Krebs on Security

NationalPublicData.com Hack Exposes a Nation’s Data

A great many readers this month reported receiving alerts that their Social Security Number, name, address and other personal information were exposed in a breach at a little-known but aptly-named consumer data broker called NationalPublicData.com. This post examines what we know about a breach that has exposed hundreds of millions of consumer records. We’ll also take a closer look at the data broker that got hacked — a background check company founded by an actor and retired sheriff’s deputy from Florida.

On July 21, 2024, denizens of the cybercrime community Breachforums released more than 4 terabytes of data they claimed was stolen from nationalpublicdata.com, a Florida-based company that collects data on consumers and processes background checks.

The breach tracking service HaveIBeenPwned.com and the cybercrime-focused Twitter account vx-underground both concluded the leak is the same information first put up for sale in April 2024 by a prolific cybercriminal who goes by the name “USDoD.”

On April 7, USDoD posted a sales thread on Breachforums for four terabytes of data — 2.9 billion rows of records — they claimed was taken from nationalpublicdata.com. The snippets of stolen data that USDoD offered as teasers showed rows of names, addresses, phone numbers, and Social Security Numbers (SSNs). Their asking price? $3.5 million.

Many media outlets mistakenly reported that the National Public data breach affects 2.9 billion people (that figure actually refers to the number of rows in the leaked data sets). HaveIBeenPwned.com’s Troy Hunt analyzed the leaked data and found it is a somewhat disparate collection of consumer and business records, including the real names, addresses, phone numbers and SSNs of millions of Americans (both living and deceased), and 70 million rows from a database of U.S. criminal records.

Hunt said he found 137 million unique email addresses in the leaked data, but stressed that there were no email addresses in the files containing SSN records.

“If you find yourself in this data breach via HaveIBeenPwned.com, there’s no evidence your SSN was leaked, and if you’re in the same boat as me, the data next to your record may not even be correct.”

Nationalpublicdata.com publicly acknowledged a breach in a statement on Aug. 12, saying “there appears to have been a data security incident that may have involved some of your personal information. The incident appears to have involved a third-party bad actor that was trying to hack into data in late December 2023, with potential leaks of certain data in April 2024 and summer 2024.”

The company said the information “suspected of being breached” contained name, email address, phone number, social security number, and mailing address(es).

“We cooperated with law enforcement and governmental investigators and conducted a review of the potentially affected records and will try to notify you if there are further significant developments applicable to you,” the statement continues. “We have also implemented additional security measures in efforts to prevent the reoccurrence of such a breach and to protect our systems.”

Hunt’s analysis didn’t say how many unique SSNs were included in the leaked data. But according to researchers at Atlas Data Privacy Corp., there are 272 million unique SSNs in the entire records set.

Atlas found most records have a name, SSN, and home address, and that approximately 26 percent of those records included a phone number. Atlas said they verified 5,000 addresses and phone numbers, and found the records pertain to people born before Jan. 1, 2002 (with very few exceptions).

If there is a tiny silver lining to the breach it is this: Atlas discovered that many of the records related to people who are now almost certainly deceased. They found the average age of the consumer in these records is 70, and fully two million records are related to people whose date of birth would make them more than 120 years old today.

TWISTED HISTORY

Where did National Public Data get its consumer data? The company’s website doesn’t say, but it is operated by an entity in Coral Springs, Fla. called Jerico Pictures Inc. The website for Jerico Pictures is not currently responding. However, cached versions of it at archive.org show it is a film studio with offices in Los Angeles and South Florida.

The Florida Secretary of State says Jerico Pictures is owned by Salvatore (Sal) Verini Jr., a retired deputy with the Broward County Sheriff’s office. The Secretary of State also says Mr. Verini is or was a founder of several other Florida companies, including National Criminal Data LLC, Twisted History LLC, Shadowglade LLC and Trinity Entertainment Inc., among others.

Mr. Verini did not respond to multiple requests for comment. Cached copies of Mr. Verini’s vanity domain salvatoreverini.com recount his experience in acting (e.g. a role in a 1980s detective drama with Burt Reynolds) and more recently producing dramas and documentaries for several streaming channels.

Pivoting on the email address used to register that vanity domain, DomainTools.com finds several other domains whose history offers a clearer picture of the types of data sources relied upon by National Public Data.

