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Google Postpones Third-Party Cookie Deprecation Amid U.K. Regulatory Scrutiny

Google has once again pushed its plans to deprecate third-party tracking cookies in its Chrome web browser as it works to address outstanding competition concerns from U.K. regulators over its Privacy Sandbox initiative. The tech giant said it's working closely with the U.K. Competition and Markets Authority (CMA) and hopes to achieve an agreement by the end of the year. As part of the

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Google's New Tracking Protection in Chrome Blocks Third-Party Cookies

Google on Thursday announced that it will start testing a new feature called "Tracking Protection" beginning January 4, 2024, to 1% of Chrome users as part of its efforts to deprecate third-party cookies in the web browser. The setting is designed to limit "cross-site tracking by restricting website access to third-party cookies by default," Anthony Chavez, vice president of Privacy

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Google Chrome Rolls Out Support for 'Privacy Sandbox' to Bid Farewell to Tracking Cookies

Google has officially begun its rollout of Privacy Sandbox in the Chrome web browser to a majority of its users, nearly four months after it announced the plans. "We believe it is vital to both improve privacy and preserve access to information, whether it's news, a how-to-guide, or a fun video," Anthony Chavez, vice president of Privacy Sandbox initiatives at Google, said. "Without viable

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Privacy Sandbox Initiative: Google to Phase Out Third-Party Cookies Starting 2024

Google has announced plans to officially flip the switch on its twice-delayed Privacy Sandbox initiatives as it slowly works its way to deprecate support for third-party cookies in Chrome browser. To that end, the search and advertising giant said it intends to phase out third-party cookies for 1% of Chrome users globally in the first quarter of 2024. "This will support developers in conducting