutenant, whose Russian ex-wife was once married to Elon’s cousin.
The profile of Branden Spikes on X.
When President Trump took office again in January, he put the world’s richest man — Elon Musk — in charge of the U.S. Digital Service, and renamed the organization as DOGE. The group is reportedly staffed by at least 50 technologists, many of whom have ties to Musk’s companies.
DOGE has been enabling the president’s ongoing mass layoffs and firings of federal workers, largely by seizing control over computer systems and government data for a multitude of federal agencies, including the Social Security Administration, the Department of Homeland Security, the Office of Personnel Management, and the Treasury Department.
It is difficult to find another person connected to DOGE who has stronger ties to Musk than Branden Spikes. A native of California, Spikes initially teamed up with Musk in 1997 as a lead systems engineer for the software company Zip2, the first major venture for Musk. In 1999, Spikes was hired as director of IT at PayPal, and in 2002 he became just the fourth person hired at SpaceX.
In 2012, Spikes launched Spikes Security, a software product that sought to create a compartmentalized or “sandboxed” web browser that could insulate the user from malware attacks. A review of spikes.com in the Wayback Machine shows that as far back as 1998, Musk could be seen joining Spikes for team matches in the online games Quake and Quake II. In 2016, Spikes Security was merged with another security suite called Aurionpro, with the combined company renamed Cyberinc.
A snapshot of spikes.com from 1998 shows Elon Musk’s profile in Spike’s clan for the games Quake and Quake II.
Spikes’s LinkedIn profile says he was appointed head of IT at X in February 2025. And although his name shows up on none of the lists of DOGE employees circulated by various media outlets, multiple sources told KrebsOnSecurity that Spikes was working with DOGE and operates within Musk’s inner circle of trust.
In a conversation with KrebsOnSecurity, Spikes said he is dedicated to his country and to saving it from what he sees as certain ruin.
“Myself, I was raised by a southern conservative family in California and I strongly believe in America and her future,” Spikes said. “This is why I volunteered for two months in DC recently to help DOGE save us from certain bankruptcy.”
Spikes told KrebsOnSecurity that he recently decided to head back home and focus on his job as director of IT at X.
“I loved it, but ultimately I did not want to leave my hometown and family back in California,” Spikes said of his tenure at DOGE. “After a couple of months it became clear that to continue helping I would need to move to DC and commit a lot more time, so I politely bowed out.”
Prior to founding Spikes Security, Branden Spikes was married to a native Russian woman named Natalia whom he’d met at a destination wedding in South America in 2003.
Branden and Natalia’s names are both on the registration records for the domain name orangetearoom[.]com. This domain, which DomainTools.com says was originally registered by Branden in 2009, is the home of a tax-exempt charity in Los Angeles called the California Russian Association.
Here is a photo from a 2011 event organized by the California Russian Association, showing Branden and Natalia at one of its “White Nights” charity fundraisers:
Branden and Natalia Spikes, on left, in 2011. The man on the far right is Ivan Y. Podvalov, a board member of the Kremlin-aligned Congress of Russian Americans (CRA). The man in the center is Feodor Yakimoff, director of operations at the Transib Global Sourcing Group, and chairman of the Russian Imperial Charity Balls, which works in concert with the Russian Heritage Foundation.
In 2011, the Spikes couple got divorced, and Natalia changed her last name to Haldeman. That is not her maiden name, which appears to be “Libina.” Rather, Natalia acquired the surname Haldeman in 1998, when she married Elon Musk’s cousin.
Reeve Haldeman is the son of Scott Haldeman, who is the brother of Elon Musk’s mother, Maye Musk. Divorce records show Reeve and Natalia officially terminated their marriage in 2007. Reeve Haldeman did not respond to a request for comment.
A review of other domain names connected to Natalia Haldeman’s email address show she has registered more than a dozen domains over the years that are tied to the California Russian Association, and an apparently related entity called the Russian Heritage Foundation, Inc.:
russianamericans.org
russianamericanstoday.com
russianamericanstoday.org
russiancalifornia.org
russianheritagefoundation.com
russianheritagefoundation.org
russianwhitenights.com
russianwhitenights.org
theforafoundation.org
thegoldentearoom.com
therussianheritagefoundation.org
tsarinahome.com
Ms. Haldeman did not respond to requests for comment. Her name and contact information appears in the registration records for these domains dating back to 2010, and a document published by ProPublica show that by 2016 Natalia Haldeman was appointed CEO of the California Russian Foundation.
The domain name that bears both Branden’s and Natalia’s names — orangetearoom.com — features photos of Ms. Haldeman at fundraising events for the Russian foundation through 2014. Additional photos of her and many of the same people can be seen through 2023 at another domain she registered in 2010 — russianheritagefoundation.com.
A photo from Natalia Haldeman’s Facebook page shows her mother (left) pictured with Maye Musk, Elon Musk’s mother, in 2022.
The photo of Branden and Natalia above is from one such event in 2011 (tied to russianwhitenights.org, another Haldeman domain). The person on the right in that image — Ivan Y. Podvalov — appears in many fundraising event photos published by the foundation over the past decade. Podvalov is a board member of the Congress of Russian Americans (CRA), a nonprofit group that is known for vehemently opposing U.S. financial and legal sanctions against Russia.
Writing for The Insider in 2022, journalist Diana Fishman described how the CRA has engaged in outright political lobbying, noting that the organization in June 2014 sent a letter to President Obama and the secretary of the United Nations, calling for an end to the “large-scale US intervention in Ukraine and the campaign to isolate Russia.”
“The US military contingents must be withdrawn immediately from the Eastern European region, and NATO’s enlargement efforts and provocative actions against Russia must cease,” the message read.
The Insider said the CRA director sent another two letters, this time to President Donald Trump, in 2017 and 2018.
“One was a request not to sign a law expanding sanctions against Russia,” Fishman wrote. “The other regretted the expulsion of 60 Russian diplomats from the United States and urged not to jump to conclusions on Moscow’s involvement in the poisoning of Sergei Skripal.”
The nonprofit tracking website CauseIQ.com reports that The Russian Heritage Foundation, Inc. is now known as Constellation of Humanity.
The Russian Heritage Foundation and the California Russian Association both promote the interests of the Russian Orthodox Church. This page indexed by Archive.org from russiancalifornia.org shows The California Russian Foundation organized a community effort to establish an Orthodox church in Orange County, Calif.
A press release from the Russian Orthodox Church Outside of Russia (ROCOR) shows that in 2021 the Russian Heritage Foundation donated money to organize a conference for the Russian Orthodox Church in Serbia.
A review of the “Partners” listed on the Spikes’ jointly registered domain — orangetearoom.com — shows the organization worked with a marketing company called Russian American Media. Reporting by KrebsOnSecurity last year showed that Russian American Media also partners with the problematic people-search service Radaris, which was formed by two native Russian brothers in Massachusetts who have built a fleet of consumer data brokers and Russian affiliate programs.
When asked about his ex-wife’s history, Spikes said she has a good heart and bears no ill-will toward anyone.