One of those domains is recordscheck.net (formerly recordscheck.info), which advertises “instant background checks, SSN traces, employees screening and more.” Another now-defunct business tied to Mr. Verini’s email — publicrecordsunlimited.com — said it obtained consumer data from a variety of sources, including: birth, marriage and death records; voting records; professional licenses; state and federal criminal records.

It remains unclear how thieves originally obtained these records from National Public Data. KrebsOnSecurity sought comment from USDoD, who is perhaps best known for hacking into Infragard, an FBI program that facilitates information sharing about cyber and physical threats with vetted people in the private sector.

USDoD said they indeed sold the same data set that was leaked on Breachforums this past month, but that the person who leaked the data did not obtain it from them. USDoD said the data stolen from National Public Data had traded hands several times since it was initially stolen in December 2023.

“The database has been floating around for a while,” USDoD said. “I was not the first one to get it.”

USDoD said the person who originally stole the data from NPD was a hacker who goes by the handle SXUL. That user appears to have deleted their Telegram account several days ago, presumably in response to intense media coverage of the breach.

ANALYSIS

Data brokers like National Public Data typically get their information by scouring federal, state and local government records. Those government files include voting registries, property filings, marriage certificates, motor vehicle records, criminal records, court documents, death records, professional licenses, bankruptcy filings, and more.

Americans may believe they have the right to opt out of having these records collected and sold to anyone. But experts say these underlying sources of information — the above-mentioned “public” records — are carved out from every single state consumer privacy law. This includes California’s privacy regime, which is often held up as the national leader in state privacy regulations.

You see, here in America, virtually anyone can become a consumer data broker. And with few exceptions, there aren’t any special requirements for brokers to show that they actually care about protecting the data they collect, store, repackage and sell so freely.

In February 2023, PeopleConnect, the owners of the background search services TruthFinder and Instant Checkmate, acknowledged a breach affecting 20 million customers who paid the data brokers to run background checks. The data exposed included email addresses, hashed passwords, first and last names, and phone numbers.

In 2019, malicious hackers stole data on more than 1.5 billion people from People Data Labs, a San Francisco data broker whose people-search services linked hundreds of millions of email addresses, LinkedIn and Facebook profiles and more than 200 million valid cell phone numbers.

These data brokers are the digital equivalent of massive oil tankers wandering the coast without GPS or an anchor, because when they get hacked, the effect is very much akin to the ecological and economic fallout from a giant oil spill.

It’s an apt analogy because the dissemination of so much personal data all at once has ripple effects for months and years to come, as this information invariably feeds into a vast underground ocean of scammers who are already equipped and staffed to commit identity theft and account takeovers at scale.

It’s also apt because much like with real-life oil spills, the cleanup costs and effort from data spills — even just vast collections of technically “public” documents like the NPD corpus — can be enormous, and most of the costs associated with that fall to consumers, directly or indirectly.

WHAT SHOULD YOU DO?

Should you worry that your SSN and other personal data might be exposed in this breach? That isn’t necessary for people who’ve been following the advice here for years, which is to freeze one’s credit file at each of the major consumer reporting bureaus. Having a freeze on your files makes it much harder for identity thieves to create new accounts in your name, and it limits who can view your credit information.

The main reason I recommend the freeze is that all of the information ID thieves need to assume your identity is now broadly available from multiple sources, thanks to the multiplicity of data breaches we’ve seen involving SSN data and other key static data points about people.

But beyond that, there are numerous cybercriminal services that offer detailed background checks on consumers, including full SSNs. These services are powered by compromised accounts at data brokers that cater to private investigators and law enforcement officials, and some are now fully automated via Telegram instant message bots. Meaning, if you’re an American who hasn’t frozen their credit files and you haven’t yet experienced some form of new account fraud, the ID thieves probably just haven’t gotten around to you yet.

All Americans are also entitled to obtain a free copy of their credit report weekly from each of the three major credit bureaus. It used to be that consumers were allowed one free report from each of the bureaus annually, but in October 2023 the Federal Trade Commission announced the bureaus had permanently extended a program that lets you check your credit report once a week for free.

If you haven’t done this in a while, now would be an excellent time to order your files. To place a freeze, you need to create an account at each of the three major reporting bureaus, Equifax, Experian and TransUnion. Once you’ve established an account, you should be able to then view and freeze your credit file. Dispute any inaccuracies you may find. If you spot errors, such as random addresses and phone numbers you don’t recognize, do not ignore them: Identity theft and new account fraud are not problems that get easier to solve by letting them fester.

