As technology weaves itself into our lives in new and unexpected ways, some of it will get quite personal and close to home. That made itself clear at CES this year, which makes a strong case for your security.
The more things we connect, the more data we create. Data about ourselves that companies and others collect, share, and sell—where we are and what we’re doing, along with what we buy, watch, and search for. And today, we’re creating more of it and in more exacting detail.
We connect our homes with smart devices that create data about our comings and goings, and we connect ourselves with smart glasses and watches, rings, and things that track our health, our sleep, and wellness overall. Meanwhile, we have virtual reality and augmented reality hardware companies that want a place on your face with headsets and experiences that will take you into the metaverse.
Walking the floor of this year’s CES, you’ll see all these things, and plenty more. Yet central to it all is one thing—you. Specifically, your privacy and identity.
As technology evolves so rapidly and brings new ways of experiencing our world, it’s an exciting time. It’s also a somewhat uncertain time. What data will these devices create? Who’ll collect it? What will they do with it? And importantly, what can you do to protect yourself? Questions about your security are very much on our minds, and they’re on yours too. You’ve told us as much.
And unsurprisingly, protection is very much on your mind as well.
And that’s where we come in. Just as the floor of CES showcases the evolution of life online, we’re evolving online protection as well. McAfee+ represents that next step—a product line that gives you a full slate of online protection that covers your privacy, identity, and devices so you can enjoy life online with confidence.
At the center of that online life is you, and our definition of online protection has become quite expansive as a result. We see how it can help you monitor your credit, your identity, and where your personal information crops up online. We see how it can prevent the wrong people from getting their hands on data and info too. And we see how our industry-first Protection Score can show you how safe you are—and offer guidance that can make you safer still. In all, we see it as an online companion, one that removes uncertainty and gives you a feeling of security. Because you truly are secure.
In all, protection today demands this comprehensive approach because we go about so much of our day online. McAfee+ reflects that reality. And with that, the various plans for McAfee+ include:
And that list will only continue to grow. As the year takes shape, we’ll roll out yet more protections that will give you even more control of your privacy and identity. Particularly as you and your household rely on life online more and more.
As is true any year at CES, we see all manner of potential. New ways to make the day easier, more enjoyable, and more productive thanks to life online. Yet amidst it all, we see you. We see how you’ll use these new technologies, what the privacy, identity, and security implications are, and how we can protect you so you can benefit from these advances in technology, safely.
Like you, we’re excited for what’s next, and we’ll see to it that you can enjoy it—with protection that looks after you, your household, and your family.
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