“I attended several of Natalia’s social events over the years we were together and can assure you that she’s got the best intentions with those,” Spikes told KrebsOnSecurity. “There’s no funny business going on. It is just a way for those friendly immigrants to find resources amongst each other to help get settled in and chase the American dream. I mean, they’re not unlike the immigrants from other countries who come to America and try to find each other and help each other find others who speak the language and share in the building of their businesses here in America.”
Spikes said his own family roots go back deeply into American history, sharing that his 6th great grandfather was Alexander Hamilton on his mom’s side, and Jessie James on his dad’s side.
“My family roots are about as American as you can get,” he said. “I’ve also been entrusted with building and safeguarding Elon’s companies since 1999 and have a keen eye (as you do) for bad actors, so have enough perspective to tell you that Natalia has no bad blood and that she loves America.”
Of course, this perspective comes from someone who has the utmost regard for the interests of the “special government employee” Mr. Musk, who has been bragging about tossing entire federal agencies into the “wood chipper,” and who recently wielded an actual chainsaw on stage while referring to it as the “chainsaw for bureaucracy.”
“Elon’s intentions are good and you can trust him,” Spikes assured.
A special note of thanks for research assistance goes to Jacqueline Sweet, an independent investigative journalist whose work has been published in The Guardian, Rolling Stone, POLITICO and The Intercept.
Change Healthcare says it has notified approximately 100 million Americans that their personal, financial and healthcare records may have been stolen in a February 2024 ransomware attack that caused the largest ever known data breach of protected health information.
Image: Tamer Tuncay, Shutterstock.com.
A ransomware attack at Change Healthcare in the third week of February quickly spawned disruptions across the U.S. healthcare system that reverberated for months, thanks to the company’s central role in processing payments and prescriptions on behalf of thousands of organizations.
In April, Change estimated the breach would affect a “substantial proportion of people in America.” On Oct 22, the healthcare giant notified the U.S. Department of Health and Human Resources (HHS) that “approximately 100 million notices have been sent regarding this breach.”
A notification letter from Change Healthcare said the breach involved the theft of:
-Health Data: Medical record #s, doctors, diagnoses, medicines, test results, images, care and treatment;
-Billing Records: Records including payment cards, financial and banking records;
-Personal Data: Social Security number; driver’s license or state ID number;
-Insurance Data: Health plans/policies, insurance companies, member/group ID numbers, and Medicaid-Medicare-government payor ID numbers.
The HIPAA Journal reports that in the nine months ending on September 30, 2024, Change’s parent firm United Health Group had incurred $1.521 billion in direct breach response costs, and $2.457 billion in total cyberattack impacts.
Those costs include $22 million the company admitted to paying their extortionists — a ransomware group known as BlackCat and ALPHV — in exchange for a promise to destroy the stolen healthcare data.
That ransom payment went sideways when the affiliate who gave BlackCat access to Change’s network said the crime gang had cheated them out of their share of the ransom. The entire BlackCat ransomware operation shut down after that, absconding with all of the money still owed to affiliates who were hired to install their ransomware.
A few days after BlackCat imploded, the same stolen healthcare data was offered for sale by a competing ransomware affiliate group called RansomHub.
“Affected insurance providers can contact us to prevent leaking of their own data and [remove it] from the sale,” RansomHub’s victim shaming blog announced on April 16. “Change Health and United Health processing of sensitive data for all of these companies is just something unbelievable. For most US individuals out there doubting us, we probably have your personal data.”
It remains unclear if RansomHub ever sold the stolen healthcare data. The chief information security officer for a large academic healthcare system affected by the breach told KrebsOnSecurity they participated in a call with the FBI and were told a third party partner managed to recover at least four terabytes of data that was exfiltrated from Change by the cybercriminal group. The FBI declined to comment.
Change Healthcare’s breach notification letter offers recipients two years of credit monitoring and identity theft protection services from a company called IDX. In the section of the missive titled “Why did this happen?,” Change shared only that “a cybercriminal accessed our computer system without our permission.”
But in June 2024 testimony to the Senate Finance Committee, it emerged that the intruders had stolen or purchased credentials for a Citrix portal used for remote access, and that no multi-factor authentication was required for that account.
Last month, Sens. Mark Warner (D-Va.) and Ron Wyden (D-Ore.) introduced a bill that would require HHS to develop and enforce a set of tough minimum cybersecurity standards for healthcare providers, health plans, clearinghouses and businesses associates. The measure also would remove the existing cap on fines under the Health Insurance Portability and Accountability Act, which severely limits the financial penalties HHS can issue against providers.
According to the HIPAA Journal, the biggest penalty imposed to date for a HIPAA violation was the paltry $16 million fine against the insurer Anthem Inc., which suffered a data breach in 2015 affecting 78.8 million individuals. Anthem reported revenues of around $80 billion in 2015.
A post about the Change breach from RansomHub on April 8, 2024. Image: Darkbeast, ke-la.com.
There is little that victims of this breach can do about the compromise of their healthcare records. However, because the data exposed includes more than enough information for identity thieves to do their thing, it would be prudent to place a security freeze on your credit file and on that of your family members if you haven’t already.
The best mechanism for preventing identity thieves from creating new accounts in your name is to freeze your credit file with Equifax, Experian, and TransUnion. This process is now free for all Americans, and simply blocks potential creditors from viewing your credit file. Parents and guardians can now also freeze the credit files for their children or dependents.
Since very few creditors are willing to grant new lines of credit without being able to determine how risky it is to do so, freezing your credit file with the Big Three is a great way to stymie all sorts of ID theft shenanigans. Having a freeze in place does nothing to prevent you from using existing lines of credit you may already have, such as credit cards, mortgage and bank accounts. When and if you ever do need to allow access to your credit file — such as when applying for a loan or new credit card — you will need to lift or temporarily thaw the freeze in advance with one or more of the bureaus.
All three bureaus allow users to place a freeze electronically after creating an account, but all of them try to steer consumers away from enacting a freeze. Instead, the bureaus are hoping consumers will opt for their confusingly named “credit lock” services, which accomplish the same result but allow the bureaus to continue selling access to your file to select partners.
If you haven’t done so in a while, now would be an excellent time to review your credit file for any mischief or errors. By law, everyone is entitled to one free credit report every 12 months from each of the three credit reporting agencies. But the Federal Trade Commission notes that the big three bureaus have permanently extended a program enacted in 2020 that lets you check your credit report at each of the agencies once a week for free.
The U.S. government is warning that “smart locks” securing entry to an estimated 50,000 dwellings nationwide contain hard-coded credentials that can be used to remotely open any of the locks. The lock’s maker Chirp Systems remains unresponsive, even though it was first notified about the critical weakness in March 2021. Meanwhile, Chirp’s parent company, RealPage, Inc., is being sued by multiple U.S. states for allegedly colluding with landlords to illegally raise rents.
On March 7, 2024, the U.S. Cybersecurity & Infrastructure Security Agency (CISA) warned about a remotely exploitable vulnerability with “low attack complexity” in Chirp Systems smart locks.
“Chirp Access improperly stores credentials within its source code, potentially exposing sensitive information to unauthorized access,” CISA’s alert warned, assigning the bug a CVSS (badness) rating of 9.1 (out of a possible 10). “Chirp Systems has not responded to requests to work with CISA to mitigate this vulnerability.”