Mr. Verini probably didn’t respond to requests for comment because his company is now the subject of a class-action lawsuit (NB: the lawsuit also erroneously claims 3 billion people were affected). These lawsuits are practically inevitable now after a major breach, but they also have the unfortunate tendency to let regulators and lawmakers off the hook.

Almost every time there’s a major breach of SSN data, Americans are offered credit monitoring services. Most of the time, those services come from one of the three major consumer credit bureaus, the same companies that profit by compiling and selling incredibly detailed dossiers on consumers’ financial lives. The same companies that use dark patterns to trick people into paying for “credit lock” services that achieve a similar result as a freeze but still let the bureaus sell your data to their partners.

But class-actions alone will not drive us toward a national conversation about what needs to change. Americans currently have very few rights to opt out of the personal and financial surveillance, data collection and sale that is pervasive in today’s tech-based economy.

The breach at National Public Data may not be the worst data breach ever. But it does present yet another opportunity for this country’s leaders to acknowledge that the SSN has completely failed as a measure of authentication or authorization. It was never a good idea to use as an authenticator to begin with, and it is certainly no longer suitable for this purpose.

The truth is that these data brokers will continue to proliferate and thrive (and get hacked and relieved of their data) until Congress begins to realize it’s time for some consumer privacy and data protection laws that are relevant to life in the 21st century.

Further reporting: National Public Data Published Its Own Passwords

Update, Aug. 16, 8:00 a.m. ET: Corrected the story to note that consumers can now obtain a free credit report from each of the three consumer reporting bureaus weekly, instead of just annually.

Update, Aug. 23, 12:33 p.m. ET: Added link to latest story on NPD breach.

Krebs on Security

The Not-so-True People-Search Network from China

It’s not unusual for the data brokers behind people-search websites to use pseudonyms in their day-to-day lives (you would, too). Some of these personal data purveyors even try to reinvent their online identities in a bid to hide their conflicts of interest. But it’s not every day you run across a US-focused people-search network based in China whose principal owners all appear to be completely fabricated identities.

Responding to a reader inquiry concerning the trustworthiness of a site called TruePeopleSearch[.]net, KrebsOnSecurity began poking around. The site offers to sell reports containing photos, police records, background checks, civil judgments, contact information “and much more!” According to LinkedIn and numerous profiles on websites that accept paid article submissions, the founder of TruePeopleSearch is Marilyn Gaskell from Phoenix, Ariz.

Ms. Gaskell has been quoted in multiple “articles” about random subjects, such as this article at HRDailyAdvisor about the pros and cons of joining a company-led fantasy football team.

“Marilyn Gaskell, founder of TruePeopleSearch, agrees that not everyone in the office is likely to be a football fan and might feel intimidated by joining a company league or left out if they don’t join; however, her company looked for ways to make the activity more inclusive,” this paid story notes.

Also quoted in this article is Sally Stevens, who is cited as HR Manager at FastPeopleSearch[.]io.

“Fantasy football provides one way for employees to set aside work matters for some time and have fun,” Stevens contributed. “Employees can set a special league for themselves and regularly check and compare their scores against one another.”

Imagine that: Two different people-search companies mentioned in the same story about fantasy football. What are the odds?

Both TruePeopleSearch and FastPeopleSearch allow users to search for reports by first and last name, but proceeding to order a report prompts the visitor to purchase the file from one of several established people-finder services, including BeenVerified, Intelius, and Spokeo.

DomainTools.com shows that both TruePeopleSearch and FastPeopleSearch appeared around 2020 and were registered through Alibaba Cloud, in Beijing, China. No other information is available about these domains in their registration records, although both domains appear to use email servers based in China.

Sally Stevens’ LinkedIn profile photo is identical to a stock image titled “beautiful girl” from Adobe.com. Ms. Stevens is also quoted in a paid blog post at ecogreenequipment.com, as is Alina Clark, co-founder and marketing director of CocoDoc, an online service for editing and managing PDF documents.

Scouring multiple image search sites reveals Ms. Clark’s profile photo on LinkedIn is another stock image that is currently on more than 100 different websites, including Adobe.com. Cocodoc[.]com was registered in June 2020 via Alibaba Cloud Beijing in China.

