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Businesses today have many options for interacting with customers online. The findings of our independent survey of online consumers suggest that websites and branded email continue to be critical components of many businesses’ online presence, essential to supporting consumer confidence and enabling effective interaction with customers.
The quantitative study, commissioned by Verisign and conducted in December 2019 and January 2020 by 451 Research, now a part of S&P Global Market Intelligence, surveyed 5,450 online consumers across key markets in North America, Latin America, Europe and Asia to help understand their sentiments on interacting with businesses online.
The survey was designed to arm service providers and registrars with an understanding of how the resources they provide to businesses can help create trust and deliver value to their customers.
Among those surveyed, approximately two-thirds (66%) agreed that a business with its own website is more credible than one without. Likewise, a majority indicated that they would expect it to be more difficult to verify the identity of (56%), find online (55%) and contact (54%) a business that does not have its own website.
Certainly, this doesn’t suggest that businesses should abandon other online channels, such as social media and search engine efforts, to focus on a website-only approach. Instead, 64% of respondents said that a business with many points of online presence is more credible than a business with few.
Still, the study suggests that other online resources should complement, rather than replace, a small business’s own website. Respondents identified a business’s own website as being one of the most popular online methods for learning about (69%) and conducting transactions with (57%) businesses. Further, 71% of respondents reported being more likely to recommend a business with a professional website.
Taken together, these findings suggest that a website can help add credibility and drive new business.
Trust is central to the relationship between a business and customers. This may be particularly true for online transactions (95% of survey respondents said they actively make purchases online), which require consumers to trust not only that the business will deliver the product or service for which they have paid, but also that it will not misuse payment or personal information.
A branded email address may be able to help, as an overwhelming number of respondents (85%) agreed that a business with a branded email address is more credible than one that uses a free email account. Respondents were more likely to have used a business’s branded email address (67%), than the telephone (56%) or social media (40%), to communicate with a business during the prior 12 months.
For a small business, failing to be perceived as credible online could mean lost business not just today, but also in the future. A website and branded email address can help businesses add credibility and more effectively engage with consumers online.
Service providers offer a variety of website-building tools, email hosting solutions, and domain name registration services that can help businesses – whether just starting or well-established – to have a website and use a branded email.
Detailed survey results are available in 451 Research’s Black & White Paper Websites, Branded Email Remain Key to SMB Internet Services.
Verisign is a global wholesale provider of some of the world’s most recognized top-level domains, including .com and .net. For website building tools and email hosting solutions, contact a registrar. You can find a registrar here.
The post Websites, Branded Email Remain Key to SMB Internet Services appeared first on Verisign Blog.
When we published our 2020 Predictions report in December, we didn’t realize there was a global pandemic brewing that would give cybercriminals an almost daily news cycle to take advantage of in their attacks against people and organizations around the world. Malicious actors have always taken advantage of big news to use as lures for socially engineered threats, but these events tend to be fairly short news cycles.
When Covid-19 started making headlines in early 2020, we started seeing new threats using this in the attacks. As you see below, April was the peak month for email-based Covid-19 related threats.
The same was true for phishing URLs related to Covid-19, but for files using Covid-19 in their naming convention, the peak month in the first half was June.
Impact on Cybercrime
The constant 24×7 news around cases, cures and vaccines makes this pandemic unique for cybercriminals. Also, the shift to remote working and the challenges posed to supply chains all gave cybercriminals new content they could use as lures to entice victims into infecting themselves.
As we’ve seen for many years now, email-based threats were the most used threat vector by malicious actors, which makes sense as the number one infection vector to penetrate an organization’s network is to use a socially engineered email against an employee.
We even saw malicious mobile apps being developed using Covid-19 as a lure, as you see below.
In this case it was supporting potential cures for the virus, which many people would have wanted.
Other Highlights in 1H 2020
While Covid-19 dominated the threat landscape in the 1H 2020, it wasn’t the only thing that defined it. Ransomware actors continued their attacks against organizations, but as we’ve been seeing over the past year, they’ve become much more selective in their victims. The spray and pray model using spam has been shifted to a more targeted approach, similar to how nation-state actors and APT groups perform their attacks. Two things showcase this trend:
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Home network attacks are another interesting aspect of the threat landscape in the first half of this year. We have millions of home routers around the world that give us threat data on events coming into and out of home networks.
Threat actors are taking advantage of more remote workers by launching more attacks against these home networks. As you see below, the first half of 2020 saw a marked increase in attacks.
Many of these attacks are brute force login attempts as actors try to obtain login credentials for routers and devices within the home network, which can allow them to do further damage.
The above are only a small number of security events and trends we saw in just six months of 2020. Our full roundup of the security landscape so far this year is detailed out in our security roundup report – Securing the Pandemic-Disrupted Workplace. You can read about all we found to help prepare for many of the threats we will continue to see for the rest of the year.
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