Matt Brown, the researcher CISA credits with reporting the flaw, is a senior systems development engineer at Amazon Web Services. Brown said he discovered the weakness and reported it to Chirp in March 2021, after the company that manages his apartment building started using Chirp smart locks and told everyone to install Chirp’s app to get in and out of their apartments.
“I use Android, which has a pretty simple workflow for downloading and decompiling the APK apps,” Brown told KrebsOnSecurity. “Given that I am pretty picky about what I trust on my devices, I downloaded Chirp and after decompiling, found that they were storing passwords and private key strings in a file.”
Using those hard-coded credentials, Brown found an attacker could then connect to an application programming interface (API) that Chirp uses which is managed by smart lock vendor August.com, and use that to enumerate and remotely lock or unlock any door in any building that uses the technology.
Update, April 18, 11:55 a.m. ET: August has provided a statement saying it does not believe August or Yale locks are vulnerable to the hack described by Brown.
“We were recently made aware of a vulnerability disclosure regarding access control systems provided by Chirp, using August and Yale locks in multifamily housing,” the company said. “Upon learning of these reports, we immediately and thoroughly investigated these claims. Our investigation found no evidence that would substantiate the vulnerability claims in either our product or Chirp’s as it relates to our systems.”
Update, April 25, 2:45 p.m. ET: Based on feedback from Chirp, CISA has downgraded the severity of this flaw and revised their security advisory to say that the hard-coded credentials do not appear to expose the devices to remote locking or unlocking. CISA says the hardcoded credentials could be used by an attacker within the range of Bluetooth (~30 meters) “to change the configuration settings within the Bluetooth beacon, effectively removing Bluetooth visibility from the device. This does not affect the device’s ability to lock or unlock access points, and access points can still be operated remotely by unauthorized users via other means.”
Brown said when he complained to his leasing office, they sold him a small $50 key fob that uses Near-Field Communications (NFC) to toggle the lock when he brings the fob close to his front door. But he said the fob doesn’t eliminate the ability for anyone to remotely unlock his front door using the exposed credentials and the Chirp mobile app.
Also, the fobs pass the credentials to his front door over the air in plain text, meaning someone could clone the fob just by bumping against him with a smartphone app made to read and write NFC tags.
Neither August nor Chirp Systems responded to requests for comment. It’s unclear exactly how many apartments and other residences are using the vulnerable Chirp locks, but multiple articles about the company from 2020 state that approximately 50,000 units use Chirp smart locks with August’s API.
Roughly a year before Brown reported the flaw to Chirp Systems, the company was bought by RealPage, a firm founded in 1998 as a developer of multifamily property management and data analytics software. In 2021, RealPage was acquired by the private equity giant Thoma Bravo.
Brown said the exposure he found in Chirp’s products is “an obvious flaw that is super easy to fix.”
“It’s just a matter of them being motivated to do it,” he said. “But they’re part of a private equity company now, so they’re not answerable to anybody. It’s too bad, because it’s not like residents of [the affected] properties have another choice. It’s either agree to use the app or move.”
In October 2022, an investigation by ProPublica examined RealPage’s dominance in the rent-setting software market, and that it found “uses a mysterious algorithm to help landlords push the highest possible rents on tenants.”
“For tenants, the system upends the practice of negotiating with apartment building staff,” ProPublica found. “RealPage discourages bargaining with renters and has even recommended that landlords in some cases accept a lower occupancy rate in order to raise rents and make more money. One of the algorithm’s developers told ProPublica that leasing agents had ‘too much empathy’ compared to computer generated pricing.”
Last year, the U.S. Department of Justice threw its weight behind a massive lawsuit filed by dozens of tenants who are accusing the $9 billion apartment software company of helping landlords collude to inflate rents.
In February 2024, attorneys general for Arizona and the District of Columbia sued RealPage, alleging RealPage’s software helped create a rental monopoly.
It’s not unusual for the data brokers behind people-search websites to use pseudonyms in their day-to-day lives (you would, too). Some of these personal data purveyors even try to reinvent their online identities in a bid to hide their conflicts of interest. But it’s not every day you run across a US-focused people-search network based in China whose principal owners all appear to be completely fabricated identities.
Responding to a reader inquiry concerning the trustworthiness of a site called TruePeopleSearch[.]net, KrebsOnSecurity began poking around. The site offers to sell reports containing photos, police records, background checks, civil judgments, contact information “and much more!” According to LinkedIn and numerous profiles on websites that accept paid article submissions, the founder of TruePeopleSearch is Marilyn Gaskell from Phoenix, Ariz.
The saucy yet studious LinkedIn profile for Marilyn Gaskell.
Ms. Gaskell has been quoted in multiple “articles” about random subjects, such as this article at HRDailyAdvisor about the pros and cons of joining a company-led fantasy football team.
“Marilyn Gaskell, founder of TruePeopleSearch, agrees that not everyone in the office is likely to be a football fan and might feel intimidated by joining a company league or left out if they don’t join; however, her company looked for ways to make the activity more inclusive,” this paid story notes.
Also quoted in this article is Sally Stevens, who is cited as HR Manager at FastPeopleSearch[.]io.
Sally Stevens, the phantom HR Manager for FastPeopleSearch.
“Fantasy football provides one way for employees to set aside work matters for some time and have fun,” Stevens contributed. “Employees can set a special league for themselves and regularly check and compare their scores against one another.”
Imagine that: Two different people-search companies mentioned in the same story about fantasy football. What are the odds?
Both TruePeopleSearch and FastPeopleSearch allow users to search for reports by first and last name, but proceeding to order a report prompts the visitor to purchase the file from one of several established people-finder services, including BeenVerified, Intelius, and Spokeo.
DomainTools.com shows that both TruePeopleSearch and FastPeopleSearch appeared around 2020 and were registered through Alibaba Cloud, in Beijing, China. No other information is available about these domains in their registration records, although both domains appear to use email servers based in China.
Sally Stevens’ LinkedIn profile photo is identical to a stock image titled “beautiful girl” from Adobe.com. Ms. Stevens is also quoted in a paid blog post at ecogreenequipment.com, as is Alina Clark, co-founder and marketing director of CocoDoc, an online service for editing and managing PDF documents.
The profile photo for Alina Clark is a stock photo appearing on more than 100 websites.
Scouring multiple image search sites reveals Ms. Clark’s profile photo on LinkedIn is another stock image that is currently on more than 100 different websites, including Adobe.com. Cocodoc[.]com was registered in June 2020 via Alibaba Cloud Beijing in China.
The same Alina Clark and photo materialized in a paid article at the website Ceoblognation, which in 2021 included her at #11 in a piece called “30 Entrepreneurs Describe The Big Hairy Audacious Goals (BHAGs) for Their Business.” It’s also worth noting that Ms. Clark is currently listed as a “former Forbes Council member” at the media outlet Forbes.com.
Entrepreneur #6 is Stephen Curry, who is quoted as CEO of CocoSign[.]com, a website that claims to offer an “easier, quicker, safer eSignature solution for small and medium-sized businesses.” Incidentally, the same photo for Stephen Curry #6 is also used in this “article” for #22 Jake Smith, who is named as the owner of a different company.