The same Alina Clark and photo materialized in a paid article at the website Ceoblognation, which in 2021 included her at #11 in a piece called “30 Entrepreneurs Describe The Big Hairy Audacious Goals (BHAGs) for Their Business.” It’s also worth noting that Ms. Clark is currently listed as a “former Forbes Council member” at the media outlet Forbes.com.

Entrepreneur #6 is Stephen Curry, who is quoted as CEO of CocoSign[.]com, a website that claims to offer an “easier, quicker, safer eSignature solution for small and medium-sized businesses.” Incidentally, the same photo for Stephen Curry #6 is also used in this “article” for #22 Jake Smith, who is named as the owner of a different company.

Mr. Curry’s LinkedIn profile shows a young man seated at a table in front of a laptop, but an online image search shows this is another stock photo. Cocosign[.]com was registered in June 2020 via Alibaba Cloud Beijing. No ownership details are available in the domain registration records.

Listed at #13 in that 30 Entrepreneurs article is Eden Cheng, who is cited as co-founder of PeopleFinderFree[.]com. KrebsOnSecurity could not find a LinkedIn profile for Ms. Cheng, but a search on her profile image from that Entrepreneurs article shows the same photo for sale at Shutterstock and other stock photo sites.

DomainTools says PeopleFinderFree was registered through Alibaba Cloud, Beijing. Attempts to purchase reports through PeopleFinderFree produce a notice saying the full report is only available via Spokeo.com.

Lynda Fairly is Entrepreneur #24, and she is quoted as co-founder of Numlooker[.]com, a domain registered in April 2021 through Alibaba in China. Searches for people on Numlooker forward visitors to Spokeo.

The photo next to Ms. Fairly’s quote in Entrepreneurs matches that of a LinkedIn profile for Lynda Fairly. But a search on that photo shows this same portrait has been used by many other identities and names, including a woman from the United Kingdom who’s a cancer survivor and mother of five; a licensed marriage and family therapist in Canada; a software security engineer at Quora; a journalist on Twitter/X; and a marketing expert in Canada.

Cocofinder[.]com is a people-search service that launched in Sept. 2019, through Alibaba in China. Cocofinder lists its market officer as Harriet Chan, but Ms. Chan’s LinkedIn profile is just as sparse on work history as the other people-search owners mentioned already. An image search online shows that outside of LinkedIn, the profile photo for Ms. Chan has only ever appeared in articles at pay-to-play media sites, like this one from outbackteambuilding.com.

Perhaps because Cocodoc and Cocosign both sell software services, they are actually tied to a physical presence in the real world — in Singapore (15 Scotts Rd. #03-12 15, Singapore). But it’s difficult to discern much from this address alone.

Who’s behind all this people-search chicanery? A January 2024 review of various people-search services at the website techjury.com states that Cocofinder is a wholly-owned subsidiary of a Chinese company called Shenzhen Duiyun Technology Co.

“Though it only finds results from the United States, users can choose between four main search methods,” Techjury explains. Those include people search, phone, address and email lookup. This claim is supported by a Reddit post from three years ago, wherein the Reddit user “ProtectionAdvanced” named the same Chinese company.

Is Shenzhen Duiyun Technology Co. responsible for all these phony profiles? How many more fake companies and profiles are connected to this scheme? KrebsOnSecurity found other examples that didn’t appear directly tied to other fake executives listed here, but which nevertheless are registered through Alibaba and seek to drive traffic to Spokeo and other data brokers. For example, there’s the winsome Daniela Sawyer, founder of FindPeopleFast[.]net, whose profile is flogged in paid stories at entrepreneur.org.

Google currently turns up nothing else for in a search for Shenzhen Duiyun Technology Co. Please feel free to sound off in the comments if you have any more information about this entity, such as how to contact it. Or reach out directly at krebsonsecurity @ gmail.com.

ANALYSIS

It appears the purpose of this network is to conceal the location of people in China who are seeking to generate affiliate commissions when someone visits one of their sites and purchases a people-search report at Spokeo, for example. And it is clear that Spokeo and others have created incentives wherein anyone can effectively white-label their reports, and thereby make money brokering access to peoples’ personal information.

Spokeo’s Wikipedia page says the company was founded in 2006 by four graduates from Stanford University. Spokeo co-founder and current CEO Harrison Tang has not yet responded to requests for comment.