Stephen Curry, aka Jake Smith, aka no such person.
Mr. Curry’s LinkedIn profile shows a young man seated at a table in front of a laptop, but an online image search shows this is another stock photo. Cocosign[.]com was registered in June 2020 via Alibaba Cloud Beijing. No ownership details are available in the domain registration records.
Listed at #13 in that 30 Entrepreneurs article is Eden Cheng, who is cited as co-founder of PeopleFinderFree[.]com. KrebsOnSecurity could not find a LinkedIn profile for Ms. Cheng, but a search on her profile image from that Entrepreneurs article shows the same photo for sale at Shutterstock and other stock photo sites.
DomainTools says PeopleFinderFree was registered through Alibaba Cloud, Beijing. Attempts to purchase reports through PeopleFinderFree produce a notice saying the full report is only available via Spokeo.com.
Lynda Fairly is Entrepreneur #24, and she is quoted as co-founder of Numlooker[.]com, a domain registered in April 2021 through Alibaba in China. Searches for people on Numlooker forward visitors to Spokeo.
The photo next to Ms. Fairly’s quote in Entrepreneurs matches that of a LinkedIn profile for Lynda Fairly. But a search on that photo shows this same portrait has been used by many other identities and names, including a woman from the United Kingdom who’s a cancer survivor and mother of five; a licensed marriage and family therapist in Canada; a software security engineer at Quora; a journalist on Twitter/X; and a marketing expert in Canada.
Cocofinder[.]com is a people-search service that launched in Sept. 2019, through Alibaba in China. Cocofinder lists its market officer as Harriet Chan, but Ms. Chan’s LinkedIn profile is just as sparse on work history as the other people-search owners mentioned already. An image search online shows that outside of LinkedIn, the profile photo for Ms. Chan has only ever appeared in articles at pay-to-play media sites, like this one from outbackteambuilding.com.
Perhaps because Cocodoc and Cocosign both sell software services, they are actually tied to a physical presence in the real world — in Singapore (15 Scotts Rd. #03-12 15, Singapore). But it’s difficult to discern much from this address alone.
Who’s behind all this people-search chicanery? A January 2024 review of various people-search services at the website techjury.com states that Cocofinder is a wholly-owned subsidiary of a Chinese company called Shenzhen Duiyun Technology Co.
“Though it only finds results from the United States, users can choose between four main search methods,” Techjury explains. Those include people search, phone, address and email lookup. This claim is supported by a Reddit post from three years ago, wherein the Reddit user “ProtectionAdvanced” named the same Chinese company.
Is Shenzhen Duiyun Technology Co. responsible for all these phony profiles? How many more fake companies and profiles are connected to this scheme? KrebsOnSecurity found other examples that didn’t appear directly tied to other fake executives listed here, but which nevertheless are registered through Alibaba and seek to drive traffic to Spokeo and other data brokers. For example, there’s the winsome Daniela Sawyer, founder of FindPeopleFast[.]net, whose profile is flogged in paid stories at entrepreneur.org.
Google currently turns up nothing else for in a search for Shenzhen Duiyun Technology Co. Please feel free to sound off in the comments if you have any more information about this entity, such as how to contact it. Or reach out directly at krebsonsecurity @ gmail.com.
A mind map highlighting the key points of research in this story. Click to enlarge. Image: KrebsOnSecurity.com
It appears the purpose of this network is to conceal the location of people in China who are seeking to generate affiliate commissions when someone visits one of their sites and purchases a people-search report at Spokeo, for example. And it is clear that Spokeo and others have created incentives wherein anyone can effectively white-label their reports, and thereby make money brokering access to peoples’ personal information.
Spokeo’s Wikipedia page says the company was founded in 2006 by four graduates from Stanford University. Spokeo co-founder and current CEO Harrison Tang has not yet responded to requests for comment.
Intelius is owned by San Diego based PeopleConnect Inc., which also owns Classmates.com, USSearch, TruthFinder and Instant Checkmate. PeopleConnect Inc. in turn is owned by H.I.G. Capital, a $60 billion private equity firm. Requests for comment were sent to H.I.G. Capital. This story will be updated if they respond.
BeenVerified is owned by a New York City based holding company called The Lifetime Value Co., a marketing and advertising firm whose brands include PeopleLooker, NeighborWho, Ownerly, PeopleSmart, NumberGuru, and Bumper, a car history site.
Ross Cohen, chief operating officer at The Lifetime Value Co., said it’s likely the network of suspicious people-finder sites was set up by an affiliate. Cohen said Lifetime Value would investigate to determine if this particular affiliate was driving them any sign-ups.
All of the above people-search services operate similarly. When you find the person you’re looking for, you are put through a lengthy (often 10-20 minute) series of splash screens that require you to agree that these reports won’t be used for employment screening or in evaluating new tenant applications. Still more prompts ask if you are okay with seeing “potentially shocking” details about the subject of the report, including arrest histories and photos.
Only at the end of this process does the site disclose that viewing the report in question requires signing up for a monthly subscription, which is typically priced around $35. Exactly how and from where these major people-search websites are getting their consumer data — and customers — will be the subject of further reporting here.
The main reason these various people-search sites require you to affirm that you won’t use their reports for hiring or vetting potential tenants is that selling reports for those purposes would classify these firms as consumer reporting agencies (CRAs) and expose them to regulations under the Fair Credit Reporting Act (FCRA).
These data brokers do not want to be treated as CRAs, and for this reason their people search reports typically don’t include detailed credit histories, financial information, or full Social Security Numbers (Radaris reports include the first six digits of one’s SSN).
But in September 2023, the U.S. Federal Trade Commission found that TruthFinder and Instant Checkmate were trying to have it both ways. The FTC levied a $5.8 million penalty against the companies for allegedly acting as CRAs because they assembled and compiled information on consumers into background reports that were marketed and sold for employment and tenant screening purposes.
The FTC also found TruthFinder and Instant Checkmate deceived users about background report accuracy. The FTC alleges these companies made millions from their monthly subscriptions using push notifications and marketing emails that claimed that the subject of a background report had a criminal or arrest record, when the record was merely a traffic ticket.
The FTC said both companies deceived customers by providing “Remove” and “Flag as Inaccurate” buttons that did not work as advertised. Rather, the “Remove” button removed the disputed information only from the report as displayed to that customer; however, the same item of information remained visible to other customers who searched for the same person.
The FTC also said that when a customer flagged an item in the background report as inaccurate, the companies never took any steps to investigate those claims, to modify the reports, or to flag to other customers that the information had been disputed.
There are a growing number of online reputation management companies that offer to help customers remove their personal information from people-search sites and data broker databases. There are, no doubt, plenty of honest and well-meaning companies operating in this space, but it has been my experience that a great many people involved in that industry have a background in marketing or advertising — not privacy.
Also, some so-called data privacy companies may be wolves in sheep’s clothing. On March 14, KrebsOnSecurity published an abundance of evidence indicating that the CEO and founder of the data privacy company OneRep.com was responsible for launching dozens of people-search services over the years.
Finally, some of the more popular people-search websites are notorious for ignoring requests from consumers seeking to remove their information, regardless of which reputation or removal service you use. Some force you to create an account and provide more information before you can remove your data. Even then, the information you worked hard to remove may simply reappear a few months later.
This aptly describes countless complaints lodged against the data broker and people search giant Radaris. On March 8, KrebsOnSecurity profiled the co-founders of Radaris, two Russian brothers in Massachusetts who also operate multiple Russian-language dating services and affiliate programs.
The truth is that these people-search companies will continue to thrive unless and until Congress begins to realize it’s time for some consumer privacy and data protection laws that are relevant to life in the 21st century. Duke University adjunct professor Justin Sherman says virtually all state privacy laws exempt records that might be considered “public” or “government” documents, including voting registries, property filings, marriage certificates, motor vehicle records, criminal records, court documents, death records, professional licenses, bankruptcy filings, and more.
“Consumer privacy laws in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia all contain highly similar or completely identical carve-outs for ‘publicly available information’ or government records,” Sherman said.
If you live in the United States, the data broker Radaris likely knows a great deal about you, and they are happy to sell what they know to anyone. But how much do we know about Radaris? Publicly available data indicates that in addition to running a dizzying array of people-search websites, the co-founders of Radaris operate multiple Russian-language dating services and affiliate programs. It also appears many of their businesses have ties to a California marketing firm that works with a Russian state-run media conglomerate currently sanctioned by the U.S. government.
Formed in 2009, Radaris is a vast people-search network for finding data on individuals, properties, phone numbers, businesses and addresses. Search for any American’s name in Google and the chances are excellent that a listing for them at Radaris.com will show up prominently in the results.
Radaris reports typically bundle a substantial amount of data scraped from public and court documents, including any current or previous addresses and phone numbers, known email addresses and registered domain names. The reports also list address and phone records for the target’s known relatives and associates. Such information could be useful if you were trying to determine the maiden name of someone’s mother, or successfully answer a range of other knowledge-based authentication questions.
Currently, consumer reports advertised for sale at Radaris.com are being fulfilled by a different people-search company called TruthFinder. But Radaris also operates a number of other people-search properties — like Centeda.com — that sell consumer reports directly and behave almost identically to TruthFinder: That is, reel the visitor in with promises of detailed background reports on people, and then charge a $34.99 monthly subscription fee just to view the results.
The Better Business Bureau (BBB) assigns Radaris a rating of “F” for consistently ignoring consumers seeking to have their information removed from Radaris’ various online properties. Of the 159 complaints detailed there in the last year, several were from people who had used third-party identity protection services to have their information removed from Radaris, only to receive a notice a few months later that their Radaris record had been restored.
What’s more, Radaris’ automated process for requesting the removal of your information requires signing up for an account, potentially providing more information about yourself that the company didn’t already have (see screenshot above).
Radaris has not responded to requests for comment.
Radaris, TruthFinder and others like them all force users to agree that their reports will not be used to evaluate someone’s eligibility for credit, or a new apartment or job. This language is so prominent in people-search reports because selling reports for those purposes would classify these firms as consumer reporting agencies (CRAs) and expose them to regulations under the Fair Credit Reporting Act (FCRA).
These data brokers do not want to be treated as CRAs, and for this reason their people search reports typically do not include detailed credit histories, financial information, or full Social Security Numbers (Radaris reports include the first six digits of one’s SSN).
But in September 2023, the U.S. Federal Trade Commission found that TruthFinder and another people-search service Instant Checkmate were trying to have it both ways. The FTC levied a $5.8 million penalty against the companies for allegedly acting as CRAs because they assembled and compiled information on consumers into background reports that were marketed and sold for employment and tenant screening purposes.
An excerpt from the FTC’s complaint against TruthFinder and Instant Checkmate.
The FTC also found TruthFinder and Instant Checkmate deceived users about background report accuracy. The FTC alleges these companies made millions from their monthly subscriptions using push notifications and marketing emails that claimed that the subject of a background report had a criminal or arrest record, when the record was merely a traffic ticket.
“All the while, the companies touted the accuracy of their reports in online ads and other promotional materials, claiming that their reports contain “the MOST ACCURATE information available to the public,” the FTC noted. The FTC says, however, that all the information used in their background reports is obtained from third parties that expressly disclaim that the information is accurate, and that TruthFinder and Instant Checkmate take no steps to verify the accuracy of the information.
The FTC said both companies deceived customers by providing “Remove” and “Flag as Inaccurate” buttons that did not work as advertised. Rather, the “Remove” button removed the disputed information only from the report as displayed to that customer; however, the same item of information remained visible to other customers who searched for the same person.
The FTC also said that when a customer flagged an item in the background report as inaccurate, the companies never took any steps to investigate those claims, to modify the reports, or to flag to other customers that the information had been disputed.
According to Radaris’ profile at the investor website Pitchbook.com, the company’s founder and “co-chief executive officer” is a Massachusetts resident named Gary Norden, also known as Gary Nard.
An analysis of email addresses known to have been used by Mr. Norden shows he is a native Russian man whose real name is Igor Lybarsky (also spelled Lubarsky). Igor’s brother Dmitry, who goes by “Dan,” appears to be the other co-CEO of Radaris. Dmitry Lybarsky’s Facebook/Meta account says he was born in March 1963.
The Lybarsky brothers Dmitry or “Dan” (left) and Igor a.k.a. “Gary,” in an undated photo.
Indirectly or directly, the Lybarskys own multiple properties in both Sherborn and Wellesley, Mass. However, the Radaris website is operated by an offshore entity called Bitseller Expert Ltd, which is incorporated in Cyprus. Neither Lybarsky brother responded to requests for comment.
A review of the domain names registered by Gary Norden shows that beginning in the early 2000s, he and Dan built an e-commerce empire by marketing prepaid calling cards and VOIP services to Russian expatriates who are living in the United States and seeking an affordable way to stay in touch with loved ones back home.
In 2012, the main company in charge of providing those calling services — Wellesley Hills, Mass-based Unipoint Technology Inc. — was fined $179,000 by the U.S. Federal Communications Commission, which said Unipoint never applied for a license to provide international telecommunications services.
DomainTools.com shows the email address gnard@unipointtech.com is tied to 137 domains, including radaris.com. DomainTools also shows that the email addresses used by Gary Norden for more than two decades — epop@comby.com, gary@barksy.com and gary1@eprofit.com, among others — appear in WHOIS registration records for an entire fleet of people-search websites, including: centeda.com, virtory.com, clubset.com, kworld.com, newenglandfacts.com, and pub360.com.
Still more people-search platforms tied to Gary Norden– like publicreports.com and arrestfacts.com — currently funnel interested customers to third-party search companies, such as TruthFinder and PersonTrust.com.
The email addresses used by Gary Nard/Gary Norden are also connected to a slew of data broker websites that sell reports on businesses, real estate holdings, and professionals, including bizstanding.com, homemetry.com, trustoria.com, homeflock.com, rehold.com, difive.com and projectlab.com.
Domain records indicate that Gary and Dan for many years operated a now-defunct pay-per-click affiliate advertising network called affiliate.ru. That entity used domain name servers tied to the aforementioned domains comby.com and eprofit.com, as did radaris.ru.