Intelius is owned by San Diego based PeopleConnect Inc., which also owns Classmates.com, USSearch, TruthFinder and Instant Checkmate. PeopleConnect Inc. in turn is owned by H.I.G. Capital, a $60 billion private equity firm. Requests for comment were sent to H.I.G. Capital. This story will be updated if they respond.

BeenVerified is owned by a New York City based holding company called The Lifetime Value Co., a marketing and advertising firm whose brands include PeopleLooker, NeighborWho, Ownerly, PeopleSmart, NumberGuru, and Bumper, a car history site.

Ross Cohen, chief operating officer at The Lifetime Value Co., said it’s likely the network of suspicious people-finder sites was set up by an affiliate. Cohen said Lifetime Value would investigate to determine if this particular affiliate was driving them any sign-ups.

All of the above people-search services operate similarly. When you find the person you’re looking for, you are put through a lengthy (often 10-20 minute) series of splash screens that require you to agree that these reports won’t be used for employment screening or in evaluating new tenant applications. Still more prompts ask if you are okay with seeing “potentially shocking” details about the subject of the report, including arrest histories and photos.

Only at the end of this process does the site disclose that viewing the report in question requires signing up for a monthly subscription, which is typically priced around $35. Exactly how and from where these major people-search websites are getting their consumer data — and customers — will be the subject of further reporting here.

The main reason these various people-search sites require you to affirm that you won’t use their reports for hiring or vetting potential tenants is that selling reports for those purposes would classify these firms as consumer reporting agencies (CRAs) and expose them to regulations under the Fair Credit Reporting Act (FCRA).

These data brokers do not want to be treated as CRAs, and for this reason their people search reports typically don’t include detailed credit histories, financial information, or full Social Security Numbers (Radaris reports include the first six digits of one’s SSN).

But in September 2023, the U.S. Federal Trade Commission found that TruthFinder and Instant Checkmate were trying to have it both ways. The FTC levied a $5.8 million penalty against the companies for allegedly acting as CRAs because they assembled and compiled information on consumers into background reports that were marketed and sold for employment and tenant screening purposes.

The FTC also found TruthFinder and Instant Checkmate deceived users about background report accuracy. The FTC alleges these companies made millions from their monthly subscriptions using push notifications and marketing emails that claimed that the subject of a background report had a criminal or arrest record, when the record was merely a traffic ticket.

The FTC said both companies deceived customers by providing “Remove” and “Flag as Inaccurate” buttons that did not work as advertised. Rather, the “Remove” button removed the disputed information only from the report as displayed to that customer; however, the same item of information remained visible to other customers who searched for the same person.

The FTC also said that when a customer flagged an item in the background report as inaccurate, the companies never took any steps to investigate those claims, to modify the reports, or to flag to other customers that the information had been disputed.

There are a growing number of online reputation management companies that offer to help customers remove their personal information from people-search sites and data broker databases. There are, no doubt, plenty of honest and well-meaning companies operating in this space, but it has been my experience that a great many people involved in that industry have a background in marketing or advertising — not privacy.

Also, some so-called data privacy companies may be wolves in sheep’s clothing. On March 14, KrebsOnSecurity published an abundance of evidence indicating that the CEO and founder of the data privacy company OneRep.com was responsible for launching dozens of people-search services over the years.

Finally, some of the more popular people-search websites are notorious for ignoring requests from consumers seeking to remove their information, regardless of which reputation or removal service you use. Some force you to create an account and provide more information before you can remove your data. Even then, the information you worked hard to remove may simply reappear a few months later.

This aptly describes countless complaints lodged against the data broker and people search giant Radaris. On March 8, KrebsOnSecurity profiled the co-founders of Radaris, two Russian brothers in Massachusetts who also operate multiple Russian-language dating services and affiliate programs.

The truth is that these people-search companies will continue to thrive unless and until Congress begins to realize it’s time for some consumer privacy and data protection laws that are relevant to life in the 21st century. Duke University adjunct professor Justin Sherman says virtually all state privacy laws exempt records that might be considered “public” or “government” documents, including voting registries, property filings, marriage certificates, motor vehicle records, criminal records, court documents, death records, professional licenses, bankruptcy filings, and more.

“Consumer privacy laws in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia all contain highly similar or completely identical carve-outs for ‘publicly available information’ or government records,” Sherman said.