A machine-translated version of Affiliate.ru, a Russian-language site that advertised hundreds of money making affiliate programs, including the Comfi.com prepaid calling card affiliate.
Comby.com used to be a Russian language social media network that looked a great deal like Facebook. The domain now forwards visitors to Privet.ru (“hello” in Russian), a dating site that claims to have 5 million users. Privet.ru says it belongs to a company called Dating Factory, which lists offices in Switzerland. Privet.ru uses the Gary Norden domain eprofit.com for its domain name servers.
Dating Factory’s website says it sells “powerful dating technology” to help customers create unique or niche dating websites. A review of the sample images available on the Dating Factory homepage suggests the term “dating” in this context refers to adult websites. Dating Factory also operates a community called FacebookOfSex, as well as the domain analslappers.com.
Email addresses for the Comby and Eprofit domains indicate Gary Norden operates an entity in Wellesley Hills, Mass. called RussianAmerican Holding Inc. (russianamerica.com). This organization is listed as the owner of the domain newyork.ru, which is a site dedicated to orienting newcomers from Russia to the Big Apple.
Newyork.ru’s terms of service refer to an international calling card company called ComFi Inc. (comfi.com) and list an address as PO Box 81362 Wellesley Hills, Ma. Other sites that include this address are russianamerica.com, russianboston.com, russianchicago.com, russianla.com, russiansanfran.com, russianmiami.com, russiancleveland.com and russianseattle.com (currently offline).
ComFi is tied to Comfibook.com, which was a search aggregator website that collected and published data from many online and offline sources, including phone directories, social networks, online photo albums, and public records.
The current website for russianamerica.com. Note the ad in the bottom left corner of this image for Channel One, a Russian state-owned media firm that is currently sanctioned by the U.S. government.
Many of the U.S. city-specific online properties apparently tied to Gary Norden include phone numbers on their contact pages for a pair of Russian media and advertising firms based in southern California. The phone number 323-874-8211 appears on the websites russianla.com, russiasanfran.com, and rosconcert.com, which sells tickets to theater events performed in Russian.
Historic domain registration records from DomainTools show rosconcert.com was registered in 2003 to Unipoint Technologies — the same company fined by the FCC for not having a license. Rosconcert.com also lists the phone number 818-377-2101.
A phone number just a few digits away — 323-874-8205 — appears as a point of contact on newyork.ru, russianmiami.com, russiancleveland.com, and russianchicago.com. A search in Google shows this 82xx number range — and the 818-377-2101 number — belong to two different entities at the same UPS Store mailbox in Tarzana, Calif: American Russian Media Inc. (armediacorp.com), and Lamedia.biz.
Armediacorp.com is the home of FACT Magazine, a glossy Russian-language publication put out jointly by the American-Russian Business Council, the Hollywood Chamber of Commerce, and the West Hollywood Chamber of Commerce.
Lamedia.biz says it is an international media organization with more than 25 years of experience within the Russian-speaking community on the West Coast. The site advertises FACT Magazine and the Russian state-owned media outlet Channel One. Clicking the Channel One link on the homepage shows Lamedia.biz offers to submit advertising spots that can be shown to Channel One viewers. The price for a basic ad is listed at $500.
In May 2022, the U.S. government levied financial sanctions against Channel One that bar US companies or citizens from doing business with the company.
The website of lamedia.biz offers to sell advertising on two Russian state-owned media firms currently sanctioned by the U.S. government.
In 2014, a group of people sued Radaris in a class-action lawsuit claiming the company’s practices violated the Fair Credit Reporting Act. Court records indicate the defendants never showed up in court to dispute the claims, and as a result the judge eventually awarded the plaintiffs a default judgement and ordered the company to pay $7.5 million.
But the plaintiffs in that civil case had a difficult time collecting on the court’s ruling. In response, the court ordered the radaris.com domain name (~9.4M monthly visitors) to be handed over to the plaintiffs.
However, in 2018 Radaris was able to reclaim their domain on a technicality. Attorneys for the company argued that their clients were never named as defendants in the original lawsuit, and so their domain could not legally be taken away from them in a civil judgment.
“Because our clients were never named as parties to the litigation, and were never served in the litigation, the taking of their property without due process is a violation of their rights,” Radaris’ attorneys argued.
In October 2023, an Illinois resident filed a class-action lawsuit against Radaris for allegedly using people’s names for commercial purposes, in violation of the Illinois Right of Publicity Act.
On Feb. 8, 2024, a company called Atlas Data Privacy Corp. sued Radaris LLC for allegedly violating “Daniel’s Law,” a statute that allows New Jersey law enforcement, government personnel, judges and their families to have their information completely removed from people-search services and commercial data brokers. Atlas has filed at least 140 similar Daniel’s Law complaints against data brokers recently.
Daniel’s Law was enacted in response to the death of 20-year-old Daniel Anderl, who was killed in a violent attack targeting a federal judge (his mother). In July 2020, a disgruntled attorney who had appeared before U.S. District Judge Esther Salas disguised himself as a Fedex driver, went to her home and shot and killed her son (the judge was unharmed and the assailant killed himself).
Earlier this month, The Record reported on Atlas Data Privacy’s lawsuit against LexisNexis Risk Data Management, in which the plaintiffs representing thousands of law enforcement personnel in New Jersey alleged that after they asked for their information to remain private, the data broker retaliated against them by freezing their credit and falsely reporting them as identity theft victims.
Another data broker sued by Atlas Data Privacy — pogodata.com — announced on Mar. 1 that it was likely shutting down because of the lawsuit.
“The matter is far from resolved but your response motivates us to try to bring back most of the names while preserving redaction of the 17,000 or so clients of the redaction company,” the company wrote. “While little consolation, we are not alone in the suit – the privacy company sued 140 property-data sites at the same time as PogoData.”
Atlas says their goal is convince more states to pass similar laws, and to extend those protections to other groups such as teachers, healthcare personnel and social workers. Meanwhile, media law experts say they’re concerned that enacting Daniel’s Law in other states would limit the ability of journalists to hold public officials accountable, and allow authorities to pursue criminals charges against media outlets that publish the same type of public and governments records that fuel the people-search industry.
There are some pending changes to the US legal and regulatory landscape that could soon reshape large swaths of the data broker industry. But experts say it is unlikely that any of these changes will affect people-search companies like Radaris.
On Feb. 28, 2024, the White House issued an executive order that directs the U.S. Department of Justice (DOJ) to create regulations that would prevent data brokers from selling or transferring abroad certain data types deemed too sensitive, including genomic and biometric data, geolocation and financial data, as well as other as-yet unspecified personal identifiers. The DOJ this week published a list of more than 100 questions it is seeking answers to regarding the data broker industry.
In August 2023, the Consumer Financial Protection Bureau (CFPB) announced it was undertaking new rulemaking related to data brokers.
Justin Sherman, an adjunct professor at Duke University, said neither the CFPB nor White House rulemaking will likely address people-search brokers because these companies typically get their information by scouring federal, state and local government records. Those government files include voting registries, property filings, marriage certificates, motor vehicle records, criminal records, court documents, death records, professional licenses, bankruptcy filings, and more.
“These dossiers contain everything from individuals’ names, addresses, and family information to data about finances, criminal justice system history, and home and vehicle purchases,” Sherman wrote in an October 2023 article for Lawfare. “People search websites’ business pitch boils down to the fact that they have done the work of compiling data, digitizing it, and linking it to specific people so that it can be searched online.”
Sherman said while there are ongoing debates about whether people search data brokers have legal responsibilities to the people about whom they gather and sell data, the sources of this information — public records — are completely carved out from every single state consumer privacy law.
“Consumer privacy laws in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia all contain highly similar or completely identical carve-outs for ‘publicly available information’ or government records,” Sherman wrote. “Tennessee’s consumer data privacy law, for example, stipulates that “personal information,” a cornerstone of the legislation, does not include ‘publicly available information,’ defined as:
“…information that is lawfully made available through federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public through widely distributed media, by the consumer, or by a person to whom the consumer has disclosed the information, unless the consumer has restricted the information to a specific audience.”
Sherman said this is the same language as the carve-out in the California privacy regime, which is often held up as the national leader in state privacy regulations. He said with a limited set of exceptions for survivors of stalking and domestic violence, even under California’s newly passed Delete Act — which creates a centralized mechanism for consumers to ask some third-party data brokers to delete their information — consumers across the board cannot exercise these rights when it comes to data scraped from property filings, marriage certificates, and public court documents, for example.
“With some very narrow exceptions, it’s either extremely difficult or impossible to compel these companies to remove your information from their sites,” Sherman told KrebsOnSecurity. “Even in states like California, every single consumer privacy law in the country completely exempts publicly available information.”
Below is a mind map that helped KrebsOnSecurity track relationships between and among the various organizations named in the story above:
The rapper and social media personality Punchmade Dev is perhaps best known for his flashy videos singing the praises of a cybercrime lifestyle. With memorable hits such as “Internet Swiping” and “Million Dollar Criminal” earning millions of views, Punchmade has leveraged his considerable following to peddle tutorials on how to commit financial crimes online. But until recently, there wasn’t much to support a conclusion that Punchmade was actually doing the cybercrime things he promotes in his songs.
Images from Punchmade Dev’s Twitter/X account show him displaying bags of cash and wearing a functional diamond-crusted payment card skimmer.
Punchmade Dev’s most controversial mix — a rap called “Wire Fraud Tutorial” — was taken down by Youtube last summer for violating the site’s rules. Punchmade shared on social media that the video’s removal was prompted by YouTube receiving a legal process request from law enforcement officials.
The 24-year-old rapper told reporters he wasn’t instructing people how to conduct wire fraud, but instead informing his fans on how to avoid being victims of wire fraud. However, this is difficult to discern from listening to the song, which sounds very much like a step-by-step tutorial on how to commit wire fraud.
“Listen up, I’m finna show y’all how to hit a bank,” Wire Fraud Tutorial begins. “Just pay attention, this is a quick way to jug in any state. First you wanna get a bank log from a trusted site. Do your research because the information must be right.”
And even though we’re talking about an individual who regularly appears in videos wearing a half-million dollars worth of custom jewelry draped around his arm and neck (including the functional diamond-encrusted payment card skimming device pictured above), there’s never been much evidence that Punchmade was actually involved in committing cybercrimes himself. Even his most vocal critics acknowledged that the whole persona could just be savvy marketing.
That changed recently when Punchmade’s various video and social media accounts began promoting a new web shop that is selling stolen payment cards and identity data, as well as hacked financial accounts and software for producing counterfeit checks.
Punchmade Dev’s shop.
The official Punchmadedev account on Instagram links to many of the aforementioned rap videos and tutorials on cybercriming, as well as to Punchmadedev’s other profiles and websites. Among them is mainpage[.]me/punchmade, which includes the following information for “Punchmade Empire ®”
-212,961 subscribers
#1 source on Telegram
Contact: @whopunchmade
24/7 shop: https://punchmade[.]atshop[.]io
Visiting that @whopunchmade Telegram channel shows this user is promoting punchmade[.]atshop[.]io, which is currently selling hacked bank accounts and payment cards with high balances.
Clicking “purchase” on the C@sh App offering, for example, shows that for $80 the buyer will receive logins to Cash App accounts with balances between $3,000 and $5,000. “If you buy this item you’ll get my full support on discord/telegram if there is a problem!,” the site promises. Purchases can be made in cryptocurrencies, and checking out prompts one to continue payment at Coinbase.com.
Another item for sale, “Fullz + Linkable CC,” promises “ID Front + Back, SSN with 700+ Credit Score, and Linkable CC” or credit card. That also can be had for $80 in crypto.
Punchmade has fashioned his public persona around a collection of custom-made, diamond-covered necklaces that are as outlandish and gaudy as they are revelatory. My favorite shot from one of Punchmade’s videos features at least three of these monstrosities: One appears to be a boring old diamond and gold covered bitcoin, but the other two necklaces tell us something about where Punchmade is from:
Notice the University of Kentucky logo, and the Lexington, Ky skyline.
One of them includes the logo and mascot of the University of Kentucky. The other, an enormous diamond studded skyline, appears to have been designed based on the skyline in Lexington, Ky:
The “About” page on Punchmade Dev’s Spotify profile describes him as “an American artist, rapper, musician, producer, director, entrepreneur, actor and investor.” “Punchmade Dev is best known for his creative ways to use technology, video gaming, and social media to build a fan base,” the profile continues.
The profile explains that he launched his own record label in 2021 called Punchmade Records, where he produces his own instrumentals and edits his own music videos.
A search on companies that include the name “punchmade” at the website of the Kentucky Secretary of State brings up just one record: OBN Group LLC, in Lexington, Ky. This November 2021 record includes a Certificate of Assumed Name, which shows that Punchmade LLC is the assumed name of OBN Group LLC.
The president of OBN Group LLC is listed as Devon Turner. A search on the Secretary of State website for other businesses tied to Devon Turner reveals just one other record: A now-defunct entity called DevTakeFlightBeats Inc.
The breach tracking service Constella Intelligence finds that Devon Turner from Lexington, Ky. used the email address obndevpayments@gmail.com. A lookup on this email at DomainTools.com shows it was used to register the domain foreverpunchmade[.]com, which is registered to a Devon Turner in Lexington, Ky. A copy of this site at archive.org indicates it once sold Punchmade Dev-branded t-shirts and other merchandise.
Mr. Turner did not respond to multiple requests for comment.
Searching online for Devon Turner and “Punchmade” brings up a video from @brainjuiceofficial, a YouTube channel that focuses on social media celebrities. @Brainjuiceofficial says Turner was born in October 2000, the oldest child of a single mother of five whose husband was not in the picture.
Devon Turner, a.k.a. “Punchmade Dev,” in an undated photo.
The video says the six-foot five Turner played basketball, track and football in high school, but that he gradually became obsessed with playing the video game NBA 2K17 and building a following of people watching him play the game competitively online.
According to this brief documentary, Turner previously streamed his NBA 2K17 videos on a YouTube channel called DevTakeFlight, although he originally went by the nickname OBN Dev.
“Things may eventually catch up to Devon if he isn’t careful,” @Brainjuiceofficial observed, noting that Turner has been shot at before, and also robbed at an ATM while flexing a bunch of cash for a picture and wearing $500k in jewelry. “Although you have a lot of people that are into what you do, there are a lot of people waiting for you to slip up.”
If you’ve ever owned a domain name, the chances are good that at some point you’ve received a snail mail letter which appears to be a bill for a domain or website-related services. In reality, these misleading missives try to trick people into paying for useless services they never ordered, don’t need, and probably will never receive. Here’s a look at the most recent incarnation of this scam — DomainNetworks — and some clues about who may be behind it.
The DomainNetworks mailer may reference a domain that is or was at one point registered to your name and address. Although the letter includes the words “marketing services” in the upper right corner, the rest of the missive is deceptively designed to look like a bill for services already rendered.
DomainNetworks claims that listing your domain with their promotion services will result in increased traffic to your site. This is a dubious claim for a company that appears to be a complete fabrication, as we’ll see in a moment. But happily, the proprietors of this enterprise were not so difficult to track down.
The website Domainnetworks[.]com says it is a business with a post office box in Hendersonville, N.C., and another address in Santa Fe, N.M. There are a few random, non-technology businesses tied to the phone number listed for the Hendersonville address, and the New Mexico address was used by several no-name web hosting companies.
However, there is little connected to these addresses and phone numbers that get us any closer to finding out who’s running Domainnetworks[.]com. And neither entity appears to be an active, official company in their supposed state of residence, at least according to each state’s Secretary of State database.
The Better Business Bureau listing for DomainNetworks gives it an “F” rating, and includes more than 100 reviews by people angry at receiving one of these scams via snail mail. Helpfully, the BBB says DomainNetworks previously operated under a different name: US Domain Authority LLC.
DomainNetworks has an “F” reputation with the Better Business Bureau.
Copies of snail mail scam letters from US Domain Authority posted online show that this entity used the domain usdomainauthority[.]com, registered in May 2022. The Usdomainauthority mailer also featured a Henderson, NC address, albeit at a different post office box.
Usdomainauthority[.]com is no longer online, and the site seems to have blocked its pages from being indexed by the Wayback Machine at archive.org. But searching on a long snippet of text from DomainNetworks[.]com about refund requests shows that this text was found on just one other active website, according to publicwww.com, a service that indexes the HTML code of existing websites and makes it searchable.
A deceptive snail mail solicitation from DomainNetwork’s previous iteration — US Domain Authority. Image: Joerussori.com
That other website is a domain registered in January 2023 called thedomainsvault[.]com, and its registration details are likewise hidden behind privacy services. Thedomainsvault’s “Frequently Asked Questions” page is quite similar to the one on the DomainNetworks website; both begin with the question of why the company is sending a mailer that looks like a bill for domain services.
Thedomainsvault[.]com includes no useful information about the entity or people who operate it; clicking the “Contact-us” link on the site brings up a page with placeholder Lorem Ipsum text, a contact form, and a phone number of 123456789.
However, searching passive DNS records at DomainTools.com for thedomainsvault[.]com shows that at some point whoever owns the domain instructed incoming email to be sent to ubsagency@gmail.com.
The first result that currently pops up when searching for “ubsagency” in Google is ubsagency[.]com, which says it belongs to a Las Vegas-based Search Engine Optimization (SEO) and digital marketing concern generically named both United Business Service and United Business Services. UBSagency’s website is hosted at the same Ann Arbor, Mich. based hosting firm (A2 Hosting Inc) as thedomainsvault[.]com.
UBSagency’s LinkedIn page says the company has offices in Vegas, Half Moon Bay, Calif., and Renton, Wash. But once again, none of the addresses listed for these offices reveal any obvious clues about who runs UBSagency. And once again, none of these entities appear to exist as official businesses in their claimed state of residence.
Searching on ubsagency@gmail.com in Constella Intelligence shows the address was used sometime before February 2019 to create an account under the name “Sammy\Sam_Alon” at the interior decorating site Houzz.com. In January 2019, Houzz acknowledged that a data breach exposed account information on an undisclosed number of customers, including user IDs, one-way encrypted passwords, IP addresses, city and ZIP codes, as well as Facebook information.
Sammy\Sam_Alon registered at Houzz using an Internet address in Huntsville, Ala. (68.35.149.206). Constella says this address was associated with the email tropicglobal@gmail.com, which also is tied to several other “Sammy” accounts at different stores online.
Constella also says a highly unique password re-used by tropicglobal@gmail.com across numerous sites was used in connection with just a few other email accounts, including shenhavgroup@gmail.com, and distributorinvoice@mail.com.
The shenhavgroup@gmail.com address was used to register a Twitter account for a Sam Orit Alon in 2013, whose account says they are affiliated with the Shenhav Group. According to DomainTools, shenhavgroup@gmail.com was responsible for registering roughly two dozen domains, including the now-defunct unitedbusinessservice[.]com.
Constella further finds that the address distributorinvoice@mail.com was used to register an account at whmcs.com, a web hosting platform that suffered a breach of its user database several years back. The name on the WHMCS account was Shmuel Orit Alon, from Kidron, Israel.
UBSagency also has a Facebook page, or maybe “had” is the operative word because someone appears to have defaced it. Loading the Facebook page for UBSagency shows several of the images have been overlaid or replaced with a message from someone who is really disappointed with Sam Alon.
“Sam Alon is a LIAR, THIEF, COWARD AND HAS A VERY SMALL D*CK,” reads one of the messages:
The current Facebook profile page for UBSagency includes a logo that is similar to the DomainNetworks logo.
The logo in the UBSagency profile photo includes a graphic of what appears to be a magnifying glass with a line that zig-zags through bullet points inside and outside the circle, a unique pattern that is remarkably similar to the logo for DomainNetworks:
The logos for DomainNetworks (left) and UBSagency.
Constella also found that the same Huntsville IP address used by Sam Alon at Houzz was associated with yet another Houzz account, this one for someone named “Eliran.”
The UBSagency Facebook page features several messages from an Eliran “Dani” Benz, who is referred to by commenters as an employee or partner with UBSagency. The last check-in on Benz’s profile is from a beach at Rishon Letziyon in Israel earlier this year.
Neither Mr. Alon nor Mr. Benz responded to multiple requests for comment.
It may be difficult to believe that anyone would pay an invoice for a domain name or SEO service they never ordered. However, there is plenty of evidence that these phony bills often get processed by administrative personnel at organizations that end up paying the requested amount because they assume it was owed for some services already provided.
In 2018, KrebsOnSecurity published How Internet Savvy are Your Leaders?, which examined public records to show that dozens of cities, towns, school districts and even political campaigns across the United States got snookered into paying these scam domain invoices from a similar scam company called WebListings Inc.
In 2020, KrebsOnSecurity featured a deep dive into who was likely behind the WebListings scam, which had been sending out these snail mail scam letters for over a decade. That investigation revealed the scam’s connection to a multi-level marketing operation run out of the U.K., and to two brothers living in Scotland.